PROJECT REPORT

ON
“CUSTOMER LOYALTY OF DRINK
JAGRAN”

Submitted to Partial Fulfillment for the Award of

Degree in Bachelors of Business Administration

UNDER THE GUIDANCE OF: SUBMITTED BY:

Mr. Awadesh Kumar Satish Srivastav

BBA IVth Sem.

Roll No. 16109141027

SARDAR BHAGAT SINGH COLLEGE HIGHER

EDUCATION LUCKNOW
(Session- 2017-18)

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 DECLARATION

I hereby declare that the project report entitled “Customer Loyalty of Dainik
Jagran ” is the produce of my sincere effort. This Summer Internship Project
Report is being submitted by me, at Sardar Bhagat Singh College Higher
Education Lucknow for the Partial fulfillment of the course M.B.A. and the
report has not been submitted to any other educational institution for any
other course.

Date: Signature

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 ACKNOWLEDGEMENT

First of all I would like to express my regards and thank to Mr. Awadesh
Kumar (LECTURER) Sardar Bhagat Singh College Higher Education
Lucknow , and MR. SAURABH MISHRA (Depty. Brand Manager) and Mr.
Jeevan Joshi (Brand Manager), DAINIK JAGRAN, Lucknow for granting
me an opportunity to do my Summer Internship at DAINIK JAGRAN and
simultaneously gain live industrial experience.

Satish Srivastav
BBA IVth Sem.

Roll No. 16109141027

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 TABLE OF CONTENTS

S.No Title Page No.

1. Acknowledgement 8
2. Executive Summary Industry Profile 12
3. Introduction 14
4. Corporate profile (Board of Director) 17
5 Company profile 26
6. Advertisements & Its rules 35
7. Competitors in daily Hindi newspaper 43
8. Competitors in Lucknow 46
9. Findings 53
10. Suggestion 55
11. Limitations 57
12. Conclusion 59
13. Bibliography 61
14. Webliography 63
Questionnaire 65
15.

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 EXECUTIVE SUMMARY

DAINIK JAGRAN, as on today, is the highest read National Daily across all
languages (including English) in India. An undisputed National leader,
Dainik Jagran has been more than just a newspaper to its readers. It has been
a friend, a philosopher, a harbinger of socio economic reforms. In short, it
has been the voice of India.

A company which has crossed almost 45 years has seen lots of rise and fall
during the epoch of V Naidu, Mr. Mahendra Mohan Gupta who laid the
foundation of Dainik Jagran. They were the successive owners who came
one after another during the first four years of paper’s life. But they were
astoundingly similar in there intentions towards the paper. Each with its own
way gave the paper a name and infused it with a spirit of service, sacrifice.

In the given below project, I had been given “To study the media planning of
high-end products”. No doubt Indian market is rapidly becoming a
destination of elite products and every one has a chance to grow in it. I had
taken descriptive study in it. I had all around 8 categories in which there
were all around 21 brands. What I found was these brands were highly
relying on print media for there advertisements. And in print media there 1 st
preference was magazines. As they were of the view that through magazines
they can target a particular class of people who are meant for that product.
They were of the view that newspapers and electronic media are good but
they are generic.

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As we know that The New Dainik Jagran has a diversified business from its
daily newspaper to vernaculars, supplements and a newly launched regional
paper “I-Next”. In my opinion “Dainik Jagran” should introduce a national
news paper which would be meant for elite people. This would help them to
increase their market share and will also help them to establish nationally as
they are known for their newspaper daily.

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INTRODUCTION

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 INTRODUCTION

Media

Media in present scenario has occupied an important place covering

information on market and its size, key trends of market, demographic
information etc.

Media industry consists of:

 Advertising

 It includes agencies which provide display advertising services

too.

 Broadcast & cable TV

 It includes all terrestrial, cable analog TV programming to

digital services

 Publishing

 It consists of books, newspaper and magazines.

 Movies & entertainment market

 It includes both producers and distributors of public

entertainment formats such as movies, music etc.

It would be important to note that in 2001, India had 45971 newspapers

including 5364 daily newspapers published in more than 100 languages. The
largest no. of newspapers were published in Hindi (20589) followed by

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English (7596) and in many more languages like Marathi, Urdu, Bengali,
Gujarati etc.

There are several major publishing groups in India; the most prominent
among the group is the Times of India group, The Indian Express Group,
The Hindustan Times Group, The Hindu Group, The Mathrubhumi Group,
Dainik Jagran Group, Anand Bazar Patrika Group.

India has more than 45 domestic news agencies among them famous are PTI
(Press Trust of India), The Express News Service etc.

NEWSPAPERS

With the introduction of radio and television there has been restructuring of
magazines and newspapers in order to survive in this highly competitive
world. Newspapers have a high level of credibility. Newspaper readers also
hold high interest level in the articles they reads. The increased audience’s
interest allows advertisers t o provides a lot copy details in there ads. Many
local consumer relay heavily on newspaper advertising for information about
grocery specials and other special price discounts.

Kinds of Newspaper Advertising:

 Classified Advertising: These are basically referred as want ads.

Classified advertising may be used by national and local advertisers.
There is form of classified advertising known as Classified Display
which uses different type sizes, white space to attract attention and
simple illustrations.

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 Retail Advertising: As the name suggest these type of advertising
are generally given by retail merchant and other local businessmen.
Normally it is two type-

1) Sales Promotion Advertising

2) Image Advertising

 National Advertising: It is used by manufacturers and producers to

support their products. It is used to intensify coverage in local areas. It
is often used to introduce new products in test marketing in order to
assure consumer recognition and aid in gaining retail distribution.

 Reading Notices: These are the advertisements that are designed to

resemble editorial materials. To prevent reading notices from being
confused with news stories or editorial materials, the word
‘advertisement’ must appear at the top of the notice

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 Relationship Between Service quality and Customer Loyalty

In various studies the relationship between service quality and customer

preference loyalty had been examined (Boulding, Kalra, Staelin, &
Zeithaml, 1993; Cronin & Taylor, 1992). In their study Cronin and Taylor
(1992) focused solely on repurchase intentions, whereas Boulding et al.
(1993) focused on the elements of repurchasing as well as the willingness to
recommend. In the study by Cronin and Taylor service quality did not appear
to have a significant (positive) effect on repurchase intentions (in contrast to
the significant positive impact of satisfaction on repurchase intention),
whereas Boulding et al. (1993) found positive relationships between service
quality and repurchase intentions and willingness to recommend.

