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IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT USE ANY EA SITE, ONLINE OR MOBILE
PRODUCT OR SERVICE. If we change our privacy policy, we will post those changes to
this privacy statement, the home page or other places so that you are aware of what
information we collect, how we use it, and under what circumstances, if any, we
disclose it. We reserve the right to modify this privacy statement at any time, so
please review it frequently. If we make material or significant changes to this
policy or the way we use your child's information, we will notify you or the
parent/guardian here, by email, or by means of a notice on our home page prior to
the changes taking effect. Your continued use of our online and mobile products and
services will signify your acceptance of the changes to our online Privacy Policy.
TABLE OF CONTENTS
EA and its subsidiary companies know that you care how information about you is
used and shared, and we appreciate your trust that we will do so carefully and
sensibly. We respect the privacy rights of consumers and recognize the importance
of protecting the information collected about you. We have adopted this global
online Privacy Policy to explain how we store and use personal and non-personal
information we collect online on our websites, during your use of our online
products and/or services (including online game play) and on mobile platforms. This
policy does not cover information provided online in response to job postings.
Please review the EA Jobs Data Privacy Statement on EA's jobs site at
www.jobs.ea.com for further information.
If you reside in the United States, Canada or Japan, these terms are an agreement
between you and Electronic Arts Inc. If you reside in any other country, then
these terms are an agreement between you and Electronic Arts Swiss Sàrl.
This policy also applies to TRUSTe certified EA Websites. To view a list of these
Validated EA Websites, please visit www.TRUSTe.com. In addition, EA owns several
other domain names that point to the websites referenced above. We may also add new
sites that are subject to this privacy policy and that list will be updated to
include those. Please note that this policy applies only to sites maintained by EA,
and not to websites maintained by other companies or organizations to which we
link.
EA has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and
practices have been reviewed by TRUSTe for compliance with TRUSTe's Privacy Program
Requirements available at truste.com including transparency, accountability and
choice regarding the collection and use of your personal information. TRUSTe's
mission, as an independent third party, is to accelerate online trust among
consumers and organizations globally through its leading privacy trustmark and
innovative trust solutions.
Personal information is information that identifies you and that can be used alone,
to contact you on-line or off-line. EA may collect personal information from our
online visitors during:
Information collected will vary depending upon the activity and may include your
name, email address, phone number, home address, birth date, mobile phone number
and credit card information. Visitors to EA Mobile may be asked to provide the name
of their mobile service carrier, model of their mobile phone and a valid mobile
number so that we may provide purchase instructions directly to their mobile phone.
In that context, your mobile number will only be used to send you a text message
with a link to download your game and will not be retained for any other purpose.
Prize winners may be required to provide their Social Security or other
identification number for tax purposes, and will be used only for prize
fulfillment.
When you use EA online and mobile products and services or you play our games on
your PC or game system, we may collect certain non-personally identifiable
information for purposes including improving our products and services,
troubleshooting bugs, providing services to you, facilitating the provision of
software updates, dynamically served content and product support as well as
communicating with you. The non-personal information collected may include
demographic information including gender, age, zip code, information about your
computer, hardware, software, platform, game system, media, mobile device,
including unique device IDs or other device identifiers, incident data, Internet
Protocol (IP) address, network Media Access Control (MAC) address and connection.
We also collect other non-personal information such as username, user ID or
persona, feature usage, game play statistics, scores and achievements, user
rankings, time spent playing our games, and click paths as well as other data that
you may provide in surveys, via your account preferences and online profiles such
as friends lists or purchases, for instance. We may also receive information from
third parties in connection with market and demographic studies and/or other data
that we use to supplement personal information provided directly by you.
