Agritech in India

Maxing India Farm Output

June 2018
Foreword
2

The NASSCOM Research report titled “Agritech in India: Maxing India Farm Output”
aims to highlight the current Agritech scenario in India. We have tried to bring out
how Indian Agritech sector has shaped up in the past and what are the driving forces
taking it forward. We have also tried to showcase the work done by various start-ups
working in this area. Hope you enjoy reading the insights.

Debjani Ghosh
President, NASSCOM

Acknowledgement
This report has been developed by NASSCOM through a comprehensive study to understand the impact of
technology on Agriculture in India.

The preparation of this report has been possible with information assistance from various information sources
including institutions, enterprises, and start-ups in India who have extended great help to the research team.
We wish to sincerely thank all of them for their valuable contributions without which this report would not have
been possible.
NASSCOM NASSCOM
Rakesh Kumar Ashish Gupta
Director - Research Manager - Research
 3

Table of Objective of the Report 4

Content Research Methodology 5

Executive Summary 6

Agritech in India 7

Government Support / Investors

/ Incubators & Accelerators
21

Agritech Case Studies 29

Appendix 39
 4

To develop an understanding about impact of technology on agriculture in India

What is driving Agritech in India

Technology penetration in the agricultural value chain

Objective of
the Report Identifying support and hurdles in the growth path

Investment scenario and funding status

Case studies highlighting innovative Agritech solutions

 Research Methodology 5

Expert
Interviews

Start-up
Case studies Public
Sources

NASSCOM
Investors
Analysis
 6

Executive Summary
Focus Areas Deals & Funding

Big Data analytics, Farming as a Agritech start-ups raised $313 mn in

service, Market linkage models and 2016. Funding deals seen in 2017 / 2018
IoT are the key target segments of primarily focused on IoT and market
majority of Agritech start-ups linkage platforms

Start-ups and Investors

High Agritech Penetration
225+ new Agritech start-ups incorporated
Indian Agritech start-ups are innovating across between 2015 and 2016. While no. of new
the agricultural value chain from weather start-ups have moderated since then, but annual
prediction and sowing advisories to farm investments have gone up 25 times
output through web portals demonstrating investor focus on mature
Agritech start-ups.

Issues & Challenges Supporting Incubators

Government and academia continue to
Agritech has a long way to go before
provide nurturing environments in the form
scaling up due to issues like
of incubators by offering mentoring,
landholding size, return for investors,
incentives , event participation opportunities,
talent, etc.
etc. Key incubators include CIIE, NAARM ,
iHub etc.

Recommendations
• Training and skill development sessions for the farmers
• Financial support for the start-ups Agritech in India continuously
• Setting up more incubators to nurture early stage start-ups attracting interest from investors and
• Large agribusiness companies to focus more on technology start-ups
• Collaboration between Agritech start-ups and large Agri companies
 7

What is Agritech?
Agritech is defined as a segment of companies using
technology in the field of agriculture leading to increase
in productivity, efficiency and output. Agritech can be
applied across the agricultural value chain and can be in
the form of a product, a service or an application.

With Prime Minister’s aim of doubling farmers income by

2022, agriculture technology could be a major driving
force to achieve this aim.
 Technology today impacts every aspect of agricultural
value chain…
Inputs / Knowledge
• Getting agriculture
inputs directly on phone
• Weather forecast
through weather apps
• Decision support
solution for farmers like
selling crops at
appropriate rates
• Pest Management
Solution and Nutritional
Management Solution
• AI based sowing
advisories
Source: BCG AgFunder
Report 2016, AgFunder
AgTech Investing Report, We have technology solutions for most issues in Agriculture,
Inc42 Agtech Investing Report the challenge is for these solutions to scale to reach every farmer
2016, Nasscom
Harvesting and
Transport
• GSM Mobile controlled
motor
• Hi tech irrigation systems
like drip, sprinkler etc.
• Auto Steering Tractors
powered by GPS
• Crop Counting Machines
• Machine-learning
algorithms to differentiate
between weeds and crops
8
Processing & Storage Distribution,
Packaging & Handling
• Machine based • Web and mobile
ImageIN technology applications to sell directly
to sort based on farm products
color, size, type etc.
• Price forecasting model to
• Wireless sensor to prevent inflation
monitor crops
connected with • Dynamic product pricing
smartphone
• Online marketplace for
• Measuring grains grain
moisture content
• Using data to track a supply
chain
 9
Investments in Indian Agritech firms around 10%
of global investments…
Agritech Total Global Investment (2016)