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CORPORATE PROFILE

BOARD MEMBERS

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Name Designation

Mr. Mahendra Mohan Gupta Chairman & Managing Director

Mr. Sanjay Gupta CEO & Whole Time Director

Mr. Dhirendra Mohan Gupta Whole Time Director

Mr. Sunil Gupta Whole Time Director

Mr. Shailesh Gupta Whole Time Director

Mr. Shailendra Mohan Gupta Director

Mr. Devendra Mohan Gupta Director

Sir Anthony J. F. O' Reilly Director

Mr. Gavin K.O' Reilly Director

Mr. Anuj Puri Independent Director

Mr. Bharat Ji Agrawal Independent Director

Mr. Kishore Biyani Independent Director

Mr. Naresh Mohan Independent Director

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Mr. Rajendra Kumar Juhnjhunwala Independent Director

Mr. Rashid Mirza Independent Director

Mr. Shashidhar Sinha Independent Director

Mr. Vijay Tandon Independent Director

Mr. Vikram Bakshi Independent Director

Details of Directors

Mr. Mahendra Mohan Gupta(67 years) is the Chairman and Managing Director of our
Company and also holds the position of Managing Editor of Dainik Jagran. He holds a
bachelor's degree in commerce. Mr. Gupta has more than 47 years of experience in the print
media industry. Mr. Gupta has held various key positions in the industry including being the
Chairman of United News of India ("UNI"), President of The Indian Newspaper Society
(“INS”), President of Indian Languages Newspaper Association ("ILNA"), Council
Member of Audit Bureau of Circulations, Member of Press Council of India and Member of
Film Censor Board of India, Member of the Board of Press Trust of India (PTI) besides
holding senior honorary positions in various social and cultural organizations.

Mr. Gupta is also Member of Parliament (Rajya Sabha) and presently Member on the Board
of PTI, INS and Merchants' Chambers of Uttar Pradesh. His work for the cause of society,
Indian trade and industry in general and newspaper industry in particular has been
recognized by various social, cultural and professional bodies in India. For excellence in
Hindi newspaper, he has been honoured with 'Indira Gandhi Priyadarshni Award' by All
India National Unity Conference, New Delhi. Mr. Gupta also holds the post of the Non-
Executive Chairman of Jagran TV Private Limited, and Rave@Moti Entertainment Private

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Limited. Mr. Gupta is also the Chairman and Director of Jagran18 Publications Limited. He
has been a director of our Company since inception and is a nominee of our Promoters.

Mr. Sanjay Gupta(45 years)is a whole-time Director and also holds the position of Editor
of Dainik Jagran and CEO of our Company. He holds a bachelor’s degree in science. Mr.
Gupta has more than 25 years of experience in the print media industry. Besides being the
Editor of Dainik Jagran and CEO of our Company, he is also responsible for our operations
in the northern region comprising of New Delhi, Haryana, Punjab, Himachal Pradesh and
Jammu & Kashmir. Mr. Gupta is also Director of Indian Institute of Management, Lucknow
and Motilal Nehru Institute of Technology, Allahabad. Mr. Gupta has been a director of our
Company since 1993 and is a nominee of our Promoters.

Mr. Dhirendra Mohan Gupta(64 years) is a whole-time Director. He holds a bachelor’s

degree in arts. Mr. Gupta has more than 42 years of experience in the print media industry.
He is the Director-in-charge of our operations in the western regions of Uttar Pradesh and
Uttaranchal. Mr. Gupta has been a director of our Company since inception of the Company
and is a nominee of our Promoters.

Mr. Sunil Gupta(46 years) is a whole-time Director. He holds a bachelor’s and a master’s
degree in commerce. Mr. Gupta has more than 25 years of experience in the print media
industry. He is incharge of our operations in Lucknow, Jharkhand and parts of eastern Uttar
Pradesh. Mr. Gupta has been a director of our Company since 1993 and is a nominee of our
Promoters.

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Mr. Shailesh Gupta(39 years) is a whole-time Director of our Company. He holds a
bachelor's degree in commerce. Mr. Gupta has more than 18 years of experience in the print
media industry. He is Member of Council of Audit Bureau of Circulations, The Indian
Newspaper Society and heads our advertisement and marketing department. Mr. Gupta has
been a director of our Company since 1994 and is a nominee of our Promoters.

Mr. Shailendra Mohan Gupta (58 years) is a non-executive Director. He holds a

bachelor’s degree in science. He has over 30 years of experience in administration, sales
and marketing fields in Sugar, Alcohol and Electronics industry. He was Joint Managing
Director of Jagran Micro Motors Limited and Managing Director of ShakuBBAri Sugar &
Allied Industries Limited. Mr. Shailendra Mohan Gupta has been appointed as the Director
of our company in Annual General Meeting held on 4th September 2008 and is a nominee
of our promoters.

Mr. Devendra Mohan Gupta (58 years) is a non-executive Director. He holds a

bachelor’s degree in Engineering (Mechanical). Mr. Gupta has more than 13 years of
experience in handling Product Design, Research & Development, Production, Purchase &
Sales (Domestic & Overseas). He is pioneer in introducing D.C. Micro Motors technology
in the country and Indian Standard Institution (I.S.I.), took Mr. Gupta on its Panel in the
year 1979 for D.C. Micro Motors. Mr. Gupta has helped I.S.I. for formulating the
specifications for D.C. Micro Motors & bringing out its first Standard IS: 9670 in the year
1980. He is the Managing Director of Jagmini Micro Knit Private Limited and Classic
Hosiery Private Limited. He is the recipient of Export award of Electronics & Computer
Software Export Promotion Council (sponsored by the Ministry of Commerce, Govt. of
India), New Delhi for the year 1995-96 from Hon’ble Minister of Commerce. He joined our
Board on 4th September, 2008 and is a nominee of our Promoters.

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Sir Anthony J. F. O’Reilly(71years) is a non-executive Director. Sir Anthony was
educated in Ireland at Dublin’s Belvedere College, University College Dublin (UCD) and at
the Incorporated Law Society of Ireland. He is an honors graduate in civil law, a solicitor
and has completed a doctorate degree in agricultural marketing from the University of
Bradford, England. Sir Anthony was the Chairman and President of HJ Heinz Company and
a member of the board of the New York Stock Exchange, Banker Trust, General Electric
Plc, Ericom Group Plc, Washington Post and Mobil Oil Inc.. He is the Chairman of
Waterford Wedgwood Plc. He has been a director of Independent News & Media Plc. since
1973, became the Executive Chairman in 2000 and Chief Executive in 2004. Sir Anthony
joined our Board on July 25, 2005 as a nominee of Independent News & Media Investments
Limited.

Mr. Gavin K. O'Reilly(41 years) is a non-executive Director. He holds a bachelor’s degree

in science from Georgetown University Business School, Washington D.C. He has been a
Director of Independent News & Media Plc. since 1997 and was appointed the Chief
Operating Officer of Independent News & Media Plc. in 2001. Mr. O’Reilly is the President
of the World Association of Newspapers and Chairman of the National Newspapers of
Ireland. He serves on the Board of a number of companies including APN News & Media
Limited, Australia. Mr. Gavin O’ Reilly joined our Board on July 25, 2005 as a nominee of
Independent News & Media Investments Limited.

