NAMA/NIM : Puan Khusyala Devi/111608100000

JUDUL PROPOSAL SKRIPSI : Analisis Celebrity Endorser dan Typical Person

Endorser Terhadap Pengambilan Keputusan Pembelian dengan Metode AISAS (Studi Kasus
Online Shop Loveclassyshop)

No Jurnal Metode Hasil Persamaan Perbedaan

Penelitian
1  The effect of Jenis Significant 1. Variabel - Produk Seafood
selfie promotion Penelitian: between: Independent: Restaurant (bukan
and celebrity Model - Celebrity - Celebrity Produk Fashion
endorsed Comparison Endorsed  endorsed Online shop)
advertisement on Teknik customer’s - Selfie - Lokasi Malaysia
decision-making Analisis: decision- Promotion/Typical (bukan Jakarta)
processes a PLS-SEM making Person Endorser - Jenis Penelitian
model Sample: - Selfie 2. Variabel Model Comparison
comparison Purposive Promotion Dependent: (Bukan Deskriptif
 Oleh Jun-Hwa Sampling  Customer’s decision- Cross Sectional)
Cheah, Hiram 180 Customer’s making - Teknik purposive
Ting, Tat Huei Responden decision- 3. Tahun Penelitian sampling (bukan
Cham, Mumtaz making 2019 convenience
Ali Memon 4. Menggunakan sampling).
 Journal of San Metode AISAS - Teknik Analisis
Francisco State PLS-SEM (Bukan
University at 11 Analisis Regresi)
Ferbruary 2019,
Internet Research
Emerald
Publishing
Limited 1066-
2243 DOI
10.1108/Intr-12-
2017-0530
.  THE EFFECT OF Jenis Significant Variabel Independent: - variabel
CELEBRITY Penelitian: between: Celebrity Endorser independent:
ENDORSER ON Penelitian - Celebrity Variabel Dependent: Brand Awareness
BRAND Eksplanatori Endorser Purchase Decision -Lokasi
AWARENESS AND Pendekatan  Brand Malang(bukan
IT’S IMPACT ON Kuantitatif Awareness Jakarta)
PURCHASE Teknik - Celebrity - Produk Oppo
DECISION (Study Analisis: Endorser Smartphone (
on Analisis  Bukan Produk
Underdraduate Deskriptif Purchase Fashion Online
Student User of dan Analisis Decision Shop)
Oppo Jalur - Brand Tidak
Smartphone in Sample: Awareness Menggunakan
Malang City) Purposive  Metode AISAS
 Oleh Laras Ayu Sampling Purchase -Periode Juli 2018
Wijayaningrum, 116 Decision (bukan 2019)
Andriani Responden
 Kusumawati, - Purposive
Inggang Sampling
Perwangsa (bukan
Nuralam convenience
 Jurnal sampling)
Administrasi -Teknik Analisis
Bisnis (JAB) Vol. dengan Path
60 No.3 Juli 2018 Analisis (bukan
dengan analisis
regresi).