Agritech Global Investment ($3.23bn)1 Agritech India Investment ($313mn)2

Major global Agritech categories consists of Ag $313 Mn
• 53 Indian start-ups raised $313mn
Biotechnology, online farm -2- consumer, farm
management software, sensing & IoT, robotics, • Supply Chain (like e-distributor, marketplace),
mechanization equipment, novel farming systems, farm data & analytics, farm infrastructure (like
food safety & traceability etc. hydroponics) are major categories in Indian
Agritech sector

$2.91 Bn
$3.23 Bn India continues to be among top 6
countries globally with most deals
in Agritech, other top countries are
2016 global investments consists US, Canada, UK, Israel and France
of 580 deals, 680 unique investors,
highest deal amount went up to
$200mn

Note: Figures dont not include Foodtech and Grocery delivery that is not directly from farms
Source: 1 AgFunder Agtech Investing Report 2016; 2 Inc42 Indian Agritech Report, 2017 figures are still not available
 10
With 350+ active Agritech start-ups, India ranks 6th
globally in this space…
Agritech focus areas in India
350+ Agritech firms started
in India (2013-17)1
No. of start-ups raising the total 53
funding (2016) 2
Farm Data and
Analytics
Infrastructure
• Integrated
• Growing Platform
Systems & Finance • Remote Sensing
Supply Chain Components Information
• Payments • Software Platform
• E- Distributor • Aquaponics Platforms
• Listing Platform • Revenue • Information
• Hydroponics Sharing • Farm mapping Dissemination
• Marketplace • Drip Irrigation • Lending • Farm
Management
Solution
• Field Operations

$313 Indian Agritech start- India’s rank globally based on no. Top
Mn up funding (2016)2 of Agritech start-ups 6

Source:1Tracxn Data (excluding BioTech firms), 2AgFunder Agtech Investing Report; Inc42 Indian Agritech Report, Deloitte IOT Supply Chain Report
 Number of Start-ups1 (2013-2017) 11
Start-up scenario in India
Agritech (2013 - 2017) # 140
117
120 109
100
80
59
60 43 38
40
Investor Funding Rounds1 * (2013-2017) 20
0
2013 2014 2015 2016 2017
Many Agritech start-ups
90%+ of all funding
are targeting breakeven
focused on seed stage More than 50% of the start-ups in the last 5 years got
due to continued interest Growth Stage
and early stage start- started in year 2015 and 2016
from investors for further 9%
ups; increased focus on
rounds of funding
quality and scale-up
Start-up Funding1# (2013-2017)
Early Stage
32% Seed Stage 50 43.6
59%
40
30

USD Million
20 15.8

Seed Stage Early Stage Growth Stage 10

0.0 0.7 1.8
0
2013 2014 2015 2016 2017
Source: 1Tracxn Data * Seed Stage <$1 Mn, Early Stage $1-5 Mn, Growth Stage $5-20 Mn Start-ups funding have seen a high rise from 2015
onwards
# Funding analysis is done for only 366 start-ups based on Tracxn funding data from 2013-17
 12

Start-up scenario in India Agritech (2013 - 2017)#

Key Indian states focusing on Agritech Start-ups1 (2013-2017) State wise Funding1 (2013-2017)

Others
11%
Gujarat
Others
7% Karnataka Telangana
8%
27% Maharashtra 7%
Telangana 7%
7%

NCR
11% Karnataka
Tamil Nadu 67%
8%

Haryana Maharashtra
9% 22%
NCT
9%

Karnataka and Maharashtra together account for almost 50% of Karnataka accounts for two-third of total funding
the total Agritech start-ups opened in past 5 years received by start-ups in past 5 years
Source: 1Tracxn Data
 13

