OVERVIEW

The ABAKAMI Architectural Supplies is able to provide a full range of products

to support the needs of the people. The reason why we chose this business is

because most of the students are travelling to other places in order for them to buy

their material needs who are in the field of Arts. (i.e. Architecture, Interior Design,

Fine Arts & Engineering Courses)

EXECUTIVE SUMMARY

ABAKAMI Architectural Supplies is located in Balagtas, Batangas. ABAKAMI

expects to catch the interest of regular loyal customer base with its broad variety

of materials. The company plans to build a strong market position in the town.

ABAKAMI aims to offer its products at an affordable price to meet the demand of

the middle-to-higher-income local market area residents and students.

The ABAKAMI is a group of professional Architects who values the

importance of expression and communication through the use of architectural

supplies. They think that it is a fundamental factor in creating a developed world

and be able to make a society having beyond abilities who deals with the modern

demands. They also believe that as artists, they must show and teach the world

how important and powerful arts can be.

THE COMPANY
 ABAKAMI is incorporated in the province of Batangas City. It is equally

owned and managed by four Architects.

The ABAKAMI is a social enterprise that will utilize art materials to create

aesthetically pleasing and well-made products. Built around the foundation of

individuals who also belong to everyone, the company greatly relates to the

demands of the generation of today. The company will cater to wide variety of

individuals like students, artists, and even those who are just looking for a

materials that they can use. One of students' top necessities are the architectural

supplies that they can use.

The goal of the company is to provide affordable yet quality made supplies

that a student and artist will be able to afford. Having majority of the products

produced with architectural materials, the company will be able to offer the price

range which is cost-efficient. And also, the ABAKAMI will offer trial materials and

different equipment's in their shop wherein, customers can freely choose from it to

be able to satisfy their personal desires.

Inspired by how the internet is shaping our daily lives, the ABAKAMI have

chosen social media as its platform to spread news about the company and what

it offers, share its advocacies to the public, and encourage others as well. One

might say that there are many more companies out there that offer the same, but

the ABAKAMI is exceptional for it is driven not just by profit. It is a brand that

actually cares both for customers' satisfaction and what aspects needing attention.
 THE OPPORTUNITY

Vision Statement

The ABAKAMI envisions a future for the company wherein high quality

products and services will be the first thing that comes to mind when anyone thinks

about the brand. Always thinking outside of the box to cater for people with desires

in creating designs that have their own personal twist.

Mission Statement

The ABAKAMI is an enterprise founded by Professional Architects. The

enterprise was inspired by the demands for aesthetic and modern designs that

impulses the artistry of the team.

Objectives

The ABAKAMI strives to provide a quality affordable architectural supplies

and different equipment’s by providing an honest, fair working relationship with

co-workers in an atmosphere where customers can experience the pride and

satisfaction of our products.

INDUSTRY AND MARKET

Target Market Segment Strategy

1. Professional Artists. With only one existing art supply store on this side of
the island, if the professional's need for customer service is not met, they will
 utilize the Internet and mainland stores. The area we can impact most
heavily is having the actual products in the store that artists can manipulate,
study, etc. This would especially apply to products that a customer may not
take a chance on ordering from an Internet site (because of variations in
quality, or new techniques/products).

2. Amateur artists and crafters, including hobbyists. In general, this

segment has the same needs, desires, and fulfillment requirements as the
professional artists. Some will be purchasing from lower and mid-priced
product lines, but many are avid in pursuing their avocations, and appreciate,
buy and use the professional quality materials.

3. Businesses such as architectural, technical drawing, interior/graphic

design, advertising/direct mail companies. Currently, this segment is not
served in any way on the west side of the island, except by casual shopping
at the existing art supply store. Much of the purchasing by this group is done
on the Internet.

4. Teachers and students. This is a much-neglected segment on our island.

Students and teachers currently have access to products in Wal-Mart, K-
Mart, a small school supply specialty shop (open part-time), and the sole
existing art supply store. We plan to have a store big enough to
accommodate the art supply needs of the education community.

