Sales by Geography

Financial Information about Segments / Revenue Streams

 Procter and Gamble generates revenue through the manufacture and sale of consumer goods to
retailers, mass merchandiser and distributors.

 As of June 30, 2018, the Company has five reportable segments under U.S. GAAP: Beauty;
Grooming; Health Care; Fabric & Home Care and Baby, Feminine & Family Care.

Business Model
 Customer Segments

Products are sold in more than 180 countries and territories primarily through mass merchandisers,
ecommerce, grocery stores, membership club stores, drug stores, department stores, distributors,
wholesalers, baby stores, specialty beauty stores, high-frequency stores and pharmacies.

 Value Propositions
Procter and Gamble provides value to consumers through its range of quality products, its customer
service and its reputation as a reliable manufacturer. It provides products that cater to all customer
segments, including some of the world’s most popular and respected consumer brands.

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 Procter and Gamble’s broad range of high quality products, and its reliable supply chain and
distribution operations, also create value for its retail and distribution customers in the form of
revenue and sales.

 Channels

The Company also sells products directly to consumers through its online store at www.pgshop.com.
It also sells products through traditional channels, supplying retailers and traders via a network of
distribution centres. Its products can be purchased by consumers in all major supermarkets, grocery
stores, and department stores.

 Customer Relationships
Procter and Gamble has little direct contact with its consumer customers, who are able to purchase the
Company’s products through third-party retailers or via its self-service online store. The Company’s
network of retail customers must deal directly with members of the Procter and Gamble sales and
marketing team, or deal indirectly with the Company via distributors. Larger customers, notably
Walmart, work closely with the Company on supply chain and distribution operations, while smaller
retailers receive products primarily via third-party distributors.
Procter and Gamble provides support to its various partners and retail customers through its website,
and can be contacted directly over the phone. Customers of the Company’s online store are able to
contact customer service representatives by email or phone and are provided access to order tracking
and FAQs. Procter and Gamble also operates social media accounts with Facebook, Twitter,
Instagram, YouTube and LinkedIn, and provides email and mail subscription services, through which
it can interact directly with its customers.

 Research and Development Expenditures.

Research and development (R&D) expenditures enable us to develop technologies and obtain patents
across all categories in order to meet the needs and improve the lives of our consumers. Research and
development expenses were $1.9 billion in 2017 and 2016 and $2.0 billion in 2015 (reported in Net
earnings from continuing operations).

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PROCTER & GAMBLE - ASSOCIATE MANAGER -
CONSUMER AND MARKET KNOWLEDGE
DESCRIPTION

Are you energized by using integrative thinking to solve tough business problems, using diverse sources of
knowledge from analytics to psychology?
Are you an intellectually curious individual who is passionate about uncovering human needs and desires? Do
you enjoy studying human behavior and translating that into compelling stories that will help us better know
how to serve our consumer?
Are you able to discover the story in all the noise and identify what really matters, whether it’s from
interviewing consumers to analyzing data sets?
If so, then a role in the Consumer & Market Knowledge (CMK) organization is for you! In CMK, we combine
analytics and insights to directly influence business strategy, product design, pricing, media investments, retail,
go to market strategy … and much more! We use our boundless curiosity to discover what consumers want,
why they want it, and how we can influence them through immersive exploration, in-depth analysis, and good
research. We use state of the art analytics tools to dig deep in the data, identifying key business drivers and
assessing the impact of investments like advertising and in store promotions. We use big data sources and
analytics to understand consumers, markets, and retailers. We answer questions like: What should our brands
stand for? Who are our target shoppers? How do we best reach them? How can we build exciting in-store and
online shopper experiences? And… What's next?

Your role as a manager in CMK:

 You will act as an internal, active and influential business strategy consultant, ensuring that consumer
and shopper analytics and insights are the foundations of our business strategy and execution.
 You are part of a multi-functional business team, working closely with Brand Management, Finance,
Sales, R&D, and others, constantly exploring new opportunities for business growth.
 Your key to success will be your ability to build on and combine soft social skills with analytical
skills to convey research findings to drive actions with your key business partners.
 We believe people are endlessly fascinating and there’s always something new to discover. One day
you could be exploring human decision-making & how the brain works and another deep-diving into
big data sets to spot patterns and build findings to craft P&G business strategies.
 You will be growing your skills day-in, day-out, by connecting with internal & external experts to
explore new ways to learn and by exchanging your findings with the CMK family.
So, here’s your opportunity. We’re looking for passionate and driven individuals to join our thriving analytics
and insights team. Join CMK and help us anticipate what consumers want and find out what they need.

QUALIFICATIONS
To be a good fit, you will have a College degree and have proven the following:
 Bachelors Degree in Business Management, Science, Engineering, Economics or Commerce a plus
but not required. Ideally you should be comfortable analyzing quantitative data.
 1-2 years of experience in consumer understanding, insights generation and the development and
implementation of consumer-facing communication and business models will be an asset but not a
requirement
 Ability to execute Do-It-Yourself (DIY) and Supplier-led research with excellence
 Data Analysis to sort, filter, cross-tab data (pivot tables), define complex formulas, and visualize
results
 Ability to effectively communicate the body of evidence through a variety of written, verbal, and
visual communication methods (e.g. digital visualization tools, displayed thinking) to build
compelling consumer stories and drive them into business action

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  Ability to demonstrate existing knowledge of consumer problems (e.g. macro-shifts), existing &
emerging industries and technologies (e.g. Google search), and consumer behaviors (e.g. behavioral
science principles)
 Curiosity and bias for action: This will be a new and dynamic organization and the team will be
charging new ground for P&G, so it will imperative that this person approach things with a sense of
curiosity and willingness to innovate, learn and lead change.
You will receive consideration for employment without regard to race, color, religion, sex, national origin,
protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital
status, citizenship, HIV/AIDS status or any other legally protected factor.
Immigration sponsorship is not available for this role. As a general matter, Procter & Gamble does not
sponsor for nonimmigrant visas or permanent residency. However, Procter & Gamble may make exceptions
on a discretionary basis. Any exceptions would be based on the Company's specific business needs at the time
and place of recruitment as well as the particular qualifications of the individual.
Qualified individuals will not be disadvantaged based on being unemployed.

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If you knew you were going to die today, would you be
happy with the life you lived?

I would be absolutely content because I HAVE LIVED, I HAVE LEARNED , I HAVE LOVED.
I've been blessed enough to live for26 yrs. I may not be a Vice President of a company as I have
imagined myself to be 10 years ago, I may not have a boyfriend or husband or a romantic life, I
may not be sexy and pretty, but I have never had to go hungry, I have had opportunities to do
what I want out of my life. Or not use those opportunities, and still have a good life. I have
always had a place to live, enough money to live a good life, I've seen the cherry blossoms in
Japan, I have a loving and caring family and friends. Never experienced war. The list goes on
but I'm content with all that I have and I rejoice in the way things are. Sure there are things I'm
lacking but life will always be like that.
If your goal is to search for buried treasure, fall in love with your shovel.

There is no X on a map where you go and find perfect satisfaction. When you get there, you’ll
find another X. There’s always another X. The X should be yourself. After all, you have the
hands that grasp the shovel. You have the muscles that move the dirt. You have the eyes that
search the land. Celebrate your ability to choose, to plan, to act, to fail, to learn, to persist.

“Live every day as if it was your last because some day it will be”.
Having said all that, yes, I am happy with the life I have lived.