Mr. Anuj Puri(42 years) is an independent Director. He holds a bachelor’s degree in

commerce, is an Associate of the Institute of Chartered Accountants of India (New Delhi),
Associate of the Chartered Insurance Institute, UK, Associate of Insurance Institute of
Surveyors & Adjusters (India) and an Associate of the Insurance Institute of India. Mr. Puri

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has over 18 years experience in multi-disciplinary consulting ranging from real estate to
social development projects. Specifically in real estate sector, he has expertise in planning
and undertaking demand assessment studies, valuation and transactional services including
marketing strategies based on technical analysis of real estate markets. His past experience
ranges from feasibility studies, program requirement derivation, fund and investor sourcing.
Mr. Puri has held various key positions in the industry and is the Chairman of the Real
Estate and Construction Committee (Western Zone) CII, a Member of National Retail
Committee, CII and a Member of Public and Works Development Committee, FICCI. At
present, Mr. Puri is the Chairman & Country Head of Jones Lang LaSalle Meghraj, one of
India’s largest real estate service providers. Mr. Puri joined our Board on November 18,
2005.

Mr. Bharat Ji Agrawal(65 years) is an independent Director. He holds a bachelor’s degree

in science and a bachelor’s degree in law. Mr. Agrawal has been practicing as an advocate
for about 45 years. Mr. Agrawal has been designated as Senior Advocate by the High Court,
Allahabad in 1997 and has been appointed as the Senior Standing Counsel of the Income
Tax Department in the High Court at Allahabad. He has been the Chairman and the Vice
Chairman of U.P. Bar Council and has been nominated as National President of All India
Federation of Tax Practitioners. He has addressed various Tax Conference abroad in
London and USA apart from being a regular Faculty Member of Madras Chamber of
Commerce and Industry, Chennai. Mr. Agrawal has been awarded ‘SUMMAN’ by the
Income Tax Department in fiscal 1997. In addition, Mr. Agrawal holds various senior
honorary positions in various social and cultural organisations. Mr. Agrawal joined our
Board on November 18, 2005.

Mr. Kishore Biyani(47 years) is an independent Director. He holds a bachelor’s degree in

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commerce and a post graduate degree in marketing. Mr. Biyani is the Group CEO of Future
Group and is the Founder and Managing Director of Pantaloon Retail (India) Limited.
Pantaloon Retail (India) Limited is India’s leading retail company that operates chains like
Pantaloons, Big Bazaar, Food Bazaar, Central, among other formats. He has over two
decades of entrepreneurial experience in the textile and retailing industry. Kishore Biyani’s
contributions to the retail industry have been recognized with several awards including
Ernst & Young Entrepreneur of the Year (services) 2006, CNBC India Business Leadership
Awards’ First Generation Entrepreneur of the Year 2006 and the IIM Lucknow-Lakshmipat
Singhania Young Business Leader Award 2006 presented by Prime Minister, Dr. Manmohan
Singh. Pantaloon Retail (India) Limited was awarded the International Retailer of the Year
2007 by US based National Retail Federation and Emerging Market Retailer of the Year
2007 at the World Retail Congress, held in Barcelona. Kishore Biyani has recently authored
his autobiography, “It Happened In India.” In addition, he is a Member of the Indian
Merchant Chamber and Chairman of Confederation of Indian Industry’s (CII) National
Committee on Retail. Mr. Biyani joined our Board on November 18, 2005.

Mr. Naresh Mohan(66 years) is an independent Director. He holds a bachelor’s degree in

arts. Mr. Naresh Mohan has more than 44 years of work experience in the print media
industry. Prior to retirement in 1998, he worked with The Hindustan Times Limited as
Executive President. Subsequently, Mr. Naresh Mohan is engaged in media consultancy.
Mr. Naresh Mohan has held various key positions in the print media industry including
being the President of Indian Newspaper Society, Chairman of United News of India,
Chairman of Audit Bureau of Circulations and Member of Press Council of India. Mr.
Naresh Mohan is presently the member of the Executive Committee of The Indian
Newspaper Society and the Director of Jagran 18 Publications Limited and The Statesman
Limited. Mr. Mohan joined our Board on November 18, 2005.

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Mr. Rajendra Kumar Juhnjhunwala is an independent Director. He holds a bachelor
degree in commerce. He has been managing the working of the Sugar Mill, Vanaspati Plant
and Steel Foundry from the year 1964 in the group company of Motilal Padampat Udyog
Limited. In addition to this, he has been managing the export business of harness and
saddlery products in M/s Moti International Limited. In past, he has been the President of
Merchant Chamber of U.P., Chairman of the Employers association of Northern India, Vice
President of Indian Vanaspati Producers Association, New Delhi and member of the Steel
Furnace Association of India, New Delhi. In addition to all, he has also been associated
with many philanthropic Associations. He joined our Board on 4th September, 2008.

Mr. Rashid Mirza(52 years) is an independent Director. He holds a diploma in leather

technology from Leather Sellers College, London and served with various leather
companies in the U.K. Upon his return to India, he joined his family business. In 1979, he
along with his father promoted Mirza International Limited. He is having a vast experience
of more than 32 years in the leather industry. Mr. Mirza is presently the Managing Director
of Mirza International Limited and also in the Board of some group companies in India and
abroad. Mr. Mirza joined our Board on November 18, 2005

Mr. Shashidhar Sinha is an independent Director. He is CEO of Lodestar Universal India.

A veteran of 26 years experience in media management and development, he has overseen
his agency’s recognition as a national “Agency of the Year” twice and “Runner Up” twice
in the past five years. At the same time he has driven Lodestar Universal’s expansion into
the Digital, Retail and Film Entertainment areas which offer unique opportunities in this
large and accelerating market. He has worked on large fmcg brands like L’Oreal, Amul and
S. C. Johnson. He is actively involved and drives key industry bodies like the Advertising

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Standards Council of India, AAAI’s – Indian Broadcasting Federation joint body on
industry practices, Audit Bureau of Circulation and the Joint Industry Body set up to
monitor TV measurement. He joined our Board on 4th September, 2008.

Mr. Vijay Tandon(63years) is an independent Director. He graduated from the University

of Delhi. Mr. Tandon is a chartered accountant and fellow of the Institute of Chartered
Accountants of India. After qualifying as a chartered accountant in 1969, Mr. Tandon
worked with Thakur, Vaidyanath Aiyar & Co., a leading firm of Chartered Accountants in
New Delhi and was a partner of the firm between 1980 and 1999. As a chartered accountant
and financial management consultant, with over 31 years of professional experience in
various capacities, Mr. Tandon has been associated with number of private and public sector
companies and banks in the capacity of auditor. Mr. Tandon has extensive knowledge of the
corporate laws and was heading the Corporate Division of Thakur Vaidyanath Aiyar & Co.
Mr. Tandon has been associated with print media industry in various capacities, as publisher
auditor, auditor representing the Audit Bureau of Circulations and as director in Associated
Journals Limited (National Herald Group of Publications). Also, as a management
consultant, Mr. Tandon has been associated with a number of consulting services in diverse
sectors of economy, industry and public utilities funded by the Asian Development Bank,
the World Bank and Department of International Development, UK in India as well as
South & Central Asia. Presently, Mr. Tandon is Principal Consultant with GHK Consulting
Limited a UK-based development consultants. Mr. Tandon joined our Board on November
18, 2005.