1. Cookies
Cookies are small files applied to your Internet browser to track movements within
websites. We may link cookie information to personal information. Cookies link to
information regarding what items you have selected for purchase at our store, pages
you have viewed, or games you have played. This information is used to keep track
of your shopping cart and make sure you don't see the same ad repeatedly, for
example. Also, we use cookies to deliver content specific to your interest and to
monitor website or game usage. We and third parties collect information on what
games are played, how much time is spent playing the games and which ads or links
are clicked. Some of our sites use an outside ad company to display ads. These ads
contain cookies. Cookies received with banner ads are applied by our ad companies,
and EA does not have access to this information. Most browsers are automatically
set to accept cookies whenever you visit a website. You can disable cookies or set
your browser to alert you when cookies are being sent. However some areas of our
sites will not function properly if you do so. You can set your web browser to warn
you about attempts to place cookies on your computer, or limit the type of cookies
you allow. For more information concerning how to disable your cookies, please
visit help.ea.com.
We and other third parties may also use flash cookies, also known as "local shared
objects," on our sites that employ Flash technology. Flash cookies are small files
similar to browser cookies and are used to remember the site's settings to
personalize the look and feel of the site. Like normal cookies, Flash cookies are
represented as small files on your computer. One method of preventing Flash cookies
from being placed is to adjust your preferences in the Macromedia Website Privacy
Settings Panel at www.macromedia.com.
If you disable cookies, you may lose some of the features and functionality of
playing our games, as cookies are necessary to track and enhance your game
activities. Please note that companies delivering advertisements in our games or on
our websites may also use cookies or other technologies, and those practices are
subject to their own policies.
Please note that this privacy policy covers the use of cookies by EA only and does
not cover the use of cookies by any advertisers.
Clear GIFs (a.k.a. web bugs, beacons or tags) are small graphic images placed on a
web page, web-based document, or in an email message. Clear GIFs are invisible to
the user because they are typically very small (only 1-by-1 pixel) and the same
color as the background of the web page, document or email message. We do not use
clear GIFs to collect personal information about you. However, we may use clear
GIFs to capture statistical usage information for our web pages, features or other
elements on a web page. We correlate this information to a user to personalize user
experience and for statistical analysis of user experiences on our web pages.
We and third parties may also use tracking pixels, which allow us to advertise more
efficiently by excluding our current users from certain promotional messages or
identifying the source of a new installation.
EA and other third parties also may maintain log files which contain IP addresses.
An IP address is a numeric address that may be assigned to your computer by your
Internet Service Provider. In general, we use log files to monitor traffic on our
websites, to troubleshoot technical problems and authenticate users' entitlements
to our products. In the event of user abuse of our websites, however, we may block
certain IP addresses or game system IDs provided by our licensed hardware
manufacturers. If available, IP addresses and game system IDs may be used in order
to enforce our Terms of Service.
EA also uses its own proprietary analytic metrics tool and other third party
analytics technologies to collect information when you use our online products and
services and/or play our games on your PC, game system and/or mobile device. These
tools and technologies use server log files, web beacons, cookies, tracking pixels
and other technologies to collect and analyze certain types of information,
including cookies, IP addresses (including for purposes of determining your
approximate geographic location), mobile or other hardware device ID or other
device identifiers, browser types, browser language, information passed from your
browser (if any), referring and exit pages, and URLs, platform type, click
information, information about your media, peripheral hardware, software and/or
applications installed on your machine and/or device, domain names and types,
landing pages, pages viewed and the order of those pages, advertising conversion
rates, the date and amount of time spent on particular pages, other Internet and
website usage information, game state and the date and time of activity on our
websites or games, information about how your game is used, including game metrics
and statistics, feature usage and purchase history, as well as unique hardware
identifiers such as MAC Address, mobile unique device ID (if applicable) and other
similar information.
The third party analytics companies who collect information on our sites and in the
context of our online and mobile products and/or services, and other similar
companies like Facebook in connection with the Facebook "Like" button, may combine
the information collected with other information they have independently collected
from other websites and/or other online or mobile products and services relating to
your activities across their network of websites as well as online and/or mobile
products and services. Many of these companies collect and use information under
their own privacy policies.
