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10. What types of feedforward, concurrent, and feedback controls does Starbucks use? Are
there others that might be important to use? If so, describe.
Forefront Control refers to the one where in the control measures are taken in advance. For
example, Starbucks uses Forefront control that provides control manuals and trainings to all
employees before they are on floor. The required infrastructure ensures the unique
customer service experience in transactions like use of digital timers and order confirmation
screen.
Concurrent control is the one wherein the measure are taken to improve the work activity.
Gift card system is used by Starbuck to find out the frauds by employee is a concurrent
control. Training is given to the managers to upgrade them with security or other important
changes.
Feedback control is the one where measures are taken after the work activity is completed.
This type of control is beneficial to Starbucks as it helps the company in knowing the
feedback of the feedback of the customers. It helps the company in knowing the consumers
tastes and demand and likes and dislike. The control is being carried out, to overcome the
discrepancies in the work activity.
11. What ‘’red flags’’ might indicate significant deviations from standard for (a) an hourly
partner ; (b) a store manager ; (c) a district manager ; (d) the executive vice president of
finance of finance ; and (e) the CEO? Are there any similarities? Why or why not?
Some of the red flags for an hourly partner include deviation from required performance in areas like
service quality, customer satisfaction , and ability to meet customer demands.