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DECEMBER 7-13, 2015
FROM THE NEWSROOM | JEREMY SMERD
IN THIS ISSUE
The scandal is what’s legal 4 AGENDA
THE TRIALS OF SHELDON SILVER and Dean Skelos remind me of a 6 IN CASE YOU MISSED IT
truism in journalism: Sometimes the real scandal is what’s 7 REAL ESTATE
legal. In fact, Silver’s lawyers made that argument the 8 ASKED & ANSWERED We give fantasy
bedrock of their defense, arguing that you may not like that 9 HEALTH CARE
sports’ existential
troubles a
the former Assembly speaker made millions on referrals reality check
10 INSTANT EXPERT
from a doctor he also funded with research grants, but it
wasn’t illegal. It’s just what New York legislators do. 11 FINANCE
A jury last week disagreed, finding Silver guilty of 12 WHO OWNS THE BLOCK
honest-services fraud. But the 13 MEDIA
argument exemplifies what’s wrong with New York’s 14 VIEWPOINTS
politics. There are so many ways politicians use the perks of
A newspaper that is
their office to help themselves that doing so is simply really a campaign FEATURES
accepted practice. Not until U.S. Attorney Preet Bharara commercial, with the 16 BEST PLACES TO WORK
started indicting politicians did they begin to question the 36 GOTHAM GIGS
way they conducted themselves. Here are a smattering of
borough president’s
37 SNAPS
examples that may be legal but seem ethically problematic: pic on every page
38 FOR THE RECORD
the per diem allowances that legislators use to bump their
measly pay; the “fact-finding missions” that are really 39 PHOTO FINISH
junkets; and the personal expenses they charge to their campaign accounts, which
they also use to pay lawyers’ fees when they get into hot water. Nic Faitos
Another common practice is using taxpayer funds to underwrite campaign
pamphlets disguised as official newsletters, like one from Brooklyn Borough
President Eric Adams that recently arrived at my home. It initially appeared to be a
28-page newspaper called One Brooklyn, with articles and advertisements. A closer
look revealed at least one photo of Adams—and sometimes six—on every page.
There he was—smiling, dancing, BBQing, standing in front of an American flag. The
advertisements were not much better. One, from Broadway Stages, actually
congratulated Adams (for what, it did not say).
36
P.
Adams justified the mailer as a way to show constituents that he’s not just sitting
at his desk. “The most important part of this paper is to show that your borough
president is not ignoring any part of this community,” he said. “The pictures speak a
thousand words.”
These mailers are hardly the worst offense politicians commit. And I would
oppose any effort to regulate their speech. But taken together, they add up to a
permissive political culture. They are essentially campaign literature, which is why
city campaign-finance law prohibits them in the period before elections. At least
then we’ll get campaign literature funded by donor dollars. I expect to see many
ON THE COVER
more pictures of Eric Adams when he runs again in 2017. After all, he already
knows where I live. PHOTO: BUCK ENNIS
DIGITAL DISPATCHES
NEXT WEEK’S ISSUE WHAT TO EXPECT Go to CrainsNewYork.com

READ Russian billionaire Mikhail
LEADING NEW YORKERS
ECONOMIC
Prokhorov has taken sole own-
GIVE THEIR PREDICTIONS
FOR 2016
ership of the Brooklyn Nets and
Barclays Center, buying the
>
OUTLOOK In print and online,

remaining stake he didn’t already
Crain’s talks to 11 experts
own in the team and arena from
2016
Bruce Ratner’s Forest City Enterprises.
across the city’s industries
about what will shape ■ Peloton Interactive, a Chelsea-based
New York indoor-cycling fitness startup, has raised
in the year ahead. $75 million by selling a piece of the firm to
private-equity shop Callerton.
LISTEN Get the behind-the-scenes story on
COMING DEC. 21: what makes a great place to work. Music by
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DECEMBER 7, 2015 | CRAIN’S NEW YORK BUSINESS | 3

AGENDA Nothing else matters if we don’t stop

climate change. NYC must do more
WHAT’S NEW DECEMBER 7, 2015
GLOBAL WARMING
will increase storms’
intensity, leading to
more scenes like this
T
one in Sea Gate,
his is scary: The 170 national plans at the Paris climate- Brooklyn, after
change summit would still let the Earth’s average temper- Superstorm Sandy.
ature increase by 6 degrees Fahrenheit. To say a 6-degree
jump would drastically affect the planet would be an under-
statement. The last time temperatures were 2 to 5 degrees higher than
now, between 130,000 and 115,000 years ago, sea levels rose by 20 feet.
Much of New York would be submerged. Those few degrees would
change our world and life as we know it. And it would be irreversible.
Some of the warming that humans have caused is already baked in for
the next few millennia. But scientists say we still have a chance to avert
disaster by limiting the temperature gain to 3.6 degrees. The window,
though, is small and closing fast. It will shut when the feedback loops
become unbreakable. To name one: As the massive ice sheets melt, they
reflect less sunlight back into space, temperatures rise faster, melting
accelerates, and so on. apartments. Seal every drafty window. Give every household a smart
The way things are going, we are not going to make it. We have to do meter—and an electric bill. Phase out oil heat and old boilers. Put solar
something different. As one placard in panels, plants and reflective paint on every
Paris put it, there’s no Planet B. Opposition to government roof. Forbid overcooling offices—employers
Cities and states, obviously, cannot mandates is beside the point when will let men take off their jackets and ties.
solve this problem on their own. But Make all for-hire vehicles electric and
neither will nations. So New York must
the city could end up under water tourist buses low-emission. Limit genera-
lead and hope others follow. Ideologues tors to emergency use; connect all vendor
will defend individuals’ rights to waste energy or pay less than its true carts to the grid. Ambulances, too.
cost, but opposition to government mandates doesn’t apply when our Pass congestion pricing. Reduce alternate-side parking to monthly.
city could end up under water. Fortunately, measures such as making End free parking; slash parking mandates for developments. Discount
buildings energy-efficient and optimizing traffic save money and help off-peak subway fares. Use smaller buses and ferries at night. Charge for
the economy. But because of inertia, politics and the red tape and up- residential trash disposal. Build a rail-freight tunnel to get trucks
front costs of incentive programs, people don’t participate in them. off the roads. Keep nuclear plants open; construct more. Tax carbon.
Programs must be simplified if their use is to be required. Extreme measures? Consider the alternative. There really isn’t
Some ideas: Install radiator valves that prevent overheating of one. – THE EDITORS
FINE PRINT When the Rockefeller Center Christmas tree was lit last week, the city declared a “gridlock alert day.” It did so again the next day, as it had twice in late November. There will be five more such days through Dec. 23.
“Issuing a special advisory for traffic congestion in New York City—where the term ‘gridlock’ was invented—is like issuing a cold-weather advisory for the North Pole,” the Tri-State Transportation Campaign wrote on its blog.
BY GERALD SCHIFMAN
STATS AND THE CITY
25 WORDS OR LESS
MINORITY SHARE
“ I bought Billy Joel’s
house about 15
MINORITY- and women-owned business enterprises (MWBEs)
are winning more city contracts than ever, but it’s still a pittance.
years ago. I thought,

4,115
Total MWBEs certified
by the city
‘As long as I have his
house, why don’t I
43%
Four-year increase in city contracts
awarded to MWBEs, to 902 in total
steal his whole
career’? $
725M
Procurement dollars going
from mayoral agencies to
MWBEs, 0.005% of the city’s
—Jerry Seinfeld, on his upcoming resi- $13.8 billion pool
dency at the Madison Square Garden
Co.-owned Beacon Theatre. Joel plays
0.3 2 %
Percentage-point increase, to 5.3%, in Portion of the 46,000 businesses
monthly shows at the Garden. MWBEs’ share of city procurement with city contracts that are owned
BUCK ENNIS
awarded since FY 2012 by minorities or women
ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY SOURCE Mayor’s Management Report,
Office of the NYC Comptroller
4 | CRAIN’S NEW YORK BUSINESS | DECEMBER 7, 2015

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AGENDA ICYMI
EDITOR IN CHIEF Rance Crain
publisher, vp Jill R. Kaplan
CRAIN
assistant to the publisher
Alexis Sinclair, 212.210.0701
Police Dept. barreling EDITORIAL

editor Jeremy Smerd
assistant managing editors Barbara Benson,
toward overtime cap Erik Engquist, Peter S. Green
web editor Amanda Fung
copy desk chief Steve Noveck
A
S PART OF A DEAL to hire 1,300 new police art director Carolyn McClain
photographer Buck Ennis
officers, Mayor Bill de Blasio and the City senior reporters Joe Anuta, Aaron Elstein,
Matthew Flamm, Daniel Geiger
Council promised in June to cap over- reporters Rosa Goldensohn,
Jonathan LaMantia, Caroline Lewis
time for uniformed police officers at $513 mil- data reporter Gerald Schifman
lion for this fiscal year. web producer Peter D’Amato
columnist Greg David
But in the first five months, the New York contributing editors Tom Acitelli,
Theresa Agovino, Paul Bennett,
Police Department spent $313 million on over- Erik Ipsen, Judith Messina, Cara S. Trager
time. At that rate, and excluding civilian over- ADVERTISING
www.crainsnewyork.com/advertise
time costs—usually 15% of the total—it would advertising director Irene Bar-Am
ibaram@crainsnewyork.com or
blow through the cap in nine months. 212.210.0133
senior account managers
The administration, however, says it is on Zita Doktor, Jill Bottomley Kunkes, Rob Pierce
track, citing Pope Francis’ visit as an outsize expense that won’t be repeated and the new officers as like- account managers Jake Musiker,
Stuart Smilowitz
ly to alleviate the need for overtime. Federal and other outside funding will offset some of the $313 mil- marketing coordinator LeAnn Richardson
sales/events coordinator Ashlee Schuppius
lion, a City Hall spokeswoman said. As of Dec. 4, the department had spent “below 50%” of the cap on 212.210.0282
aschuppius@crainsnewyork.com
city-funded overtime for uniformed officers, she said.
ONLINE
Budget experts said the NYPD could yet make its numbers. general manager Rosemary Maggiore
212.210.0237
“Five months in, they still have room to manage it if they’re on top of this,” said Maria Doulis, vice rmaggiore@crainsnewyork.com
CUSTOM CONTENT
president of the Citizens Budget Commission. director of custom content
While the administration insists the rookies arriving early next year will drive down overtime, offi- Patty Oppenheimer 212.210.0711
poppenheimer@crainsnewyork.com
cers have ways of creating it for themselves. Overtime spending sometimes grows along with the size EVENTS
www.crainsnewyork.com/events
of the NYPD, the city’s Independent Budget Office has found. — ROSA GOLDENSOHN director of conferences & events
Courtney Williams, 212.210.0257
cwilliams@crainsnewyork.com
Silver prepares to appeal DATA POINT closer to a makeover, but it’s unclear
manager of conferences & events
Adrienne Yee
Lawyers for Sheldon Silver, the for- MORE THAN 1,800 NEW YORK CITY who will do the heavy lifting. Cerberus AUDIENCE DEVELOPMENT
mer state Assembly speaker con- Capital Management is near a deal to director of audience & content
victed of pocketing more than $6 APARTMENTS WERE RETURNED TO buy Avon’s North American business, partnership development
Michael O’Connor, 212.210.0738
million for trading favors, are hop- RENT STABILIZATION WHEN 128 while an activist investor group, moconnor@crainsnewyork.com
ing to convince the trial judge that which has a 3% stake in the firm, has CRAIN’S 5BOROS
LANDLORDS WHO ACCEPTED TAX www.5boros.com
the jury got it wrong. Attorney launched a public campaign to turn
Irene Bar-Am, 212.210.0133
Steven F. Molo says his team will INCENTIVES FINALLY REGISTERED around the 130-year-old company. As ibaram@crainsnewyork.com
ask Judge Valerie Caproni to set THE UNITS of September, Avon had more than $2 SPECIAL PROJECTS
aside the verdict, arguing the pros- billion in debt and only about $600 manager Alexis Sinclair 212.210.0701
asinclair@crainsnewyork.com
ecution never proved that the million in cash. – AMANDA FUNG
REPRINTS
favors Silver granted depended on reprint account executive Krista Bora
the payments he received. 212.210.0750
PRODUCTION
Meanwhile, Silver has filed to col- Uber launched an aggressive politi-
production and pre-press director
lect his $90,000-plus state pension, cal offensive. Simone Pryce
after being automatically stripped media services manager Nicole Spell
of his seat upon conviction. City Opera may sing again SUBSCRIPTION CUSTOMER SERVICE
www.crainsnewyork.com/subscribe
The New York City Opera, which customerservice@crainsnewyork.com
Yahoo weighs future shut down two years ago, is work- 877-824-9379 (in the U.S. and Canada).
Verizon Communications and Barry ing its way out of bankruptcy. An $3.00 a copy for the print edition; or $99.95
one year, $179.95 two years, for print
Diller’s IAC/InterActive Corp. are organization led by hedge-fund subscriptions with digital access.
among the companies interested in manager Roy Niederhoffer, a former to contact the newsroom:
www.crainsnewyork.com/staff
buying Yahoo’s Internet business. opera board member, will take over
685 Third Ave., New York, NY 10017-4024
Last week, Yahoo’s board met to the company and pay its creditors. phone: 212-210-0100 fax: 212-210-0799
explore strategic options that A competing bidder for the 80- Salt wars Entire contents ©copyright 2015
include selling its core business and year-old opera withdrew his plan in A restaurant trade group
Crain Communications Inc. All rights
reserved. ®CityBusiness is a registered
spinning off Chinese e-commerce exchange for $300,000 once the representing 500,000 businesses is trademark of MCP Inc., used under license
company Alibaba Group. Yahoo has bankruptcy case is completed. suing the city for requiring eateries
agreement.
lost its lead in display advertising, CRAIN COMMUNICATIONS INC.

with at least 15 nationwide locations BOARD OF DIRECTORS
but its 200 million monthly unique More dough for transit chairman Keith E. Crain
to post warning labels on menu
visitors would be attractive to any The city will get much-needed fed- president Rance Crain
items high in sodium. The lawsuit treasurer Mary Kay Crain, Cindi Crain
new owner. eral cash for its roads, bridges, tran-
claims that the Department of executive vp, operations William Morrow
sit network and ferries. Congress executive vp, director of strategic
Health is overstepping its authority.
Uber wins again approved legislation that will inject operations Chris Crain
The rule, initially proposed by the executive vp, director of corporate
The city is unlikely to cap the num- $100 million annually over five operations K.C. Crain
Bloomberg administration, is
ber of for-hire cars despite initially years into New York’s transporta- senior vp, group publisher David Klein
floating a moratorium on the growth tion system. The bill also provides supported by Mayor Bill de Blasio vp/production, manufacturing David Kamis
and took effect Dec. 1, but the city chief financial officer Thomas Stevens
of ride-hailing apps such as Uber. A $16 billion in new competitive grant chief information officer Anthony DiPonio
de Blasio administration traffic funding for large infrastructure does not plan to start issuing
founder G.D. Crain Jr. [1885-1973]
study, expected to be released this projects. violations until March. The rule chairman Mrs. G.D. Crain Jr. [1911-1996]
AP IMAGES
month, will not include a cap pro- continues the city’s efforts to secretary Merrilee Crain [1942-2012]
posal. When the city suggested a Avon awaits a caller promote healthy living.
one-year limit this past summer, Ailing cosmetics giant Avon is getting

AGENDA REAL ESTATE

STILL IN SESSION:
The Zeckendorfs
are betting they’ll
It may look half empty, eventually sell out
their building at
but it’s actually half full the highest prices
for the U.N.
neighborhood.
The Zeckendorf method to sales at 50 U.N. Plaza BY JOE ANUTA
M
anhattan-based Zeckendorf Devel- A strategy of pricing 50% above competitors
opment set the scene for sky-high and adjusting downward may turn out to be a
apartment prices in 2007 with 15 savvy business plan, said Jonathan Miller, presi-
Central Park West, the Robert A.M. dent of appraisal firm Miller Samuel. “I don’t see
Stern-designed condominium where they sold a [these metrics] as a sign of weakness at all,” Miller
penthouse for $42.4 million. At the firm’s latest said. “This illustrates that it doesn’t take a fire sale
offering, 50 United Nations Plaza, only 40 of the 87 to move a development.”
available units have closed since sales began two That doesn’t guarantee the Zeckendorfs’ gambit
years ago, according to data submitted to the state will pay off, as sales now average $2,700 a square
attorney general, city property records and inter- foot, $300 off their target. Their two penthouses hit
views with the developer. Nearly two-thirds of nearly $3,300 a square foot, so second-half sales,
the apartments that sold were closed at discounts mostly in the top of the tower, will be crucial to
that averaged nearly 9% and topped out at 16%. meeting the target.
By traditional measures, 50 United Nations The rising dollar and a growing inventory of
Plaza would be a dud. But brothers Arthur and ultraluxury apartments (including a Zeckendorf
William Lie Zeckendorf, the third generation of project at 520 Park Ave.), has brokers across the city
Zeckendorfs to build in New York City, may actu- wary of weakening
ally have another winner on their hands, despite high-end sales.
the headwinds buffeting New York City’s top-tier “The market is a little
PRICEY CUTS: SELECTED SALES AT 50 U.N. PLAZA
condo market. more challenging than it Ranked by discount
Around the time of a Champagne-filled launch was before,” said Donna
party in a model unit of the 43-story tower on Oct. Olshan, who runs her Unit Sq. ft. Asking price Sale price % off ask $/sq. ft.
22, 2013, the Zeckendorfs signed seven contracts, own brokerage and PH36 5,893 $23,250,000 $19,500,000 -16.1% $3,309
most in the lower half of the Foster + Partners- issues a weekly report 26A 2,609 $7,635,000 $6,445,522 -15.6% $2,470
designed building. All were above the asking price on luxury-apartment 33B 3,004 $10,200,000 $9,455,043 -7.3% $3,147
except for the last, a $9.4 million unit on the 29th sales. “But I think if 19B 3,004 $8,125,000 $7,533,627 -7.3% $2,508
floor that sold on Nov. 21 of that year for $8.9 mil- developing was easy, 27B 3,004 $9,130,000 $8,466,003 -7.3% $2,818
lion, a nearly 5% discount. Sales doubled in 2014, everybody would be in Source: New York City Department of Finance, Zeckendorf Development Co.
as buyers looked at higher floors, still under con- the business.” 䡲
struction, with discounts averaging 7%. So far in
2015, with construction nearly complete, 19
apartments have been sold and the average dis-
count has jumped to 9%, based on available
records.
To explain why, William Zeckendorf said that
in 2007, the brothers bought a half-acre vacant lot
on First Avenue, between East 46th and 47th
streets, for $150 million to build the first ultralux-
ury condo in Turtle Bay. Recent sales at Trump
World Tower and 100 United Nations Plaza, some
of the highest-end buildings in the neighborhood,
averaged below $2,000 per square foot. The
Zeckendorfs hope to achieve an average of $3,000
a square foot—$500 more than their underwriting
cost—even if it takes years.
“We purposely wanted to achieve higher
prices, and so we are perfectly comfortable with a
slightly slower sellout,” William Zeckendorf said,
noting the firm had banked on taking four years to
unload the entire building.
Because the Zeckendorfs and their partner,
Global Holdings, plan to pay off their construction
loan in early 2016, he said, they can afford to wait.
William Zeckendorf conceded they may have
priced some of the upper units too high, but noted
that 10 sales were in discounted bulk purchases,
including four units to Qatar’s U.N. mission for
$45 million this year. Foreign buyers, the build-
ing’s target, typically demand a price cut during
negotiations anyway, he said.
CORRECTIONS
The surname of FULANO LIBRIZZI was misspelled and actress

SOPHIA ANNE CARUSO’s hometown (Spokane, Wash., not Seattle)
was misstated in the 20 Under 20 section in the Nov. 30 issue.
BUCK ENNIS
The renewal terms for STEVE DEFRANK’s lease are $925 a month in
the first year, $1,100 in the following year and $1,200 the year after.
The monthly rents were misstated in the Nov. 30 “Keeping the artists
who made Bushwick cool.”

