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Process of Valuing

Choosing freely: Values must be a result of your free choice. Values must be freely
selected if they are really to be valued by the individual.

Choosing from among alternatives: Only when a choice is possible, when there is
more than one alternative from which to choose, do we say a value can result.

Choosing after thoughtful consideration of the consequences of each alternative: A

value can emerge only with thoughtful consideration of the range of the alternatives
and consequences in a choice.

Prizing and cherishing: We prize and cherish the guide to life that we call values

Affirming: When we identify with our values, we are willing to publicly affirm them
and even to fight for them.

Acting upon choices: Nothing can be a value that does not, in fact, give direction to
actual living.

Repeating: When something reaches the stage of value, it is very likely to reappear on
a number of occasions in our life. Values tend to have persistency, tend to make a
pattern in life.

Values or principles that we, humans uphold are often of two kinds. The profound human
values are that of morale. These are very essential and they define who we are. But then there
are those other values which we acquire as a result of being a part of a group say, a religious
group or a group of people who belong to the same religion. These values can be classified
as personal and cultural values.

Now, the theory of the value system goes something like this. We first setup a set of
basic or core values as we would like to call and then base rest of the values around these
set of values. Coming to the acceptance of values, it is very relative and subjective if you
think about it. They vary based on the culture, ethnicity, demographics and so many more
factors. So, there are no set of universal values and it is all very relative.

Personal values are those which you develop over a period of time and are subjected
to change based on the change in the outer world. You develop these intrinsic set of values
from childhood and they change as you grow up based on the socio economic factors and
other social conditions.

Cultural values are those which are largely shared by a group of people who belong
to a sorority or a community. These are mostly based on ones ethnicity and the kind of
people one grows up with. Again these are subjected to change too. If a set of people
express that some value is poses a threat to the community, then such values will be
modified or omitted by the sorority.


Values are building blocks of our belief system. Values are beliefs or ideals that guide our
attitude and behavior. Values define what we judge as good, right, desirable, suitable or
acceptable. Though we may have our own conviction and fixed values but many of the values
we accept are socially or culturally constructed. Society develops a value system or a set of
values and conveys these to us through schools, governments, churches, the media, the
family etc. These values guide the way we live our lives and the decisions we make.

An attitude is a belief about something ie. what we think is the ‘proper’ way of doing
something. Attitude is reaction we give to people, objects, events, skills and actions. It is
mainly likes or dislikes which are not necessarily restricted to our emotions and feelings but
get spilled over our behavior too. Attitude can be positive, negative or ambivalent.

Our values and attitudes are constantly blending with our peers, friends, family and with
the society. We seem to instinctively like those individuals who share our values and beliefs.
Harmonizing our value systems is what makes a successful attitude, be it personal,
educational or professional. The attitudes that we feel very strongly about are usually called

Relationship between Attitudes and behaviour

Attitude begins in the mind and then gets reflected in our behaviour. Our behaviour
depends on our attitude, The way we act, deal with situations and how we interact with
people will be the output of our behaviour. Attitudes are patterns or habits of thought that
have been forged around our assumptions. Our assumptions drive our attitude. Behaviors
are conducive to either our attitude towards a circumstance, situation, or person, thus
creating the reaction to a situation and the person would behave reactive to the attitude
towards the person place or thing. In the end our behaviour is the result of our attitude.