Application*of*QFD*approach*for*the*design*of*Samsung*Galaxy*s4*

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Samsung! Electronics:! The! flagship! member! of! the! Samsung! Group,! is! a! South!
Korean! multinational! conglomerate,! providing! semiconductor,!
telecommunication,! and! digital! convergence! technology! and! employing! more!
than! 200,000! workers! in! around! of! 60! countries.! The! company! is! also! a!
producer!of!memory!chips,!TFTELCDs,!CDMA!mobile!phones,!monitors!and!VCRs.!
Samsung! has! regional! subsidiaries! in! Argentina,! Mexico,! Peru,! Chile! and!
Colombia!(Samsung!company!profile!by!bnamericas).!
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Samsung!is!a!world!leader!in!the!manufacture!of!handheld!mobile!devices!and!as!
of!December!2012,!Samsung!had!overtaken!Nokia:!the!finish!giant,!as!the!largest!
mobile! phone! manufacturer! (Williams,! M.! 2012).! The! product! chosen! for!
analysis! is! the! Samsung! Galaxy! S4! mobile! device,! which! is! packed! with! many!
highEend! features! while! still! leaving! room! for! further! improvement.! The!
Samsung! galaxy! S4! is! the! company’s! flagship! mobile! device! for! the! year! 2013,!
and! was! designed! to! compete! with! the! leading! handsets! in! the! market:! ! the!
Apple!iPhone!5,!the!HTC!One,!the!Sony!Xperia!Z!and!the!Nokia!Lumia!925.!!The!
key! features! of! the! device! includes:! Full! HD! Super! AMOLED! 5Einch! screen;!
1.9GHz!QuadEcore!Qualcomm!Processor;!2GB!RAM;!Air!View!and!Gesture;!Smart!
Pause! and! Scroll;! Infra! Red! remote;! Temperature! and! humidity! sensors! with! a!
13! megapixel! camera! (Kypreos,! E.! 2013).! The! large! display! on! offer! meant!
clearer! graphics! and! the! 1.6! Quad! core! processor! was! the! first! of! its! kind! in! a!
mobile! device! and! when! coupled! with! the! 2gb! RAM,! it! helped! to! boost! the!
processing!speed!of!the!phone.!The!other!notable!addition!to!the!design!of!the!
Galaxy! S4! is! the! infrared! blaster! on! the! top! of! the! phone.! This! allows! you! to!
control!your!TV,!satellite!box,!DVD!player,!amp!and!even!air!conditioner!(Beavis,!
G.!2013).!!It!was!impressive!in!its!form!factor,!thanks!to!the!subE8mm!thickness,!
and! at! 130g,! it! managed! to! still! be! light! without! shaving! off! much! material,!
minimizing! the! issue! of! heftiness! associated! with! handheld! devices! (Beavis,! G.!
2013).!
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Along! with! the! great! features,! a! number! of! issues! were! associated! with! the!
device!that!includes!a!relatively!low!battery!life!and!a!limited!storage!space.!The!
most!severe!issue!associated!with!the!Samsung!galaxy!s4!mobile!device!was!its!
battery! life.! While! the! phone! is! slim,! light! and! easy! to! handle,! the! device! could!
not! last! a! day! with! a! fully! charged! battery,! owing! to! the! fact! that! it! was! filled!
with! various! types! of! sensors! on! top! of! the! enormously! power! draining!
processor.! This! created! an! apprehension! for! the! consumers! who! were!
concerned!about!the!reliability!of!the!mobile!device.!This!report!will!look!in!to!
the! application! and! evaluation! of! the! quality! function! deployment! processes! in!
the! product! lifecycle! of! the! Samsung! Galaxy! S4! and! the! possible! further!
improvements!to!the!product.!!! !
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Samsung! was! extremely! concerned! about! the! needs! of! the! consumer! when!
designing! the! Galaxy! S4! handset.! In! comparison! to! its! predecessor:! Samsung’s!
previous! flagship! mobile! device,! the! Galaxy! S3,! the! key! expectations! were! a!
bigger!display,!an!improved!camera!for!better!quality!images!and!an!enhanced!
processor.!The!Samsung!Galaxy!S4!came!to!the!market!with!the!famous!Google!