Start-up scenario in India Agritech (2013 - 2017)#

Start-ups by segment1 (2013-17)

E-distributor, marketplace,
Information listing platform etc.
Platform, 30 Finance, 5
together account for more
than 60% of Agritech start-
Infrastructure, 36
ups in last 5 years

Farm & Data Analytics Farm & Data

(integrated platforms, remote Analytics, 65
sensing, software platforms,
farm mapping , etc. )
AND
Infrastructure (growing system &
components, Aquaponics, etc.) Supply Chain, 230
based firms are also growing fast
and account for more than 25%
of new start-ups

Source: 1Tracxn Data # Funding analysis is done for only 366 start-ups based on Tracxn funding data from 2013-17
 14
Agritech start-ups focusing on high end solutions to
support agriculture value chain…
Big Data
Using farm data to
- Farm management solution
determine
opportunities and - Risk mitigation and forecasting solution
key areas - CRM and Input channel solution
- Traceability & compliance

Market Linkage - Agri Inputs market platforms

Model - Real time solution for farmers

Helping farmers to - Updated agriculture information
keep abreast with
- Quality, availability and price checks
the market prices
and scenario - Farm to fork supply chain

- On demand harvesting

Farming as a - Digital payments

Service - Market pricing
Providing affordable - Enabling technology to reach farmers
technology solutions - Agricultural machinery platform
for efficient farming

- Vertical farming monitoring solution

IOT Enabled - Hydroponic farming ecosystem to monitor humidity, air temperature etc.
Technology - Aeroponics system for smart farming
Using IOT devices for
remote monitoring,
tracking
Source: BCG AgFunder Report; Inc42 Indian Agritech Report, Company websites, entrepreneur, NASSCOM
 15
Top firms also focusing on Agritech…

• TCS has a mobile • Tech • It helps in connecting • Cognizant helped • Accenture offers • The e-Choupal is a
delivery based Mahindra enables the dots between on- AQUATEK, a brand of various digital unique web-based
advisory platform companies to field data and business Monsanto Corporation architecture services. initiative of ITC Limited
mKrishi. It provides transport produce and insights of the farming to improve there [a large multi business
information system meat grown at farm ecosystem to product. Cognizant • Solution consists of conglomerate in India]
and deliver it as fresh. transform operations prepared an intuitive generating vital offering farmers
for farmers which
across the agriculture interface that can be insights for large required information,
help them access
• Solution highlights: lifecycle. viewed across a wide farms. products and services
localised information
range of devices. The they need to enhance
and advice on • Solution enables • Infosys mobility solution involved • Improving the farm productivity,
agricultural issues. real time solutions integrate satellite-linked, soil productivity and improve farm-gate
alerts/notifications geospatial imagery moisture probes to effectiveness of agro price realizations and
• It is an easy tool to on threshold and data for smart monitor water usage input company field cut transaction costs
seafood growers in violations agriculture, livestock and crop health maps agents.
stocking, pond management and to monitor possible • e-Choupal ensures
management, feed • Monitor storage logistics. risks to crop health. • Accenture Connected world-class quality in
and water test temperature and Crop Solution delivering all these
humidity levels • It also offers precision • Cognizant and connects the 3 goods & services
management and
ensuring food farming solutions for AQUATEK have stakeholders- field through several
sampling in addition
quality site-specific crop brought the labor- agent, agro input product / service
to providing weather management. intensive business of company and farmers. specific partnerships.
forecast and • Comply to food agriculture into the
graphical records. safety regulations digital fold

Source: Company Websites

 16
Top Global Investment Priorities in Agritech

Supply Chain and

Logistics

Agricultural Bioscience
Biologics (biopesticides and
biostimultants), seed technology
 Technologies that optimize or
enhance crop storage, packaging
and shelf life, food security and
 traceability, asset and fleet usage

Agricultural Processing
Data Enabled Agriculture Technologies here includes
 biofuels, bioenergy and
Application of sensors and
connectivity, data storage and
 biomaterials

aggregation, optimization hardware,

software platforms, and big data
and analytics

Automation and Robotics

Electrified systems, autonomous
equipment, drones and robots
Investors Focus Areas
 • Big Data & Analytics
• Biologics
• Food Security &
Traceability
• Optimization Hardware

