Republika ng Pilipinas

Lungsod ng Batangas
Colegio ng Lungsod ng Batangas
Contact No. (043) 702-7001

“IMPACT OF FAMILY ORIENTATION TO THE BUYING BEHAVIOR OF

STUDENT IN COLEGIO NG LUNGSOD NG BATANGAS”

An Action Research
Presented to
The Faculty of Research and Extension
COLEGIO NG LUNDSOD NG BATANGAS
Batangas City

In Partial Fulfillment
of the Requirements for the Marketing Research

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

MAJOR IN MARKETING MANAGEMENT

RYAN V. NOCHE
MARK ANGELO WILSON S. CASANOVA
CORGAN O. COLENDREZ
JERICK R. SUPERIOR
JASMIN A. GARCIA
RHICA S. MARNAYE

DECEMBER 2018

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Creating Lifelong Builders
 Republika ng Pilipinas
Lungsod ng Batangas
Colegio ng Lungsod ng Batangas
Contact No. (043) 702-7001

Approval Sheet

This research entitled “Impact of family orientation to the buying behavior of the
students in Colegio Ng Lungsod Ng Batangas” A.Y 2018- 2019 prepared and submitted by
Ryan V. Noche, Corgan O. Colendrez, Mark Angelo Wilson S. Cassanova, Jerick R.
Superior, Jasmin A. Garcia and Rhica S. Magnaye in partial fulfillment of the requirements in
Marketing Research for the degree of Bachelor of Science in Business Administration Major
in Marketing Management has been examined and recommended for approval and
acceptance.

Mrs. Maria Cristina G. Morfi

Research Adviser / Head, Research and Development

Dr. Doringer P. Cabrera, CPA, AFBE

VP for Research, Extension, Planning and Development / Dean, BSBA

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Creating Lifelong Builders
 Republika ng Pilipinas
Lungsod ng Batangas
Colegio ng Lungsod ng Batangas
Contact No. (043) 702-7001

Acknowledgement

We would like to acknowledge everyone who played a vital role in our academic
accomplishments. First of all, our Almighty God for always guiding us and giving us strength
to do our tasks assigned and accomplish all requirements needed. To our beloved parents,
who always support us in everything we do, for loving and understanding us. Without them,
we could never have reached this current level of achievement and success. Secondly, to our
group members, each of whom has provided patience and effort throughout our research
process. Third, to our dear respondents, who had been very patient in answering every
question in our questionnaire. And lastly, to our beloved research adviser, Mrs Cristina Morfi
for believing in us and giving us opportunity to explore and deeply understand our topic
“Impact of family orientation to the buying behavior of the students of Colegio ng Lungsod
ng Batangas”. Thank you all for your unwavering support. We love you all!

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Creating Lifelong Builders
 Republika ng Pilipinas
Lungsod ng Batangas
Colegio ng Lungsod ng Batangas
Contact No. (043) 702-7001

Dedication

This research is wholeheartedly dedicated to all people who guided and helped the
researchers in fulfilling their ambition. For the glory of God, for the understanding family,
who gave full support and love to our study, to our classmate who also support us in every
actions we need, to our future researcher, who may also use our study as their guidance, This
will serve as an inspiration to all of you.

R.V.N.

M.A.W.S.C.

C.O.C.

J.R.S.

J.A.G.

R.S.M

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Creating Lifelong Builders
 Republika ng Pilipinas
Lungsod ng Batangas
Colegio ng Lungsod ng Batangas
Contact No. (043) 702-7001

Abstract

The research study entitled ““Impact of family orientation to the buying behavior of
the students in Colegio Ng Lungsod Ng Batangas” aimed to determine the best decision of
family terms of buying behavior of the students, to identify those factors for financial issues
and to evaluate the status of the family in terms of their income. We used the descriptive
research design which describes the characteristics of the population or phenomenon being
studied. We chose a survey sample through questionnaire which answers the question and the
purpose of the study. This is done by collecting and analyzing data from few people which
serves as respondents to be considered as representative of the entire group. The 100
respondents were the students of CLB both BEED and BSBA students. We used the
frequency, weighted mean and ranking method as our statistical tool for study. The result of
our study