Android!operating!system.!The!popularity!of!the!operating!system!compared!to!
those! of! competitors’! was! overwhelming! due! to! its! widespread! usage! across!
many!handset!manufacturers.!Although!the!Sony!Xperia!Z!and!the!HTC!One!were!
equipped! with! the! same! Operating! system,! the! Samsung! Galaxy! S4! had! a!
uniquely!advanced!User!interface!(Swider,!M.!2013).!!
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(Market!share!of!Mobile!Operating!systems.!Roy,!S.!2013)!
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!!!!!!!!!!!!!The! consumers! were! in! need! of! a! bigger! and! durable! display! to! view!
graphics! more! clearly! and! hence! Samsung! employed! a! scratch! resistant,!
1920x1080! high! definition! corning! glass! display! with! Full! HD! capabilities! at! a!
pixel!density!of!441!per!inch!(Soneira,!R.!M.!2013).!One!major!issue!associated!
with! smartphones! was! the! heftiness! of! the! devices.! Samsung! was! swift! in!
introducing!the!polycarbonate!plastic!body!to!the!Galaxy!S4!and!as!a!result!the!
device’s! weight! was! drastically! below! what! was! expected! of! a! 6Einch! handset.!
The!smartphone!user!was!expectant!of!a!major!breakthrough!by!Samsung!or!its!
competitors!in!the!field!of!data!input!methodology!and!Samsung!had!to!invest!a!
sizable! amount! of! resources! to! come! up! with! suitable! technology! in! the!
company’s!engineering!labs.!!
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The!new!technology!had!never!been!used!in!a!handheld!device!before!and!it!was!
expected! to! increase! the! already! strong! customer! base.! The! technology!
developed! by! Samsung,! named! EyeETracking! and! was! assisted! by! various!
sensors! installed! on! the! phone! and! was! designed! to! have! a! high! level! of!
interaction!with!the!user.!Eye!tracking!uses!the!camera!to!lock!onto!the!motion!
of! a! user's! peepers,! following! wherever! they! move.! With! it,! the! phone! can!
perceive! where! the! user! is! looking,! and! can! respond! to! a! set! of! behaviors,! for!
example! a! very! intentional! movement! to! scroll! a! Web! page! up! and! down,! or! a!
long,! purposeful! blink! to! click.! If! the! user’s! eyes! have! reached! the! bottom! of! a!
page,! eyeEtracking! software! could! automatically! scroll! down! the! following!
paragraphs! of! text! (Dolcourt,! J.! 2013).! ! The! main! shortcoming! caused! by! the!
added!features!was!the!decreased!battery!life.!The!device!comprised!of!a!LiEIon!
2600! mAh! battery! but! the! highEpowered! processor! complimented! by! the! large!
RAM!and!extra!sensors!used!in!the!device,!were!found!to!be!battery!draining.!!
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Sensors!in!the!Samsung!Galaxy!S4.!www.Samsungtomorrow.com!
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Samsung! was! well! aware! of! the! consumers’! need! for! an! expanded! screen! size!
since! there! were! complains! on! the! limitedness! in! the! size! of! the! screen! in! the!
previous!flagship!handsets!such!as!the!Galaxy!S2!and!S3.!The!company!was!faced!
with!the!query!of!allocation!of!space!to!accommodate!the!hardware!needed!for!
the!expanded!screen!in!the!device.!!As!a!clarification,!Samsung!increased!the!size!
of! the! screen! in! terms! of! length! and! width! while! keeping! size! of! the! device!
unchanged!from!its!predecessor;!the!Samsung!Galaxy!S3.!The!result!was!a!larger!
screen! in! a! device! that! didn’t! felt! too! big! in! the! hands! of! the! consumer.! As! L.!
Johnson!(2014)!states,!compared!to!the!S3,!it!has!a!slightly!squarer,!flatter!finish,!
while!the!fauxEmetal!trim!on!the!outer!edge!is!a!simple!alteration!that!gives!the!
S4!a!visual!oneEup!on!the!S3.!More!striking!is!incredibly!slim!bezel!–!the!reason!
the!S4!is!no!larger!than!the!S3!despite!its!extra!0.2Einches!of!screen!real!estate.!
Another! great! feature! that! was! installed! in! the! screen! of! the! device! was! its!
responsiveness!to!touch!through!a!glove,!an!attribute!that!was!not!shared!by!its!
competitors.!