Source: iamwire, AgFunder Report 2016

 17
2017-18 Agritech deals in India show continued interest of Illustrative

investors… (1/2)

Stellapps, an IOT based dairy farm Gobasco, agriculture supply chain FarmTaza, fresh produce supply
solution firm has $14mn from Bill & technology start up raised undisclosed management company, has raised $8mn
Melinda Gates foundation and IndusAge funding from Matrix Partners from Hongkong based Epsilon Partners
Partners

AgNext, a precision agriculture start-up Agricx lab that uses smartphone imaging FarmLink, an end-to-end logistics
raised undisclosed amount form from to access the quality of agricultural solutions provider for supplying fruits and
Impact venture fund, Omnivore produce raised $500k funding from Ankur vegetables raised $3mn from agro
Capital chemical company Sygenta

Gold Farm, an app-based platform for CropIn, farm management software and EM3 Agri Services, offering on-demand
booking farm equipment raised $2 million apps creator raised an undisclosed farming services and machinery raised
in seed funding from Mahindra & amount from Singapore-based early-stage $10mn from Global Innovation Fund
Mahindra fund Beenext

Doodhwala, micro delivery start-up has Licious, gourmet meat start-up has Skymet, weather forecasting service
raised $2.2 Mn in a round of Seed funding secured $10 million in a Series B round of provider raised an undisclosed amount
Source: from VC firm Omnivore Partners funding led by existing investors Mayfield from InsuResilence Investment Fund
VCCircle, Inc42
 18

2017-18 Agritech deals in India show continued interest of Illustrative

investors…(2/2)
Dubai
Investor

Khethinext, a digital technology Gramophone, a digital information RML Agtech, company providing agri
platform raised $5mn from Dubai platform provider, raised $1mn from solutions on mobile phone raised $4mn
based fiem Infoedge India from IvyCap ventures

NRJN Trust
Crofarm, start-up connecting farm and Utkal Tubers, producer and marketer Ninjacart, B2B agri marketing platform
retail raised $783K from angel investors of potato seeds raised $4.6mn from company raised $5.5mn from Nandan
and others CapAleph and Zephyr Peacock Nilekani’s NRJN Trust

Waycool, fresh produce distribution Farmart, renting platform for farm Agrostar, m-commerce start-up selling
start-up raised $2.7mn from venture equipments rasied undisclosed funding agricultural inputs to farmers raised
capital firm Aspada investments from Indian Angel Network $10mn from Accel Partners

Paalak.in

Paalak.in, owned by VDSS Agritech

raised undisclosed amount in seed
funding from angel investors
Source: VCCircle, Inc42
 19

Future of technology impact on Agriculture…(1/2)

Specialized Autonomous Robot

01 02 Crop Modelling Solution
Web-based crop-modelling solution
Completely automated and providing validated, trusted agronomic
human free crops 03 insights

Farm Management Platform

Tools for tracking growth, planning Smart Spraying
nitrogen applications, and visualizing Help farmers decide when to spray their
overall crop health and variability fields

Increased Usage of Drones

Planting crops using robots
Crop monitoring and spray crops with
Robot has its own integrated planting
fertilizers and pesticides
unit, which is driven electronically

Satellite Imagery
Satellite images and data can be used
to help predict environmental factors,
Source: AgFunder News; ATKearney Innovation in Agriculture Report; crop acreage and yield estimation
NITI Aayog Discussion Paper; NASSCOM
 20

Future of technology impact on Agriculture…(2/2)

AI Technology to make a crucial impact on Agritech

Deep learning application to Machine learning technology

identify potential defects and enabling farmers to reduce the
nutrient deficiencies in the soil use of herbicides by spraying only
where weeds are present

AI Sowing App which sends AI for Precision Farming to

sowing advisories to participating develop a crop yield prediction
farmers on the optimal date to sow model using AI to provide real
time advisory to farmers

Source: AgFunder News; ATKearney Innovation in Agriculture Report; NITI Aayog Discussion Paper; NASSCOM
 21