AGENDA ASKED & ANSWERED HEALTH CARE
WENDY STARK INTERVIEW BY CAROLINE LEWIS
“ [Transgender]
W
endy Stark is on her second run as
executive director of the Callen-Lorde people fall into
Community Health Center in Chelsea. She poverty. They turn
wants the center to continue to set the to sex work
standard for lesbian, gay, bisexual and transgender health
care—even if that can put her in controversial territory. Faced
with gaps in scientific research, Callen-Lorde in recent years
has used a mix of “clinical experience and philosophy,” she
said, to develop internationally used protocols for prescribing
hormones to people who are transgender, or don’t identify with
their birth gender. “That’s a scary road to take,” said Stark, who
started as a front-desk clerk in 1994 at the organization,
which has an annual budget exceeding $50 million.
You took a hiatus from being executive director between 2012 and 2015.
What changed in the intervening years?
When I left, we were having pretty significant capacity issues. In
2010, we opened an on-site pharmacy that ended up being a
DOSSIER
profit center. The organization I returned to was much more WHO SHE IS Executive
fiscally stable. We opened a second clinic in Chelsea in 2014 director, Callen-Lorde
and were invited by a Bronx organization to be its health care Community Health Center
par tner. AGE 44
BORN Las Vegas
Will you continue to co-locate with other health groups?
RESIDES South Slope,
That’s one of our growth strategies. We believe it will meet the Brooklyn
mission of ser ving the most underser ved members of the
EDUCATION Pomona
LGBTQ community: People who are uninsured or on Medicaid,
College, B.A. in psychology and
people who are homeless, people of transgender experience. women’s studies; Baruch College,
But it’s also a financial and real estate strategy. M.B.A. in health administration
JUGGLING Stark left Callen-Lorde
New York insurers had to cover many services for transgender patients for in 2012 when she had a baby,
the first time this year. What impact do you think that had? explaining that “it sounds like a
cliché but it’s true: It’s hard to parent
Because these ser vices historically have been left out of any
a young infant and have a job that’s
coverage, people have paid for them out-of-pocket, sometimes
full-time-plus.” Instead of staying
using desperate measures. People fall into pover ty. They turn to home, Stark became senior vice
sex work. So not having to turn in that direction, and being president of special populations and
suppor ted institutionally with their health care needs, people administration at Lutheran Family
potentially will be able to join the workforce in a different way. Health Centers. She rejoined Callen-
Lorde in February after the previous
You’ve said that there’s a shortage of trans-friendly doctors in New York. executive director retired.
What does trans-friendly health care look like? REAL ESTATE DREAM The real
When somebody first steps through the door, they see estate market has made it difficult for
Callen-Lorde to consolidate its Chelsea
themselves reflected in images on the walls or in brochures. The
locations, which soon will include two
forms people are asked to fill out have appropriate questions.
clinics and two administrative sites,
Clinicians are clinically competent and understand the health
BUC K ENN IS
with a total of 42,000 square feet.

benefits and risks of providing hormone therapy, for example. What Callen-Lorde would love, said
Stark, is a 100,000-square-foot building
Has media attention on transgender celebrities, including Laverne Cox and in Manhattan.
Caitlyn Jenner, had any impact on health services?
Societal change and acceptance is a slow process, and
sometimes we see those changes star t on the regulator y side.
In 1965, Medicare said to hospitals, “If you want to par ticipate
in our reimbursement systems, you have to desegregate.” And
within months, hospitals across the countr y desegregated their
staffs and waiting rooms and the provision of care. That met
with a lot of resistance at that time. We’re in a moment where
the transgender civil-rights movement is at a par ticularly
dynamic place. And we’re seeing policies change perhaps before
hear ts and minds change. I think media coverage mostly helps
with the changing of hear ts and minds. 䡲

AGENDA HEALTH CARE
Oscar is the latest insurer

to make brokers grouchy
Will cut commissions by half. Blame Obamacare BY JONATHAN LAMANTIA
H
ealth insur- earlier figure. While rev- “We recognize this the market, this change broker commissions for 3.25% of monthly pre-
ers have enue doubled to $83.8 will add to your chal- is necessary to ensure Oxford plans sold to miums, from 3%.
long relied million—and New York lenges at an already dif- we are able to grow our individuals, to $10 a Brokers, meanwhile,
on brokers membership also dou- ficult time,” Oscar business in a controlled contract per month, will focus on the small-
to steer clients their bled, to 34,000—med- wrote in its letter. manner.” from $15. For small- group market, as busi-
way. The commissions ical expenses nearly “Given the unprece- UnitedHealthcare group plans, Oxford nesses still rely on them
that agents earned on tripled, to $117.2 million. dented circumstances in also recently cut its raised commissions to to buy insurance. 䡲
each policy were
enough to make a
living—at least before
Obamacare.
The Affordable Care
Act has made it easy for
individuals to buy
insurance directly
Give employees
online. And as premium
prices fall, insurers are
looking to cut costs.
Brokers are feeling the
the duck.
pinch.
Oscar has now joined
other insurers in slash-
ing what it pays agents.
Anything else
The Manhattan startup
last month notified bro-
kers that commissions
would be more than
is just chicken.
halved in February.
Oscar had planned to 70 percent of employees say
pay them $14 per con- they’d likely purchase voluntary
tract each month for
individual subscribers
insurance if it were offered by
and up to $26 for their employers.1
enrolled families.
Instead, it will pay only The question is, who will you choose?
$6 a contract per month
regardless of the number
Why not offer coverage from Aflac, the No. 1 provider
of people in the plan,
of worksite/voluntary insurance sales for 14 consecutive
according to a letter it
sent to brokers. years?2 And only Aflac offers One Day PaySM, which allows
They have little your employees’ claims to get paid in just a day when they
choice but to take what- submit online.*
ever Oscar is willing to
pay, given the insurer’s There’s no direct cost to you for offering Aflac, and getting
growing presence in the
started is as simple as adding a payroll deduction. That’s
market: It’s been gain-
ing many former cus- why small business owners like you have chosen Aflac for
tomers of failed Health 60 years. It’s also why we’re so confident Aflac is the right
Republic of New York. solution for your business.
Jason Samel, owner
of JayMar Insurance You can bet the farm on it.
Agency in Glen Cove,
L.I., said that out of sev-
eral hundred people he
helped sign up for health Call your local agent and visit
coverage, about 80% aflac.com/smallbiz
chose Oscar. Many had
been insured by Health
Republic.
“For [Oscar] to turn
around just after open
enrollment began, it has
killed me,” Samel said. 1
2015 Aflac WorkForces Report, a study conducted by Research Now on behalf of Aflac, January 20 - February 10, 2015. Includes somewhat, very and extremely likely; of those employees who
But Oscar saw no are not currently offered voluntary insurance benefits by their employers. 2Eastbridge Consulting Group, U.S. Worksite/Voluntary Sales Report. Carrier Results for 2002-2015, Avon, CT. *One
reason to spend more on Day PaySM available for most properly documented, individual claims submitted online through Aflac SmartClaim® by 3 PM ET. Aflac SmartClaim® not available on the following: Short-Term
brokers, especially after Disability (excluding Accident and Sickness Riders), Life, Vision, Dental, Medicare Supplement, Long-Term Care/Home Health Care, Aflac Plus Rider and Group policies. Processing time is based
on business days after all required documentation needed to render a decision is received and no further validation and/or research is required. Individual Company Statistic, 2015. Individual
losing $41.5 million coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, individual coverage is underwritten by American Family Life Assurance
through the first three Company of New York. Worldwide Headquarters | 1932 Wynnton Road | Columbus, GA 31999
quarters of 2015—more Z150004R 7/15
than double its year-

AGENDA INSTANT EXPERT SPORTS

BY BRENDAN O’CONNOR
Why NY’s AG is throwing the book at FanDuel and DraftKings [in 5 steps]
THE ISSUE THE PLAYERS

The meteoric rise of the
1 2
Schneiderman’s move—if upheld—could enhance his standing as
daily fantasy sports a consumer-protection advocate and have serious repercussions
industry hit a major in states that are considering regulating rather than banning the
snag last month when New industry. Both FanDuel and DraftKings—which have each spent more
York state Attorney General than $100 million in advertising this year—are backed by powerful
Eric Schneiderman (right) investors, including NBC, Comcast, Fox Sports and Google. Nearly every
issued a cease-and-desist National Football League team has some form of sponsorship deal with one of the
order against FanDuel and DraftKings, the country’s largest DFS companies, and Dallas Cowboys owner Jerry Jones and New England
outfits. Labeling the games illegal in New York, Schneiderman Patriots owner Robert Kraft have equity stakes. Adding fuel to the fire,
accused the companies of being “the leaders of a massive, an unrelated lawsuit
multibillion-dollar scheme intended to evade the law and fleece sports fans filed in Florida last
across the country.” The companies say fantasy games—which pit month accused the
users in daily or weekly online contests based on athletes’ nation’s major
performances in real-world sporting events—are not gambling basketball, hockey,
because winning hinges more on users’ skill in assembling baseball and soccer
teams than on pure luck. State law defines gambling as “any leagues of negligence
contest in which the outcome depends in a material degree for partnering with the
upon an element of chance.” A New York Supreme Court judge companies and helping
was weighing the companies’ request to continue operating them “lure” bettors
while the legal battle with Schneiderman plays out. through “deceptive”
advertising.
SOME BACKSTORY
FanDuel and DraftKings
4 were launched with venture

capital and have used
Critics
say the vast
YEAH, BUT...
3
Traditional fantasy
aggressive marketing to promote majority of sports—which play out
their products. The two
companies now control roughly winnings over an entire season—are
legal thanks to an exemption in
95% of the U.S. daily fantasy- go to a mere 1% the federal 2006 Unlawful
sports market and are worth at
least $1 billion apiece. Much of
of the Internet Gambling Enforcement
that success has been credited participants Act, which excludes traditional
fantasy leagues, such as those
to the fact that daily games are
offered by ESPN and Yahoo,
more convenient and require
from government oversight.
much less time—and less skill,
Advocates for daily fantasy
some would argue—than their
sports insist that the only
season-long counterparts. New
difference between the two
Yorkers this year have wagered
forms of fantasy is duration, and
approximately $100 million on
because the winners in both cases are not determined by the
the two sites, each of which has
scores of actual games, the same rules should apply. “I’m quite
paid out more than $1 billion in
convinced it’s a game of skill, as defined by the federal statute,” said Major
prize money nationwide. But
League Baseball Commissioner Rob Manfred (above) in defense of
Schneiderman says the vast
his organization’s partnership with DraftKings. “And I’m
majority of winnings go to a mere
comfortable with the idea that it’s not gambling.”
1% of the participants, proof that
these “sharks” are using
algorithms or inside information
to game the system and cheat
everyday users. What’s more,
unlike season-long fantasy sites
WHAT’S NEXT
that primarily earn revenue from
5
Several states, including Arizona, Iowa, Louisiana, Montana and Washington, already bar DFS
entry fees and advertising, sites from accepting cash bets. Nevada recently deemed daily fantasy a form of gambling,
AP IMAGES, BLOOMBERG
FanDuel and DraftKings take a cut requiring providers to apply for state gaming licenses. FanDuel and DraftKings have countersued
of 5.5% to 13% from every wager. Schneiderman, calling his action “irresponsible” and “irrational,” and are requesting an expedited
“That’s what bookies do,” said court order declaring their activities legal under state law. In turn, Schneiderman vowed to bring
the attorney general, “and it’s both companies to court, setting the stage for a protracted legal battle that could determine the
illegal in New York state.” ultimate fate of daily fantasy sports.

AGENDA FINANCE
Tech upstarts occupy Wall Street

Lender OnDeck’s agreement with JPMorgan shows city’s startups can play in the big leagues BY AARON ELSTEIN
N
ew York’s financial tech- preferred term for startups that use we’re having productive conversa- in cash. In August, Standard
nology startups may finally innovative software to provide tions,” he said. Treasury, whose software helps small
have a chance to join the financial services. Another alum, Prem Melville, is a businesses bank online, was acquired
Wall Street big-money The city’s financial startups got a former IBM data scientist who by Silicon Valley Bank for an undis-
league, with JPMorgan Chase’s big boost five years ago when the founded Social Alpha, a firm that closed amount. No lab alumni have
announcement last week that it will Partnership for New York helped sifts through Twitter and other tried to go public, which may be wise
partner with a tiny nine-year-old launch an “innovation lab” that social media to find information of considering OnDeck’s share price
Manhattan-based firm, OnDeck offers entrepreneurs developing interest to investors. He claims has fallen more than 40% since its
Capital. promising technologies the oppor- many of the city’s largest banks and IPO late last year.
The arrangement gives JPMorgan tunity to work directly with finan- hedge funds as clients, and hopes to Gotsch said Tennessee-based
(assets: $2.4 trillion) a chance to cial institutions. turn his focus to new forms of data, defense company Digital Reasoning
serve OnDeck’s customers—typical- Lab alumni include Gary including email. “We see social opened a 20-person New York office
ly small-business owners who can’t Zimmerman, who last year debuted a media as just the tip of the iceberg,” to woo banks to its technology that
get bank loans. OnDeck (assets: $708 company called MaxMyInterest, Melville said. can read transcripts or text mes-
million) uses different criteria from which helps savers boost the amount Fintech investment is reaching sages. Pymetrics, a career-search
banks to gauge the creditworthiness of interest they earn from their frenzied levels. Last year, investors firm, received an undisclosed
of borrowers. (Its CEO, Noah accounts by automatically depositing pumped $768 million into New York- investment last week from Marsh &
Breslow, was a Crain’s 40 Under 40 their cash in online banks that offer based financial startups, up 32% over McLennan-owned Mercer Consult-
this year, and the company ranks the highest insured yields. the prior year. ing. And Kasisto, which develops
87th on Crain’s 2015 Best Places to Zimmerman, a former Citigroup A few Partnership lab alumni have speech-recognition technology for
Work list. See Page 32.) investment banker, said his startup been snapped up by larger rivals in banks, was created by some of the
“It’s a great example of the power has grabbed the attention of several recent months. In September, same people who built the iPhone’s
the city’s fintech sector can have,” of New York’s largest banks and BillGuard, a personal financial plan- virtual servant, Siri.
said Maria Gotsch, chief executive of asset-management firms, though he ning and security site, was acquired “Those people are from Stanford,”
the Partnership for New York City’s wouldn’t name names. “Our tech- by Prosper Marketplace, a publicly Gotsch crowed. “They chose to come
investment arm. “Fintech” is the nology interests a lot of them, and traded online lender, for $30 million from Silicon Valley to New York.” 䡲
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AGENDA WHO OWNS THE BLOCK REAL ESTATE

10 LIBERTY ST.
Untarnished by the Silver connection

Glenwood Management led the post-9/11 charge in the former speaker’s downtown district
BY TOM ACITELLI
T
he business most prominently featured
in the recently ended federal corrup-
REBIRTH
tion trial of former state Assembly 10 LIBERT Y ST.
Speaker Sheldon Silver was Glenwood
Glenwood’s 45-story,
Management, the owner of 30 luxury apartment
287-unit luxury apart- OFFICE MATES
towers in Manhattan and in the Riverdale neigh- ment building, named 80 MAIDEN LANE
borhood of the Bronx. Liberty Plaza, debuted a
Normandy Real Estate Partners bought
year after 9/11.
Silver illegally received fees from a law firm to a 50% stake in the 25-story, nearly
which he steered Glenwood for tax-related work. 560,000-square-foot office building
from developer Joseph Chetrit in 2014.
The five-week trial saw the ex-speaker convicted Developer Jared Kushner, publisher of
on all seven counts of honest services fraud, extor- The New York Observer, was a minority
tion and money laundering. No one from partner with Normandy on the deal. The
family-owned AM Property Holding
Glenwood has been charged with any crime. Group controls the other 50%.
Glenwood founder Leonard Litwin began
buying and developing higher-end apart-
90 MAIDEN LANE
ment buildings in the 1950s. One of the best-
Normandy and Kushner also acquired
known addresses is 10 Liberty St., the first
this neighboring four-story, 30,000-
new development in the financial district to square-foot building in the 2014 deal, ART DECO CONVERSION
go up after 9/11. The tower is also within the which valued 80 and 90 Maiden at 100 MAIDEN LANE
district that Silver represented for 38 years, about $210 million in total. Developer Frank Lalezarian bought
until his felony conviction forced him to give this 24-story Art Deco office tower in
2004 and converted it into a 380-
up his Assembly seat. The block includes another unit luxury apartment building. It is
high-profile apartment development, this one a owned and managed by an LLC con-
conversion of an office building. 䡲 trolled by Lalezarian.