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Quality! Function! Deployment! (QFD)! is! a! structured! approach! to! defining!
customer! needs! or! requirements! and! translating! them! into! specific! plans! to!
produce! products! to! meet! those! needs! (Cow,! K.! A.! 2012).! It! includes! five!
segments!that!are!namely;!Idea!generation,!Feasibility!study,!Rapid!prototyping,!
Pilot!runs!and!final!tests,!and!the!new!product!launch.!Ultimately!the!goal!of!QFD!
is! to! translate! often! subjective! quality! criteria! into! objective! ones! that! can! be!
quantified!and!measured!and!which!can!then!be!used!to!design!and!manufacture!
the! product.! It! is! a! complimentary! method! for! determining! how! and! where!
priorities! are! to! be! assigned! in! product! development.! The! intent! is! to! employ!
objective! procedures! in! increasing! detail! throughout! the! development! of! the!
product!(Creative!Industries.!2000).!
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The! Quality! Function! Deployment! approach! could! be! followed! to! evaluate! the!
identified!issue!of!restricted!battery!life!in!the!Samsung!Galaxy!S4!mobile!device.!
A!major!segment!of!the!QFD!method!is!the!development!of!a!house!of!Quality!to!
analyze! the! device’s! capabilities! and! shortcomings! via! a! wide! range! of! factors!
that! directly! affect! the! consumer.! The! identified! customer! requirements! are!
listed!as;!Speed,!Ease!of!usage,!quality!of!images,!graphical!capability,!reliability!
and! durability.! These! dynamics! of! the! device! will! define! the! desirability! of! the!
device!to!the!customer!while!signifying!the!success!of!the!handset,!in!contrast!to!
the! products! of! the! consumers,! simultaneously.! ! The! design! requirements! will!
reflect!upon!the!technical!attributes!of!the!device!that!will!help!fulfill!the!above!
mentioned! customer! requirements.! A! faster! processor,! a! larger! display,! an!
improved! camera,! an! enhanced! battery! life! and! a! further! developed! operating!
system!are!identified!as!the!elements!that!could!assist!in!meeting!the!necessities.!!
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The!House!Of!Quality!for!Samsung!Galaxy!S4!
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In!the!constructed!house!of!quality,!the!Samsung!galaxy!S4!is!compared!with!its!
competition! and! the! absolute! importance! of! each! design! requirement! is!
recognized.!The!effect!of!each!technical!attribute!on!the!customer!requirements!
is! rated! and! the! position! of! the! handset! in! the! competitive! environment! is!
determined.!The!issue!of!constrained!battery!life!was!examined!and!connections!
among!the!battery,!the!large!highEpowered!screen!and!the!camera!sensor!were!
indicated.!!
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As! perceived! by! the! house! of! quality,! the! Samsung! Galaxy! S4! mobile! device’s!
technical!attributes!were!interrelated!and!the!aroused!issue!was!to!be!handled!
with! minimum! impairment! to! the! consumer! requirements.! Improved! battery!
life.!‘Some!want!improved!battery!life!and!I!would!read!that!as!the!ability!to!go!
more! than! a! day! without! having! to! charge! or! recharge! their! device.! The!
combination! of! the! multiple! radios! inside! these! smartphones! —! GSM,! GPRS,!
EDGE,!WCDMA,!LTE,!GPS,!WiEFi,!Bluetooth!—!and!the!larger!form!factor!that!has!
a!rich!color!display!all!tug!on!the!battery!life!as!does!the!near!addict!like!usage!
that!more!and!more!people!seem!to!be!developing’,!states!the!technology!expert!
C.!Versace!(2013).!
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The!key!requirement!by!the!external!stakeholders!in!the!case!of!Samsung!Galaxy!
S4!was!acknowledged!as!an!increased!battery!life,!while!not!compromising!the!
rest! of! the! featured! installed! in! the! device.! ! The! necessities! of! the! internal!
stakeholders! in! the! company! lied! in! the! lines! of! cost! reduction! and! decreased!
cycle! time.! Samsung! analyzed! the! market! of! smartphones! and! determined! that!
an!extreme!majority!of!smartphones!did!not!possess!facial!and!vocal!recognition!
software! integrated! to! them! that! had! a! major! impact! on! the! battery! life! of! a!
handheld!device.!Another!important!observation!made!by!the!company!was!that!
a! predominant! share! of! smartphones! featured! built! in! batteries! such! as! those!
found!on!the!Apple’s!iPhone!and!Nokia’s!Lumia!smartphones!and!hence!made!it!
impossible! for! the! user! to! replace! the! battery! by! themselves.! ! Samsung!
