Online MGT 301 Quiz 3

MC080200627 : Muhammad Naveed 27
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Quiz Start Time: 03:22 PM
Question # 1 of 25 ( Start time: 03:22:49
Total Marks: 1
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Which type of cost-oriented pricing is most closely related to markup pricing?
Select correct option:
Cost-plus pricing
Odd pricing
Price fixing
Value pricing
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Total Marks: 1
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In relation to a product launch strategy, a company engaged in high levels of promotion at the
same time as selling at a high price is following which one of the strategy?
Slow penetration strategy
Rapid penetration strategy
Rapid skimming strategy
Slow skimming strategy

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A firm that operates in more than one country known as:
Global firm
Marketing firm
Operating firm
Outside firm

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What do many companies use to set sales force size?
The workload approach
Promotional approach
Need-satisfaction approach
Direct marketing approach

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Which of the following is NOT a sales promotion?
Coupons
TV commercials
Contests
Premiums

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A ___________ combines successive stages of production and distribution under single
ownership.
Administered vertical marketing system
Conventional marketing channel
Use of power brokers in a channel framework
Corporate vertical marketing system

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Mark-up pricing, cost plus pricing and rate-of-return pricing are the basic variations of which
one of the following pricing method?
Fixed pricing
Demand oriented pricing
Cost-oriented pricing
Bundle pricing

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Information that already exists somewhere, having been collected for another refers to which
of the following data?
Primary data
Secondary data
Encrypted data
Bulk data

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The three groups of industrial products and services include all of the following EXCEPT:
Materials and parts
Capital items
Maintenance and operations
Supplies and services

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Question # 10 of 25 ( Start time:
Total Marks: 1
03:33:11 PM )
New product development starts with which one of the following step of new product
development?
Idea screening
Idea generation
Concept testing
Test marketing

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Total Marks: 1
03:33:44 PM )
Study of human populations in terms of size, density, location, age, sex, race, occupation and
other statistics refers to which of the following studies?
Segmentation
Demography
Psychographic
Geographic

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03:34:36 PM )
The decline stage is marked by chronically decreasing profits.
True
False

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03:35:18 PM )
Which one of the following research instrument is used to collect large amount of information
at the low cost?
Mail questionnaires
Telephone interviewing
Personal interviewing
Computer interviewing

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03:37:30 PM )
Which of the following is NOT a condition for charging low prices?
Ability of consumers to pay more
Only feasible alternative
Market presence
Experience curve effect

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03:39:06 PM )
"Looking for new customers" refers to which one of the following concepts?
Soliciting
Presenting
Prospecting
Soliciting

Saving...
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03:40:35 PM )
Which one is NOT the stage that customers go through in the process of adopting a new
product?
Awareness
Interest
Evaluation
Culture

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03:40:57 PM )
Mr. A's girlfriend tells him she wants jewellery for Christmas. He decides to go to a store that
provides the best possible selection of jewellery. His best choice would be to shop at a
__________ store.
Department
Discount
Specialty
Convenience

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03:42:30 PM )
Drawing conclusion from research after analysis of collected data called:
Gathering
Collection
Interpretation
Survey

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Total Marks: 1
03:43:49 PM )
Which one of the following is the first step of marketing research process?
Define problem
Data analysis
Interpretation
Implementation

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Total Marks: 1
03:44:03 PM )
A __________ is a retail establishment that combines supermarket and discount store shopping
in one location.
Superstore
Department store
Hypermarket
Mega market

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Total Marks: 1
03:45:13 PM )
The long-run ultimate effectiveness of promotion is determined by the degree to which one of
the following statements?
The target market is informed about the product.
Consumers agree with the promotional message.
The total market is educated about the product's uses.
It moves buyers closer to adopting a product.

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03:46:29 PM )
Products that are relatively inexpensive and are purchased frequently with minimal effort can
be classified as which one of the following products?
Shopping
Convenience
Industrial
Unsought

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Total Marks: 1
03:46:48 PM )
"Rs.10 per unit for less than 100 units, Rs. 9 per unit for 100 or more units." It is a typical
example of which one of the following discounts?
Quantity discount
Seasonal discount
Functional discount
Cash discount

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03:47:03 PM )
When a firm sets out to analyze, plan, implement, and control sales force activities through
sales force management. What does it set and design?
Sales territories
Sales force strategies
Team selling efforts
Promotional objectives

Online MGT 301 Quiz 3

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MC080200627 : Muhammad Naveed 27

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MC080200627 : Muhammad Naveed 13

Slow penetration strategy

Rapid penetration strategy

Rapid skimming strategy

Slow skimming strategy

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MC080200627 : Muhammad Naveed 81

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MC080200627 : Muhammad Naveed 13

The workload approach

Direct marketing approach

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MC080200627 : Muhammad Naveed 43

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Administered vertical marketing system

Conventional marketing channel

Use of power brokers in a channel framework

Corporate vertical marketing system

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MC080200627 : Muhammad Naveed 15

Demand oriented pricing

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MC080200627 : Muhammad Naveed 71

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MC080200627 : Muhammad Naveed 22

Materials and parts

Maintenance and operations

Supplies and services

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MC080200627 : Muhammad Naveed 65

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MC080200627 : Muhammad Naveed 56

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MC080200627 : Muhammad Naveed 62

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MC080200627 : Muhammad Naveed 7

Ability of consumers to pay more

Only feasible alternative

Experience curve effect

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MC080200627 : Muhammad Naveed 7

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MC080200627 : Muhammad Naveed 5

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MC080200627 : Muhammad Naveed 19

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MC080200627 : Muhammad Naveed 83

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MC080200627 : Muhammad Naveed 27

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The target market is informed about the product.

Consumers agree with the promotional message.

The total market is educated about the product's uses.

It moves buyers closer to adopting a product.

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MC080200627 : Muhammad Naveed 79

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MC080200627 : Muhammad Naveed 82