AGENDA MEDIA
Sign of the Times as video veterans

end up on the cutting-room floor
Buyouts in troubled unit as ‘paper of record’ refocuses on news BY MATTHEW FLAMM
T
he news never double the Times’ digital increase ad dollars, and a dif- past year. “That’s not what lasted a year).
stays good for revenue, to $800 million, in ferent approach to content. the Times is known for, and it Baquet noted that
long in the world five years. He’s been focused She will shift the focus to would be a huge loss not to MacCallum’s role will be like
of digital media. on the video division, long news from the expensive see [enterprise video] as that of a publisher, responsi-
Especially for The New seen as a potential source of mini-documentaries the valuable to its brand.” ble for journalistic quality
York Times. growth but which insiders division is known for. Baquet insists the Times and profits, and that she will
In October, the paper say has been neglected and Insiders have been told will still do enterprise video, hire a senior editor with
reached 1 million digital sub- mismanaged for years. that the number of staffers but wants more attention on deep video experience.
scribers. In November, The A July shake-up led to a dedicated to pulling clips breaking news. “Video can’t That’s an outdated model for
Washington Post stole the reassessment that culminat- from newswires and social be off on an island doing a new medium, say insiders.
Times’ thunder, pulling ed with buyout offers in media ultimately may rise enterprise,” he said. “No “The bottom line is you
ahead for the first time in early November and the to a dozen or more. desk does that; they do a mix have these talents who make
average monthly unique vis- appointment two weeks ago Department veterans say of enterprise and news, and video who need somebody
itors: 67 million to the Times’ of the unit’s fourth chief in Times management never video has got to accomplish who speaks their language,”
66 million, according to three years. valued video enough to build the same thing.” a staffer said. “There is
comScore. Alex MacCallum, formerly audiences for their work, Good video takes time, expertise needed in every
The Times notes that it has an assistant managing editor and is moving away from the and it needs to be “relevant phase of this.”
more people paying to be on in charge of audience devel- distinctive storytelling that after the breaking news Insiders estimate 13 of
its site. “I’m thrilled for the opment, was named assis- brought awards to the unit. event,” said one staffer. about 45 video staffers had
Post,” said Executive Editor tant editor and senior vice “The news was always MacCallum, highly regard- taken buyouts as of last
Dean Baquet. “But I’d rather president of video. When she [just] a thing we did,” said ed as a digital strategist, has week. Roughly half were
have our audience.” returns in January from one of the half-dozen star no experience in video senior producers. The Times
Baquet’s goal is to get maternity leave, she will talents who exited the unit as journalism (nor did her two has said there also could be
more paying subscribers and bring a new digital plan to morale plummeted in the predecessors, who each layoffs. 䡲
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AGENDA VIEWPOINTS
THUMBS DOWN
De Blasio housing proposals Community boards on de Blasio’s plan
have many zoning out 100
80
86
60
Mayor needs a better message, or a better plan 40
20
0 17
MAYOR BILL DE test of the popularity of the entire higher limits to keep out poor people. Yes No
Notes: Combined votes on mandatory inclusionary
BLASIO is having a housing plan. Finally, the administration can’t zoning and changes to building requirements. Includes
terrible time con- The administration has run into seem to counter the fear that no mat- votes with conditions. Results are as of Dec. 3.
Source: Department of City Planning
vincing New Yorkers trouble on three specifics—parking, ter what the plan, all the city will
that their city needs height restrictions and income lim- produce is luxury housing, as hap-
hundreds of thou- its—and one hangover from the pened under Michael Bloomberg, a But Bronx Borough President
sands of new hous- Bloomberg era. (not exactly true) belief that de Blasio Ruben Diaz Jr. got it exactly right
ing units—even with In what planners say is a no- continues to fuel. when he said last week that the de
GREG DAVID the enticement that brainer, the proposal eliminates To counter the drumbeat from the Blasio housing proposals are “com-
200,000 of the parking requirements for affordable critics, the mayor has changed the plicated.” The two zoning changes
apartments will be affordable. At risk units under the theory that the peo- way he is selling his plan. are only the first step, to be followed
is the mayor’s much-ballyhooed ple moving into those units will be Gentrification is a double-edged by individual rezoning of 15 neigh-
housing plan, which emphasizes too poor to own cars. Community- sword, he now says, crucial to borhoods—all different proposals
increased density and mandatory board members aren’t buying it. improving neighborhoods. He points and all containing a bewildering
affordability. Not surprisingly, increasing out that it will happen no matter number of options for the commu-
Community boards across the height limits to produce more what the city does, and it is only his nity and developers. It is hardly a
city are rejecting two proposed apartments has angered preserva- plan that will keep communities shock that people can’t figure it out.
changes to the zoning code that tionists, whose only priority is diverse with affordable housing. The administration needs to find
would set a general policy requiring keeping the city exactly as it is. To be fair, community boards a much more compelling story to
affordable housing and would alter The administration is being reflexively oppose almost all new sell its current scheme or come up
some of the requirements for double-teamed on income guidelines. zoning efforts. Council members with something much simpler to
amenities such as parking. Borough Poor communities want lower limits have generally abstained from vot- win over the public. 䡲
presidents are also either opposed to help more poor people get the ing on the de Blasio plan so far, as
or very critical. The public review of units; rich communities (insiders cite they will cast the vote that counts GREG DAVID blogs regularly at
these two changes has become a Riverdale as an example) want much at the end of the process. CrainsNewYork.com.
Keeping up with the Vanderbilts

Readers also reflect on Danny Meyer, congestion pricing and Brooklyn’s poor health
Frittering away fortunes Piketty’s premise is wrong: Even fic relief, there are a number of more bridges and avenues in New
The implication in “Vanderbilt intelligent and lucky investment efficient measures that should be York City.
family refinances Madison Avenue strategies are almost never enough implemented at the Hudson River MATTHEW SILPE
office tower for $80 million” to maintain the real relative wealth crossings and elsewhere in our con- Chief operating officer
(CrainsNewYork.com) that there is of heirs, particularly when they gested metro grid before trying the JJ Labs
still some vast, hidden and unitary live off investment income. proposals in “Don’t wait for Gateway
Vanderbilt fortune is simply erro- PAUL J. ISAAC tunnel” (Op-Ed, Oct. 26). Brooklyn’s ills are self-inflicted
neous, although individual branch- Manhattan Banning single-occupant vehicles What is scandalous is government
es of the family, by dint of their is a bad idea, and follows the same giving out freebies without requir-
subsequent efforts, may have built Hospitals aren’t restaurants line of thinking as many other failed ing adoption of healthy lifestyles
their own fortunes. I FIND IT IRONIC that as Danny Meyer, government initiatives where basic in return (“Poverty and obesity are
The original Cornelius a high-end restaurant mogul, has tenets of supply-and-demand among Brooklyn’s ills,” Crains
Vanderbilt, who started the started advising hospitals about the models are simply ignored. What is NewYork.com). As a teacher who
Vanderbilt fortune, died in 1877. “patient satisfaction” industry, he needed—and what was proposed taught in Brownsville for 20 years,
His son and main heir, William H., is eliminating tipping from some of under Mayor Michael Bloomberg’s I can tell you stories that will make
died around 1885. By the time the his own businesses (“Deconstructing administration but shamefully your skin crawl. Parents putting
building cited in the article was Danny,” Nov. 23). I applaud his efforts rejected in Albany by former cigarettes out on children. Mothers
constructed, there was a Cornelius to pay all members of his team fairly. Assembly Speaker Sheldon Silver— bringing random boyfriends home
Vanderbilt III and a Cornelius A tip, however, is often a reflection of are thoughtfully designed who rape their teenage daughters.
Vanderbilt IV, who were part of a customer satisfaction. If he is saying congestion-pricing programs. First-graders smelling of pot day
sprawling family several genera- that he was unable to consistently Here, the system can be specifical- after day. Parents getting almost
tions along a course of financial influence his own customers enough ly developed, through the addition of free rent and having children with
division and healthy spending. to respond with generous gratuities at tolls and variable pricing, to discour- multiple men. Community leaders
By all appearances, there is a his luxury establishments, how then age noncritical travel during rush lining their pockets with taxpay-
crowd of Vanderbilt descendants in can he advise us in health care, with hours and in certain regions that ers’ money, appointing incompe-
the hundreds, by repute enjoying our much more diverse clientele, who are most affected by an excess of tent supporters to lead local
dramatically different economic come to us in crisis? cars and trucks on the roads. schools and fighting to get crimi-
circumstances. We may be delight- DINA D. STRACHAN, M.D. In lieu of closing lanes for buses nals out of jail under the heading
ed for the subgroup of heirs owning Aglow Dermatology in the tunnels and elsewhere, con- of social justice.
the Madison Avenue building, gestion pricing will more precisely Children doing homework?
themselves probably pretty numer- How to cut congestion address the burden on our infra- Forget about it. Twenty percent of
ous after another three to four gen- To better serve New Yorkers and tri- structure, much of which is too the population makes it hard for
erations. But this story again illus- state commuters who are increasingly often caused by trucks clogging up the others to get ahead.
trates that economist Thomas desperate for some long-overdue traf- the many narrow streets, tunnels, AMANDA GREG
CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to letters@crainsnewyork.com. Send columns of 475 words or fewer to opinion@crainsnewyork.com.
Please include the writer’s name, company, address and telephone number.

AGENDA VIEWPOINTS
This fashion trend threatens city’s economy

With shoppers skimping on clothes, the industry must take steps to avoid the discount rack
BY MICHAEL J. SILVERSTEIN
F
ashion is a $1.2 trillion supreme in New York, Americans’ engaged selling system, and a deeper world where fabric technology and
global industry, but com- shift away from spending on clothes understanding of consumers’ needs new fabrication can deliver incredi-
panies are having a harder does not bode well for this sizable and insecurities. ble consumer experiences: warmth,
and harder time resonating chunk of the local economy. They should: comfort, soft touches. Explain your
with American consumers. Apparel The problem is that fashion com- 䢇 Get to know their customers deeply. giant leaps; it will help you find
spending in the U.S. declined by panies have forgotten how to win the Don’t ask them what they want early users (and they will tell their
1.5% in June 2015, year-over-year, love of Americans. superficially. Understand their friends). Giant leaps create revolu-
and department-store sales were As a result, many shoppers buy hopes, dreams and wishes; study tions.
down 1.7%. clothes only when they end up on the their active and inactive wardrobes. In today’s world, new jeans, new
Indeed, for most American fami- markdown rack. In a country where Create breakthroughs that deliver for sweaters and new coats need to earn
lies, clothes are moving toward the 40% of the adult population is over- peer influencers. their way into wardrobe closets.
bottom of the budget list. While weight, new clothing has not been a 䢇 Remember that looks do count. If Engaged and highly trained in-store
households in Italy spend as much celebration. you show the goods on standard counselors can help.
as 17% of their gross income on Consumers have voted with their racks and without imagery, they Everyone still wants to go to work
fashion, American families spend feet. They wear fading T-shirts and will work their way to the final on Monday and hear, “You look
less than 4%. five-year-old jeans. Instead of markdown aisle without yielding marvelous.” Now is the New York
The trend is especially threatening clothes, many Americans buy any profit. fashion industry’s chance to tap into
to New York City, the global fashion iPhones, big cars, pets and pet sup- 䢇 Transform employees into disciples. that desire and win back its share of
capital. The industry here employs plies, and go on vacation. Deliver training and incentives that spending. 䡲
almost 200,000 people, pays more The solution: The New York- help them build relationships. Help
than $10 billion in wages and gener- based fashion industry can reconnect the “feet on the floor” see how they Michael J. Silverstein is a senior partner
ates almost $2 billion annually in tax with consumers using a mix of edu- can have “callings” as counselors and at the Boston Consulting Group and co-
revenue. cation, awareness, stunning mer- advisers, not cash clerks. author of Rocket: Eight Lessons to
While fashion may still reign chandise, a compassionate and 䢇 Take giant leaps. We live in a Secure Infinite Growth.

BABY BENEFITS
BOOM
Aging millennials and growing concerns about employee
engagement are driving improvements in parental leave
BY CARA S. TRAGER
O
n her 14-week maternity leave, Sarah Galena isn’t thinking twice
about her office job or the impact that her extended time off from
work has on her family’s finances.
And that’s precisely what her employer, Foothold Technology,
wanted to accomplish when it revised its maternity policy earlier
this year. The health technology firm, No. 69 on Crain’s 100 Best
Places to Work in NYC, bumped paid leave to 12 weeks for a birth
or adoption, from six weeks for a natural delivery and eight weeks for a C-section.
Galena, who lives on the Upper West Side, also plans to take off an additional two
weeks as part of her personal time. She said Foothold’s paid leave allows her to fully
SARAH GALENA gets 12 weeks of paid leave

from her job to spend with her new son.
BUCK ENNIS

focus on caring for her baby boy

and helping her 3-year-old son PARENTAL PARITY Resource Management.
That’s not to say that senior
employees
29—i.e.,
was
prime
transition to his new role as big management and other HR childbearing age.
brother. It also allows her hus-
band, a Latin teacher, to take
seven weeks of unpaid leave, in
addition to his four weeks of
accrued PTO.
21%
PORTION OF U.S. FIRMS that
offer paid maternity leave
policymakers at Best Places firms
aren’t also focused on doing right
by employees.
“It’s more about the personal
well-being of our colleagues,”
“Employee
retention was cer-
tainly a considera-
tion,” said Kris Passet, director of people at the
SoHo-based firm. “But there was a more human
“Foothold is definitely a place said Nick Scharlatt, co-founder of aspect: It’s difficult to be a first-time parent in
where they value your balance of Foothold Technology. The com- New York City. We want people to be comfort-
family and work time,” said
Galena, who works with non-
profits to help them develop and
execute her firm’s electronic
health record system. “I can
17%
PORTION that provide paid
paternity leave
pany, located near Union Square,
extended paid leave after an
employee suggested improving
maternity benefits during
“What I would change?” segment
a
able in a fast-paced city and to take the time they
need during this precious time.”
with
Companies also want to remain competitive
their rivals on the parental-leave front.
Abacus Group LLC (No. 40) boosted its mater-
imagine myself here for many, of an all-staff meeting. nity leave last spring to eight paid weeks from
Source: Society for Human Resource
many more years.” Management Much of the improvement in one. The midtown tech firm formulated its new
Paid parental leave is having parental perks, locally and across policy—which includes a short-term disability
its moment, and the most obvious signs—aside the U.S., is being driven by “aging” millennials program that allows moms to exceed paid leave
from vocal advocacy by the nation’s parent in who are starting families of their own. “We had with a doctor’s note—after conducting research
chief and Facebook co-founder and CEO Mark never had a pregnant team member,” said into the leave policies of similar-size and larger
Zuckerberg’s taking a well-publicized two- Debra Klemm, operations manager for House of tech companies.
month paternity leave—are improvements in Kaizen (No. 94). “That changed earlier this In April, Stack Overflow (No. 4), which pro-
benefits like those offered by Foothold. That’s year, so we decided a policy was needed.” vides 12 and six weeks’ paid leave for primary
especially so in New York City. Along with In April, the 14-year-old digital-marketing and secondary caregivers, respectively,
headline-grabbing companies around the firm, located in midtown west, introduced an amended its benefit for sales employees. These
country such as Los Gatos, Calif.-based eight-week paid leave after childbirth and a workers receive at least 175% of their base
Netflix (one year paid leave) and Redmond, four-week paid leave for fathers and adoptive salary for the time they are on paid leave. The
Wash.-based Microsoft (20 weeks for mom, 12 parents. Moms and dads also can work from policy takes into account that a sizable portion
weeks for dad), many of our Best Places to home full time for four more weeks. of a salesperson’s compensation is based on
Work winners amped up their parental policies commissions, said People Team Director Joe
in 2015. ‘Work-life balance’ Humphries. The technology company, which
More than 95% of the firms on our list now Path Interactive (No. 39) for years had relied serves financial firms, also sweetens parental
provide paid time off for primary caregivers, on its policy of unlimited vacation to do double leave with as much as $5,000 in assistance for
and more than 75% grant compensated leave to duty as a parental-leave mechanism. But earlier adoption, and $500 for takeout meals during
secondary caregivers. Compare those rates this year, the search-engine optimization and the first four weeks of a leave.
with the results of the 2015 employer survey by marketing agency instituted a formal six-week Notable, too, if not surprising, is the care
the Society of Human Resource Management: paid leave for primary caregivers. (Path encour- that many Best Places companies take to ensure
Just 21% of U.S. companies offer paid materni- ages fathers of newborns to take two weeks off as that improved parental perks don’t engender
ty leave (up from 12% last year), while 17% part of their unlimited paid vacation time.) resentment in some employees even as it cre-
provide paid time off for dads with newborns, “We saw a need to think about how we ates goodwill in others. Squarespace officials,
compared with 12% in 2014. should be viewing our responsibility to helping for example, recognize that the work of parents
Moreover, the Family and Medical Leave Act employees achieve work-life balance,” said on leave still needs to get done, and simply
of 1993 requires firms with 50 employees or Michael Coppola, co-founder of the Flatiron dumping their responsibilities on employees
more to provide up to 12 weeks of unpaid leave. district-based firm. who haven’t welcomed a new baby is neither
Among Best Places companies, time-off Squarespace (No. 7) recently lengthened its fair nor, in many cases, practical. That’s why
policies for a new addition run the gamut from paid leave for primary caregivers to 18 weeks, Squarespace also hires temporary and contract
one to 18 weeks, and they are funded by the from 12, and to six weeks for nonprimary care- workers to help pick up the slack.
company, a disability program or some combi- givers, up from four. Why? The firm did the “You don’t want to burn out the rest of the
nation of both. While most Best Places offer math and realized that the average age of its team,” Passet said. 䡲
formal parental leave, others provide time off
to new moms and dads as part of a vacation,
sick-day or PTO policy.
The vast majority of Best Places also offer
HOW WE FOUND THE BEST EMPLOYERS
employees the option to take more time with-
TO ARRIVE AT OUR ANNUAL RANKING of the Best Places to Work in New York City, Crain’s partnered with
out pay. In addition, some maternity leaves
Best Companies Group, an independent research firm that dispatched surveys to more than 26,800
include such extras as a cash gift for the baby,
employees in New York City.
money for family meals and the chance to work
part time or at home for at least a couple of To be eligible, businesses had to employ 25 or more workers within the five boroughs. Scores from
employees, who answered a confidential 87-question poll, were combined with scores from a 92-
weeks after the leave ends.
question survey for employers. Questions focused on everything from telecommuting policies to opportu-
The trend toward more generous parental-
nities for advancement. Results from the employee surveys made up 75% of the total score, and from
leave policies is far from altruistic, however.
the employer questionnaire, 25%.
According to the Center for American Progress,
a Washington, D.C., policy institute, the aver- Although they hail from diverse fields—including technology, law, construction and real estate—the
100 winners have at least one thing in common: a profound commitment to their workers’ happiness.
age cost to replace employees, including inter-
viewing and training, is equal to about 20% of And many are sparing no expense to achieve that goal, treating their employees to a cornucopia of
annual salaries—and sometimes as much as benefits and perks, including generous health care coverage, telecommuting options, tuition assistance
200% for executives. and a daily menu of healthy snacks. They’re also providing lots of opportunities to de-stress at the office—
In the long run, maternity and paternity fitness classes, massages and arcade games—and off-site, with such perks as unlimited vacation.
leave saves money because it helps to retain Beyond those niceties, these companies have gone the distance in creating an atmosphere of collegiali-
(and recruit) talented workers. As the unem- ty, collaboration and caring, whether assigning a mentor to ease each new hire’s transition into the fold,
ployment rate continues to drop, providing offering paid time off for volunteer work, empowering employees to turn their ideas into projects or hosting
workers with increased leverage, parental ben- company getaways in scenic destinations.
efits are “low-hanging fruit that you can offer Unless otherwise noted, all figures are as of July 2015. Health care premiums represent the portion of
across the talent pool without breaking the the individual employee’s premiums paid by the company. Average salaries are those of exempt workers.
bank,” said Bruce Elliott, manager of compen- The abbreviation n/d indicates information that the company did not disclose. — CARA S.TRAGER
sation and benefits at the Society of Human