Electronics!uses!an!array!of!communication!channels!to!engage!stakeholders!in!
productive! and! relationshipEdriven! conversation.! Samsung! pursues! open,!
relationshipEdriven! communication! with! stakeholders! in! order! to! promote!
shared! growth.! Samsung’s’! diversity! of! stakeholders! includes! shareholders,!
customers,! employees,! NGOs,! local! comE! munities,! suppliers,! mass! media,! and!
the!government.!Taking!care!to!match!the!appropriate!communication!channel!
with! each! group,! Samsung! carefully! considers! each! piece! of! feedback! from!
stakeholders,!and!makes!every!effort!to!reflect!lessons!from!the!feedback!in!the!
company’s! future! corporate! policies! and! actions.! In! order! to! facilitate! effective!
communication! with! stakeholders,! Samsung! Electronics! has! designated! a!
specialized!communications!department!for!various!stakeholder!groups.!Each!of!
these! departments! holds! forums,! responds! to! inquiries,! and! conducts! surveys!
and! runs! advisory! groups! for! its! particular! group! of! stakeholders! (Samsung!
Sustainability! report! 2013).! The! internal! stakeholders! were! involved! in! the!
process! of! idea! generation! through! board! meetings! and! gathering! of!
environmentally!cautious!personnel.!The!ideas!of!internal!stakeholders!from!the!
physical!design!of!the!device!to!its!launch!in!New!York!City!in!March!2014!were!
carefully!assessed.!The!prevalent!opinion!was!that!the!company!should!slightly!
deviate! from! the! design! of! its! previous! flagship! mobile! device,! the! Samsung!
Galaxy!S3!but!retain!and!integrate!the!orderly!nature!of!the!handset.!!
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External! stakeholder! views! were! amassed! through! surveys! and! consumer!
interaction! through! summits! such! as! the! Mobile! world! congress.! Samsung’s!
interaction! with! the! consumer! helped! gather! the! consumers! view! on! the! most!
vital!requirements.!The!consumers!were!interested!in!a!more!rectangular!design!
in!contrast!to!the!smooth!edged!nature!of!the!phone’s!predecessor,!the!Samsung!
Galaxy! S3.! ! The! consumers! also! preferred! a! more! slimmer! and! lighter! device!
with! infrared! capabilities! for! controlling! television! and! other! home! media!
equipment.! In! consideration! of! the! color,! the! choice! of! the! majority! of!
stakeholders! was! to! introduce! the! device! in! three! colors! that! included! two!
colors! that! were! opposites,! to! suit! the! market.! The! consumer! also! preferred! a!
change!in!the!position!of!the!LED!light,!because!in!the!Galaxy!S3!mobile!device,!
the! alignment! of! the! LED! caused! difficulty! in! capturing! images.! The! size! of! the!
speaker!was!another!aspect!that!was!a!concern!to!the!consumer!as!the!range!of!
coverage! is! minimized,! as! the! dimensions! of! the! speaker! are! restricted.! The!
shattering!of!glass!used!in!smartphones!was!an!issue!faced!by!many!consumers!
and!hence!many!were!cautious!to!limit!their!choice!of!device!to!only!those!made!
of! hardened! glass.! A! full! HD! video! recording! at! 1080p! was! another! requisite!
anticipated!by!the!consumer.!A!function!that!wasn’t!available!in!majority!of!the!
competitive! handsets! was! the! room! for! extra! storage,! within! the! device! and!
hence!the!consumers!expected!Samsung!to!address!the!issue!through!Galaxy!S4.!!