Some EA websites and services use Google Analytics, a web analytic service offered
by Google Inc. ("Google"). Google Analytics uses "Cookies", text files that are
stored on your PC and that enables the analysis of your usage of this website. The
information about your usage of websites, collected through these cookies, will be
transmitted to and stored on Google server based in the US. On behalf of EA,
Google will use this information in order to evaluate your usage of this websites,
to make reports on website activities and/or to provide the website operator with
other services related to this websites. Your IP-address collected by Google
Analytics will not be matched up with other data of Google. You may prevent the
installation of cookies by adjusting your browser settings. Please note that if
you disable cookies, it is possible that you may not use all functionalities of
EA's websites. You may also prevent the cookies from collecting and storing your
information by downloading and installing the following browser-plugin under the
following link http://tools.google.com/dlpage/gaoptout?hl=en.
A non-exclusive list of the other analytics companies that operate their own
technologies on our sites and online and/or mobile products and/or services can be
found at privacyappendix.ea.com.
5. Ad Serving Technology
The advertising companies who deliver ads for us may combine the information
collected or obtained from EA with other information they have independently
collected from other websites and/or other online or mobile products and services
relating to your web browser's activities across their network of websites. Many of
these companies collect and use information under their own privacy policies.
A non-exclusive list of ad serving companies that operate their own networks on our
sites and online and/or mobile products and/or services can be found at
privacyappendix.ea.com.
For more information about the practices of other large ad serving companies that
may collect information based on your interaction with ads on this site, in our
mobile products, and other sites or products not owned/managed by EA, or to "opt
out" of targeted advertising delivered by National Advertising Initiative (NAI)
member ad networks, you should visit www.networkadvertising.org.
For more information about targeted advertising within our mobile products or to
opt out, see the appendix to this policy at privacyappendix.ea.com.
These ad serving technologies are integrated into our sites, online or mobile
products and services; if you do not want to use this technology, do not play.
EA strives to provide a safe and fair gaming environment to all players of its
games. To prevent fraudulent activities and behaviors that may negatively affect
the experiences of a player, EA is authorized to use "anti-cheating" software, or
applications for the prevention of fraud for our internet presence, during the use
of our online products and/or services (including online games), and mobile
platforms.
If you sign up to play EA games through Microsoft's Xbox Live Service, Microsoft
will provide your Xbox Live user account information to EA so that we can establish
an EA Account for you. You need an EA Account to play EA's Xbox Live titles. By
signing up to play EA's Xbox Live titles, you agree that Microsoft can transfer
your user account information to EA. Information transferred from Microsoft to EA
includes your Gamertag, email address, state or province, country, language and age
but does not include credit card number or other financial account information.
3. Wii U
If you sign up to play EA games through a Nintendo Wii U console, your Nintendo
account information will be provided to EA so that we can establish an EA Account
for you. You need an EA Account to play EA’s titles online. By signing up to play
EA’s titles, you agree that limited user account information can be transferred to
EA. Information transferred to EA includes your Mii information, email address,
Nintendo Network ID, friend list, country, language and date of birth but does not
include credit card number or other financial account information.
EA may also receive other information from third parties, including in connection
with the operation and distribution of our products and services as well as market
and demographic studies that we use to supplement personal and anonymous
information collected or provided directly by you. Some third party services such
as Twitter and Facebook may also provide us with information from your accounts
there with your permission.
EA may also collect or receive information about you from other EA users who choose
to upload their email and other contacts. This information will be stored by us
and used primarily to help you and your friends connect.
EA may also receive information from third parties in connection with market and
demographic studies and/or other data that we use to supplement personal
information provided directly by you.
EA uses your information to fulfill your specific requests, purchase orders and to
send you purchase confirmation and other account-related information. In addition,
the personal information you provide will allow us to send you messages about
things including new products, features, enhancements, special offers, upgrade
opportunities, contests and events of interest. You may also later opt out of such
communications sent via email.
Otherwise, EA uses personal and non-personal information, both individually and
combined together, to better enhance your user experience, improve our products and
services, understand the behavior and preferences of our customers, to troubleshoot
technical problems, to serve advertising, for authentication purposes, to enforce
our Terms of Service, to ensure proper functioning of our products and services as
well as to help improve them. In addition, we combine non-personal information with
personal information, such as an email address, for purposes including providing
excellent customer service, administering loyalty programs and tailoring our
communications, offerings, web pages or game play experience to you.
