Flexi Combo

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Introduction into Flexi Combo

WHAT IS FLEXI COMBO?

Flexi Combo is a tool that enables you to create flexible and

multiple-tier promotions on SKU or Store level in order to
attract more customers and increase your revenue
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Introduction into Flexi Combo

WHERE CAN I FIND FLEXI COMBO

Product Display Page (PDP) My Cart

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Benefits PROCESS
Flexi Combo

WHAT IS THE DIFFERENCE BETWEEN BUNDLES & FLEXI COMBO?

INCREASE PROMOTION VISIBILITY

Flexi-Combo promotions are displayed on PDP and My Cart to
incentivize customer to buy more items from your store

MORE FLEXIBILITY
Tiering allows creation of different levels of discount within the
same Flexi Combo promotion (e.g. Buy any 3 items, get x% discount)

BETTER PERFORMANCE MONITORING

Flexi-Combo is integrated with Business Advisor, giving visibility on
performance data such as Sales and ROI
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Introduction into Flexi Combo

TYPES OF FLEXI COMBO

Quantity Buy 1 Get 1 (coming soon) Combo (coming soon)

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How to Create
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Flexi Combo
2
FLEXI COMBO CAN BE FOUND IN SELLER
CENTER UNDER PROMOTIONS TAB

Step 1: Click on Promotion >

Flexi Combo
Select Create New Promotion
/ Create by Template

TIP: Flexi Combo promotions get more visibility (PDP and My Cart) vs. bundle promotions
Make sure you move your bundle promos over
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A closer look
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at the Flexi Combo Overview page

1
Select Create New Promotion to
create your own mechanics
2
Select create by Template to follow
pre-defined settings (set by Lazada)

Why use a template?

• Easier to use
• Use recommended platform
settings
• Achieve higher ROI (Return on
Investment)

TIP: On this page, you can

also Deactivate your existing
Flexi Combo
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Create your
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own Flexi Combo promotion in 3 Steps!

CREATING YOUR OWN PROMOTION MECHANICS Step 2: (If Create New

Promotion was selected
instead of Creating by
Template) Set mechanics
1

2 1
Set your own promotion title to
3 organize your different mechanics
4 2
Set the period of which you want
your promotion to be active
(maximum of 120 days)

3
Control for how many orders you
want to offer flexi combo discounts
(The usage limit helps you to set
your budget)

4
Determine if your flexi combo
TIP: Calculate the cost of your promotion by the following formula applies to the whole store or to
Usage limit x Cost of discount per order = Cost of Promotion certain products
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Create different
PROCESS levels of discount with Flexi Combo Tiering

TIERING ALLOWS CREATION OF DIFFERENT

LEVELS OF DISCOUNT WITHIN THE SAME
FLEXI COMBO PROMOTION

Why?
• Incentivize customers to increase
basket size
• Reward customers with better
discounts if they purchase more

TIP: All tiers follow the same initial promotion type

e.g. Tier 1 is a percentage discount promotion, the other tiers (2&3)
can only be percentage type
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Creating a Flexi Combo promotion with specific products, what options do I have?

1
Step 3: (If Create New You can select products by using the
Promotion was selected 1 2
bulk upload function
instead of Creating by
2
Template) Click Manage You can select your products by
Products and select manually selecting from the
products interface

Option 1: Using the bulk upload Option 2: Manually select your products

How does it work?

• Download the template
• Re-upload the filled-up template (select which SKUs you want to use
for your campaign)
• Check the Errors Report incase there are issues
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Use Business
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Advisor to understand your Flexi Combo performance

Find your performance data in ASC >Business Advisor >

Promotion > Flexi Combo

Which data is available?

• Revenue generated by Flexi Combo

• Number of buyers using Flexi Combo
• The ROI on your created campaigns
• Amount of orders generated by Flexi Combo
• Average revenue per user

Why use Business Advisor?

• Check usage of your created promotions

• Track impact of promotions (ROI, Basket size, Revenue)
• Compare which promotions work the best and reallocate
budget accordingly