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SCHOOL OF COMMUNICATION,
JOURNALISM AND MARKETING
156.338
Semester 2 2017
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BOOKS, JOURNALS AND OTHER TEACHING
MATERIALS MADE AVAILABLE BY, OR AT, MASSEY
UNIVERSITY ARE FOR USE FOR THE STUDENT'S
OWN STUDIES ONLY. COPYING, OR THE USE OF
THEM, FOR OTHER PURPOSES IS AN INFRINGEMENT
OF COPYRIGHT.
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TABLE OF CONTENTS
INTRODUCTION
CONTACT DETAILS
PAPER DETAILS
STUDY DETAILS
E-LEARNING CATEGORY
GRADE POLICY
WEEKLY TOPIC SCHEDULE
ASSESSMENTS
COPYRIGHT REGULATIONS
WORKLOAD
APPENDIX ONE: MASSEY UNIVERSITY LIBRARY
APPENDIX TWO: HOW TO ACCESS TO STREM
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INTRODUCTION
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you as a successful international business/marketing manager. This an
interesting, entertaining and thought provoking paper.
Please contact me if you have any questions. Look forward working with you.
Dr Henry Chung
CONTACT DETAILS:
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PAPER DETAILS
Credits: 15
Prescription
Paper Objectives
Learning Outcomes:
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STUDY MATERIALS
Prescribed Textbook:
Additional Textbook:
Readings:
The Study Guide has been written to supplement the Czinkota textbook. It
contains additional materials as well as a packaging of readings. These
readings are a combination of seminal works, works that challenge traditional
concepts, and research being conducted in various host countries. The
readings are designed to stimulate thought and discussion. It is expected that
students will read beyond the provided readings, accessing articles from
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mainstream marketing journals such as Journal of Marketing and specialized
international marketing journals such as International Marketing Review,
Journal of International Marketing and Journal of Global Marketing.
E-LEARNING CATEGORY
COURSE CONTACT
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GRADE POLICY
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156.338 INTERNATIONAL MARKETING
Chung (2005)
31 July The Political - Legal Environment, Market Czintoka et al. (2014) (Chapter 4)
(W3) research
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11 Sep International Product Czintoka et al. (2014) (Chapter 9)
(W7)
Chung (2003)
Jain (1989)
Nicoulaud (1989)
16 Oct Revision
(W12)
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ASSESSMENTS
Assessment consists of two in-semester assignments and a final examination.
Assessment 1: Essay
Details and marking guide will be provided on the 156.338 Stream site
prior to the start of Semester Two.
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Analyse marketing problems faced by firms operating in an
international environment
Details and marking guide will be provided on the 156.338 Stream site
prior to the start of Semester Two.
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an international marketing project cannot be successful completed, especially
for those international marketing operators based in New Zealand. Thus all
international marketers need to be equipped with this skill. Please consult
Czintoka et al. (2014) for “social media successful strategies in international
marketing) (Chapter 14).
Final examination
This assessment is worth 50% and is designed to evaluate the three
learning outcomes. Please refer to the university web-site for details.
The exam is taken at a designated Massey campus.
Plagiarism
Copying or paraphrasing of another person’s work, be it published or
unpublished, without clearly acknowledging it, will be deemed to be dishonest.
Any candidate found guilty of plagiarism will be liable to the penalties listed in
the University Massey Calendar. Full details of the policy for the College of
Business are set out in the College Information and Policy Handbook, but
essentially the policy is that assignments, essays, reports, research studies
and papers submitted as part of paper requirements must be either:
The original effort of the student; or
Properly attributed by footnotes or other means to the appropriate
sources
One to three days late after due date: 20% off original mark
Four-six days after due date: 50% off original mark
Seven days or longer after due date: work will be returned without
marking.
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Assessment Criteria
Each internal assessment will be marked on the basis of 100%. The following
aspects will be considered in determining the final grade.
A copy of the grading sheet to be used for each assessment will be provided
with the assessment details. While these are not the only points considered in
assessing your work, these are the key factors to focus on if you wish to
achieve a pass mark.
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COPYRIGHT REGULATIONS
Please note that materials made available by Massey, or at Massey University
are for use for the use for the student’s studies only. Copying or the use of
them for other purposes is an breach of copyright.
WORKLOAD
This paper contributes 15 credits towards your degree. As a general guide,
you should expect to spend 50 minutes of study for each credit, per week.
Therefore, you should be committed to spending approximately 12.5 hours
per week on this paper (inclusive of lectures and independent study time).
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APPENDIX ONE
The Library provides resources and help to support your study. Their
contact details are listed below.
Phone: 0800 MASSEY (0800 627 739) ask for the Library
Direct line: 64-6-350-5670
Email: library @massey.ac.nz
Web-site: http://www.massey.ac.nz/massey/research/library/the-
library-for/the-library-for-distance-learning/dls-
services.cfm
The three key ways to access library help and resources while studying
at a Distance course:
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Important note: The Library must comply with the Copyright Act
which restricts the amount that can be copied to a "reasonable
proportion".
Help with Finding information: If you are having trouble
finding information we can help with advice on how to search. In
particular circumstances we may also be able to get you started
by carrying out a brief search on your behalf and sending you a
list of useful material to select from.
How to Request
When you are using the Library from a distance it is especially vital to plan
ahead - allow plenty of time just in case the material or assistance you need is
not immediately available.
About Borrowing
For general information about borrowing items from the Library (including loan
limits and lengths) see our Borrowing Information page.
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The due date is when the item must be back at the Library
(allow 3-4 working days for return postage), not when it should
be posted.
If your record is blocked at any stage (for overdue books and/or fines) we will
hold any requests for 5 days while we notifiy you and to allow you to resolve
the issue.
Delivery of materials
It is important that you let us know immediately if you have moved as we send
your requests out via CourierPost. Delivery is overnight to most cities,
sometimes longer if you live in a rural delivery area. You will need to ensure
the courier driver has access to a safe place to leave your books. If you are
having difficulty or issues with the Library service at any time, please contact
us as soon as possible - if we are aware of the situation we can most likely do
something to help.
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APPENDIX TWO
Go to the Courses menu at the top of most Massey website pages and
from the Online learning section click the Stream login link.
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You are now on the Stream course overview page
(http://stream.massey.ac.nz), click on the Stream course you want to access.
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