NOT BUTTONED UP: “When you join Button, you

join a family,” said the tech firm’s co-founder
Stephen Milbank.
#1
You’re B
utton is a company that strives to encourage workers to actually take time
embody the Japanese value of off. The firm provides a $500 annual
omotenashi—wholehearted hospitality. stipend for each employee to use for a getaway,
This ethos informs not only the firm’s with an additional $500 for those with a spouse
most
business model, but also its thoughtfulness in and/or children.
regard to the needs and wants of its employees, From their first day on the job, employees
within and beyond the workplace. “When you know they have landed in an unusual workplace.
join Button, you join a family,” said Stephen Button eases first-day jitters with an extraordi-
welcome Milbank, a co-founder and head of finance and

people at the company, which scored the top
spot on this year’s Crain’s 100 Best Places to
Work in New York City. “We aim to support
each other in every aspect of our lives.”
narily empathetic process, which includes a
“welcome book” that introduces new workers to
the firm’s omotenashi culture and its attendant
perks. These include a $100 monthly bonus cred-
it for trying on-demand services such as
A VERY PARTICULAR JAPANESE Founded last year and backed with nearly Delivery.com, which is a current customer. The
PHILOSOPHY INFORMS $14.5 million in venture capital, the business- book also provides a bio on each current staffer.
to-business firm connects mobile apps to one
THE CULTURE AT THIS
another. Users peruse Foursquare’s restaurant Areas of growth
GRAMERCY PARK B2B STARTUP recommendations, for example, and Button’s The company’s menu of goodies is diner-like
icon on the Foursquare app takes them to in its range of offerings: an Employee Stock
BY CARA S. TRAGER OpenTable to book their reservations. Ownership Plan, performance bonuses and
Its annual revenue, which it declined to dis- monthly rewards for workers with the most time
close, comes from commissions on commercial spent volunteering, happy hours, group exercise
transactions it helps facilitate for such big- classes and free daily lunch from local restaurants.
league clients as Ticketmaster, Airbnb and Moreover, employee development is based on
Uber, in addition to OpenTable. each person’s self-identified areas of growth. In
Button, which is located near Gramercy Park, addition to receiving access to personal instruc-
appears fairly obsessed with employee engage- tion, lectures, webinars, lunch-and-learns and
ment, offering its more than two dozen workers conferences, each Button worker is budgeted
perks and policies aimed at ensuring personal $750 annually for external professional-
well-being and professional development. development courses and programs—and some-
Family support is “priority one,” according to times much more, depending on the class’s
Milbank. Along with such niceties as free child- potential to spur an employee’s growth.
birth/parenting classes and lactation counseling, Such policies, not surprisingly, tend to fuel a
Button sweetens its 17 weeks of paid paternity kind of omotenashi groupthink that many
and maternity leave—following birth, adoption employees describe as the best perk of all.
or surrogacy—with a baby gift of $1,000 cash. “Everyone at Button practices empathy on a
“Having children is one of the most, if not the daily basis,” said Olivia Gorvy, who, as director
most, important events in people’s lives,” said of partner success, focuses on customer rela-
Milbank. “We want to be as supportive and make tionships. She joined the business nine months
BUCK ENNIS
it as wonderful an experience as we can.” ago after a five-year stint at Facebook. “That

Similar sentiments guide Button’s unlimited makes it an incredibly supportive, respectful
vacation policy and the lengths to which it goes to and inclusive environment,” she said. 䡲

HOME OF THE ULTIMATE
VENUE WHERE THE
GREATEST MUSIC FAN
(ME) CAN GO TO SEE
THE GREATEST
MUSICIANS OF ALL
TIME (NOT ME).
Tuition assistance/
reimbursement
Additional time off

Fitness/wellness
initiatives
On-site meals/
CIPHERHEALTH
58%
provide lactation
for community service snacks or subsidies facilities for
breast-feeding moms
Telecommuting option Retirement plan(s)
#1 #2 #3 #4 #5
BUTTON DROPBOX BOUNCE STACK OVERFLOW CIPHERHEALTH
Industry Technology Industry Technology EXCHANGE Industry Technology Industry Health care/insurance
Website usebutton.com Website dropbox.com Industry Technology Website stackoverflow.com services
NYC/U.S. employees 25/25 NYC/U.S. employees 33/1,002 Website bounceexchange.com NYC/U.S. employees 94/176 Website cipherhealth.com
2014 revenue n/d 2014 revenue n/d NYC/U.S. employees 84/85 2014 revenue n/d NYC/U.S. employees 84/84
Average salary $99,700 Average salary n/d 2014 revenue n/d Average salary $81,349 2014 revenue n/d
Days off Unlimited Days off Unlimited Average salary n/d Days off 20 Average salary $70,000
Health care premiums 100% Health care premiums 100% Days off 20 Health care premiums 100% Days off Unlimited
Year founded 2014 Year founded 2007 Health care premiums 100% Year founded 2010 Health care premiums 100%
Year founded 2010 Year founded 2009
This year’s No. 1 Best Place to Doing good feels great at this This company scores high
Work in NYC is a VC-backed company, which makes it easy Employees here don’t need to marks with its employees for A three-week rental at the
startup that embraces the for employees to pursue their explain to their moms and dads creating a culture of Jersey Shore serves as the setting
Japanese value of omotenashi, or desires to make a difference. what they do or why they achievement, healthy for a sales team retreat, and
extending hospitality Through its Dropbox for Good spend so much time at work. competition among teams enables employees to get away
wholeheartedly. Proactively initiative, workers have Instead, they just bring them to and an atmosphere that with team members. In
addressing employees’ needs hosted company tours and Parents’ Day, a companywide resonates with workers’ addition, the firm has hosted a
and wants, the firm provides a shared their educational event that shows what the firm passion for technology. volleyball game at Pier 25 in
plethora of amenities, choices and career experiences is about, mixes family time TriBeCa.The company also
including group exercise, with such organizations as All with team bonding, and provides tuition assistance on a
happy hours, free daily lunch Star Code, which prepares features special activities, case-by-case basis.
and retreats in such places as young men of color for full- including, of course, a game of
Sag Harbor, L.I., and Park City, time employment in the tech Family Feud.
Utah, as well as such family- sector. In addition, employees
friendly benefits as $1,000 in get a day off per quarter to
“baby cash” to help offset the volunteer at a charity of their
costs of a new addition. This own choosing.
firm epitomizes a supportive,
respectful and kind workplace.
401(k), ESOP 401(k) 401(k) 401(k), ESOP 401(k), profit-sharing

plan, ESOP
#6 #7 #8 #9 #10
WISDOMTREE SQUARESPACE CLUNE FLUENT INC. ELITE SEM
Industry Financial services Industry Technology CONSTRUCTION Industry Advertising/public Industry Advertising/public
Website wisdomtree.com Website squarespace.com CO. relations/marketing relations/marketing
NYC/U.S. employees 115/115 NYC/U.S. employees 259/377 Industry Construction Website fluentco.com Website elitesem.com
2014 revenue (in millions) n/d 2014 revenue (in millions) n/d Website clunegc.com NYC/U.S. employees 62/ 62 NYC/U.S. employees 39/118
Average salary n/d Average salary $106,263 NYC/U.S. employees 34/218 2014 revenue $68 million 2014 revenue $13.8 million
Days off 43 Days off Unlimited 2014 revenue $559 million Average salary n/d Average salary n/d
Health care premiums 75%- Health care premiums 100% Average salary n/d Days off 16 Days off Unlimited
99% Year founded 2004 Days off 17 Health care premiums 50%-74% Health care premiums 75%-
Year founded 1985 Year founded 2010 99%
Health care premiums 100%
Supported by the corporate Year founded 2004
Year founded 1979
After every 10 years of philosophy “Good work takes This is a place where niceties
employment, workers at this time,” staffers thrive, and get include $25 birthday gift cards, Twice a year, $1,000 in airline
publicly traded investment their work done, in a company A lengthy career at this $50 to decorate one’s credit, 50,000 Starwood
company are eligible for a that respects the creative company has its sweet workspace, an on-site points and $500 for trip
two-month paid sabbatical to process and doesn’t impose rewards, including trips, a “saloon,” Razor scooters for spending money go to an
pursue activities for personal arbitrary deadlines or react to $1,000 gift card, a Tiffany zipping around the office, employee who lives the firm’s
growth and development, market pressures. clock, extra time off and a arcade games and TVs in every four core values: “Circle of
including traveling, Rolex watch, depending on area. Education,” “Love What You
volunteering and research. the number of years of service. Do,” “Attitude of Gratitude”
and “Strive for Greatness.”
Four additional workers each
get the airline credit and
30,000 Starwood points for
embracing one core value.
401(k), profit-sharing 401(k), with optional 401(k), ESOP 401(k) 401(k), profit-sharing
plan Roth (post-tax) plan, defined-benefit
contributions, ESOP plan

DRIVE
INTEGRITY
TRUST
MASTERY
CREATIVITY
ENTREPRENEURIAL
SPIRIT
GENEROSITY
Ryan is setting the industry gold standard

for workplace innovation.
Guided by our values and an unwavering commitment to client
service excellence, Ryan’s internationally recognized work environment
Congratulations to our
is setting the industry gold standard for workplace innovation. New York employees
for this recognition,
At Ryan, your talent is encouraged, your abilities are challenged, and thank you for your
and your expertise is rewarded. Learn more about exciting career vote of confidence!
opportunities with Ryan at ryan.com/careers.
1.855.RYAN.TAX | ryan.com © 2015 Ryan, LLC. All rights reserved.
1511_002 Crain's Best Places to Work in New York Ad 2015.indd 2 2015-11-22 11:45 AM
93%
LIKEABLE MEDIA
offer flexible hours for

school events, medical
appointments and other
personal matters WEST MONROE PARTNERS
#11 #12 #13 #14 #15

LIKEABLE MEDIA TEXT 100 GLOBAL WEST MONROE DRINKER BIDDLE INSPERITY
Industry Advertising/public SOLUTIONS PARTNERS & REATH Industry Consulting
relations/marketing Industry Advertising/public Industry Consulting Industry Legal Website insperity.com
Website likeable.com relations/marketing Website westmonroepartners.com Website drinkerbiddle.com NYC/U.S. employees 31/2,300
NYC/U.S. employees 30/30 Website text100.com NYC/U.S. employees 30/561 NYC/U.S. employees 56/1,257 2014 revenue $2.4 billion
2014 revenue $6 million NYC/U.S. employees 44/126 2014 revenue $100 million 2014 revenue n/d Average salary n/d
Average salary $76,414 2014 revenue $54.5 million Average salary $161,000 Average salary n/d Days off 19
Days off 20 Average salary $135,200 Days off 25 Days off 25 Health care premiums 75%-99%
Health care premiums 100% Days off 36 Health care premiums 75%-99% Health care premiums 75%- Year founded 1986
Year founded 2006 Health care premiums 100% Year founded 2002 99%
Year founded 1981 Year founded 1849 Employees here have lots of
Surprise Lake Camp in Cold Going above and beyond the occasions to learn, courtesy of
Spring, N.Y., is the site of this Besides stress-reducing call of duty on a client project At this law firm, worker an extensive online library that
firm’s two-day annual retreat, activities such as yoga, happy or internal initiative isn’t grievances and issues are features courses on everything
where team-building hours, and movie and game unnoticed here. Workers are addressed immediately, from business skills to safety,
exercises, a game of kickball nights, employees at this encouraged to pen thank-you accomplishments and
and a campfire provide and tuition assistance of $1,500
company can take two “duvet notes to each other for such milestones—including
employees with lasting for approved undergrad and
days” a year—and simply pull efforts, and they can nominate birthdays and anniversaries—
memories. The firm has also a colleague for a Random Acts grad courses, or $500 per year
the blanket over their head, are celebrated, and high
provided soldiers with lasting catch more z’s and skip work. of Recognition award, which standards of behavior and for continuing education
memories—handmade cards. can encompass such tokens of respect are upheld.
appreciation as a gift certificate
to a coffee shop. The
collegiality also has extended to
workers participating in a
charitable bike ride.
401(k), profit-sharing 401(k), profit-sharing 401(k), ESOP, defined- 401(k), profit-sharing 401(k)
plan, ESOP benefit plan plan, defined-benefit
plan
#16 #17 #18 #19 #20

SHEPPARD AMNET GROUP TPN CROWDTAP ADTHEORENT INC.
MULLIN Industry Advertising/public Industry Advertising/public Industry Technology Industry Technology
Industry Legal relations/marketing relations/marketing Website crowdtap.com Website adtheorent.com
Website sheppardmullin.com Website amnetgroup.com Website tpnretail.com NYC/U.S. employees 84/85 NYC/U.S. employees 64/95
NYC/U.S. employees 107/1,315 NYC/U.S. employees 29/88 NYC/U.S. employees 48/316 2014 revenue n/d 2014 revenue n/d
2014 revenue $510.7 million 2014 revenue n/d 2014 revenue $55 million Average salary n/d Average salary $98,000
Average salary n/d Average salary n/d Average salary n/d Days off Unlimited Days off 10
Days off 30 Days off 23 Days off 13 Health care premiums 100% Health care premiums 50%-
Health care premiums 100% Health care premiums 75%-99% Health care premiums 75% - Year founded 2009 74%
Year founded 1927 Year founded 2010 99% Year founded 2011
Year founded 1984 Just as it gives the public the
Professional development gets An entrepreneurial spirit opportunity to help shape their Along with an array of special
a big nod here, with the firm permeates this firm, where At this family-friendly firm, favorite brands, this company events enlivening the
supporting and encouraging workers are encouraged to try kids trick-or-treat at the uses its own platform, as well as workplace calendar—
workers’ participation in an new strategies, assume new office before attending the Slack and TinyPulse, to including a chili cook-off,
online training program or responsibilities and continually company’s Halloween party. empower employees to weigh Hawaiian shirt day and
outside seminars that dovetail develop their skills. Come Thanksgiving, in on large and small decisions cheese-ball eating contest—
with individual job employees receive generous that affect them. employees can join clubs to
descriptions and “ham checks”—instead of indulge their shared passion
responsibilities. holiday hams or turkeys—to for everything from wine to
spend on a nice dinner or running.
whatever else strikes their
fancy.
401(k), profit-sharing 401(k) 401(k), ESOP 401(k) 401(k), profit-sharing

plan plan, ESOP

Tuition assistance/
reimbursement
Additional time off

Fitness/wellness
initiatives
On-site meals/
41%
conduct annual
for community service snacks or subsidies
performance
Retirement plan(s)
reviews for all staff
Telecommuting option
COOLEY
#21 #22 #23 #24 #25

LOGICWORKS MASS INTENT MEDIA GROVO TRIPLELIFT
Industry Technology COMMUNICATIONS Industry Technology Industry Technology Industry Advertising/public
Website logicworks.net Industry Telecommunications Website intentmedia.com Website grovo.com relations/marketing
NYC/U.S. employees 72/79 Website masscommgroup.com NYC/U.S. employees 136/136 NYC/U.S. employees 153/153 Website triplelift.com
2014 revenue n/d NYC/U.S. employees 26/27 2014 revenue n/d 2014 revenue n/d NYC/U.S. employees 47/51
Average salary n/d 2014 revenue $16 million Average salary n/d Average salary n/d 2014 revenue n/d
Days off 20 Average salary $76,000 Days off Unlimited Days off Unlimited Average salary $99,000
Health care premiums 75%-99% Days off 22 Health care premiums 75%-99% Health care premiums 100% Days off 15
Year founded 1993 Health care premiums 100% Year founded 2009 Year founded 2010 Health care premiums 100%
This firm provides employees With the CEO fielding Fitness buffs need go no
with boundless opportunities anonymous questions during farther than this workplace, Weekly yoga and monthly
This telecommunications
to learn and develop in a highly monthly “fireside chats” and where its director of health massages on-site, discounted
company brims with monetary
collaborative atmosphere. The the firm regularly sharing leads a variety of exercise gym memberships across the
rewards, as in a yearly bonus
CEO, for example, started out financial reports with classes, including mobility city and bike-storage racks all
based on the company’s results
as a junior salesperson, and a employees, transparency and and cardio training, as well as point to a workplace that helps
and individual workers’
junior accountant is fulfilling a open communication are team stretch breaks and employees stay fit. Weekly
performance; quarterly
desire to learn about systems among this company’s morning meditation. companywide luncheons keep
payouts for reaching
operations. hallmarks. workers in the loop.
benchmarks; and retention
bonuses after completing
professional certifications.
401(k) 401(k) 401(k)
#26 #27 #28 #29 #30

