// about.

iMatch is an ideas company.

We ignite business creativity and innovation in organizations that
want to detonate ideas and different solutions in order to drive
growth and improve business performance.

We believe in focusing on the human side of innovation to do it,

through our collaborative processes and our proprietary tools and
methods.

We purposefully remove people from their daily routines and bring

them new perspectives, in order to spark creativity, revolutionary
thinking and fresh new ideas. It’s innovation ignition by providing
what the human mind crave in order to breakthrough.
// beliefs.

At iMatch, we believe in the power of IDEAS.

A simple but different and powerful idea can change the world. Today, no business can afford
to say it doesn’t need innovation. Coming-up with new offer, new solutions and new business
model is currently a must to thrive in the market.

We also believe in PEOPLE.

And we know that the HUMAN SIDE OF INNOVATION is the single most important and most
forgotten factor to drive innovation to the core and to allow it to be systematically managed.

And we believe in SPARKING creativity and action.

It has been proven that people need the right stimulus, competences and motivation to excel
in their performance.

Companies often fail to incorporate this reality.

We work with clients who genuinely want to think and do different, to innovate and grow. We
help to release the creative potential of people, teams, companies and brands. We help
establish a new set of competences, attitudes and behaviours towards innovation.
// how can we help.
Do you have any kind of difficult business challenge to solve? Are you
searching for new and different ideas for your brands? Do you want
to engage your company in innovation?

We can inspire you and your teams by providing strategic and

creative stimulus, that can detonate the generation of disruptive ideas
and different solutions to your brand/organization’s key-challenges.

We can help you to embed innovation into the DNA, the culture and
the day-to-day, by igniting passion for ideas, creativity drive,
innovation competences and participation.
Our services are designed for a variety of innovation challenges
and creative business challenges. However, projects are always
custom-built to meet specific objectives. No two are just alike.
// services.

The word “innovation” is used in many ways, and engagements that try to deliver it often
have very different objectives and outcomes. Through our results-driven work, we have
identified four distinct ways that we can help our clients realize their goals.
immediate structural

INNOVATION ENERGIZING INNOVATION SKILLS

events for building creative ‘momentum’/engagement trainings for improving innovation competences
individuals
level

INNOVATION ACCELERATION INNOVATION ARCHITECTURE

fast-innovation proces from insight to project launch consulting to ‘fuel’ the human side of innovation
organisation
level
INNOVATION ENERGIZING is about building-up ʻmomentumʼ,
engagement and motivation for ideas and for the innovation
process.
// innovation energizing.

Do you want to have your people motivated and passionate about new ideas and
solutions? Do you want to engage your people in the innovation process?
With our innovation energizing services we work with you to craft compelling, energetic and
powerful activities that build-up a ‘momentum’ for innovation to enthusiasm, motivate and
engage people for thinking and doing different.

Sample projects:
‣ A media company wants to make everyone on the team, a catalyst for new ideas
‣ A telecom company wanted to energize their commercial team for finding opportunities and
coming-up with different ideas to explore them
‣ A big master-franchise wants to build-up motivation and creativity from their franchisees
// examples.
ROCHE
developed a engaging innovation-
game to promote a different way of
“selling” and “relating” to doctors,
resulting in a new enriched
argumentation-dossier and a
energized commercial team.
MEDIA CAPITAL MULTIMEDIA
promoted the innovation-idols
competition within their annual
convention to foster teams
creativity and motivate their search
for new ideas.
INNOVATION SKILLS aims to develop peopleʼs competences in
innovation and creativity to help them think, behave and lead
differently.
// innovation skills.

Do people have the competences and skills to innovate more, better and faster? Is the
leadership helping to explore all the creative juice of people?
With our innovation skills programs we develop competences on innovation-related subjects,
from leadership to creativity and creative collaboration. Our hands-on experiential programs
promise to deliver tools, models and methods that enhance capabilities and abilities.

Sample projects:
‣ A Advertising/PR agency wants to give a training on innovation and creativity to their
commercial team
‣ A bakery-supplies company wants to empower ‘innovation ambassadors’ to promote
innovation within their peers
‣ A FMCG company wants to give their managers new tools for understanding and leading
around complex strategic challenges
// examples.
INNOVATION BOOTCAMPS
Immersive training programs
designed to rise executives and
managers competences in
innovation, and to help them
think, behave and lead differently.
INNOVATION WORKSHOPS
Hands-on workshop programs
designed to work on practical
solutions for specific areas
(Marketing, Branding, Experience,
Sales, Point-of-Sale, etc..)
INNOVATION ACCELERATION projects are designed for a
variety of creative business challenges and are custom-built to
meet goals and objectives. No two are just alike.
// innovation acceleration.

Do you have an opportunity – a new market, experience or trend – that you want to
explore but aren’t sure how to get traction? Do you have a ‘wicked’ or ‘complex’
challenge in your business needing new and different solutions?
We work with you to understand market dynamics and consumer needs, to craft a compelling,
tangible strategy and to drive a clear, implementation roadmap.

Sample projects:
‣ A FMCG company wants to develop a growth strategy around new products related to
trends like healthy food options
‣ A premier hotelier wants to create an iconic guest experience to differentiate it from a sea of
similar hotel brands, driving emotional connection and loyalty
‣ A leading retailer wants to extend its brand position through compelling service offerings
designed to meet the needs of working women
// examples.
NOBRE / CAMPOFRIO
Fast-innovation program exploring
three main avenues of future
possibilities to reinvent the
category and it´s own brands for
bigger and better results
Results:
• 70 people directly involved
• 1450 Ideas
• 145 Concepts developed
• 50 Concepts to test
CSM - Bakery Supplies
Innovation Acceleration program Results:
to generate ideas that improve • 40 people directly involved
customers businesses and lifes • 755 Ideas
through new products, new • 32 Concepts developed
services and relationship • 16 Projects
programs.
INNOVATION ARCHITECTURE consulting-projects are
dedicated to the human-side of innovation by diagnosing,
understanding and acting on individual, cultural, behavioral and
organizational dimensions.
// innovation architecture.