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Creating Lifelong Builders
 Republika ng Pilipinas
Lungsod ng Batangas
Colegio ng Lungsod ng Batangas
Contact No. (043) 702-7001

Table of Contents

TITLE PAGE ................................................................................................................ i

APPROVAL SHEET ................................................................................................... ii
ACKNOWLEDGEMENT .......................................................................................... iii
DEDICATION............................................................................................................. iv
ABSTRACT .................................................................................................................. v
TABLE OF CONTENTS ........................................................................................... vi
LIST OF TABLES ....................................................................................................viii
LIST OF FIGURES .................................................................................................... ix
CHAPTER 1. THE RESEARCH PROBLEM ...................................................................... 1
Introduction .................................................................................................................. 1
Conceptual Framework ............................................................................................... 2
Statement of the Problem ............................................................................................ 2
Hypothesis..................................................................................................................... 3
Scope, Delimitation and Limitation of the Study ...................................................... 3
Significance of the Study ............................................................................................. 3
Definition of Terms ...................................................................................................... 4
CHAPTER 2. REVIEW OF RELATED LITERATURE AND STUDIES ....................... 6
Related Literature ........................................................................................................ 6
Related Studies ............................................................................................................. 7
Synthesis........................................................................................................................ 8
CHAPTER 3. RESEARCH METHODOLOGY ................................................................. 10
Research Design ......................................................................................................... 10
Respondents of the Study .......................................................................................... 11
Data Gathering Instruments ..................................................................................... 11
Data Gathering Procedures ...................................................................................... 12
Statistical Treatment of Data .................................................................................... 12

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Creating Lifelong Builders
 Republika ng Pilipinas
Lungsod ng Batangas
Colegio ng Lungsod ng Batangas
Contact No. (043) 702-7001

CHAPTER 4.
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA .......................... 13
CHAPTER 5. SUMMARY, FINDINGS, CONCLUSIONS AND
RECOMMENDATIONS....................................................................................................... 21
Summary ..................................................................................................................... 21
Findings....................................................................................................................... 21
Conclusion .................................................................................................................. 22
Recommendation........................................................................................................ 22

BIBLIOGRAPHY .................................................................................................................. 24
APPENDICES A .................................................................................................................... 25
APPENDICES B .................................................................................................................... 26
QUESTIONNAIRE................................................................................................................ 27
DOCUMENTATION ............................................................................................................. 29

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Creating Lifelong Builders
 Republika ng Pilipinas
Lungsod ng Batangas
Colegio ng Lungsod ng Batangas
Contact No. (043) 702-7001

List of Tables

Table 1: Gender Profile ........................................................................................................ 13

Table 2: Distribution of Respondents According to Age ................................................... 14
Table 3: Courses of Respondents.......................................................................................... 15
Table 4: BSBA Respondents Questionnaire ....................................................................... 16
Table 5: BEED Respondents Questionnaire........................................................................ 17
Table 6: Combined Results ................................................................................................... 18
Table 7: Percentage of Questionnaires ................................................................................ 19

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Creating Lifelong Builders
 Republika ng Pilipinas
Lungsod ng Batangas
Colegio ng Lungsod ng Batangas
Contact No. (043) 702-7001

List of Figures

Figure 1: Conceptual Framework .......................................................................................... 2

Figure 2: Gender Profile ...................................................................................................... 14
Figure 3: Distribution of Respondents According to Age ................................................. 15
Figure 4: Courses of Respondents ........................................................................................ 16
Figure 5: BSBA Respondents Questionnaire ..................................................................... 17
Figure 6: BEED Respondents Questionnaire ...................................................................... 18
Figure 7: Combined Results .................................................................................................. 19
Figure 8: Percentage of Questionnaires ............................................................................... 20

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