Mr. Vikram Bakshi(53 years) is an independent Director. He holds a bachelor’s degree in

science. Mr. Bakshi has extensive experience spanning 26 years in real estate, hospitality
and retail. As the Managing Director, Connaught Plaza Restaurants Pvt. Ltd. & JV Partner

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of McDonald’s India, a Joint Venture with McDonald’s Corporation of USA, Mr. Bakshi
has established McDonald’s as the industry leader in the Food Services Sector. Mr. Bakshi
was nominated by Images Retail Forum for “Retail Face of the Year Award 2004 & 2005.
He was also nominated by ET under the category of “Entrepreneur of the year” for the
Economic Times awards 2004 & 2005. He was conferred for his contribution towards 5th
International Franchise and Retail show-07 by Franchise India. Recently he has been
recognized as “The Most Admired Food Professional of the Year” at the Golden Spoon
Awards 2008-The Images Award for excellence in food retailing.

Mr. Bakshi’s role in institutional work includes, among others, being President, National
Restaurant Association of India(NRAI) 2006-2008, the Chairman, Sub-Committee on
Tourism (Northern Region), Chairman, CII 2004-2006, National Committee on Retailing,
Chairman, CII Delhi State Council, Vice-President of the Hotel & Restaurant Association of
Northern India, Chairman, CII Northern Region Committee on Retailing, Member Delhi
State Council for Rights to Information with the Government of National Capital Territory
of Delhi, Administrative Reforms Department, Council Member of CII Northern Region &
National Council and member, FHRAI and FICCI. Mr. Bakshi joined our Board on
November 18, 2005.

COMMITTEES OF BOARD OF DIRECTORS

Committee Composition

Audit Committee Mr. Vijay Tandon

Mr. Gavin O' Reilly

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 Mr. Kishore Biyani
Mr. Naresh Mohan

Mr. Bharat Ji Agrawal

Shareholders/ Investor Mr. Rashid Mirza
Grievance Committee Mr. Sanjay Gupta
Mr. Sunil Gupta

Mr. Naresh Mohan

Mr. Gavin K. O' Reilly
Remuneration Committee
Mr. Kishore Biyani
Mr. Vijay Tandon

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COMPANY PROFILE

Jagran Prakashan Ltd (JPL)is India’s leading media and communications

group, with its main interests across Newspapers, Outdoor, Internet,
Magazines, Below the Line marketing solutions, and Mobile Value Added
Services.

MarketA nation’s economic and political wealth is often measured by its

readership. The Indian print media boasts several thousand newspapers and
magazines is very uniquely placed given the heterogeneity of our country.
There are a vast number of publication mastheads across scores of languages
and pockets of distribution.

Rising income and literacy levels along with recent liberalization of media
have given the Indian media industry increasing momentum.

In this new, dynamic world of Indian media Dainik Jagran is an iconic

brand. More than 55.7 million people reach out for Dainik Jagran making it
the largest read daily of India.

Readership of Dainik Jagran has grown by multiples over the years. Today
Dainik Jagran has a readership of 55.7 mn as per the Indian Readership
Survey, 2008 Round 2. Not only this, Dainik Jagran has been the largest read
daily of India for the last consecutive 11 rounds of the Indian Readership
Survey. This is a unique record in the history of Indian media.

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Dainik Jagran’s 37 editions carve a huge swathe across eleven states – Uttar
Pradesh, Uttarakhand, Punjab, Haryana, Lucknow, Jharkhand, Himachal
Pradesh, Madhya Pradesh, Delhi, West Bengal and Jammu & Kashmir. Its
footprint reveals truly awesome numbers: 101 million households
comprising 500 million people (Source: IRS 2008 R2 and Census). Of these,
more than 44% of all 1 million plus cities and 42% of all 100,000 plus towns
in India fall within Jagran markets. 50% of India’s SEC A and 45% of
India’s Rs. 10,000+ per month group lives in Jagran footprints. 47% of the
India’s businessmen/industrialists/ self-employed professionals and 51% of
all students in India are from Jagran markets. Its markets account for a huge
share of most product categories – almost every second automobile, 37
million television sets, 13 million refrigerators and 12 million 2-wheeler
owners fall in Jagran’s footprint (Source – IRS 2008 R2).

Rephrased, almost every third Hindi newspaper reader and every ninth any
newspaper reader in India reads Dainik Jagran.

Achievements

Established With such outstanding credentials it is easy to see that Dainik

Jagran would have several achievements. In May 2006, Dainik Jagran was
voted as the most credible source of news within the print media by a BBC-
Reuters study.

The readership and circulation numbers have grown exponentially over the
last 6-7 years and Dainik Jagran has marked India’s presence on the
international media map by becoming the largest read daily in the world.

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In a fine show of marketing acumen Dainik Jagran has pulled even further
ahead of its nearest competitor. The gap now stands at a resounding 22
million (Source: IRS 2008 R2).

If statistics make a newspaper’s world go around then Dainik Jagran has

other significant achievements, as well: its readership is greater than all the
25 English dailies reported in IRS put together. Interestingly, apart from
being the largest read daily in the country, Dainik Jagran is also the No,1
read daily amongst people who can read English.

History

Dainik Jagran was founded in 1942. It was the year when the freedom
struggle of India reached its crescendo and found expression in the Quit
India movement. Dainik Jagran was launched with the vision of its founder,
the late Puran Chand Gupta, to “Create a newspaper that would reflect the
free voice of the people.” This vision was as much a reflection of the time
when it was propounded as it is today – when Dainik Jagran markets control
the political destiny of the largest democracy in the world.

The tradition of truth that Puran Chand Gupta heralded was carried forward
by literary stalwarts like Narendra Mohan. Apart from strengthening
Jagran’s editorial stance, he eBBArked on a drive towards modernising and
building interaction between the paper and its readers.

In 1942, the first edition of Dainik Jagran was launched from Jhansi. In
1947, the second edition was launched from Kanpur. In a succession of
launches and planned expansions Rewa and Bhopal editions were added in
1953 and 1956 respectively. In 1975 came Gorakhpur; in 1979, Varanasi,

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Allahabad and Lucknow. 1984 saw the Meerut edition being launched
followed by Agra in 1986, Bareilly in1989 and Delhi in 1990. Between 1997
and 2006, Dainik Jagran extended itself by adding eighteen new editions –
one each in Dehradun, Jalandhar, Hissar, Patna, Moradabad, Aligarh,
Ranchi, Jamshedpur, Dhanbad, Bhagalpur, Panipat, Haldwani, Ludhiana,
Muzaffarpur, Jammu, Dharamshala, Indore and Siliguri. During 2007-08 six
new editions were launched – Patiala, Bhatinda, Mathura, Rae Bareilly,
Ayodhya and Haridwar.