Government Support / Incubators /

Accelerators / Investors
 22

Government announced a four point strategy to

support agriculture in India…
Apart from four point strategy GOI have specifically focused
on support start-ups in this area through start-up India

Ensuring Reducing
Profitable Prices Cultivation Costs
start-up India features

STARTUP INDIA ECOSYSTEM WHAT’S NEW RESOURCES

Creating non farm
Processing Startup india scheme Startups Events & Competitions Knowledge Bank
source of Income Agriculture Grand Market Research
Farm Wastes States ranking Mentors
State’s startup policies Investors challenge Reports
Notifications Incubators Learning &
Tax incentives Accelerators Indo Dutch Development
Faqs Government body #StartUpLink Government schemes
Contact us International InFinIT 20 Pro Bono Startup
About us Startup India Yatra Services
Odish Templates

Startup India Yatra

Uttarakhand
Code For The Next
Billion

Source: Inc42
Start-up India website link
 23
Indian Government offers multiple incentive schemes to
support start-ups in agriculture and technology…

Aspire has been launched by the Indian

government to set up a network of Grant-in-aid are provided for projects
technology centres, incubation centres http://www.nstmis-
and also to promote start-ups for dst.org/Guideline.aspx
innovation and entrepreneurship in rural
and agriculture-based industry
https://msme.gov.in/sites/default/files/AS
PIRE_EN.pdf

There is no upper limit (or even lower limit) for

a project grant. The budget is decided based
The NSTEDB start-up scheme by Indian on the requirement for its successful
government will provide a limited, one-time, implementation.
non-recurring financial assistance, up to a http://serbonline.in/SERB/emr?HomePage=N
maximum of INR 25 Lakhs. ew
http://www.newgeniedc-edii.in/

AIM will provide a grant-in-aid of INR 10 Cr to

The quantum of SFAC Venture Capital
Provided support for project staff salaries, each Atal Incubation Centre for a maximum of five
Assistance will depend on the project cost
equipment, supplies and consumables, years to cover the capital and operational
and will be the lowest of the following: >26%
contingency expenditure, patent filing expenditure cost in running the centre. Scheme
of the promoter’s equity and >INR 50 Lakhs.
charges, outsourcing charges, etc. closed for now.
http://sfacindia.com/Procedure_For_VCA_S
http://dst.gov.in/technology-systems- http://niti.gov.in/content/atal-incubation-centres-
cheme.aspx
development-programme-tsdp aics#

Source: Inc42, NASSCOM


Key Agritech focused Incubators and Accelerators in India
Centre For Innovation, Incubation &
Entrepreneurship (CIIE)
IIM Ahmedabad has launched India’s first Food & Agri-Business
accelerator for start-ups in food and agri-business sector in
partnership with agriculture research management institutes.
Barrix Agro Sciences and Greenway Grameen are the
investee start-ups of CIIE
National Academy of Agricultural Research
Management (NAARM)
NAARM launched a-IDEA (Association for
Innovation Development of Entrepreneurship in
Agriculture) which is a Technology Business
Incubator(TBI). NAARM launched Agri Udaan,
Food & Agribusiness Accelerator in partnership
with Caspian Impact assessment.
(http://aidea.naarm.org.in/agri-udaan/)
Source: NASSCOM, Inc42
24
International Crops Research Institute
for the Semi-Arid Tropics (ICRISAT)
ICRISAT launched Innovation Hub (iHub) to
support agricultural tech entrepreneurs, scientists
and technology experts can collaborate to
innovate cutting edge ideas across the whole
agriculture value chain
Indigram Labs Foundation (supporting high
end start-ups)
- New Leaf Dynamic: Refrigeration System
powered by Farm Waste
- Better & Boon’s Venture: Supply chain
optimisation platform
- Intello Labs: AI-based deep-tech solution for
Crop Inspection
- Ag-Innovate Farms: Tech Platform For Rural
Entrepreneurs
- Vasumitra Life Energies: Agri-inputs Based On
Sanjeevan System
- Inceve Electronics: Using Sonars for catching
fish
- Innosapiens Agro: Wearable Plant Phenomics
Device
 25
Other Incubators and Accelerators focused on
Agritech