GOOD APPLE COMMUNE COOLEY SIGNPOST FIRST PROTOCOL
Industry Advertising/public HOTELS+RESORTS Industry Legal Industry Technology INC.
relations/marketing Industry Lodging Website cooley.com Website signpost.com Industry Events
Website goodappledigital.com Website communehotels.com NYC/U.S. employees 191/1,681 NYC/U.S. employees 82/253 Website firstprotocol.com
NYC/U.S. employees 28/31 NYC/U.S. employees 125/3,158 2014 revenue $802 million 2014 revenue n/d NYC/U.S. employees 73/81
2014 revenue $51 million 2014 revenue n/d Average salary $180,479 Average salary n/d 2014 revenue $11 million
Average salary $70,000 Average salary n/d Days off 20 Days off 24 Average salary $81,800
Days off 18 Days off 19 Health care premiums 75%-99% Health care premiums 100% Days off 20
Health care premiums 75%-99% Health care premiums 75%-99% Year founded 1920 Year founded 2010 Health care premiums 50%-
Year founded 2006 Year founded 2011 74%
Given employees’ long Individuals with an Year founded 1996
Founded by Razorfish alums workdays, this firm shows its entrepreneurial yearning get
Extending its hospitality to gratitude in varied ways,
Albert Muzaurieta and Nedim employees, this multibrand healthy doses of inspiration and This company provides
Aruz, this agency exudes a including hosting an insight during the firm’s
global firm, which has lodgings afternoon bowling party and employees with opportunities
collegial vibe, with each everywhere from New York to periodic webinars. Sessions to work collaboratively and
worker receiving three awarding “Snooze or Cruise” have featured the likes of Dev
Bali, offers talented workers the certificates that allow winners independently. It then
“golden quarters” a month to opportunity to develop Ittycheria, the CEO and rewards them for a job well
give to teammates, who can to arrive at the office two president of Mongo DB.
professionally—and connect hours late or leave two hours done with varied gifts,
redeem them from a gumball with different people and including spa certificates and
machine that features a range early on a day of their choice.
cultures—by transferring to It also gives employees time to Super Bowl tickets.
of prizes, including an iPad different hotels.
Mini and a restaurant gift make a difference, such as
certificate. hosting a Valentine’s Day
breakfast at Safe Horizon, a
victims’ service agency.
401(k) 401(k) 401(k), profit-sharing 401(k), ESOP 401(k)

plan

#31 #32 #33 #34 #35

COOPERKATZ BLUECORE BETTERCLOUD KIMPTON HOTELS ALLISON+
& CO. Industry Technology Industry Technology & RESTAURANTS PARTNERS
Industry Advertising/public Website bluecore.com Website bettercloud.com Industry Lodging Industry Advertising/public
relations/marketing NYC/U.S. employees 40/40 NYC/U.S. employees 55/107 Website kimptonhotels.com relations/marketing
Website cooperkatz.com 2014 revenue n/d 2014 revenue n/d NYC/U.S. employees Website allisonpr.com
NYC/U.S. employees 36/36 Average salary n/d Average salary n/d 495/9,300 NYC/U.S. employees 51/201
2014 revenue $4.8 million Days off Unlimited Days off 16 2014 revenue n/d 2014 revenue $37 million
Average salary n/d Health care premiums 75%- Health care premiums 100% Average salary $75,238 Average salary n/d
Days off 22 99% Year founded 2011 Days off 18 Days off 28
Health care premiums 50%-74% Year founded 2013 Health care premiums 100% Health care premiums 75%-99%
Year founded 1996 Semiannual employee surveys Year founded 1981 Year founded 2001
Thanks to a weekly one-hour not only give this company
Respect and caring are values business update on insight into its workers’ major Stress reduction is a focus at The extras add up here. After
deeply embedded in this everything about the concerns, but also lead it to this chain, which punctuates five years, employees enjoy a
agency. Everyone, regardless of company, workers derive take action on them. the work calendar with Mr. one-month paid sabbatical to
tenure or title, is responsible great satisfaction knowing Softee, bingo and chair- pursue personal interests and,
for upholding those standards they play a critical role in massage days, and wellness once a week, they can take up to
in their interactions with one helping the firm achieve its week. two hours off from work to
another. And every December, goals. participate in a company-paid
the firm fulfills the holiday healthy activity, such as
wish list of a family in need. spinning or climbing.
401(k) 401(k), ESOP 401(k) 401(k), defined-

benefit plan
91%
offer cafeteria or meal
subsidies, free daily
snacks or beverages
COOPERKATZ & CO. KIMPTON HOTELS & RESTAURANTS ALLISON+PARTNERS

STREETEASY
70%
enable employees to
work flexible hours or a
compressed workweek as a
standard year-round practice ABACUS GROUP LLC
#36 #37 #38 #39 #40

STREETEASY HIGHTOWER CONTENTLY PATH INTERACTIVE ABACUS GROUP
Industry Real estate Industry Technology Industry Technology Industry Advertising/public LLC
Website streeteasy.com Website gethightower.com Website contently.com relations/marketing Industry Technology
NYC/U.S. employees 58/58 NYC/U.S. employees 49/49 NYC/U.S. employees 74/75 Website pathinteractive.com Website abacusgroupllc.com
2014 revenue n/d 2014 revenue n/d 2014 revenue $7.6 million NYC/U.S. employees 41/41 NYC/U.S. employees 42/80
Average salary $125,000 Average salary n/d Average salary $72,000 2014 revenue $100 million 2014 revenue n/d
Days off Unlimited Days off Unlimited Days off Unlimited Average salary $75,000 Average salary $135,000
Health care premiums 100% Health care premiums 100% Health care premiums 100% Days off Unlimited Days off 15
Year founded 2006 Year founded 2013 Year founded 2010 Health care premiums 50%-74% Health care premiums 75%-
Year founded 2006 99%
Nursing moms who work here An open-floor plan and the co- This company trusts its Year founded 2008
don’t fret when they’re founders’ accessibility and staffers to do their jobs and do No one needs to feel stuck in a
traveling: The firm provides a design of their desks—which is them well, offering employees rut at this firm, where capable
service to pick up their breast just like everyone else’s in the the freedom to assume workers, regardless of their This firm knows how to have a
milk from any hotel and FedEx firm—go a long way toward responsibility for their own tenure with the company, are good time, whether during its
it home to their little one. This letting each worker know that work. It also provides allowed to “run with” a special annual Las Vegas trip—which
caring company also offers they are as important as the unlimited vacation and project that interests them, includes a scavenger hunt, a
treadmill desks for walking next person. flexible hours. even if it falls under another hike, a poker tournament and
meetings. team’s purview. In addition to meals at the best restaurants—
unlimited time off, employees or on late Friday afternoons,
also get five sick days and four
when craft beers and
personal days annually.
whiskeys are on tap.
401(k) 401(k) 401(k) 401(k)
#41 #42 #43 #44 #45

BRANDWATCH DATADOG PAYONEER THE TRADE DESK FRIEDMAN
Industry Technology Industry Technology Industry Financial services Industry Technology Industry Accounting
Website brandwatch.com Website datadog.com Website payoneer.com Website thetradedesk.com Website friedmanllp.com
NYC employees 54/71 NYC employees 69/89 NYC employees 31/38 NYC employees 71/191 NYC employees 164/331
2014 revenue n/d 2014 revenue n/d 2014 revenue n/d 2014 revenue n/d 2014 revenue $77 million
Average salary n/d Average salary n/d Average salary n/d Average salary n/d Average salary $190,000
Days off 35 Days off Unlimited Days off 16 Days off 20 Days off 24
Health care premiums 75%- Health care premiums 75%-99% Health care premiums 100% Health care premiums 100% Health care premiums 75%-
99% Year founded 2010 Year founded 2005 Year founded 2009 99%
Demonstrating how much it This global company No one complains about the
cares for its employees, this maintains its startup persona surfing lessons for employees In a profession abounding
With the firm enabling global
company does everything from with a theme lunch—such as who visit the firm’s HQ in with client and regulatory
brands like British Airways
hosting a daily 4 p.m., 15- Korean, Mexican or Ventura, Calif., but what deadlines, this accounting
and Kellogg’s to monitor
minute group exercise session Jamaican—every Friday to workers value most is the firm’s employees enjoy
social media to learn what the
to providing bike helmets to celebrate its diversity and opportunity to work with personal free time, thanks to
public thinks about them, this
help ensure their safety in discuss company-related creative, compassionate and reasonable hours during tax
is a place where young, driven
running errands and issues. collaborative colleagues. season, a year-round flexible
workers can develop a
career—as well as play commuting to and from work. schedule and, from early June
kickball and ping-pong with to Labor Day, Fridays off.
colleagues.
401(k) 401 (k), profit-sharing 401(k) 401(k) 401(k)

plan

#46 #47 #48 #49 #50

REVTRAX CARROT CREATIVE CPXI STRATEGIES FRANKFURT
Industry Technology Industry Advertising/public Industry Advertising/public FOR WEALTH KURNIT KLEIN &
Website revtrax.com relations/marketing relations/marketing Industry Financial services SELZ
NY/U.S. employees 58/58 Website carrot.is Website cpxi.com Website strategiesforwealth.com Industry Legal
2014 revenue $8 million NY/U.S. employees 101/101 NY/U.S. employees 113/146 NY/U.S. employees 100/218 Website fkks.com
Average salary $95,000 2014 revenue n/d 2014 revenue $116.3 million 2014 revenue $17 million NY/U.S. employees 131/131
Days off Unlimited Average salary n/d Average salary $90,000 Average salary $300,000 2014 revenue n/d
Health care premiums 75%- Days off Unlimited Days off 15 Days off 15 Average salary n/d
99% Health care premiums 100% Health care premiums 100% Health care premiums 50%-74% Days off 22
Year founded 2008 Year founded 2005 Year founded 2000 Year founded 1934 Health care premiums 50%-
74%
This company ensures a A private, enclosed rooftop It says a lot about a firm’s New hires know they’ve landed Year founded 1977
constant stream of fresh ideas shower makes for fresh, culture when it empowers a in the right place, with a
for social, community service, invigorated employees after committee of employees of all mentor to guide them and a Along with its caring culture,
wellness and team-building morning and lunch workouts levels to develop the formal two-week training this firm has a whimsical side,
activities. Employees serve for and bike commutes, as well as company’s core values: simple program to help ensure their which is on display during its
six months on each team that providing quick pick-me-ups. accountability, a caring professional development and weekly giveaway announce-
plans the events. community, curiosity that success. ments that sound like a call-
pushes through boundaries in radio show, as in, “The 25th
and rapid adaptability. email response will receive
tickets to a movie.”
401(k) 401(k) 401(k), annual stock 401(k), pension plan, 401(k), profit-sharing
awards defined-benefit plan plan

TEADS
Tuition assistance/
reimbursement
Additional time off

Fitness/wellness
initiatives
On-site meals/
89%
offer bonuses to
employees who
Telecommuting option Retirement plan(s)
refer new hires
#51 #52 #53 #54 #55

GEA CONSULTING GRASS ROOTS TOMMY JOHN TEADS INNOVID
ENGINEERS MEETINGS & Industry Retail Industry Advertising/public Industry Advertising/public
Industry Engineering EVENTS INC. Website tommyjohn.com relations/marketing relations/marketing
Website gea-pllc.com Industry Events NYC/U.S. employees 33/33 Website teads.tv Website innovid.com
NYC/U.S. employees 41/41 Website grassrootsgroup.com 2014 revenue n/d NYC/U.S. employees 31/61 NYC/U.S. employees 61/88
2014 revenue n/d NYC/U.S. employees 27/27 Average salary n/d 2014 revenue $95.6 million 2014 revenue n/d
Average salary n/d 2014 revenue $3.4 million Days off Unlimited Average salary $80,000 Average salary n/d
Days off 19 Average salary $80,607 Health care premiums100% Days off 23 Days off 17
Health care premiums 75%-99% Days off 21 Year founded 2010 Health care premiums75%-99% Health care premiums50%-74%
Year founded 1996 Health care premiums 50%-74% Year founded 2011 Year founded 2007
Year founded 2010 This menswear brand’s
This business makes promoting creativity extends to its weekly With the firm operating in 18 Music sets the tone at this
from within a priority. But A strong commitment to cultural programs, which have countries, employees get to global firm, where staffers share
recommending candidates for giving back has not only included an astrologer, a interact with diverse their tastes on the sound
jobs also pays. Employees earn fostered a collegial workplace, meditation coach, nutrition colleagues and learn about system. An annual music-video
recruitment fees—ranging from but also has provided sessions, massages, a water- different cultures. The global contest between offices, which
$1,500 for an entry-level post employees with inspiring drinking contest and an arcade perspective also extends to the is judged on everything from
to $2,500 for a senior position— volunteer work at a local night. exotic locales of its annual song choice to originality,
when their referrals are hired. charity that serves homeless companywide gathering, serves as a bonding experience.
and at-risk youth. which last year was held along
the beach by the cliffs in Faro,
Portugal, and included
yachting to a private island.
401(k) 401(k) 401(k), defined-benefit 401(k), defined-benefit 401(k)

plan plan
#56 #57 #58 #59 #60

COMPSTAK LIVEPERSON ALEXANDER SILVERSTEIN UNIFIED
Industry Technology Industry Technology INTERACTIVE PROPERTIES INC. Industry Technology
Website compstak.com Website liveperson.com Industry Web design Industry Real estate Website unifiedsocial.com
NYC/U.S. employees 38/38 NYC/U.S. employees 166/503 Website alexanderinteractive.com Website silversteinproperties.com NYC/U.S. employees 97/134
2014 revenue n/d 2014 revenue $210 million NYC/U.S. employees 32/33 NYC/U.S. employees 368/370 2014 revenue n/d
Average salary n/d Average salary $108,000 2014 revenue n/d 2014 revenue n/d Average salary $106,000
Days off Unlimited Days off 23 Average salary $115,500 Average salary n/d Days off Unlimited
Health care premiums 50%-74% Health care premiums75%-99% Days off Unlimited Days off 18 Health care premiums 75%-99%
Year founded 2012 Year founded 1995 Health care premiums 25%-49% Health care premiums 75%-99% Year founded 2011
Along with creating The group-fitness classes—on In a place where everyone feels
transparency in commercial company time—are mighty right at home, the wacky Nerf
Every Thursday, workers It’s more than a job: Employees
real estate transactions and convenient, allowing Program elevates collegiality
know they’ll eat, drink and be view their work as an inspired
values, this firm also gives its employees to stay fit without to a new level, with employees
merry at 5 p.m., the starting mission, taking tremendous
employees updates from the having to beeline it to the gym not only enjoying bragging
time for the company- pride in their firm’s legacy,
CEO and team leaders, and after work. rights, but also receiving
sponsored in-office including rebuilding the World
workers are encouraged to ask recognition for having the
gatherings. But the fun also Trade Center.
questions. most unique Nerf weapons.
happens off-site—as in a
scavenger hunt at the Bronx
Zoo, for example. Plus, the
company offers unlimited
personal time off, as well as 11
vacation and five sick days.
401(k) 401(k) 401(k) 401(k), ESOP

© 2015 TOMMY JOHN INC. ALL RIGHTS RESERVED.
We are honored and proud

to be named one of the Best Places to Work in New York City.
As a thank you, receive 20% off your first purchase.
Use offer code: CRAINS
Offer expires December 31, 2015
tommyjohn.com
PLACEIQ
48%
enroll employees in the
15%
offer paid
organization’s health sabbaticals
care plan on their first
day of hire TRANSWESTERN
#61 #62 #63 #64 #65

HOGUET NEWMAN PLACEIQ BARKLEY KALPAK BETTERMENT ABACUS GROUP
REGAL & KENNEY Industry Technology AGENCY Industry Technology Industry Staffing
Industry Legal Website placeiq.com Industry Events Website Betterment.com Website abacusnyc.com
Website hnrklaw.com NYC/U.S. employees 125/167 Website bka.net NYC/U.S. employees 99/99 NYC/U.S. employees 44/45
NYC/U.S. employees 26/26 2014 revenue n/d NYC/U.S. employees 26/28 2014 revenue n/d 2014 revenue n/d
2014 revenue n/d Average salary n/d 2014 revenue $12.3 million Average salary $120,649 Average salary $170,000
Average salary $276,000 Days off Unlimited Average salary $76,324 Days off Unlimited Days off 19
Days off 22 Health care premiums 100% Days off 15 Health care premiums 75%- Health care premiums 50%-74%
Health care premiums 100% Year founded 2010 Health care premiums 25%-49% 99% Year founded 1997
Year founded 1996 Year founded 1990 Year founded 2008
Listening takes many forms The formal mentorship program
here, including interviews While the freedom to make at this recruitment company is a
A family atmosphere Whether shopping at Fairway
with departing employees; decisions on their own feeds win-win for mentees, who are
characterizes this law firm, or trekking out to the
one-on-one meetings employees’ spirit, a company provided not only training and
which hosts parties in partners’ Hamptons, all workers have
between employees and the chef, who previously worked coaching, but also a go-to
homes, and everyone—from access to the company car,
human-resources department at the acclaimed Per Se resource for their questions. For
the lowest- to the highest-paid affectionately named “Betsy”—
to address individual restaurant, whips up three mentors, teaching cultivates
worker—is not only invited, as long as it’s not in use for
questions and concerns; and meals a day, taking the leadership skills and refreshes
but also feels welcomed and business and they reserve it.
surveys to learn what workers notion of office sustenance to their own knowledge.
valued.
like, dislike and would like. new culinary heights.
Meanwhile, the spirit
committee enlivens the
workplace with parties and
happy hours.
401(k), profit-sharing
401(k), profit-sharing plan 401(k), ESOP 401(k) 401(k)
plan, defined-benefit
plan
#66 #67 #68 #69 #70