In June 2005, Dainik Jagran entered into a strategic alliance and partnership
with Independent News and Media Plc. Shortly after, the company went
public in 2006.

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CODE OF BUSINESS CONDUCT AND ETHICS FOR DIRECTORS AND SENIOR
MANAGEMENT

INTRODUCTION

The Company is committed to conducting business in accordance with the highest

standards of business ethics and complying with applicable laws, rules and regulations.
The Company believes that a good corporate governance structure would not only
encourage value creation but also provide accountability and control systems
commensurate with the risks involved.

"The Company's Board of Directors and Senior Management are

responsible for and are committed to setting the standards of conduct
contained in this Code and for updating these standards, as appropriate, to
ensure their continuing relevance, effectiveness and responsiveness to the
needs of local and international investors and all other stakeholders as
also to reflect corporate, legal and regulatory developments. This Code
should be adhered to in letter and in spirit."

1. COMPLIANCE WITH APPLICABLE LAWS

The Company is committed to comply with all applicable laws, rules, regulations and
guidelines in every jurisdiction where it operates.

It is therefore desirable that Directors / Senior Management possess / acquire appropriate

knowledge of the legal requirements relating to their roles and duties to enable them to be

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in compliance thereof and to recognize potential risks.

Directors / Senior Management shall ensure due compliance for every activity undertaken
under their supervision and authority.

Directors / Senior Management shall extend full co-operation to regulatory authorities, and
disclose information as may be required.

2. CONFLICT OF INTEREST:

(a) The term "conflict of interest" pertains to situations in which personal financial or other
consideration(s) may compromise, or have the appearance of compromising the
professional judgment of Directors / Senior Management. A conflict of interest exists
where the interests or benefits of Directors or Senior Management or of people or entities
related to them conflicts with the interests or benefits of the Company.

(b) Directors / Senior Management are prohibited from engaging in any activity that
interferes with the performance or discharge of responsibilities towards the Company or is
otherwise in conflict with the interest or prejudicial to the Company.

(c ) In addition to mandatory disclosures all Non-Executive and Independent Directors

shall disclose their association with any other company which, in their judgment, may lead
to conflict of interest with the Company.

(d) Directors / Senior Management are free to make personal investments and enjoy social
relations and normal business courtesies. They should however ensure that such interests
do not directly or indirectly influence the performance of their responsibilities.

(e) Directors / Senior Management are advised to avoid conducting the Company's

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business with a relative, or with a business concern in which a relative is associated in any
significant role.

(f) If there are any transactions with such related parties within the knowledge of Directors
/ Senior Management, they must report the same to the Chairman. If determined to be
material to the company, the transactions shall be placed before the Audit Committee for
review. Any dealings with a related party must be conducted on an arms length basis and
on commercial terms and no preferential treatment shall be given.

(g) If a proposed transaction or situation raises any question or doubts, the Compliance
Officer should be consulted.

(h) If any Whole time Director / Senior Management decides to consider a political post,
the same shall be disclosed to the Board, which shall consider whether the acceptance of
such a post is in any manner prejudicial to the interests of the Company and if Board finds
it prejudicial to the interest of company, such Whole time Director/Senior Management
will not hold such post.

3. CONDUCT OF BUSINESS RELATIONSHIPS

The Company expects all its business to be conducted in a legal and ethical manner. The
quality of products and the efficiency of services at competitive prices will be the biggest
tool for marketing activities. Profits by no means justify use of unfair / unethical business
practices.

Directors / Senior Management shall not make any promises or commitments that the
Company does not intend or would not be able to honour. Also, they should not be
engaged, directly or indirectly, in any act, dealing or conduct likely to bring discredit to

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the Company.

Directors / Senior Management must uphold the highest standards of integrity and ethics
in every kind of third party dealings. They shall not give, offer, or authorize the offer,
directly or indirectly, of anything of value (tangible or intangible) to any third party to
obtain any improper advantage.

A contribution or entertainment shall not be offered to anyone in the course of business

that might create the appearance of an impropriety. However some modest and acceptable
corporate gifts etc. appropriate to give in the normal course of business practice may be
acceptable.

4. PROTECTION & PROPER USE OF COMPANY'S ASSETS & RESOURCES

Directors / Senior Management shall as far as practicable, protect the Company's assets
from loss, damage, misuse or theft and ensure that the assets are only used for business
purposes.

Directors / Senior Management shall not apply the Company's assets / resources and/or
proprietary information for personal benefit and/or for the benefit of any other related
party.

5. INTELLECTUAL PROPERTY

Intellectual Property Rights (IPR) broadly covers patented or potentially patentable

inventions, trademarks, service marks, trade names, copyrightable subject matter, and
trade secrets.

Directors / Senior Management shall make their best efforts to protect all such Intellectual

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Properties related to the Company, as it is critical to the Company's overall success.

It is advisable to highlight and consult the Chairman for determining the appropriate
course of action whenever there is lack of clarity and issue of any kind related to IPR.

6. PRIVACY AND CONFIDENTIALITY

"Confidential information" includes all information of the Company not authorized by the
management for public dissemination. This includes information on trade, trade secrets,
confidential and privileged information regarding customers, employees, information
relating to mergers and acquisitions, non-public information about discussions and
deliberations relating to business issues and decisions, between and among employees,
officers and Directors in formal meetings or otherwise, and will include all such
information which is not available in the public domain at that point of time.

The Company believes that protection of all confidential information is essential and is
committed to protecting business and personal information of confidential nature obtained
from clients, associates and employees. Directors / Senior Management shall ensure that
no confidential information is disclosed inadvertently or otherwise.

Confidential information shall be disclosed to persons, both internal and external, only on
a 'need to know' basis and public disclosure shall be made with appropriate approval or as
legally mandated.

Directors / Senior Management shall ensure that all confidential information available to
them by virtue of the office they hold is never directly or indirectly released to any person
or entity, or made public, otherwise than as stated above.

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7. CORPORATE OPPORTUNITIES

Except as may be approved by the Board of Directors or a Committee thereof, Directors /

Senior Management are prohibited from:

o taking for themselves personally, opportunities that belong to either the Company or are
discovered through the use of Company's property, information or position;
o using the Company's property, information, or position for personal gain;
o competing with the Company

8. INTERACTION WITH MEDIA

To facilitate the achievement of the Company's vision and business plans, it is necessary to
communicate the policies, plans and accomplishments in the most effective manner
through the media to our investors, customers, existing and potential, other stakeholders
and to the community at large.

All statements made to the media on behalf of the Company should be true and fair. Only
persons duly authorised by management are allowed to interact with media on specified
subjects.

Disclosures of any information other than statutory disclosures or those specifically

authorised by the Management is prohibited. Disclosure of information on proceedings of
board meetings / committee meetings / internal meetings, and disclosure of forward-
looking statements is prohibited. In case any such disclosure has to be made it has to be
approved by the Management and shall be combined with cautionary statements, wherever

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required.