SIDBI Innovation &

IIM Calcutta Innovation
Park

Kalinga Institute of
start-up Oasis
(Jaipur Based
Incubation Centre)
-
UPAYA Social Ventures
Incubation Centre Industrial Technology
(SIIC) Business Incubator
(KIIT-TBI)

Tamil Nadu
Agricultural University NASSCOM Centre of
(TNAU) / Agricultural Excellence for IoT
College and Research
Institute (ACRI)
Source: NASSCOM
 26
Key Agritech Investors

Source: Tracxn

Indian Agritech ecosystem still faces á lot of
challenges…
Low Landholding Size
Small landholdings by farmers
doesn't allow mechanization of
the farm to be cost effective
27
Long Gestation Period
Farmers will take time to develop
full trust in Agritech technologies
which might affects investors
interest

Return for the Investors Technology Affordability

Agritech is a long term business Farmers income still a concern in
which requires patience from major parts of India making hard
investors before generating the for them to afford the agriculture
return technology

Talent Retention Skill Adaptability

Agritech start-ups and Making farmer adaptive of the
enterprises are finding it hard to required skills for working on
retain technical talent working in these technologies requires lot of
this sector effort

Acquisition of Agritech Companies

In India we see very less of Agritech startups being acquired by
large businesses which are hindering them in scaling up their
levels. Global success stories like Blue River and Climate Corp.
got acquired by John Deere and Monsanto respectively

Source: Inc42, NASSCOM

 28
Recommendations…
With 350+ startup and over $300mn funding in 2016, Indian Agritech sector is witnessing sustained growth. Digital technologies and startups in the
field of supply chain, farm data analytics, infrastructure and information platforms are favorite among investors. AI based smart solutions, advanced
farm analytics, and increased usage of new technologies like drones would define the next growth phase of the industry.

More than 25% of farmers in India today

Globally Agritech has come a long
have access to smartphones. There is a
way both in terms of investment and
need to create mobile trainings to
technology. Increased and timely
educate the farmers and help them
support to early stage start-ups will
adapt and adopt to new technological
boost the sector further in India.
advancements.

Only 9% of all funding in last 5 years

Funding in the Indian Agritech sector
was focused on growth stage start-ups.
is 10% of Global funding but start-ups
This emphasizes the need for Corporate
struggle to scale up. There is a need
and Government accelerators to help
for large companies to effectively
Agritech start-ups grow to the next
collaborate with start-ups.
level.

Key Indian states like Maharashtra, NCR, There is a need for Government to
UP, Tamilnadu, etc. have to come up help set up Agritech focused
with favorable policies to attract start- incubators and grants. Also academia
ups and investors similar to Karnataka should encourage more entrepreneurs
(home to 70% of Agritech startups) to focus on this growing sector.
 29

Agritech India Case Studies

 30

AgricxLab
Distribution,
Harvesting and Processing and
Inputs / Knowledge Packaging and
Transport Storage
Handling

Product Name Agricx

Technology Used ML/AI, SaaS (Software-as-a-service)

How it Works

Product Description
Agricx provides a quick, accurate, portable and easy-to-use quality
assessment tool.

The solution currently involves imaging of produce using a standard

smartphone and assessment using state-of-the-art deep learning
and computer vision-based algorithms, making it extremely quick,
portable and scalable.

Objective
To remove subjectivity out of the quality assessment process and make it
reliable and easy-to-use, in order to enable a standardized and fair value
(grades, price etc.) to different kinds of produces.

Active Regions
North India (UP, Delhi-NCR etc.)

Source: NASSCOM Community

 31

BigHaat Agro
Distribution,
Harvesting and Processing and
Inputs / Knowledge Packaging and
Transport Storage
Handling

Product Name BigHaat.com

Technology Used eCommerce platform, Mobile platform How it Works

Product Description
It provides wide choice of quality inputs to farmers at their
doorstep. It brings accessibility of quality agricultural products and
personalized advisory by leveraging its technology offering for
farmer empowerment. Timely supply of advisory and quality inputs
is a key enabler to reduce overall cost of cultivation and improving
yields

Objective
To remove huge insufficiencies into the overall supply chain as supply chain
in India is a fragmented due to which farmers are not able to access to
quality inputs, information and technology, thus limiting their choices

All agricultural inputs are offered at one

Active Regions places
PAN India platform serving across all geographies including Jammu Kashmir, Andaman Nicobar etc.