Do you need all conditions gathered among your people so that you are certain to have
the best environment, mindset, skills, processes and tools in other to be or become a
true innovator? Do you need to have a sustainable edge on the market?
Starting with a multidimensional evaluation process including people’s innovation profile,
innovation state of the art assessment, random extensive team members interviews and team
meetings observation, to determine gaps and areas to focus, and then, helping individuals and
teams to be aware of their needs and set in motion a plan so that a true innovation culture
(with skills, mindset, activities, processes, tools and metrics) can emerge.
Sample projects:
‣ A FMCG company wants to develop an innovation process extended beyond the scope of
product and marketing orientation
‣ An Industrial company already certified on the innovation process it is not happy with
people’s contribution on the process and wants more pro-active participation
‣ A Telecom Company that wants to install a complete new innovation process from scratch
// examples.
STONYFIELD FARM
Designed a simple but powerful
process to systematise the front-
end of innovation and idea
generation throughout the
company.
CSM
Developed a innovation
process with innovation
ʻambassadorsʼ and specific
innovation mechanisms, rituals
and measurements.
// some clients and endorsers.
We have designed and led several programs, workshops and
sessions with very respected brands and companies from Portugal
and abroad.

Who better than the ones that experienced our services to testify
and endorse us?
“iMatch marked a clear before-and-after in our company. We have
now a very powerful pipeline for the next years to come and results
are evident. Besides we have now a more engaged team and we
developed a culture for ideas.”
iberian marketing manager, B2B company

“It was definitely the best project that I’ve participated as far as I
can remember. The process was great and the results so
impressive that we started implementation before the end of the
project.”
marketing director, telecom company
 “It was absolutely essential for us as a company to have these iMatch
sessions to provoke paradigm shift to solve our key-challenges.
After experiencing the whole process, it was mind-blowing to see the
power of its impact on the results produced.”
marketing manager, FMCG multinational

“We got so much value out of the opportunity to remove our

assumptions, suspend our thinking and move beyond our current
systems. It is great to explore outside the boundaries of our work
environment and take risks with the ideas we came up with.”
country manager, FMCG multinational
“Innovative philosophy and methodologies, from what I’ve seen so
far in this kind of companies. Besides it was a great experience to
work in and the results are there to show it.”
sales manager, Pharmaceutical Company

“The process was really inspiring! It took us outside of our everyday

ambients and themes in the search of new insights and ideas, and
it was impressive to see the results: More ideas, better ideas and
faster! Not in a million internal brainstorming of ours we could reach
the same solutions.”
co-founder, Technological Company
“I must confess that after the iMatch workshop I became more
confident, open and aware on my ideas-hunting. Everyday I search
for new stuff, I ask more questions, I explore new territories and,
most of all, I enjoy thinking and doing things differently.”
workshop participant

“This experience was very profound and very powerful. It made us

think way beyond our norms and find new ways of doing things.
We feel now constantly challenged to come up with more creative
ways to do stuff”
bootcamp participant
// other iMatch stuff.
iMatch want to ignite ideas in the civil society and inspire people
individually to change themselves and the world.

That’s why we promote several non-profit events and gatherings

that aim to make a difference.
We also promote events to bring inspiration to the society, based
on the premised that sharing and inspiring can detonate ideas.
Thatʼs what we do in these “Human Share-Ware” gatherings.
 e n e v e n t c o m p ris in g a
Ignite is a community-driv
ti o n s . Ig n it e e v e n ts a re
series of speed presenta
h a n d a im e d a t s p a rk in g
usually innovative, fres
o n fo r d iffe re n t th in k in g .
inspirati
a n d 2 0 s lid e s to ta lk
Presenters get 5 minutes
p a s s io n a te a b o u t. In
about anything they are
r a b o u t 1 0 to 2 0 d y n a m ic
one night, you can hea
1 0 to 2 0 u n iq u e to p ic s.
speakers talk about
c it ie s h o s ti n g a Ig n it e
There are thousands of
is e Ig n it e P o rt u g a l a n d
Night event. We organ
Ignite Denmark.
it ep o rt u g a l.b lo g s p o t. c o m /
http://www.ig n
Like Minds is a series of social coffee morning gatherings with a very simple
premise: a bunch of curious, engaging people get together and talk about
anything that interests them. The coffee is sponsored and it's generally a
pretty interesting hour or so.
There are Like Mind coffee mornings all over the world but we organise
LikeMind Portugal.
who: people like you
what: an opportunity to enjoy coffee and conversation
why: because drinking good coffee with likeminded people is fun
when: the third friday of every month (just about)
where: all over the world
how: started by piers and noah, carried out by likeminds around the world
// contacts.
Portugal | Spain | Denmark
1st try: +351 93 847 00 13
2nd try: +351 91 847 00 13
Then try: +351 21 412 01 69
or send us a mail to: info@imatch.pt
or even a fax to: +351 21 412 02 04 

Portugal Office:
Miraflores Office Center,
Av das Túlipas, nr. 6 - 13C, 1495-048 Miraflores, Portugal

www.igniteyourinnovation.com