Directors / Senior Management shall not disclose non public information selectively to a
particular group as it may lead to unfair advantage / discrimination.

For any outside publication of books, articles or manuscripts which relate specifically to
the Company's business, policies and processes, Directors / Senior Management should
take the approval of the Management prior to its release. All such documents should be
supplemented by a statement: "All views & observations made/expressed in this
article/presentation are solely that of the authors and the Company is in no way
responsible for the substance, veracity or truthfulness of such views and statements.'

9. FRAUDULENT AND UNFAIR PRACTICES IN THE SECURITIES MARKET

The Company's securities are listed on NSE and BSE. The Company is committed to
comply with securities laws in all jurisdictions in which its securities are listed.

The Company prohibits its Directors / Senior Management from any fraudulent and unfair
trade practices in the securities market, with regard to the securities of the Company or of
any other company with whom the Company has business dealings to the best of their
knowledge.

10. FAIR DEALING

Director / member of the Senior Management shall not take a discriminatory stance
towards or give unfair advantage to the Company's employees, customers, suppliers, or
competitors through manipulation, concealment, abuse of privileged information,
misrepresentation of material facts, or any other unfair-dealing practice.

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No discrimination shall be done on the basis of caste, religion, sex, nationality or disability
of any kind towards any employees, customers, suppliers, or any business partner.

11. HEALTH, SAFETY AND ENVIRONMENT

The Company believes in sustainable development and is committed to be a responsible

corporate citizen.
To uphold the Company's interest and preserve the quality of life of all concerned, the
business and operations of the Company shall be conducted in an environmentally friendly
manner and provide a safe and healthy working environment to its employees

Directors / Senior Management shall ensure compliance with all applicable environmental,
safety and health laws and regulations and internal policies.

12. FREE AND FAIR COMPETITION / ANTITRUST

The Company is committed to work in free and fair competition environment.

As a general rule, contacts with competitors should be limited to formal forums and should
always avoid casual / careless mention on subjects such as business plans, prices or other
terms and conditions of sale, customers, and suppliers.

13. REPORTING OF ILLEGAL OR UNETHICAL BEHAVIOUR (WHISTLE

BLOWER MECHANISM)

The Company shall promote ethical behavior in all its business activities.

Employees are free to report existing/probable violations of laws, rules, regulations or

unethical conduct to their immediate supervisor or such other person as may be notified by

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the management to the workgroups. Such reports received from any employee will be
reviewed by the Directors/Senior Management and if found true, would appropriately be
dealt with.

Directors and Senior Management shall not attempt to suppress/conceal any such view or
reporting.

The confidentiality of those reporting violations shall be protected and they shall not be
subjected to any discriminatory practices.

14. APPLICABILITY OF THE CODE

This is a comprehensive code and applies to all Directors and Senior Management.
However, the provisions shall apply to Executive and Non-Executive Directors including
independent Directors only to such extent as may be applicable depending on their
respective roles and responsibilities.

Directors / Senior Management shall communicate any suspected violations of the Code
promptly to the Chairman of the Board. Suspected violations will be investigated by or at
the direction of the Board and appropriate action will be taken in the event that violation is
confirmed.

The Code does not specifically address every potential form of unacceptable conduct, and
it is expected that Directors / Senior Management will exercise good judgment in
compliance with the principles set out in this Code. Every Director and Member of Senior
Management has a duty to avoid any circumstances that would violate the letter or spirit of
this Code.

The Compliance Officer, as designated by the Chairman, will be the principal officer for

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this Code. He is empowered to report to the Chairman of the Board on any matter relating
to the implementation of the Code. The Chairman/Compliance Officer/Chief Financial
Officer should be consulted if there is any doubt or lack of clarity about any aspect in the
Code.

In case of any doubt, as to the course of action to be taken, the following test
may be applied:

Is it legal?
Is it ethical?
Could it cause a negative perception of the Company?

15. AMENDMENT, MODIFICATION & WAIVERS

This Code may be amended, modified, or waived by the Board, subject to appropriate
applicable provisions of law, rules, regulations and guidelines.

As a general policy, the Board will not grant waivers to the Code. However, in
extraordinary situations and for reasons to be recorded in writing, the Board may grant
exemption from any one or more of the provisions of this Code.

16. ANNUAL CERTIFICATION

Every Director and Member of Senior Management of the Company will be required to
certify compliance with the Code within 15 days of the close of the financial year of the
Company. Such certification shall be in the form provided in the Annexure to this Code.

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 ADVERTISEMENT & ITS RULES-

B/W Advertisement Rates Of Dainik Jagran in Rs per sq.cm.

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Colour Advertisement rates of Dainik Jagran in Rs per Sq. cm.

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Premia on B&W Ad Rates

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Terms & Conditions for Advertisement 90
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 COMPETITORS IN DAILY HINDI NEWS PAPER

Dainik Jagran : India's largest read daily

Dainik Jagran was founded in 1942. It was the year when the freedom struggle of
India reached its crescendo and found expression in the Quit India movement.

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Dainik Jagran was launched with the vision of its founder, the late Puran Chand
Gupta, to “Create a newspaper that would reflect the free voice of the people.”
This vision was as much a reflection of the time when it was propounded as it is
today – when Dainik Jagran markets control the political destiny of the largest
democracy in the world.

The tradition of truth that Puran Chand Gupta heralded was carried forward by
literary stalwarts like Narendra Mohan. Apart from strengthening Jagran’s
editorial stance, he eBBArked on a drive towards modernising and building
interaction between the paper and its readers.

In 1942, the first edition of Dainik Jagran was launched from Jhansi. In 1947, the
second edition was launched from Kanpur. In a succession of launches and
planned expansions Rewa and Bhopal editions were added in 1953 and 1956
respectively. In 1975 came Gorakhpur; in 1979, Varanasi, Allahabad and
Lucknow. 1984 saw the Meerut edition being launched followed by Agra in 1986,
Bareilly in1989 and Delhi in 1990. Between 1997 and 2006, Dainik Jagran
extended itself by adding eighteen new editions – one each in Dehradun,
Jalandhar, Hissar, Patna, Moradabad, Aligarh, Ranchi, Jamshedpur, Dhanbad,
Bhagalpur, Panipat, Haldwani, Ludhiana, Muzaffarpur, Jammu, Dharamshala,
Indore and Siliguri. During 2007-08 six new editions were launched – Patiala,
Bhatinda, Mathura, Rae Bareilly, Ayodhya and Haridwar.

In June 2005, Dainik Jagran entered into a strategic alliance and partnership with
Independent News and Media Plc. Shortly after, the company went public in
2006.

Jagran Prakashan Ltd (JPL)is India’s leading media and communications group,

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with its main interests across Newspapers, Outdoor, Internet, Magazines, Below
the Line marketing solutions, and Mobile Value Added Services.