Source: NASSCOM Community

 32
Distribution,
Cropin Technology Harvesting and Processing and
Inputs / Knowledge Packaging and
Transport Storage
Handling

Product Name Smart Farm

How it Works
Technology Used Big Data Analytics, Machine learning,
Satellite monitoring, Weather analysis

Product Description
Farm Management Solution
Flexible farm management solution which enables complete
digitization of farms, empowers data-driven decision-making, and
provides complete visibility of people, processes and performance
on the field.

It ensures management of standard package of practices,

adherence to compliance and certification, pest and crop health Packhouse Solution and Risk Mitigation and Forecasting
management. Traceability Solutions

Objective
The project aims to empower farmers to adopt climate resilient practices and
adapt to the climatic changes and unpredictability

Active Regions CRM and Input Channel Management

Successfully implemented in four districts of Bihar and Madhya Pradesh

Source: NASSCOM Community

 33

IBM
Distribution,
Harvesting and Processing and
Inputs / Knowledge Packaging and
Transport Storage
Handling

Product Name Farmer Advisory Services

Technology Used Artificial Intelligence (AI) and Machine Learning (ML) How it Works

Product Description
IBM technology is based on the “data fusion” approach, where data from The
Weather Company, an IBM Business (termed as Remote sensing data), satellites as
well as data from the field using IOT sensors (termed as local sensing data) are fused
together using AI technology to provide timely, localized and actionable Agri
Advisory to farmers.

Objective
• Provide highly affordable and scalable Farmer Advisory Services by
combining remote sensing, Weather Data and local sensing via IoT
• Provide fundamental parameters like crop health (NDVI), soil moisture at
the best possible resolution

Active Regions
Indian States

Source: NASSCOM Community

 34

MyCrop Technologies
Distribution,
Harvesting and Processing and
Inputs / Knowledge Packaging and
Transport Storage
Handling

Product Name MyCrop Platform How it Works

Technology Used Angular JS, PHP, MySQL, MongoDB, Android Native

Product Description
MyCrop is sustainable data driven, scalable, intelligent, self learning, real time
collaborative Agri-food system which serves as a farm as well as farmer management
solution, predictive analytics and monitoring tool, decision support system and
agriculture (buy/sales side) e-commerce platform.

It helps farmers in taking and executing optimum decisions by providing Geo-

mapping, Crop Planning, Individual Farm Plans and Farm Automation customized for
each farmer based on weather, soil, pest, crop data on near real time basis.

Objective
It aims to ‘Change the World, One Farmer at a Time’ leading to the
betterment of the smallholder farmers’ life by providing them access to all
they need for agriculture

Active Regions
Indonesia and Gujarat Tech enabled platform to provide a
single link for all the farmers need
Source: NASSCOM Community
 35

Shivrai Technologies
Distribution,
Harvesting and Processing and
Inputs / Knowledge Packaging and
Transport Storage
Handling

Product Name FarmERP

Technology Used Microsoft , Android How it Works

Product Description
It offers Smart Agriculture ERP platform for farm, farmer, procurement, processing,
supply chain, financial management and data driven analytics (Big Data and Predictive
analysis)

FarmERP is a multi-user, multi-location, multi-cropping, integrated software platform

for all sorts of agribusinesses. It possesses inbuilt powerful capabilities of any ERP
solution covering all business functions.

Objective
To provide a specialized, smart and comprehensive ERP platform for small to
medium to large sized farms and agribusinesses to improve on productivity
and profitability

Active Regions
Implemented in countries like India, Turkey, Thailand, Oman, Azerbaijan, South Africa, Sri
Lanka, Iran, Zambia, Nigeria, Congo

Source: NASSCOM Community

 36
Distribution,
Thanos Technologies Harvesting and Processing and
Inputs / Knowledge Packaging and
Transport Storage
Handling

Product Name Agricultural Aerial Spraying Platform

Technology Used Aerial Robotics How it Works

Product Description
Aerial spraying platform provides pesticides spraying through automated solution
which allows uniform spraying with minimal wastage.