BEEBY TRUE PARTNERS KNEWTON INC. FOOTHOLD TRANSWESTERN
CLARK+MEYLER CONSULTING Industry Technology TECHNOLOGY Industry Real estate
Industry Advertising/public Industry Accounting Website knewton.com Industry Technology Website transwestern.com
relations/marketing Website tpctax.com NYC/U.S. employees 156/161 Website footholdtechnology.com NYC/U.S. employees 36/1,910
Website beebyclarkmeyler.com NYC/U.S. employees 25/174 2014 revenue n/d NYC/U.S. employees 56/56 2014 revenue n/d
NYC/U.S. employees 27/56 2014 revenue n/d Average salary n/d 2014 revenue n/d Average salary n/d
2014 revenue n/d Average salary n/d Days off Unlimited Average salary $90,000 Days off 18
Average salary n/d Days off 20 Health care premiums 75%- Days off 26 Health care premiums 75%-
Days off 20 Health care premiums 50%-74% 99% Health care premiums 100% 99%
Health care premiums 75%- Year founded 2005 Year founded 2008 Year founded 2000 Year founded 1978
99%
Year founded 2005 At this accounting firm, Hailing from such diverse A no-gossip rule imbues this Getting on the fast track to
business-casual, including fields as advertising, banking workplace with a healthy, fitness is no big deal here,
jeans, is everyday attire, food is and teaching, employees honest atmosphere, where courtesy of such on-site
This relatively small agency
always on hand and, in a relish working for a firm employees try to work out their conveniences as a personal
scores with employees for
profession where people work whose ultimate mission—to differences or ask superiors for trainer, professionally led
giving them the opportunities
overtime but aren’t necessarily bring low- and no-cost help in resolving matters. exercise, nutritional seminars
to work on campaigns for big-
paid for it, entry- and midlevel education to developing and annual blood-test
league brands, including
tax consultants get their hourly countries and inner cities— screenings, including for
Marriott International,
rates for working more than 40 dovetails with their own cholesterol and glucose
Energizer batteries and ERA
hours a week. desires to make a difference on levels.Tuition reimbursement
Real Estate.
a global scale. is offered on a case-by-case
basis.
401(k) 401(k) 401(k) 401(k) 401(k)

#71 #72 #73 #74 #75

ZOGSPORTS FAHRENHEIT 212 SPLASH GREENHOUSE GUST
Industry Sports Industry Consulting Industry Technology Industry Technology Industry Technology
Website zogsports.com Website fahrenheit-212.com Website splashthat.com Website greenhouse.io Website gust.com
NYC/U.S. employees 59/92 NYC/U.S. employees 46/46 NYC/U.S. employees 45/45 NYC/U.S. employees 97/97 NYC/U.S. employees 38/38
2014 revenue n/d 2014 revenue n/d 2014 revenue n/d 2014 revenue n/d 2014 revenue n/d
Average salary n/d Average salary n/d Average salary n/d Average salary $108,418 Average salary n/d
Days off 15 Days off 24 Days off 16 Days off Unlimited Days off Unlimited
Health care premiums 100% Health care premiums 75%-99% Health care premiums 75%- Health care premiums 75%-99% Health care premiums 100%
Year founded 2002 Year founded 2006 99% Year founded 2012 Year founded 2004
Year founded 2011
With this recreational sports Individual growth is Feelings Friday—a late- Along with the satisfaction
league donating to charities encouraged at a company Footing the bill for on-site afternoon gathering that that comes with affording
selected by its participants, whose “Genius Lunches” have haircuts, shaves, manicures includes shout-outs to startups a platform to access
employees derive personal presented innovators like Neil and massages, as well as for employees for a job well done, and manage early-stage
satisfaction in facilitating Blumenthal of Warby Parker last year’s power stretch and welcomes to new hires and financing, employees take
support for nonprofits, as well eyewear and graffiti artist light meditation program, this announcements from the delight in knowing that this is
as the joy of occasionally Ernest Zacharevic. Every event-planning tech company CEO—exemplifies this firm’s also where companywide
running into people who have employee can spend up to helps employees feel as good commitment to a transparent, bonds have led to long-term
met their spouses through $3,000 annually on personal- as they look. collegial environment. friendships and relationships,
ZogSports’ games. enrichment activities, as well as marriages.
including sailing lessons and
photography classes.
401(k) 401(k), profit-sharing 401(k) 401(k)

plan
97%
offer domestic-
42%
provide tuition assistance
partner benefits or reimbursement for advance
or postgraduate degrees
ZOGSPORTS EMPIRE WEALTH STRATEGIES
#76 #77 #78 #79 #80

THE BARBARIAN EMC CORP. EMPIRE WEALTH ANCHIN RYAN
GROUP Industry Technology STRATEGIES Industry Accounting Industry Tax services
Industry Advertising/public Website emc.com Industry Financial services Website anchin.com Website ryan.com
relations/marketing NYC/U.S. employees Website ewsnyc.com NYC/U.S. employees 327/327 NYC/U.S. employees 35/1,605
Website barbariangroup.com 485/24,709 NYC/U.S. employees 63/66 2014 revenue n/d 2014 revenue $425 million
NYC/U.S. employees 112/114 2014 revenue $24.4 billion 2014 revenue $4 million Average salary $114,303 Average salary $98,898
2014 revenue n/d Average salary $133,916 Average salary $100,000 Days off 20 Days off 22
Average salary n/d Days off 18 Days off 13 Health care premiums 50%-74% Health care premiums 50%-
Days off 20 Health care premiums 75%-99% Health care premiums 50% - Year founded 1923 74%
Health care premiums 50%-74% Year founded 1979 74% Year founded 1991
Year founded 2001 Year founded 1967 This accounting firm mitigates
Employees take tremendous the impact of its busy season by Disciplined self-starters
In rotating employees on and pride in this firm’s This firm is all about rewarding extra vacation days flourish in this workplace
off accounts, this firm not only philanthropic mindset, which communication, not only to individuals who work excess where employees are
exposes them to different includes giving them three days holding monthly management hours during tax time. Plus, the permitted to do their jobs
creative concepts, clients, of paid time off to do hands-on team and staff meetings and practice gives newly minted from anywhere and at any
assignments and day-to-day volunteer work at a charity of keeping employees informed CPAs a $1,000 bonus. time—as long as they achieve
responsibilities, but also feeds their choice. with a weekly newsletter, but results.
workers’ appetites for learning also enabling each worker to
and professional development. meet regularly with upper
management. They also enjoy
getting together socially,
including at a Halloween
party.
401(k) 401(k), profit-sharing 401(k) 401(k) 401(k)

plan, ESOP

Tuition assistance/
reimbursement
Additional time off

Fitness/wellness
initiatives
On-site meals/
56%
hold meetings and
staff-only events
Retirement plan(s)
solely during work
Telecommuting option
SITECOMPLI hours
#81 #82 #83 #84 #85

ALSTON & BIRD SITECOMPLI LIAZON CORP. SOCIALCODE NAMELY
Industry Legal Industry Technology Industry Technology Industry Technology Industry Technology
Website alston.com Website sitecompli.com Website liazon.com Website socialcode.com Website namely.com
NYC/U.S. employees NYC/U.S. employees 47/47 NYC/U.S. employees 31/250 NYC/U.S. employees 75/175 NYC/U.S. employees 138/147
207/1,642 2014 revenue $6.8 million 2014 revenue n/d 2014 revenue n/d 2014 revenue n/d
2014 revenue $645.3 million Average salary $118,799 Average salary n/d Average salary n/d Average salary n/d
Average salary $186,879 Days off Unlimited Days off 19 Days off 40 Days off Unlimited
Days off 29 Health care premiums 100% Health care premiums 100% Health care premiums 50%-74% Health care premiums 100%
Health care premiums 75%- Year founded 2008 Year founded 2007 Year founded 2010 Year founded 2012
99%
Year founded 1893 To encourage employees to Workers often grab lunch There’s no gender bias at this Employees feel valued at this
unplug and emphasize the value together, thanks to the diverse women-owned digital- firm where the CEO keeps
For $10 an hour, this firm’s of work-life balance, this firm friendly atmosphere fostered, ad firm, whose clients include them abreast of its biggest
concierge service shoulders gives an annual $250 bonus to in part, by this firm’s stream of such global brands as priorities, product roadmap
employees’ personal chores, workers who take a vacation for social programs, including a Anheuser-Busch InBev, Nestlé and hiring and organizational
whether it’s a matter of five consecutive days. And in holiday dinner, Halloween- and Reckitt. Females account plans, as well its financial
running errands, waiting for a the office, employees enjoy costume contest, happy for 50% of the executives and standing.
repairman or walking the dog. downtime, including a surprise hours, summer outings and nearly half of the employees.
puppy party. recognition cards for
employees to give to one
another.
401(k), profit-sharing 401(k), profit-sharing 401(k), profit-sharing 401(k), equity upon 401(k)
plan, ESOP plan plan hiring, defined-benefit
plan
#86 #87 #88 #89 #90

NATIONAL ONDECK GILBANE DOSOMETHING.ORG INTEGRAL AD
FUTURES Industry Financial services BUILDING CO. Industry Nonprofit SCIENCE
ASSOCIATION Website ondeck.com Industry Construction Website dosomething.org Industry Technology
Industry Financial services NYC/U.S. employees 308/521 Website gilbaneco.com NYC/U.S. employees 54/54 Website integralads.com
Website nfa.futures.org 2014 revenue $158 million NYC/U.S. employees 2014 revenue $12.9 million NYC/U.S. employees 144/191
NYC/U.S. employees 118/483 Average salary n/d 264/2,428 Average salary n/d 2014 revenue $52 million
2014 revenue $80 million Days off Unlimited 2014 revenue n/d Days off 23 Average salary $100,729
Average salary $94,127 Health care premiums 50%-74% Average salary n/d Health care premiums 100% Days off 18
Days off 26 Year founded 2006 Days off 27 Year founded 1993 Health care premiums 75%-
Health care premiums 75%- Health care premiums 75%- 99%
99% At this firm, which provides 99% Employees don’t need to guess Year founded 2008
small-business loans through Year founded 1873 about what it takes to advance
Year founded 1982 its proprietary platform, here. Quarterly reviews provide An open floor plan, along with
employees are inspired by their workers with feedback,
economic impact and This 142-year-old family- designated areas for working
With quarterly thematic opportunities for professional together, a fully stocked
empowered to voice ideas that owned business extends the
events, such as a luau and growth and new ways they can kitchen with communal
advance the company and their welcome mat to workers’
gingerbread decorating contribute to the company. seating and a game room, go a
careers. families, including a recent
activity, and a wellness invitation to a company long way in encouraging
program that includes flu dinner at the iconic Kings employee interaction and
shots and a health fair, this Theatre in Brooklyn, which it creating a collaborative
industry self-regulatory recently restored. culture.
agency does its part to keep
workers fit and happy.
401(k), profit-sharing 401(k), employee stock 401(k), profit-sharing 403(b) 401(k)

plan, defined- purchase plan plan
contribution plan

#91 #92 #93 #94 #95

ACCORDANT WILMERHALE MG ENGINEERING HOUSE OF KAIZEN HORIZON MEDIA
MEDIA Industry Legal Industry Engineering Industry Advertising/public Industry Advertising/public
Industry Advertising/public Website wilmerhale.com Website mgedpc.net relations/marketing relations/marketing
relations/marketing NYC/U.S. employees 285/2,012 NYC/U.S. employees 128/130 Website houseofkaizen.com Website horizonmedia.com
Website accordantmedia.com 2014 revenue $1.1 billion 2014 revenue $23.5 million NYC/U.S. employees 29/29 NYC/U.S. employees 935/1,083
NYC/U.S. employees 47/61 Average salary n/d Average salary n/d 2014 revenue $9.5 million 2014 revenue n/d
2014 revenue $42.2 million Days off 25 Days off 17 Average salary $66,000 Average salary n/d
Average salary $128,119 Health care premiums 25%-49% Health care premiums 50%-74% Days off 15 Days off 25
Days off Unlimited Year founded 2004 Year founded 1991 Health care premiums 75%-99% Health care premiums 75%-99%
Health care premiums 75%-99% Year founded 2001 Year founded 1989
Year founded 2010 This firm’s pro bono work A life-assistance plan helps
provides attorneys with deeply employees get through some This company has great karma, It’s not just the work that
meaningful volunteering of their most trying times. It courtesy of no office politics, the inspires employees but the on-
New hires receive not only
experiences. These include encompasses child- and pet- option to work from home up to site events, which have
team swag, but also are treated
hosting résumé and care programs, marriage three days a week and a presented CEO interviews with
to a warm welcome at the on-
interviewing workshops for counseling, funeral planning, workplace that feels like a the likes of Arianna Huffington
site casual café Guac O’Clock,
teenagers (through the bereavement counseling and home. and Tory Burch, and concerts
where they also get a chance to
nonprofit Sanctuary for complimentary legal featuring music groups,
introduce themselves over
Families), and securing the assistance. including rock band Pop Etc.
beer, chips and guacamole.
Workers also join together for exoneration of a man
charity work, including at the imprisoned for a crime he didn’t
Bowery Mission. The company commit, and winning a $7.5
offers 12 personal days in million wrongful-conviction
addition to unlimited days off. case on his behalf.
401(k) 401(k) 401(k) 401(k) 401(k)
66%
offer additional paid time
76%
invite immediate
off for community service family members
or volunteer activities to corporate events
ACCORDANT MEDIA SILVERLINE
#96 #97 #98 #99 #100

CORGAN STHREE DEUTSCH NY SILVERLINE MEDIAMATH
Industry Architecture Industry Staffing Industry Advertising/public Industry Technology Industry Technology
Website corgan.com Website sthree.com relations/marketing Website silverlinecrm.com Website mediamath.com
NYC/U.S. employees 36/487 NYC/U.S. employees 92/355 Website deutschinc.com NYC/U.S. employees 88/90 NYC/U.S. employees 318/414
2014 revenue $111.3 million 2014 revenue n/d NYC/U.S. employees 341/902 2014 revenue $15.3 million 2014 revenue $471.3 million
Average salary n/d Average salary $90,000 2014 revenue n/d Average salary $113,500 Average salary $102,886
Days off 15 Days off 22 Average salary $85,000 Days off Unlimited Days off Unlimited
Health care premiums 75%-99% Health care premiums 100% Days off 18 Health care premiums 50%-74% Health care premiums 75%-99%
Year founded 1938 Year founded 1986 Health care premiums 50%-74% Year founded 2010 Year founded 2007
Year founded 1969
This company abounds with Every quarter, the company This Union Square firm Providing everything from a
personal, professional and funds a shopping spree in This agency flexes its creative provides $40 worth of victuals three-day on-boarding
leadership development which the winner of a sales muscle in its perks, including each week from the nearby program for new hires to
programs, including an in- competition must spend welcoming canines to the office greenmarket. It also offers a making sure new managers
house continuing education anywhere between $400 and and hosting a full-time barista range of ways to kick back possess the skills to do their
curriculum that covers $750 in 30 minutes at a store of to provide an aromatic caffeine together, including happy jobs effectively, this firm offers
everything from contract his or her own choosing. fix. hours, yoga classes and training for career success.
negotiations to the art of hand Exceeding that time limit camping trips. The company’s
sketching. means forfeiting the charity work includes building
purchases, but employees bikes for underprivileged
usually know beforehand students.
where to go for what they
want.
401(k) 401(k) 401(k), ESOP 401(k), profit-sharing 401(k)