In this new, dynamic world of Indian media Dainik Jagran is an iconic brand.
More than 55.7 million people reach out for Dainik Jagran making it the largest
read daily of India.

Readership of Dainik Jagran has grown by multiples over the years. Today Dainik
Jagran has a readership of 55.7 mn as per the Indian Readership Survey, 2008
Round 2. Not only this, Dainik Jagran has been the largest read daily of India for
the last consecutive 11 rounds of the Indian Readership Survey. This is a unique
record in the history of Indian media.

Dainik Jagran’s 37 editions carve a huge swathe across eleven states – Uttar
Pradesh, Uttarakhand, Punjab, Haryana, Lucknow, Jharkhand, Himachal Pradesh,
Madhya Pradesh, Delhi, West Bengal and Jammu & Kashmir. Its footprint reveals
truly awesome numbers: 101 million households comprising 500 million people
(Source: IRS 2008 R2 and Census). Of these, more than 44% of all 1 million plus
cities and 42% of all 100,000 plus towns in India fall within Jagran markets. 50%
of India’s SEC A and 45% of India’s Rs. 10,000+ per month group lives in Jagran
footprints. 47% of the India’s businessmen/industrialists/ self-employed
professionals and 51% of all students in India are from Jagran markets. Its
markets account for a huge share of most product categories – almost every
second automobile, 37 million television sets, 13 million refrigerators and 12
million 2-wheeler owners fall in Jagran’s footprint (Source – IRS 2008 R2).

Rephrased, almost every third Hindi newspaper reader and every ninth any

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newspaper reader in India reads Dainik Jagran.

Established With such outstanding credentials it is easy to see that Dainik Jagran
would have several achievements. In May 2006, Dainik Jagran was voted as the
most credible source of news within the print media by a BBC-Reuters study.

The readership and circulation numbers have grown exponentially over the last 6-
7 years and Dainik Jagran has marked India’s presence on the international media
map by becoming the largest read daily in the world.

In a fine show of marketing acumen Dainik Jagran has pulled even further ahead
of its nearest competitor. The gap now stands at a resounding 22 million (Source:
IRS 2008 R2).

If statistics make a newspaper’s world go around then Dainik Jagran has other
significant achievements, as well: its readership is greater than all the 25 English
dailies reported in IRS put together. Interestingly, apart from being the largest
read daily in the country, Dainik Jagran is also the No,1 read daily amongst
people who can read English.

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COMPETITORS IN MUZAFFARPUR-LUCKNOW

1)-PRABHAT-KHABAR

2)-HINDUSTAN DAINIK

3)-AAJ

4)-RASHTRIYA SAHARA

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1)-PRABHAT-KHABAR

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2)-RASHTRIYA DAINIK JAGRAN

RASHTRIYA DAINIK JAGRAN(Hindi Daily)

SIMCL (Dainik JagranIndia Mass Communication Ltd.) has various print

publications in its portfolio. Heavy on content, these publications have 25
exclusive columnists, 50 bureaus and 1000 representatives across the globe,
and go a long way in shaping people's opinion about the present state of
affairs in the country. The products in the SIMCL print stable include 41
editions of Hindi Daily Newspaper with 6 printing centers. One of the
publications is the Hindi Daily Rashtriya Sahara.

Some features of Rashtriya Dainik Jagran

 The first successful multi-edition, Hindi daily newspaper

published after Independence.

 Editions from Delhi, Lucknow , Gorakhpur, Patna,

Kanpur and Varanasi editions launching soon.
 Rashtriya Dainik Jagranwould soon undergo an image
makeover with an International size, improved quality of
printing and richer content

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3)-AAJ-

Aaj (Hindi: आज) is a Hindi language daily broadsheet newspaper in India,

currently published from 11 cities in Lucknow, Uttar Pradesh and Jharkhand
states. The newspaper is published by the Jnanamandal Limited and its
present chief editor is Shardul Vikram Gupta.

This newpaper was founded by Shiv Prasad Gupta and its publication from
Varanasi started on 5 September, 1920. Its first chief editor was Sri Prakash
and Baburao Vishnu Paradkar, a noted journalist, was its editor. After Sri
Prakash stepped down, Paradkar was its chief editor from 1924[1to 1954.
Another noted journalist, Ramkrishna Raghunath Khadilkar was the next
chief editor from 1954-59. Kamalapati Tripathi also served as its chief
editor. Between 1975 and 1985, six new editions of Aaj were commenced
from Kanpur (1975), Patna (1979), Gorakhpur (1980), Allahabad, Agra and
Ranchi (1984). In 1989, four new editions from Jamshedpur, Dhanbad,
Lucknow and Bareilly were started.

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4)-HINDUSTAN DAINIK-

Hindustan Dainik or ''Hindustan'' is a part of HT Media Ltd. It ranks as the

third largest-read daily in the country. Hindustan has 13 editions across the
Hindi belt. They are spread across Delhi, Lucknow (Patna, Muzaffarpur and
Bhagalpur), Jharkhand (Ranchi, Jamshedpur and Dhanbad), Uttar Pradesh
(Lucknow, Varanasi, Meerut, Agra and Kanpur) and Chandigarh. Apart from
these, the paper is also available in key towns like Aligarh, Mathura and
Allahabad.

In Delhi plus NCR, Hindustan is an undisputed No. 2 and has a rapidly

growing even as the market is declining. Interestingly, Hindustan readership
in IRS 08 Round 1 grew by a huge 20% over the last round.

Hindustan in addition to high-quality reportage also aspires to become an

ally to its readers in their quest for success. The ambition for the brand is to
become the partner of progress for the youth in the Hindi belt.

Currently, the major editions of Hindustan are available online in epaper

format.

In Uttarakhand

Hindustan has made an entry into Uttarakhand with a printing location in

Dehradun, in May 2008. This edition will cover key cities in Uttarakhand
and West UP (like Dehradun, Hrishikesh, Haridwar, Roorkee and
Saharanpur).

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In Uttar Pradesh

Hindustan is expanding rapidly in the state of Uttar Pradesh, which is the

largest Hindi newspaper market, and where it is the fastest growing Hindi
daily. Apart from a long-standing presence in Lucknow and Varanasi,
Hindustan was launched in Meerut, Agra and Kanpur in 2006. In 2008,
Hindustan launched in the cities of Aligarh and Mathura. In 2009, Hindustan
launched in Allahabad, Bareilly and Moradabad. In 2010, Hindustan will be
launched in Gorakhpur as well.

In Lucknow & Jharkhand

Hindustan dominates in Lucknow with an undisputed readership of over 4

million (as per the IRS 2008, Round 1). It commands a massive 73% share
of the Hindi readership market of Lucknow. Hindustan has been the No. 1
newspaper of Jharkhand, ever since readership surveys have been reported
for the state.

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 Research Methodology

RESEARCH OF THE STUDY

Definition:-

“Research is an organized inquiry designed and carried out to provide

information for solving problems.”