LOCATION
Our site is located in Balagtas, Batangas. The reason why we chose this

location is because there are a lot of open spaces and there’s no shop that can

provide all the architectural supplies needed. Also, there is no competition at all.
 Our company is consisting of four owners, a branch manager, consultants,

Marketing, and sales people.

STRATEGY

In the 21st century the useful tool is the internet. Some of the

students/workers having a night shift in work and they can’t spend a lot of time to

look for the place where they can buy products. We as a company we used an

internet to let our business be known and be popular to the public. It is easy to

locate our business in the use of internet.

 Social Media – One of our main target markets, the professional artists,

amateur artist and crafters, including hobbyists, Businesses such as

architectural, technical drawing, interior/graphic design, advertising/direct

mail companies, teachers and students. Most probably atleast one social

account that they use daily which makes it a opportunities to advertise our

product to the public.

These are the following Social Media Sites used by our business:

 Facebook

 Instagram

 Website
  Having promo and giving fliers – A way to showcase our product that has

a low cost to the public and also the workers. Fliers will be disseminating

to the customers for more information regarding to our products.

THE TEAM

Company Name: The ABAKAMI Architectural Supplies and Equipments

Logo:

Address: Balagtas, Batangas

Key Personnel: Owners, Shop Branch Manager, Accounting Team

Workforce and Support Personnel: Owners, Production Team, Shop Crew,

Accounting Team

Organizational Chart:
Owner

Shop Branch
Manager
;
 Accounting Production Shop Crew
Team
Team

MARKETING PLAN

Marketing Strategy

In the new era where information is easily accessed with just a simple click and

swipe of the fingers, one way to put this advantage to great use as a company is

for marketing. Disseminating information to people from different places is now

made easier than how it was back when internet was not yet utilized in everyday

life of an average person. We, as a company, are guaranteed of successful

marketing by utilizing the internet to let our brand be known and introduced to the

public.

 Company’s Own Website – The company will create their own website

that can be visited and browsed through which contains all the information

about the brand to be accessed by potential customers who are curious

about what we offer for products and services.

 Social Media – One of our main target markets, the students, most

probably have at least one social media account that they use daily which
 makes it a very beneficial platform for our company to advertise our brand

to the majority.

The following are the social networking sites used by the company:

 Instagram

 Facebook

 Twitter

 School Fairs – A way to showcase the products of the company to

students is through participating in school events or fairs. This will be a great

opportunity to advertise our products to one of our main target markets.

Brochures will be given to the students for more information of our company

and brand.

Sales Strategy

The strategy for sales applied by the company is divided into two parts. The

first one is profoundly centralized on our company being an enterprise which

promotes a corporate social responsibility or CSR. The second is mainly about how

our products can speak for themselves and how we demonstrate quality and good

service to our customers.

I.As Social Enterprises

 Show an Impact that Will Last

Through the use of communication, we want to use our sociable

skills to promote our business. This will be done through our social media accounts
that are connected with our consumers and other people. As an Architect, we want
to be remarkable and has a positive ambience that can be memorable to our
customers.

II. For the Services

 Gradually Expanding the Target Market

This can be done as the business progresses and make new

products.

 Using Testimonials from Customers

One way to get the attention of the market is providing our full effort
in our services evaluation that can be read by anyone so that they can make sure
of other experiences, through our social media accounts. It will be possible to the

customers to post testimonies about the services we’ve given off in our business.

This will give sense of assurance to people who are thinking to commit from us
and seek to our services.

 Offering Incentives

Providing promo/discounts in low cost is a great strategy to make loyal

customers. It is also be a great opportunity for loyal customers to refer our products
to others.

OPERATIONAL PLAN

The day to day operations of the business include a focus on providing the best

customer service as well as a good atmosphere. We remain focused on using our

resources to provide a variety of product choices to our customers.

We have, for instance, established a mutually beneficial relationships with our

suppliers. We feel that these relationships are mutually beneficial, providing new
products while at the same time providing our customers with the best quality they

could have at an affordable price.