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Samsung’s! engineers! did! the! prototyping! of! the! smartphone! after! a! systematic!
study! of! the! stakeholder! requirements.! The! appearance! of! the! device! was!
designed! to! be! in! the! form! of! a! rectangular! block! that! had! clear! edges! and! in!
addition!to!its!slimness,!the!device!featured!a!faux!metal!band!around!the!phone!
for!better!grip!and!protection.!!An!infrared!sensor!was!installed!on!the!base!of!
the! device! that! enabled! the! interaction! with! other! digital! devices.! The! colors!
chosen! for! the! device! were! White! Frost,! Black! Mist! and! Arctic! Blue! and! the!
frame!of!the!phone!was!manufactured!in!polycarbonate!plastic!that!was!found!to!
reduce!the!relative!weight!of!the!device!by!a!considerable!margin.!The!LED!flash!
light!of!the!device!used!in!photography!was!installed!beside!the!camera!sensor!
in!the!device!eliminating!the!unease!to!capture!images.!The!size!of!the!speaker!
was!double!in!contrast!to!the!Samsung!Galaxy!S3,!allowing!a!maximized!range!of!
coverage.! Corning! Gorilla! glass! 3;! the! toughest! form! of! glass! used! in! digital!
devices! was! employed! in! the! design! of! the! Galaxy! S4’s! screen,! curtailing! the!
prospect! of! shattering.! ! The! camera! sensor! used! in! the! handset! was! specially!
designed! to! fit! the! slim! structure! of! the! device! and! it! was! capable! of! capturing!
images! at! 13! megapixels! and! recording! high! definition! videos! at! 1080p.! The!
device!was!designed!to!accommodate!the!2600!mAh!battery!along!with!a!slot!for!
memory!cards!in!case!of!additional!memory!requirements.!Another!new!feature!
associated! with! the! camera! in! the! Galaxy! S4! is! the! dual! camera! mode,! which!
enables! the! user! capture! photographs! with! both! the! rear! and! front! cameras!
simultaneously.! ! The! feature! had! not! been! used! in! a! mobile! device! until! the!
Galaxy!S4!and!it!was!a!striking!feature!enabling!the!photographer!to!appear!in!
their!photograph.!!
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The! operating! system! used! in! the! Galaxy! S4! mobile! device! is! the! Google’s!
Android,! which! is! complimented! by! Samsung’s! TouchWiz! user! interface.! The!
software! in! the! device! was! abundantly! capable! of! employing! the! device’s!
hardware! to! their! full! potential.! In! comparison! with! the! competing! mobile!
devices!by!Apple,!HTC,!Sony!and!Nokia,!Galaxy!S4!is!positively!favorable!in!many!
aspects.!Among!all!the!devices!listed!as!the!handset’s!competition!(Apple!IPhone!
5,! HTC! One,! Sony! Xperia! Z! and! Nokia! Lumia! 925),! the! Samsung! Galaxy! S4!
possesses! the! utmost! superior! camera! sensor! and! screen.! The! screen! of! the!
device!is!bigger!in!size!than!all!its!competitors’!and!still!managed!to!retain!the!
third!highest!pixels!per!inch!density!with!RGBG!pen!tile!style!pixel!arrangement!
opposed!to!the!diagonal!style!in!the!other!smartphones.!!In!terms!of!processor!
speed,!the!Galaxy!S4!is!second!to!none!with!the!second!best!processor!being!HTC!
One,!which!possesses!a!1.7GHz!processor!in!contrast!to!the!Galaxy!S4’s!1.9GHz.!
Apple’s!IPhone!5!and!the!HTC!One!are!both!constructed!using!aluminum!as!the!
base!material,!which!added!durability!to!the!design!but!also!caused!the!devices!
to!be!heavier!in!hand.!The!Galaxy!S4!and!Xperia!Z!both!offered!the!ability!to!add!
external! storage! space! the! Samsung! handset! possessed! a! maximum! builtEin!
memory!of!64GB!in!contrast!to!the!Xperia’s!16GB.!The!Apple!IPhone,!HTC!One!
and!Nokia!Lumia!failed!to!include!a!slot!for!expandable!memory.!The!Samsung!
and! HTC! handsets! featured! wireless! charging! in! contrast! to! the! rest! of! the!
smartphones,!which!was!an!attractive!feature!for!the!techEsavvy!consumer.The!
Galaxy! S4! possesses! the! highest! number! of! sensors! among! its! competitors,!
including!proximity,!gyro,!accelerometer,!geomagnetic,!temperature,!barometer,!
hall,!light!and!gesture!sensors.!!
