Overview

With over 100 varieties of snack foods and confectionery products, Oishi is now one of
the leading national brands in the industry.

Liwayway Group is headed by Carlos Chan, an entrepreneur who has drawn inspiration
from the small entrepreneurs across Asia who do business aggressively as they seek
their own fortunes. Sharing in this spirit, Liwayway prides itself as an Asian company.

Liwayway is determined to build on its success and continue its steady growth to
become a more mature and professional organization, while retaining its daring and
sense of adventure.

Mission and Vision

At Oishi, we aim to be the leading food company in the markets we serve by

cultivating the following ideals:

 Providing our consumers with the widest range of quality food products at
best value.
 Upholding and living by the creed of business integrity in all our dealings.
 Developing and nurturing long-term relationships with our customers,
distributors, and suppliers.
 Maintaining an excellent work force by involving ourselves in the
development of our employee's skills and knowledge.

History

Carlos Chan had visited China many times before, but in the late 1980s, he set his
sights on a rare business opportunity he felt would soon emerge. He was in China to
seek his future.
Liwayway beginnings can be traced back to post-war Manila, Philippines. It started as
a small family business engaged in repacking corn starch. In 1966, the business was
incorporated as Liwayway Marketing Corporation (LMC) to distribute starch, coffee,
confectioneries, and basic commodities. Brothers Carlos and Manuel Chan, members
of the second generation, took active roles in tracking the future of the company.

In the 1970s, under the leadership of Manuel Chan, LMC quietly entered the nascent
snack food industry and introduced its first product, Oishi Prawn Crackers.

In 1984, Carlos Chan spearheaded the continuous growth of the business. With the
spirit of an adventurer, he dared imagine a world outside the Philippines. He explored
and sought to understand the China market. Back then, China was just cautiously
opening itself to foreign investors; timing was critical. He set his sights on Shanghai,
the once renowned commercial center of China. It seemed to him that Shanghai would
be at the forefront of China economic boom. In 1993, he opened the first of many
companies that form what is now Liwayway Investment (International) Company
Limted (LIICL), the holding company for Liwayway's operations in China.

Today, LIICL factories are also established in strategic areas outside Shanghai, such as
Harbin, Hubei, Tianjin, Hebei, Zhengzhou, Suzhou, Xuzhou, Kunming, Jiangxi,
Shandong and Xinjiang. The introduction of new products and expansion of sales
distribution in urban and inner cities continue to pave for accelerated growth for Oishi
business.

In September 2008, Liwayway China acquired Great Lakes, comprising two companies
that produce fruit juices, drinks and concentrates sold under the brands “
” and “ ”, the latter licensed from Industries Lassonde Inc. of
Canada.

In 2011, the company acquired a third beverage factory, Hebei Xiao Health Food Co.,
based in Hebei Province, including its trademark “ ” used for its carrot-based drinks.
With this, the group started producing various fruit purees such as peach, apple,
strawberry, apricot, pear & kiwi.
 In 2015, the Group acquired a Tianjin-based company that was later renamed
Liwayway GLG Food (Tianjin) Co., Ltd. This company manufactures cocoa-based
products under its well-known trademark “ ”.

Liwayway also established its presence in Vietnam in 1997. Today, Vietnam operations
have expanded to 4 factories. Our international operations also include Myanmar –
established in 1999, Thailand and Indonesia – both set-up in 2006, and Cambodia -
which began operations in late 2012. The Group also started the establishment of its
operations in India, which began manufacturing at the end of 2013.

Awards

Shanghai Famous Brand. In 1996 the Shanghai Bureau of Industry and Commerce
created the Shanghai Famous Brand. More than ten governmental (e.g. Hygiene
Bureau, and Bureau of Industry and Commerce) and non-governmental (e.g. Food
Industry Association, and Consumer Protection Association) agencies will judge
whether a brand is worthy of this award. The criteria are:

 to be a name brand;
 to be one of the top five in the industry;
 to have earned consumer trust; and
 to have quality and production techniques that adhere to country standards.

In 2001, Oishi was recognized as a Shanghai Famous Brand.

Magnolia Gold Award. Established in 1997, the Magnolia Gold Award is one of the
highest honors given to expatriates by the City of Shanghai. Recipients are business
leaders, philanthropists, and scientists who have made significant contributions to
society.

In 1998, Carlos Chan was conferred this award.

In 2005, Carlos Chan was also awarded Honorary Citizen of Shanghai.

Network and Distribution

We value our relationship with our sales and marketing team, which links us to our
customers and store partners. With over 2,600 marketing staff across China, Oishi can
sustain a direct and personal connection with the market.

Our products are sold in the capitals and smaller townships of China. From Shanghai
to Xinjiang, we work hand in hand with our dealers to bring our products to their
regions. Our distributors range from small family businesses to large enterprises.

Our manufacturing presence and market coverage around China is bolstered by our
sales offices in strategic locations such as Beijing, Tianjin, Shenyang, Changchun,
Jinan, Qingdao, Hefei, Xi’an, Chengdu, Chongqing, Guiyang and Guangzhou. Our
network supports over 700 dealers nationwide.

We started our network distribution in Shanghai and key provincial cities. Soon after,
we were able to build strong partnerships with both national and regional retailers.

Quality Assurance

To ensure the safety and hygiene of our products, Liwayway factories are being
managed using the standards of ISO and HACCP (Hazards Analysis and Critical Control
Point). The majority of our factories are ISO certified, or are undergoing the process of
certification. Continuous improvement is always our goal. Quality assurance of our
products is guided by the model of a process-based quality management system. The
principle of a Good Chef is expressed in each process.

A Good Chef ensures:

  Clean equipment and good personal hygiene.
 Choice ingredients and appealing presentation.
 Good quality—a good chef is not wasteful.
 Cleanliness and safety in the working environment

A Good Chef prepares food that smells good, looks good, and tastes good.

Our goal is to make everyone a Good Chef—staff, machine operators, quality

assurance staff, supervisors, and managers.

Research and Development

China is a vast country with distinct regional differences in taste and cuisine. Our R&D
team carefully studies these unique markets. We believe that knowledge and
innovation add value to our products.

China is also an international market. Many companies around the world from various
industries have come to China. We recognize that to be able to build sustain a strong
brand, we must continuously endeavor to maintain international standards.

Oishi has been recognized for its quality, good value, packaging design, and product
variety. The company has put a lot of resources in acquiring new snack food
technology and developing new flavors.

Each year, new Oishi products are introduced to the national China market. The Oishi
product range now includes savory snacks, natural potato chips, juices and juice
beverages, cocoa powder drink, cocoa covered pies, cereal bars, milk-based soft
cadies, hard candies, marshmallows, ready-to-fry prawn chips, peanut-based
products, wafers and biscuits.
Cuckoobird

Oishi is a fun snack! Our mission is to make our customers smile and have fun;
Cuckoobird is at the forefront of this mission. Through our marketing activities,
Cuckoobird reaches out by visiting schools, parks, and supermarkets, dispensing
humor and good cheer to everyone.