By use of friend finder tools such as Facebook, Game Center or other third party
services in our online and mobile products and services, you acknowledge that use
of these friend finder tools will help you find your contacts and will also allow
your contacts to associate your EA Account (and related gaming entitlements,
including games played on PC, mobile and console platforms) with your social
networking profile and/or email address. Your resulting friends' list, which may be
accessible across EA social platforms as available, will be subject to this privacy
policy. Note that the friends that you choose to include on any EA or Origin
friends' list may be able to find and/or identify you in the context of different
EA products and services, and see the profiles you have established. Those friends
may also be able to see the online personas that you use across EA's suite of
products and services. Choose your friends carefully.
If you choose to use our referral service to "Tell a Friend" about an EA product or
site, we will ask you for your friend's name and email address. We will send your
friend an email on your behalf inviting him or her to visit the site or check out
our product. EA stores your friend's name and email for a short period for the sole
purpose of sending this email and for redundancy checking, to be sure that your
friend does not receive multiple copies of the same email message. We do not keep
or use this information for any other purpose.
EA will never share your personally identifiable information with third parties
without your consent. We may, however, share non-personally identifiable,
aggregated and/or public information with third parties. There may be
circumstances where you may share information on your own. Please see section XI
for more details about your rights to information you share publicly on EA
including user generated content, forums, blogs, and profiles. You may also opt in
to allow EA to share your personal information with companies and organizations
that provide products or services that we believe may be of interest to you. To opt
out of further communications from a marketing partner or sponsor with whom your
information has been shared, please contact that partner or sponsor directly.
EA does not disclose any personal information about children under 18 years of age
who have registered on any of our websites to third parties, or share or disclose
personal information other than as set forth in this policy, provided however, that
in the event of a merger, acquisition, or the unlikely event of bankruptcy,
management of EA customer information may be transferred to its successor or assign
regardless of age.
When our third party agents or service providers collect and/or have access any
information other than non-personal, anonymous and/or aggregated data, EA requires
that they use data consistently with our stated privacy policy. These third parties
are prohibited from using your personal information for any other purpose without
your specific consent.
You will be notified before your personal information is collected by any third
party that is not our agent/service provider, so you can make an informed choice as
to whether or not to share your information with that party.
Personal Information we collect may be stored and processed for the purposes set
out in this Privacy Policy in the United States or any other country in which EA,
its subsidiaries, or third party agents operate. By using our products, you consent
that your personal information may be transferred to recipients in the United
States and other countries that may not offer the same level of privacy protection
as the laws in your country of residence or citizenship.
EA participates in the U.S.-Swiss Safe Harbor Framework for the collection, use,
and retention of data from Switzerland. While EA relies on various mechanisms to
effectuate cross-border transfers, we continue to adhere to the Safe Harbor Privacy
Principles of notice, choice, onward transfer, security, data integrity, access,
and enforcement. To learn more about the Safe Harbor program, and to view our
certification, please visit http://www.export.gov/safeharbor.
EA understands the importance of keeping your information safe and secure. EA will
make commercially reasonable efforts to protect your personal information and
ensure the security of our systems. When you enter sensitive financial information
(such as a credit card number) on our order forms, we encrypt the transmission of
that information using commercially reasonable methods. No method of transmission
over the Internet, or method of electronic storage, is 100% secure, however. We
cannot guarantee that your information will not be accessed, disclosed, altered, or
destroyed by breach of any of our physical, technical, or managerial safeguards. We
cannot assume responsibility or liability for unauthorized access to our servers
and systems.
You can correct or update your account information at any time by logging on our
site and navigating to "My Account," and viewing your "Basic Information" or other
account settings. Should you be unable to log in or wish to have your account(s)
deactivated, contact the Privacy Policy Administrator in your country as listed on
our site at privacyadmin.ea.com, or if your country is not listed, by contacting
the Privacy Policy Administrator in the United States. We will be happy to review,
update or remove information as appropriate. We may still retain your information
in our files however, to resolve disputes, enforce our user agreement, and due to
technical and legal requirements and constraints related to the security, integrity
and operation of our websites.