plan

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with Secy. of State of NY (SSNY) on
The Last Word LLC of State of NY (SSNY) on 09/03/2015. 10/30/15. Office location: NY County. LLC 11/18/15. Office location: NY County.
Speaking, Writing, Office location: New York County. SSNY formed in Delaware (DE) on 08/27/15. LLC formed in Delaware (DE) on
Consulting & Production has been designated as agent upon whom SSNY designated as agent of LLC upon 11/16/15. SSNY designated as agent of
646.434.6738 734.237.6614
z
process against it may be served. The whom process against it may be served. LLC upon whom process against it may be
lastword.com Carol Dunitz, Ph.D.
Post Office address to which the SSNY SSNY shall mail process to: 1251 Avenue served. SSNY shall mail process to Stephen
shall mail a copy of any process against of the Americas, Ste. 4700, NY, NY 10020. Edward Marley, Jr., 4705 Henry Hudson
the LLC served upon him/her is: United The address of the Registered Agent: Pkwy., Apt. 11F, Bronx, NY 10471. DE
POSITION AVALIABLE States Corporation Agents Inc at 7014
13th Avenue, Ste 202, Brooklyn, NY
National Registered Agents, Inc., 111 addr. of LLC: c/o Corporation Service Co.,
2711 Centerville Rd., Ste. 400,
Eighth Ave., NY, NY 10011. Address to be
11228. The principal business address maintained in DE: 160 Greentree Dr., Ste. 101, Wilmington, DE 19808. Cert. of Form.
of the LLC is: 33 W 93rd Street, Ste Dover, DE 19904, also the principal office. filed with DE Secy. of State, 401
VP/Risk Manager – Equities 5R, New York, NY 10025. Purpose: any Arts of Org. filed with the DE Secy. of State, Federal St., Ste. 3, Dover, DE 19901.
(AllianceBernstein L.P. – New York, NY) lawful act or activity. Division of Corporations, John G. Townsend Purpose: Any lawful activity.
Idntify, monitor & mng op & invstmnt risks Bldg., 401 Federal St., Ste. 4, Dover DE
19901. Purpose: any lawful activities.
w/in Equities. F/T. Reqs Bach’s dgr (or frgn
equiv) in Finan, Econ or rel fld & 5 yrs exp NOTICE OF FORMATION of ANNETTE LO Notice of formation of The Range NYC
LLC. Arts of Org filed with Secy. of State of Ny LLC. Art. of Org. filed w/ Secy. of State of
in job offered or wrk’g w/ equity & deriva- (SSNY) on 10/15/2015. Office location: Notice of Formation of S7HARRISON, LLC State of NY (SSNY) on 11/2/15. Office
tives w/in glbal asset mgmt firm. All stated NY County. SSNY designated agent upon location: NY County. SSNY designated
Arts. of Org. filed with Secy. of State of NY
exp must incl: mng’g glbal equity invstmnt whom process may be served and shall mail (SSNY) on 11/12/15. Office location: NY as agent for service of process. SSNY
strategies in mutual funds, UCITS & segre- copy of process against LLC to principal County. SSNY designated as agent of LLC upon shall mail process to 155 E. 49th St. #6B,
gated accts; wrk’g w/ trd’g equity instrmnts business address: 247 W 46th St. Apt. 3804 whom process against it may be served. NY, NY 10017. Purpose: Any lawful activity.
NY, NY 10036. Purpose: any lawful act. SSNY shall mail process to Corporation
& listed & over-the-counter derivatives,
Service Co., 80 State St., Albany, NY
incl’g options, swaps, futures & currency
12207-2543. Purpose: Any lawful activity. Notice of Formation of UES EAST 82ND
frwrds; glbal invstmnt regs, incl’g UCITS, 40 CORDIALE WINE CLUB LLC, Arts. of Org. STREET L.P. Cert. of LP filed with Secy.
Act, ERISA; utiliz’g risk id tools & measures filed with the SSNY on 08/21/2015. of State of NY (SSNY) on 11/17/15.
as rel to asst mgmt bus, incl’g track’g error, Office loc: NY County. SSNY has been Notice of Qualification of QPT 24th Office location: NY County. Latest date
value-at-risk, lvrage ratios, or similar; designated as agent upon whom STREET DEVELOPMENT LLC Appl. for Auth. on which the LP may dissolve is
documnt’g prcdures & implmnt’g process process against the LLC may be served. filed with Secy. of State of NY (SSNY) on 9/25/2045. SSNY designated as
SSNY shall mail process to: Ryan 11/18/15. Office location: NY County. LLC agent of LP upon whom process against
imprvmnt proj; asset mgmt bus practices Marcus, 170 8th Ave. Apt. 2F, NY, NY formed in Delaware (DE) on 11/12/15. it may be served. SSNY shall mail process
& prcdures; & Adv Microsoft Excel, 10011. Purpose: Any Lawful Purpose. to Ballon Stoll Bader & Nadler, P.C., 729
SSNY designated as agent of LLC upon
PowerPoint, Bloomberg, Factset & Barra whom process against it may be served. Seventh Ave., 17th Fl., NY, NY 10019.
Portfolio Mgr systs. Must also have exp cre- SSNY shall mail process to c/o Name and addr. of each general partner
at’g quant analysis metrics to monitor Notice of Qualification of AC 12 LLC. Corporation Service Co., 80 State St., are available from SSNY. Purpose: Any
Authority filed with Secy. of State of NY (SSNY) Albany, NY 12207-2543. DE addr. of LLC: lawful activity.
invstmnts under mgmt & supprt invstmnt
on 10/08/15. Office location: NY County. 2711 Centerville Rd., Ste. 400,
strategies. Exp may be gained concurrent- LLC formed in Delaware (DE) on 04/21/15. Wilmington, DE 19808. Cert. of Form.
ly. Resumes: J. Alvia, AllianceBernstein L.P., SSNY designated as agent of LLC upon whom filed with DE Secy. of State, Div. of Corps., Notice of Qual. of Kudu Investment Fund
1345 Ave of the Americas, New York, NY process against it may be served. SSNY shall PO Box 898, Dover, DE 19903. Partners I, LP, Auth. filed Sec’y of State
10105. JobID NEWVCH. mail process to: c/o Abinger Capital, 767 Third Purpose: Any lawful activity. (SSNY) 2/20/15. Off. loc: NY Co. LP org. in
Ave., 4th Fl., NY, NY 10017. Address to be DE 12/9/14. SSNY desig. as agent of LP upon
maintained in DE: 160 Greentree Dr., Ste. 101, whom proc. against it may be served.
Dover, DE 19904. Arts of Org. filed with the SSNY shall mail copy of proc. to 515
Notice of Qualification of 157E55
Hi Rise Bldg. Rep. DE Secy. of State, John G. Townsend Bldg.,
401 Federal St., Ste. 4, Dover, DE 19901. Owner LLC. Authority filed with NY
Madison Ave., 24th Fl., NY, NY 10022.
DE office addr.: CSC, 2711 Centerville
Purpose: any lawful activities. Dept. of State on 11/2/15. Office loca- Rd., Wilmington, DE 19808. Cert. of LP
tion: NY County. LLC formed in DE on
Due Diligence 9/1/15. NY Sec. of State designated
on file: SSDE, Townsend Bldg., Dover, DE
Construction Managers 19901. Name/addr. of each gen. ptr. avail.
agent of LLC upon whom process at SSNY. Purp: any lawful activities.
Notice of Formation of LDL Chatham against it may be served and shall mail
Financing Retail LLC, Art. of Org. filed with Sec’y process to: c/o CT Corporation System,
Engineers of State (SSNY) on 8/3/15. Office location: 111 8th Ave., NY, NY 10011. DE
Cut Energy Use NY County. SSNY designated as agent of address of LLC: c/o Corporation Trust Notice of Qualification of AmeriNational
LLC upon whom process against it may be Co., 1209 Orange St., Wilmington, DE Community Services, LLC. Authority filed
Affordable Housing served. SSNY shall mail copy of process to 19801. Cert. of Form. filed with DE with NY Dept. of State on 10/28/15.
NRAI, 111 Eighth Ave., NY, NY 10011, Sec. of State, 401 Federal St., Dover, Office location: NY County. LLC registered
hface44@yahhoo.com the Reg. Agt. upon whom proc. may be DE 19901. Purpose: all lawful purposes. in MN on 6/1/15. NY Sec. of State
served. Purpose: any lawful activities. designated agent of LLC upon whom
212-684-3911 process against it may be served and
shall mail process to: c/o CT
Notice of Formation of 105/15 APART- Notice of Formation of SFE MANAGE- Corporation System, 111 8th Ave., NY, NY
MENT LLC Arts. of Org. filed with Secy. 10011, regd. agent upon whom process
PUBLIC AND MENTS REALTY LLC Arts. of Org. filed
with Secy. of State of NY (SSNY) on of State of NY (SSNY) on 11/06/15. may be served. MN and principal business
LEGAL NOTICES 10/19/15. Office location: NY County. Office location: NY County. Princ. office address: 217 S. Newton Ave., Albert Lea,
Princ. office of LLC: c/o 770 Lexington of LLC: 4921 11th Ave., Brooklyn, NY MN 56007. Cert. of Reg. filed with MN
Ave., 18th Fl., NY, NY 10065. Latest 11219. SSNY designated as agent of Sec. of State, 60 Empire Dr. #100, St. Paul,
NOTICE OF FORMATION OF Wasted, LLC. date on which the LLC may dissolve is LLC upon whom process against it may MN 55103. Purpose: all lawful purposes.
Articles of Organization filed with Secy. of State 12/31/2035. SSNY designated as be served. SSNY shall mail process to
of NY (SSNY) on 9/3/2015. Office location: NY agent of LLC upon whom process Corporation Service Co., 80 State St.,
County. SSNY designated agent upon whom against it may be served. SSNY shall Albany, NY 12207, regd. agent upon
process against it may be served. SSNY shall mail process to the LLC at the addr. of whom and at which process may be Notice of Qualification of ROUNDABOUT
mail process to: Jared Daniel Verteramo, 200 its princ. office. Purpose: Any lawful activity. served. Purpose: Any lawful activity. GP LLC Appl. for Auth. filed with Secy.
East 16th Street, Apt 12J, New York, NY of State of NY (SSNY) on 11/05/15.
10003. Purpose: any lawful act or activity. Office location: NY County. LLC formed
in Delaware (DE) on 07/01/13. Princ.
Notice of Qualification of CHOLLA 34 Notice of Qualification of Argentem Creek office of LLC: 183 Madison Ave., Ste.
LLC. Authority filed with Secy. of State Holdings LLC. Authority filed with NY Dept. 1214, NY, NY 10016. SSNY designated as
Name of Foreign LLC: AMRO of NY (SSNY) on 10/30/15. Office of State on 11/13/15. Office location: NY agent of LLC upon whom process against
Construction Services LLC. Auth. filed with location: NY County. LLC formed in County. Princ. bus. addr.: 165 W. 91st St., it may be served. SSNY shall mail process
NY Dept. of State: 11/3/15. Office loc.: Delaware (DE) on 10/13/15. SSNY Apt. 8E, NY, NY 10024. LLC formed in DE to the LLC at the princ. office of the LLC.
NY Co. LLC formed in DE: 3/24/08. NY designated as agent of LLC upon on 9/18/15. NY Sec. of State designated The regd. agent of the company upon
Sec. of State designated agent of LLC whom process against it may be agent of LLC upon whom process against whom and at which process against the
upon whom process against it may be served. SSNY shall mail process to: it may be served and shall mail process company can be served is Alexander
served and shall mail process to: c/o Joel D. Rubin c/o Seyfarth LLP, 131 S. to: c/o CT Corporation System, 111 8th Teicher, 183 Madison Ave., Ste. 1214, NY,
Business Filings Inc., 187 Wolf Rd., Dearborn St., Ste. 2400, Chicago, IL Ave., NY, NY 10011, regd. agent upon NY 10016. DE addr. of LLC: c/o
Ste. 101, Albany, NY 12205. DE addr. 60603. Address to be maintained in DE: whom process may be served. DE addr. Corporation Service Co., 2711 Centerville
of LLC: 108 W. 13th St., Wilmington, 1209 Orange St., Wilmington, DE 19801. of LLC: 1209 Orange St., Wilmington, Rd., Ste. 400, Wilmington, DE 19808.
DE 19801. Cert. of Form. filed with DE Arts of Org. filed with the DE Secy. of DE 19801. Cert. of Form. filed with DE Cert. of Form. filed with Secy. of State
Sec. of State, 401 Federal St., Dover, State, 401 Federal St., Ste. 3, Dover, Sec. of State, 401 Federal St., Dover, of the State of DE, 401 Federal St., Dover,
DE 19901. Purpose: any lawful act. DE 19901. Purpose: any lawful activities. DE 19901. Purpose: all lawful purposes. DE 19901. Purpose: Any lawful activity.

P034-35CL_CN_20151207.qxp 12/4/2015 10:37 AM Page 35
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PUBLIC AND LEGAL NOTICES

Notice of Qualification of Hojeij Notice of Qualification of Endale Capital Notice of Formation of CS CROMWELL Notice of Formation of RCoast Partners
Branded Foods, LLC. Authority filed with Onshore Fund LLC. Authority filed with NY LLC. Arts. of Org. filed with Secy. of State LLC Arts. of Org. filed with Secy. of State
NY Dept. of State on 10/28/15. Office Dept. of State on 10/13/15. Office of NY (SSNY) on 10/28/15. Office loca- of NY (SSNY) on 11/06/15. Office location:
location: NY County. Princ. bus. addr.: location: NY County. LLC formed in DE on tion: NY County. SSNY designated as agent NY County. SSNY designated as agent of
1750 The Exchange, Suite 200, Atlanta, 10/1/15. NY Sec. of State designated of LLC upon whom process against it may LLC upon whom process against it may
GA 30309. LLC formed in DE on agent of LLC upon whom process be served. SSNY shall mail process to: be served. SSNY shall mail process to
7/22/15. NY Sec. of State designated against it may be served and shall mail The LLC, 1350 Broadway, Ste. 1010, NY, c/o Anthony F. Vitiello, Connell Foley
agent of LLC upon whom process process to: 900 Third Ave., Ste. 1101, NY, NY 10018. Purpose: any lawful activity. LLP, 888 Seventh Ave., Ninth Fl., NY, NY
against it may be served and shall mail NY 10022, principal business address. 10106. Purpose: Any lawful activity.
process to: c/o CT Corporation System, 111 DE address of LLC: c/o The Corporation
8th Ave., NY, NY 10011, regd. agent upon Trust Co., 1209 Orange St., Wilmington,
whom process may be served. DE addr. DE 19801. Cert. of Form. filed with DE Notice of Qualification of Argentem Creek
of LLC: 1209 Orange St., Wilmington, Sec. of State, PO Box 898, Dover, DE Partners LP. Authority filed with NY Dept.
of State on 11/13/15. Office location: NY Notice of Formation of NORTE EQUITY,
DE 19801. Cert. of Form. filed with DE 19903. Purpose: all lawful purposes.
County. Princ. bus. addr.: 165 W. 91st St., LLC Arts. of Org. filed with Secy. of
Sec. of State, 401 Federal St., Dover, State of NY (SSNY) on 11/13/15. Office
DE 19901. Purpose: all lawful purposes. Apt. 8E, NY, NY 10024. LP formed in DE
on 9/18/15. NY Sec. of State designated location: NY County. SSNY designated as
agent of LP upon whom process against agent of LLC upon whom process against
Notice of Qual. of Kinneret Investments
it may be served and shall mail process it may be served. SSNY shall mail process
Notice of Formation of Smart City GP, LLC, Auth. filed Sec’y of State (SSNY)
to: c/o CT Corporation System, 111 8th to Corporation Service Co., 80 State St.,
Media, LLC Arts of Org. filed with 1/14/15. Office loc: NY County. LLC org.
in DE 12/23/14. SSNY desig. as agent Ave., NY, NY 10011, regd. agent upon Albany, NY 12207, regd. agent upon
Secy. of State of NY (SSNY) on whom process may be served. DE addr. whom and at which process may be
2/13/15. Office location: NY County. of LLC upon whom proc. against it may
of LP: 1209 Orange St., Wilmington, DE served. Purpose: Any lawful activity.
Princ. office of LLC: 1200 Broadway, be served. SSNY shall mail copy of proc.
to Att: Mony Rueven, 120 W. 45th St., 19801. Name/addr. of genl. ptr. available
Suite 4e, NY, NY 10001. SSNY des- from NY Sec. of State. Cert. of LP filed with
ignated as agent of LLC upon whom NY, NY 10036. DE office addr.: CSC,
2711 Centerville Rd., Wilmington, DE DE Sec. of State, 401 Federal St., Dover,
process against it may be served. DE 19901. Purpose: all lawful purposes. Notice of formation of Jules Trading
SSNY shall mail process to the LLC 19808. Cert. of Form. on file: SSDE,
Townsend Bldg., Dover, DE 19901. Purp: LLC. Arts of Org filed with Secy. of State
at the addr. of its princ. Office. of NY (SSNY) on 10/20/2015. Office
Purpose: Any lawful activity. any lawful activities.
location: NY County. SSNY designated
NOTICE OF FORMATION of One Love agent upon who process my be served
Music, LLC. Art. of Org. filed w/Secy of and shall mail copy of process against
Notice of Formation of KAGAOAN ENGINEERING, Notice of Formation of AMBASSADOR State of NY (SSNY) on 10/13/15. LLC to principal business address: 580
P.L.L.C.,a Professional Limited Liability PRACTICE MANAGEMENT, LLC Arts. of Office location: NY County. SSNY desig- 5th Ave Ste. 1200 New York, NY
Company. Art. of Org. filed with the Org. filed with Secy. of State of NY nated as agent for for service of 10036. Purpose: All lawful act.
SSNY on10/28/2015. Office Location: (SSNY) on 10/20/15. Office location: process. SSNY shall mail process to
Richmond County. SSNY has been des- NY County. SSNY designated as agent 309 E5th St. #5 NY, NY 10003.
ignated as agent upon whom process of LLC upon whom process against it Purpose: Any lawful activity.
against it may be served. SSNY shall may be served. SSNY shall mail
mail a copy of process to: c/o The PLLC, NOTICE OF FORMATION OF ULLI’S
process to Dennis J. Alessi, 3 Becker OILMILL LLC. Arts of Org filed with Secy.
224 Livermore Avenue, Staten Island, NY Farm Rd., Ste. 105, Roseland, NJ
10314. Purpose: Any Lawful act or activity Notice of Qualification of Endale Capital of State of NY (SSNY) on 7/14/2015.
07068. Purpose: Any lawful activity. Office location: NY County. SSNY desig-
Management GP LLC. Authority filed with
NY Dept. of State on 10/13/15. Office nated agent upon whom process may be
location: NY County. LLC formed in DE served and shall mail copy of process
on 10/1/15. NY Sec. of State designated against LLC to principal business address:
Notice of Formation of FHRP INVESTMENTS, Notice of Formation of 645 MAD AVE 34 E. 30th St. 3rd floor, NY, NY 10016.
LLC. Arts. of Org. filed with Secy. of State agent of LLC upon whom process against
JV LLC Arts. of Org. filed with Secy. of Purpose: any lawful act.
of NY (SSNY) on 10/30/15. Office location: it may be served and shall mail process
State of NY (SSNY) on 10/20/15. Office
NY County. SSNY designated as agent of to: 900 Third Ave., Ste. 1101, NY, NY
location: NY County. SSNY designated
LLC upon whom process against it may 10022, principal business address. DE
as agent of LLC upon whom process
be served. SSNY shall mail process to: c/o address of LLC: c/o The Corporation
against it may be served. SSNY shall
eResidentAgent, Inc., 12121 Wilshire Trust Co., 1209 Orange St., Wilmington, Notice of Qual. of Lakewood Discovery
mail process to c/o Herrick, Feinstein LLP,
Blvd., Ste. 1201, Los Angeles, CA 90025. DE 19801. Cert. of Form. filed with DE Fund, LP, Auth. filed Sec’y of State (SSNY)
Attn: Paul Shapses, Esq., 2 Park Ave., NY,
Purpose: any lawful activities. Sec. of State, PO Box 898, Dover, DE 5/29/15. Off. loc: NY Co. LP org. in DE
NY 10016. Purpose: Any lawful activity.
19903. Purpose: all lawful purposes. 5/28/15. SSNY desig. as agent of LP upon
whom proc. against it may be served. SSNY
shall mail copy of proc. to 650 Madison
Notice of Qual. of 110 Greene GP LLC, Auth. filed Notice of Formation of NU VINTAGE Ave., 25th Fl., NY, NY 10022. DE off. addr.:
Sec’y of State (SSNY) 7/30/15. Office loc: RECORDS, LLC Arts. of Org. filed with CSC, 2711 Centerville Rd., Wilmington, DE
Notice of Formation of Daphnie Yang 19808. Cert. of LP on file: SSDE, Townsend
NY Co. LLC org. in DE 6/1/15. SSNY desig. Secy. of State of NY (SSNY) on 11/13/15. Fitness LLC. Arts of Org filed with Secy. Bldg., Dover, DE 19901. Name/addr. of
as agent of LLC upon whom proc. against it Office location: NY County. SSNY desig- of State of NY (SSNY) on 9/16/2015. each gen. ptr. avail. at SSNY. Purp: any
may be served. SSNY shall mail copy of nated as agent of LLC upon whom process Office location: NY County, upon whom lawful activities
proc. to NRAI, 111 Eighth Ave., NY, NY against it may be served. SSNY shall process may be served and shall mail
10011, the Reg. Agt. upon whom proc. may mail process to Corporation Service Co., copy of process against LLC to the
be served. DE office addr.: 160 Greentree 80 State St., Albany, NY 12207, regd. principal business address: 63 Wall St.
Dr., Ste. 101, Dover, DE 19904. Cert. of agent upon whom and at which #3105 NY, NY 10005. Purpose: any
Form. on file: SSDE, Townsend Bldg., Dover, process may be served. Purpose: Any Notice of Formation of SAVE GAN-
lawful act. 0000048264 w.o.
DE 19901. Purp: any lawful activities. lawful activity. SEVOORT LLC Arts. of Org. filed with Secy.
of State of NY (SSNY) on 10/30/15.
Office location: NY County. Princ. office
of LLC: 61 Jane St., Apt. 17K, NY, NY
10014. SSNY designated as agent of
LLC upon whom process against it may
be served. SSNY shall mail process to
Elaine Young at the princ. office of the
WANT TO GET YOUR COMPANY LLC. Purpose: Any lawful activity.
IN FRONT OF 250,000 INFLUENTIAL

Notice of Qualification of 201 West
BUSINESS PROFESSIONALS? 54th Buyer LLC. Authority filed with NY
Dept. of State on 8/6/07. Office loca-
tion: NY County. Princ. bus. addr.: 805
3rd Ave., 7th Fl., NY, NY 10022. LLC
formed in DE on 7/18/07. NY Sec. of
Contact Joanne Barbieri State designated agent of LLC upon
whom process against it may be
at 212-210-0189 for served and shall mail process to: c/o
CT Corporation System, 111 8th Ave.,
NY, NY 10011. DE addr. of LLC: c/o
classified advertising opportunities. The Corporation Trust Co., 1209
Orange St., Wilmington, DE 19801.
Cert. of Form. filed with DE Sec. of
State, 401 Federal St., Dover, DE
19901. Purpose: all lawful purposes.