- Fred Kerlinger.

“Research is careful inquiry or examination to discover new information or

relationships and to existing knowledge.”

- Francis Rammel.

OBJECTIVE OF STUDY

The main objective of this study is to study the consumer buying behavior
regarding cars.

 To know which criteria consumer take in to consideration while

purchasing Dainik Jagran.

 To know which type of payment they prefer while purchasing

Dainik Jagran.

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  Consumer attitude towards the Dainik Jagran.

 Assessing the main criteria to make product of DAINIK JAGRAN

more marketable.

Scope as the Study

To know and understand the different pensions plans as Dainik Jagran y as

two leading insurance company in insurance sector by study and analysis
that how and in what manner they attract the customers of different age
and salary groups.

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LIMITATION OF STUDY

There are number of limitations but from them few are as below.

 Some respondent may not give proper response than it is totally

useless.

 The limit for the project is only 2 months.

 The study is not cover whole population it is limited by the company

only for east zone of Lucknow city.

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 RESEARCH COMPONENTS:-

4.1 Research design:-

Research design is the plan for collecting the information related to the
study. Research design explains the methods that are used for collecting the
information. The research design will focus attention on the different
methods that are used for collection of the data. Also it will help to solve the
problem. Different forms of collecting the data will be tasted in the research
design.

In this case, survey method is used to collect the necessary data in the survey
method, the personal interview is used to collect the information from the
respondents, and questionnaires are used. The respondents are visited
personally, and the detail information is collected related to the study. The
question mainly focuses attention on the consumer behavior to fulfill the
objective of the study.

Choice of the research design:-

A research design specifies the methods and procedure for conducting a

particular study. Broadly the research can be grouped in to three categories.

 Exploratory research

 Descriptive research

 Casual research

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 1. Exploratory Research Design: - The major emphasis in exploratory
Research Design is on discovery of ideas and insights.

2. Descriptive Research Design: - The descriptive Research Design

study is typically concerned with determining the frequency with
which something occurs or the relationship between two variables.

3. Causal Research Design: - A Causal Research Design is concerned

with determining cause and effect relationship.

In my study, I have used descriptive research method to collect necessary

information related to the study.

4.2 DATA COLLECTION METHODS:-

TYPE OF DATA COLLECTED

There are two types of data used. They are primary and secondary data.
Primary data is defined as data that is collected from original sources for a
specific purpose. Secondary data is data collected from indirect sources.

PRIMARY SOURCES

These include the survey or questionnaire method, telephonic interview as

well as the personal interview methods of data collection.

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SECONDARY SOURCES

These include books, the internet, company brochures, product brochures,

the company website, competitor’s websites etc, newspaper articles etc.

Sampling unit

In my study the market survey was conducted in Lucknow city. Conducted I

have covered different areas under my study. Different areas like kamrej,
amroli, varachha & other areas of the city are covered by me during the
study.

SAMPLING

Sampling refers to the method of selecting a sample from a given universe

with a view to draw conclusions about that universe. A sample is a
representative of the universe selected for study.

Convenience sampling is used in exploratory research where the researcher

is interested in getting an inexpensive approximation of the truth. As the
name implies, the sample is selected because they are convenient. This non
probability method is often used during preliminary research efforts to get a
gross estimate of the results, without incurring the cost or time required to
select a random sample. (Source: www.statpac.com)

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SAMPLE SIZE

The sample size for the survey conducted was 50 respondents.

 Through pie-chart, bar graph.

 100 sample size

 Primary data

 QuestioNNAIRE

Sample Area

 LUCKNOW

 MAHANAGAR

 ALIGANJ

 JANKIPURAM

 GOMTI NAGAR

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DATA ANALYSIS

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 LIMITATION OF THE STUDY

 People are not aware about the scheme(privelage card )

 Decision maker are not available.(like earning member of house)

 Sample area is very wide.

 Sometimes people are not interested in questionnaire .(like not

give their phone number)

 Time taking.

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 Finding

1-More people know about Dainik Jagran.

2-People are trust more and they not want to change Dainik Jagran if
any cost.

3-People are interested in purchasing the schemes.

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 CONCLUSION

Dainik Jagran is very good brand and the customers of dainik jagran
trust more on dainik jagran news paper and they are very much loyal
and they do not want to change dainik jagran at any cost.

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 BIBLIOGRAPHY

Books:

1. Marketing Research – G.C.Beri

2. Research Methodology – C.R.Kothari
3. Marketing Management –Philip kotler

Websites:

1. www.google.com
2. www.search.yahoo.com
3. www.in.jagran.yahoo.com
4. www.amarujala.com

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ANNEXURE

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 QUESTIONNAIRE
These questions had been asked to the marketing manager of Amar Ujala &

Dainik Jagran-

1- Could you provide me some information about marketing strategies

applied by your organization?

2- What are the sales techniques applied by your organization?
3- Which promotional tools are used by your organization to promote

your daily news paper?

4- What is done by your organization to retain your customers to a long

time?
5- Who are the main competitors?
6- How, you are differentiating your newspaper from your competitors?
7- What are the plans to benefit your customers?
8- Is it right that less price is good for sale or not?
9- Are you facing any problem in marketing of daily news?
10-Is compact (I next) becomes a hurdle for Amar Ujala (Dainik jagran)

sale or it is beneficial for Amar Ujala (Dainik Jargran)?

These questions had been asked to customers of Amar Ujala & Dainik Jagran to

know their perception towards their newspapers.

Your name:

Address:

Contact number:

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1. Which newspaper do you buy?

a)Amar Ujala b)Dainik Jagran c)Hindustan d)Aaj Tak

2. If you buy Dainik Jagran then which factor influence you to buy Dainik

Jagran?

a)Quality of content b)Brand image c)Price

3. According to which newspaper has more authentic and genuine news?

a)Amar Ujala b)Dainik Jagran c)Hindustan d)Aaj Tak

4. What is your perception about Dainik Jagran?

a) Newspaper for youth b) Newspaper for low income people

5. Do you consider cost factor for purchasing news paper?

a) Yes b) No

6. According to you which is the most interesting and entertaining

newspaper?

a)Amar Ujala b)Dainik Jagran c)Hindustan d)Aaj Tak

7. What is your view on ad and content in Dainik Jagran?

a)More ad than content c)More content than ad

8. Which newspaper you find that easily available to you?

a)Amar Ujala or compact b)Dainik Jagran or i-next

9. According to you in which newspaper an advertisement should be given ?

Suggest?

a)Amar Ujala b)Dainik Jagran c)Hindustan d)Aaj Tak

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9. According to you in which is the best way gain through news?

a)Amar Ujala b)Dainik Jagran c)Hindustan d)Aaj Tak

10. Would you like to change your newspaper?

a)Yes b)No

11. According to you which newspaper gives the maximum special offers?

a)Amar Ujala b)Dainik Jagran c)Hindustan d)Aaj Tak

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