It helps in input reduction, yield improvement, soil health improvement and reduced
pesticide residue levels

Objective
To solve the major problems involved in human component of spraying like
labour shortage, inefficient spraying and health issue

Active Regions
Product is in Pre Revenue stage and currently demonstrated to some districts in UP

Source: NASSCOM Community

 37
Urdhvam Environmental Harvesting and Processing and
Distribution,

Technologies
Inputs / Knowledge Packaging and
Transport Storage
Handling

Product Name Groundwater Monitoring Sensors Network

Technology Used Internet of Things ( IoT) How it Works

Product Description
Using sensors well owners and groundwater professionals can see:
• Current water level
• Water level over time
• When pumping occurs, how much water is pumped out
• Data comparison with previous periods

Sensor takes groundwater level readings from inside of a open/bore well and passes these
readings to Cloud via GPRS, telephony network

Using predictive analysis the well owner can see the future behavior of the well

Objective
Demystification and Visualization of invisible and unpredictable resource of
groundwater for using affordable sensors which would predict groundwater
behavior and aid as decision support system for the end users

Active Regions
Prototyped Product undergoing field tests in Maharashtra

Source: NASSCOM Community

 38
Distribution,
Yuktix Technologies Inputs / Knowledge Harvesting and
Transport
Processing and
Storage
Packaging and
Handling

Product Name Cold Sense

Technology Used IoT and Wireless Sensing How it Works

Product Description
Version 1: It contains multiple battery powered wireless sensor nodes with a central
gateway suited for Multiple chambers Cold Storages or Warehouse

Version 2: Cryo Sense is a single devices suited for deep freezers, CO2 Incubators
with temperature ranges from -200 to +250 Degree available with GPRS/ Wifi and
Ethernet options

Objective
Providing hardware to farmers to reduce the post harvest losses by
measuring indoor environment of Cold Storages and warehouse

Active Regions
Telangana, Tamil Nadu, Karnataka and UP

Source: NASSCOM Community

 39

Appendix
 40

Glossary

Science of growing plant without Field of agriculture that uses

using soil, but feeding them with Hydroponics Aeroponics technology for data collection,
mineral nutrients dissolved in water analytics and automation in farming
activities

It’s an indoor gardening practice in Artificial Intelligence (AI) is

which plants are grown and nourished
by suspending their roots in air and Aquaponics Precision basically creation of machines
that work or reacts like human
regularly spraying them with nutrient
and water solution
Agriculture

It’s the combination of Artificial Internet of Internet of Things (IoT) is an

aquaculture and hydroponics ecosystem of computing devices
that grows fish and plants Intelligence Things that are accessible through the
together in one system
(AI) (IoT) internet
 41

Key Contributors

HEMENDRA MATHUR SANTOSH SHINDE

 Bharat Innovations  FarmERP

RITU VERMA PRADEEP PALELLI

 Ankur Capital  Thanos

SRINIVAS RAMANUJAM DEEPAK PAREEK

 Villgro  Mycrop

KRISHNA KUMAR RAHUL BAKARE

 Cropin  Urdhvam

HIMANSHU GOYAL OM ROUTRAY

 IBM  NASSCOM

RAJEEV JHA SACHIN NANDWANA

 Yuktix  BigHaat
 42

About
NASSCOM is the industry association for the IT-BPM sector in India. A not-for-profit organization funded by the industry, its objective is to build a
growth led and sustainable technology and business services sector in the country. Established in 1988, NASSCOM’s membership has grown over
the years and currently stands at over 2,500. These companies represent 95 percent of industry revenues and have enabled the association to
spearhead initiatives and programs to build the sector in the country and globally. NASSCOM members are active participants in the new global
economy and are admired for their innovative business practices, social initiatives, and thrust on emerging opportunities.

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