Some EA sites or services may collect personal information that is not accessible
via our site. However, in such cases, you may be able to access that information
through alternative means of access described by the service or by writing your
local privacy policy administrator at privacyadmin.ea.com and you will be contacted
within 30 days regarding your request.
Through our mobile applications your child will be able to receive local in app
notifications, which do not collect any personal information.
Please note that if you grant consent for your child to use EA's online or mobile
products and services, this may include such general audience communication
services as email, instant messaging, and online groups, and your child will be
able to communicate with, and disclose personal information to, other users of all
ages.
If you are a parent and wish to revoke your previously provided consent, review
information collected from your child or have that information deleted, contact the
appropriate Privacy Policy Administrator for your country listed at
privacyadmin.ea.com, writing to Privacy Policy Administrator, 209 Redwood Shores
Parkway, Redwood City, CA 94065 or by telephone at (650) 628-1393.
We encourage you to talk with your children about communicating with strangers and
disclosing personal information online. You and your child should review our
Online Safety web page for additional information about using the Internet safely.
XI. Public Information Including User Generated Content, Online Forums, Blogs
And Profiles
You may choose to disclose information about yourself in the course of contributing
user generated content to EA sites or games or in our online chat rooms, blogs,
message boards, user "profiles" for public view or in similar forums on our sites
and/or on third party sites. Information that you disclose in any of these forums
is unencrypted, public information, may be accessed or recorded by EA employees,
and there is no expectation of privacy or confidentiality there.
You should be aware that any personally identifiable information you submit in the
course of these public activities can be read, collected, or used by other users of
these forums, and could be used to send you unsolicited messages. We are not
responsible for the personally identifiable information you choose to make public
in any of these forums.
Note also that in the ordinary course of Internet activity, certain information may
be sent from your browser to third parties such as advertising networks and
analytics companies. EA has no control over the information sent from your browser
to those networks or other third parties and recommends that you ensure that your
browser settings prevent the disclosure of information you would not like to share.
If you post a video, image or photo on one of our sites for public view you should
be aware that these may be viewed, collected, copied and/or used by other users
without your consent. We are not responsible for the videos, images or photos that
you choose to submit to EA's site. Please see our Terms of Service at terms.ea.com
on this point and for other guidelines about posting content on our websites.
Our website may contain advertising or services which link to other websites such
as Twitter, Facebook and YouTube. The fact that we link to a website is not an
endorsement, authorization or representation of our affiliation with that third
party. If you click on a link to a third party site, including on an advertisement,
you will leave the EA site you are visiting and go to the site you selected.
Because we cannot control the activities of third parties, we cannot accept
responsibility for any use of your personal information by such third parties, and
we cannot guarantee that they will adhere to the same privacy and security
practices as EA. We encourage you to review the privacy policies of any other
service provider from whom you request services. If you visit a third party website
that is linked to an EA site, you should consult that site's privacy policy before
providing any personal information.
Members may register for other services from our site(s). Certain products and/or
services available on our site are provided to you in partnership with third
party(s) and may require you to disclose personally identifiable information in
order to register for and access such products and/or services. Such products
and/or services shall identify the third party partners at the point of
registration. If you elect to register for such products and/or services your
personally identifiable information will be transferred to such third party(s) and
will be subject to the privacy policy and practices of such third party(s). We are
not responsible for the privacy practices and policies of such third party(s) and,
therefore, you should review the privacy practices and policies of such third
party(s) prior to providing your personally identifiable information in connection
with such products and/or services.
If you have questions or concerns regarding this statement, you should first
contact the EA Privacy Policy Administrator for the country in which you reside at
the email address or postal address specified at privacyadmin.ea.com. If your
country is not listed, please contact the United States' Privacy Policy
Administrator or write to Privacy Policy Administrator, Electronic Arts Inc., 209
Redwood Shores Pkwy, Redwood City, CA 94065. If your inquiry is not satisfactorily
addressed, you should contact TRUSTe here or at https://feedback.truste.com as
instructed above. TRUSTe will then serve as a liaison with us to resolve your
concerns. Please note that the TRUSTe program only covers information that is
collected through this Website, and does not cover information that may be
collected through any software downloaded from this Website.