GOTHAM GIGS
FLOWER POWER:
Nic Faitos’ rosy fortunes are
an exception to the thorny
wholesaler situation in the
flower district.
Got a floral emergency at midnight? Call Starbright

Nic Faitos plans on keeping his flower shop open around the clock
S
everal years ago, a Saudi sheik was flying to the welcomes walk-in customers, his bread-and-butter is
Super Bowl when his private plane stopped late corporate accounts. Clients include major financial insti- NIC FAITOS
one night at Newark Liberty International tutions such as Ernst & Young, as well as hotels, restau-
Airport with big trouble: All the flowers on board rants, trade shows and nonprofits like Gilda’s Club. (“I’m AGE 57
had died and new ones were needed—urgently—before a huge Gilda Radner fan,” Faitos said.) He estimates that BORN Santa Cruz, Calif.
the sheik and his entourage could proceed to the big his staff of 62 full-time employees makes 300 deliveries EDUCATION University of Florida,
game (a sheik needs to keep up appear- on a typical day and 1,000 on Valentine’s Day. B.A. in finance
ances). Nic Faitos swung into action, deliv- Faitos won’t say how much revenue his
ering a van stuffed full of roses and tropical
When shop generates, but last year he moved from
FLOWERS OVER FINANCE
Before selling flowers, in the 1980s
flowers to the anxious passengers—at 3 in something his longtime home in the historic flower dis- Faitos was a stockbroker at Shearson
the morning. can only be trict for a larger, two-floor space on West Lehman/American Express and
“The tricky part was getting clearance to said with 26th Street. PaineWebber. In the days before per-
drive out onto the tarmac,” recalled Faitos, Such robust health is unusual in his line of sonal computers, he sold electric
who is now looking to offer this sort of
flowers, work. The number of wholesalers in the typewriters that could handle primi-
round-the-clock service to everyone. Next it doesn’t flower district—an area on Sixth Avenue tive word-processing tasks. In col-
lege, he supported himself as a door-
year, Faitos is planning to keep open his matter what between West 26th and West 30th streets,
to-door encyclopedia salesman.
Starbright Floral Design shop, in Chelsea, 24 and along West 28th Street—has shrunk from
time it is CUPID PREVAILS He hired people
hours a day. After all, when something can 20 to five in the past two decades, owing to
via Craigslist to deliver flowers on
only be said with flowers, it doesn’t matter the rise of online flower sellers and skyrock-
Valentine’s Day weekend in 2014,
what time it is. eting rents. Faitos quipped that flower-district streets
when the city was all but shut down
“If we get a midnight flower emergency, we’ll be now look like the I-95 corridor because of all the chain
by a big snowstorm.
ready for it,” said Faitos, who, for now, closes his store hotels that have moved in. That said, his business has
BUCK ENNIS
most days at 8 p.m. grown every year, and he believes the Chelsea whole-
Faitos has been wrapping roses, tiptoeing through the salers that survived the shakeout will stick around for a
tulips and tending to his gardens for 22 years. Though he good while longer. — AARON ELSTEIN

SNAPS
Citymeals-on-Wheels fundraiser brings in $1.2 million

Citymeals-on-Wheels, a provider of food for the homebound elderly, hosted its 29th Annual
Power Lunch for Women on Nov. 20. Nearly 400 female leaders attended the fundraiser,
which honored Yusi Gurrera, co-owner of the specialty food store Citarella. Over the years,
Citarella has raised $620,000 for Citymeals by collecting donations from customers when they
check out. Gurrera also serves as a Citymeals board member.
Citymeals board members Aliyyah Baylor and Bobbi Brown

with Claudette Blackwood (right), a communications and
media consultant at CYB Biz Media, at the gala, held at
Gael Greene, Citymeals-on-Wheels co-founder, board the Plaza Hotel.
chair and hat-wearing food critic, Suri Kasirer, president
of Kasirer Consulting, Yusi Gurrera and Beth Shapiro,
the nonprofit’s executive director, at the benefit, which
raised $1.2 million.
Fresh Air Fund gala Society for the Prevention of Cruelty to Children benefit
William Lauder, executive chairman of Estée Lauder Cos., Fatima Shama,
executive director of the Fresh Air Fund, Janice Savin-Williams, co-
founder of the Williams Capital Group, and her husband, Christopher
Williams, chairman and CEO of Williams Capital, at a Nov. 19 benefit for
the Fresh Air Fund. The nonprofit sends inner-city children to summer
TOP: ERIC VITALE PHOTOGRAPHY / BOTTOM LEFT: JERRY SPEIER / BOTTOM RIGHT: OWEN HOFFMANN/PATRICKMCMULLAN.COM
camp or to spend time with a rural family.
Karl Wellner, chairman and CEO of Papamarkou Wellner Asset

Management, Emma Bengtsson, Aquavit’s executive chef, and Deborah
Norville, anchor of Inside Edition, at a Nov. 16 fundraiser for the New York
Society for the Prevention of Cruelty to Children.
Christopher O’Malley,
executive director of Mary Pulido, execu-
the Interest on tive director of the
Lawyer Account Fund society, and
of New York, and Kimberly Guilfoyle, a
Wendy Flanagan, a Fox News anchor, at
Fresh Air Fund board the gala, which
member, at the brought in
Chelsea Piers event. It $540,000.
took in $546,000.
SEE MORE OF THIS WEEK’S SNAPS ONLINE AT CRAINSNEWYORK.COM/SNAPS

FOR THE RECORD *

The store features an Shipman at (718) 760-6705 The Corcoran Group Wakefield’s David Berke $51.87 on Nov. 20, in a
NEW IN TOWN “aroma station” where or michael.shipman signed a 10-year lease at represented the landlord. transaction worth
customers can create their @parks.nyc.gov. 221 Columbus Ave. for The asking rent was $1.5 $5,705,150. On the same
Bloomingdale’s Outlet own fragrances from 48 3,530 square feet at grade million annually. day, he sold 103,084 shares
2805 Broadway different scented oils. Housing Authority and 685 square feet in the of common stock at a price
The department store Seeks competitive sealed basement. Rafe Evans of of $72.48, in a transaction
opened its first-ever out- bids by 11 a.m. on Jan. 6 Walker Malloy & Co. rep- STOCK TRANSACTIONS worth $7,471,085. He now
let, on the Upper West BANKRUPTCIES for job-order contracts for resented the landlord, directly holds 120,091
Side. Discounts range from painting and plastering at Tamp Realty. Corcoran’s Moody’s Corp. (MO) shares.
25% to 75% off retail 34 Morningside Avenue various NYCHA develop- Michael Remer and Karen Raymond McDaniel Jr.,
prices for luxury brands Realty Corp. ments in the five bor- Kemp represented the chief executive, exercised Regeneron
such as Tory Burch and 34 Morningside Ave., oughs. A prebid confer- tenant. The asking rent for options on 121,566 shares Pharmaceuticals (REGN)
Dolce & Gabbana. Yonkers, N.Y. ence is scheduled for Dec. the West 70th Street of common stock at prices P. Roy Vagelos, chairman,
Shoppers can indulge their Filed for Chapter 11 bank- 16 at 10 a.m. at 90 Church building was $64,500 per ranging from $63.09 to sold 17,240 shares of com-
sweet tooth at ruptcy on Nov. 12. The fil- St., 11th floor. For addi- month. $72.72 from Oct. 29 to mon stock at prices ranging
Bloomingdale’s signature ing cites estimated assets tional information, con- Nov. 3, in a transaction from $586.73 to $588.40 on
40 Carrots yogurt bar. of $500,001 to $1 million tact Latrena Johnson at RETAIL worth $8,659,049. On the Nov. 18, in a transaction
and estimated liabilities of (212) 306-3223 or P.C. Richard signed a same days, he sold 131,566 worth $10,135,312. He now
Cemitas El Tigre $500,001 to $1 million. latrena.johnson 15-year lease for 26,000 shares of common stock at directly holds 583,247
45-14 48th Ave., The creditor with the @nycha.nyc.gov. square feet at 309 W. prices ranging from $97.00 shares.
Sunnyside, Queens largest unsecured claim is 125th St. The two-story to $101.03, in a transaction
The Mexican sandwich BNB Hana Bank, owed GOODS AND SERVICES building between St. worth $12,841,939. He Loews Corp. (L)
purveyor opened its first $693,947.38. Economic Development Nicholas Avenue and now directly holds 224,712 Andrew Tisch, co-
shop, in Sunnyside. The Corp. Frederick Douglass shares. chairman, sold 233,880
Smorgasburg offshoot Heavenly Vision Seeks requests for propos- Boulevard is the elec- shares of common stock at
offers its barbacoa and Christian Center als by 4 p.m. on Jan. 13 for tronic giant’s first store American Express Corp. prices ranging from $37.10
carnitas in three forms: a 2868 Jerome Ave., Bronx conducting maintenance, in Harlem. The tenant (AXP) to $37.46 from Nov. 3 to
10-layer sandwich, burri- Filed for Chapter 11 bank- repair and emergency was not represented by a Ashwini Gupta, chief risk Nov. 5, in a transaction
tos or tacos. ruptcy on Nov. 13. The fil- services of fire alarm, broker. Colliers officer, exercised options worth $8,705,356. He now
ing cites estimated assets sprinkler and central sta- International’s Eric on 110,000 shares of com- indirectly holds 14,521,452
Mr. Purple of $1,000,001 to $10 mil- tion monitoring systems Meyer and Cushman & mon stock at a price of shares.
180 Orchard St. lion and estimated liabili- throughout the five bor-
Gerber Group opened a ties of $1,000,001 to $10 oughs. To make inquiries,
rooftop bar and restaurant
at Hotel Indigo on the
million. The creditors with
the largest unsecured
contact Maryann Catalano
at (212) 312-3969 or
DEALS ROUNDUP
TRANSACTION SIZE
Lower East Side. The claims are Happy State citywidelifesafety2015 TARGET/SELLERS (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE
restaurant menu includes Bank, owed $2,450,496.35; @edc.nyc.
Allergan plc/ $190,971.1 Pfizer Inc. (Manhattan) SB M&A
munchies from such Ford Credit, owed $20,385; Fidelity Management
neighborhood spots as the and Bank of America, & Research Co.;
Second Avenue Deli and owed $12,459.91. REAL ESTATE DEALS HBM Partners Ltd.
Russ & Daughters. For Boston office buildings $1,289.8 JPMorgan Chase & Co. SB M&A
warmer weather, the JK Wedding Inc. COMMERCIAL at 500 Boylston St. (Manhattan); Oxford Properties
6,000-square-foot out- 37 South Middle Neck Golenbock Eiseman and 222 Berkeley St./ Group Inc.
Blackstone Group (Manhattan)
door area includes a pool. Road, Great Neck, L.I. Assor Bell & Peskoe signed
Filed for Chapter 11 bank- a 38,050-square-foot lease
Peach & Lily ruptcy on Nov. 5. The fil- at 711 Third Ave. The law TeleCommunication $456.5 Comtech Telecommunications SB M&A
136-50 Roosevelt Ave., ing cites estimated assets firm will occupy the 16th Systems Inc./ Corp. (Melville, L.I.)
Admiralty Partners Inc.;
Flushing, Queens of $100,001 to $500,000 and 17th floors of the 20- Becker Drapkin Management;
The Korean e-commerce and estimated liabilities of story building between Cannell Capital; SSGA
beauty brand opened its $50,001 to $100,000. East 44th and 45th streets. Funds Management Inc.
first brick-and-mortar The length of the lease was
CommunityOne Bancorp/ $350.2 Capital Bank Financial Corp. SB M&A
store in the city at Macy’s undisclosed, but reported- Cohesive Capital Partners
Flushing outpost. Beauty GOVERNMENT ly is for more than 10 (Manhattan); EJF Capital;
experts are available for CONTRACT years. Scott Panzer of JLL Fisher Lynch Capital;
Oak Hill Capital
consultations, and cus- OPPORTUNITIES and Robert Silver of Partners; Carlyle Group
tomers can receive skin- Newmark Grubb Knight
care suggestions through CONSTRUCTION Frank represented the Stauber Performance $157.0 Hawkins Inc. SB M&A
image analysis. Department of Parks tenant. Gary Rosen and Ingredients Inc./
ICV Partners (Manhattan)
and Recreation Howard Tenenbaum rep-
Seeks competitive sealed resented the landlord, SL
Locodel Solutions Pvt. Ltd./ $120.0 Individual investors; Sequoia GCI
COMPANY MOVES bids by 10:30 a.m. on Jan. Green, in-house. The ask- not disclosed Capital India; SoftBank Corp.;
16 for the construction of ing rent was $68 per Tiger Global Management
(Manhattan)
Le Pain Quotidien Melrose Common Park, square foot.
85 Broad St. located on Melrose Avenue Selected deals announced for the week ended Nov. 26 involving companies in metro New York. SB M&A:
The upscale eatery opened between East 159th and Decryptex signed a five- Strategic buyer M&A represents a minority or majority acquisition of existing shares of a company without
the participation of a financial buyer. GCI: Growth capital investment represents new money invested in a
a flagship outpost, its East 160th streets in the year lease for 4,156 square company for a minority stake.
SOURCE: CAPITALIQ
largest in the metropolitan Bronx. A prebid meeting feet at 1 World Trade
area. In addition to its on- will be held at the site on Center. The financial data-
site bakery and its tradi- Dec. 17 at 11:30 a.m. Bid analysis company will
tional menu, the restaurant
will feature such new
products as a grab-and-go
documents are available
between 8 a.m. and 3 p.m.
in the Blueprint Room,
occupy the 47th floor of
the 104-story tower. The
tenant was represented by
* GET YOUR NEWS ON THE RECORD
To submit company openings, moves or real estate deals, or to receive further information,
email research@crainsnewyork.com.
smoothie stand and a pick- Room 64, Olmsted Center, Gere Ricker of MB Real
For the Record is a weekly listing to help businesspeople in New York find opportunities,
up window for app orders. Flushing Meadows Corona Estate. The landlord, the potential new clients and updates on customers. Bankruptcy filings from the Eastern and
Park, for a $25 fee payable Durst Organization, was Southern districts of New York are listed alphabetically, as are recently announced New
Muji by company check or represented in-house by York City agency contract opportunities. Real estate listings are provided in order of square
475 Fifth Ave. money order to the City of Karen Kuznick, along with footage. Stock transactions at New York’s largest publicly held companies were filed with
The Japanese home-goods New York, Parks and Cushman & Wakefield’s the Securities and Exchange Commission. Listings are in order of transaction value, and
retailer opened its fifth Recreation. To make Tara Stacom. The asking the information was obtained from Thomson Reuters.
city location, in midtown. inquiries, contact Michael rent was not disclosed.

PHOTO FINISH
Pedaling
a new idea
T
wo low-slung black metal tricycles
wait for loads of freshly dry-cleaned
laundry outside NextCleaners on East
12th Street. A fleet of 30 electric
bicycles—inspired by European delivery serv-
ices, and costing about $5,000 apiece—are one
way former Morgan Stanley and software-
startup exec Kam Saifi, 55, plans to keep his
dry-cleaning delivery service environmentally
friendly.
As on-demand services deliver everything
from groceries to prescription drugs, compa-
nies like Saifi’s are shunning vans in favor of
freight tricycles, which are ideal for “last
mile” delivery of goods. Apart from sparing
the air, the trikes can navigate Manhattan’s
gridlocked streets and slip into parking spaces
better than trucks and vans. But adoption in
the city has been slow. Six cargo companies
operate in New York, including Revolution
Rickshaws, which leases its trikes to local
outfits City Bakery and City Harvest.
Another is NextCleaner’s cargo-trike sup-
plier, MetroSpeedy, a startup that counts Saifi
as an investor and is gearing up to make its
delivery services widely available.
— PETER D’AMATO
PETER D’AMATO

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VOL. XXXI, NO. 49 WWW.CRAINSNEWYORK.COM

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