For more information and updates to our online Privacy Policy, visit
privacy.ea.com.
Most customer concerns can be resolved quickly and to your satisfaction by logging
into our customer support interface with your EA Account at help.ea.com. In the
unlikely event that EA cannot resolve a concern to your satisfaction (or if EA
cannot resolve a concern it has with you after attempting to do so informally),
then you and EA agree to be bound by the following procedure to resolve any and all
disputes between us. This provision applies to all consumers to the fullest extent
allowable by law, but expressly excludes residents of Quebec, Russia, Switzerland,
the Member States of the European Union, and the Republic of Korea. By accepting
these terms, you and EA expressly waive the right to a trial by jury or to
participate in a class action. This agreement is intended to be interpreted
broadly. This Section covers any and all disputes between us ("Disputes"),
including without limitation:
- claims arising out of or relating to any aspect of the relationship between us,
whether based in contract, tort, statute, fraud, misrepresentation or any other
legal theory;
- claims that arose before this Agreement or any prior agreement (including, but
not limited to, claims relating to advertising);
- claims that are currently the subject of purported class action litigation in
which you are not a member of a certified class; and
- claims that may arise after the termination of this Agreement.
The only disputes that are not covered by this Section are the following:
- a claim to enforce or protect, or concerning the validity of, any of your or EA's
(or any of EA's licensors') intellectual property rights;
- a claim related to, or arising from, allegations of theft, piracy, or
unauthorized use;
- In addition, nothing in this Section shall prevent either party from initiating a
small claims court action.
C. Restrictions. You and EA agree that any arbitration shall be limited to the
Dispute between EA and you individually. To the full extent permitted by law, (1)
no arbitration shall be joined with any other; (2) there is no right or authority
for any Dispute to be arbitrated on a class action-basis or to utilize class action
procedures; and (3) there is no right or authority for any Dispute to be brought in
a purported representative capacity on behalf of the general public or any other
persons. YOU AND EA AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR
OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED
CLASS OR REPRESENTATIVE PROCEEDING. Further, unless both you and EA agree
otherwise, the arbitrator may not consolidate more than one person's claims, and
may not otherwise preside over any form of a representative or class proceeding.
If this specific provision is found to be unenforceable, then the entirety of this
arbitration provision shall be null and void.
D. Location. If you are a resident of the United States, arbitration will take
place at any reasonable location convenient for you. For residents outside the
United States, arbitration shall be initiated in the County of San Mateo, State of
California, United States of America, and you and EA agree to submit to the
personal jurisdiction of that court, in order to compel arbitration, to stay
proceedings pending arbitration, or to confirm, modify, vacate or enter judgment on
the award entered by the arbitrator.
E. Recovery and Attorneys' Fees. If the arbitrator rules in your favor on the
merits of any claim you bring against EA and issues you an award that is greater in
monetary value than EA's last written settlement offer made before written
submissions are made to the arbitrator, then EA will:
- Pay you 150% of your arbitration award, up to $5,000 over and above your
arbitration award; and
- Pay your attorney, if any, the amount of attorneys' fees, and reimburse any
expenses (including expert witness fees and costs) that you or your attorney
reasonably accrues for investigating, preparing, and pursuing your claim in
arbitration ("the attorney premium").
The arbitrator may make rulings and resolve disputes as to the payment and
reimbursement of fees, expenses, and the alternative payment and the attorney
premium at any time during the proceeding and upon request from either party made
within 14 days of the arbitrator's ruling on the merits.
The right to attorneys' fees and expenses discussed above supplements any right to
attorneys' fees and expenses you may have under applicable law, although you may
not recover duplicative awards of attorneys' fees or costs. EA waives any right it
may have to seek an award of attorneys' fees and expenses in connection with any
arbitration between us.
Version 54402_11
Previous Privacy and Cookie Policy: Effective Date: January 20, 2016
Effective Date: June 28, 2013
Effective Date: July 31, 2012