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The! Shortcomings! of! the! device! opposed! to! its! competition! includes! the! key!
issue,! a! narrowly! limited! battery! life.! The! battery! drainage! of! the! device! is! a!
result! of! the! immense! amount! of! power! required! to! run! the! sensors! and! the!
sizable!screen!with!high!pixel!density.!In!the!absence!of!the!majority!of!sensors!
and! large! screens,! the! other! smartphones! excelled! in! providing! better! battery!
life.! The! user! interface! of! the! device;! TouchWiz,! lacks! attractiveness! and! color!
when! compared! with! those! of! the! devices! such! as! the! Apple’s! IPhone.! ! Galaxy!
S4’s!durability!is!questioned!in!the!presence!of!competing!devices!made!out!of!
Aluminum! such! as! the! Apple! IPhone! 5! and! the! HTC! One.! The! polycarbonate!
finish!to!the!device!gives!it!a!cheaper!expression!and!the!speaker!of!the!phone!is!
located! at! the! bottom! rear,! which! is! easily! obstructed! by! the! user’s! hand.! The!
voice!recognition!capabilities!of!the!Galaxy!S4!are!no!match!for!the!likes!of!Siri!in!
the! IPhone! 5.! The! voice! commands! are! limited! to! a! number! of! simplified!
functionalities!and!are!not!integrated!to!adapt!to!the!software!within!the!device.!
The!Galaxy!S4!does!not!include!FM!radio!which!is!a!considerable!drawback!as!all!
the!other!competing!devices!allows!the!users!to!listen!to!FM!radio!while!using!
the!respective!devices.!!
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The! major! drawback! of! the! Samsung! Galaxy! S4! was! identified! as! the! limited!
battery! life! and! the! causes! of! the! issue! were! investigated! in! the! report.! The!
Quality! function! deployment! approach! was! followed! and! the! customer!
requirements!were!linked!to!the!technical!attributes!of!the!design.!The!triggers!
of! the! key! issue! were! identified! as! the! extensive! use! of! sensors! and! the! excess!
power!dissipated!through!the!large!screen.!The!possible!improvements!include!a!
battery! of! higher! capacity,! elimination! of! nearly! redundant! sensors! such! as!
temperature!sensor,!barometer!and!hall!sensor,!Change!of!material!in!the!phone!
structure! to! the! metal! Aluminum! or! a! substitute! and! the! inclusion! of! well!
capable!voice!recognition!software.!The!user!interface!used!in!the!device!could!
be! developed! to! be! more! userEoriented! and! could! include! personalization!
options.! Features! such! as! AirView,! which! enables! the! user! to! see! previews! of!
information,! could! be! further! developed! and! the! restrictions! on! wireless!
charging!of!the!device!should!be!lifted.!The!speaker!should!be!installed!in!such!a!
manner! that! the! hands! of! the! user! do! not! obstruct! it.! ! Another! software!
shortcoming!that!could!be!treated!is!the!disability!to!install!new!programs!and!
applications! on! the! attached,! external! memory! device.! The! Samsung! Galaxy! S4!
only! allows! the! storage! of! media! files! within! the! added! extra! memory.! As! a!
security! improvement,! in! the! presence! of! necessary! sensors,! the! Galaxy! S4!
mobile!device!could!use!a!finger!print!scan!to!minimize!security!breaches.!
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!
The! QFD! approach! followed! could! be! enriched! under! the! availability! of!
consumer!feedback!and!ideas.!QFD!that!balances!the!internal!need!to!build!and!
improve!with!a!clear!prioritized!topEtasks!list!of!customers!helps!to!narrow!the!
scope!of!the!processes!and!improve!the!quality!of!redesigns.!The!tasks!are!then!
used! in! competitive! benchmarking,! and! collecting! the! classic! usability! metrics!
both! before! and! after! a! product! redesign! shows! quantifiable! improvements! in!
the!user!experience!(Sauro,!J.!2013).!The!difficulties!in!obtaining!actual!product!
engineering!records!further!limited!the!scope!of!the!prototyping!segment!of!the!
QFD!approach.!The!data!collection!procedures!followed!by!the!company!should!
span! across! a! wide! variety! of! individuals,! ensuring! that! their! ideas! taken! into!
account.! The! possible! methods! include! polls! on! social! media! websites! and!
simple!questionnaires!targeted!at!the!general!public.!The!selection!of!the!main!
consumer! requirements! was! a! challenge! as! the! necessities! of! consumers! vary!
depending! on! factors! such! as! age! group! and! technical! knowledge.! ! A! difficulty!
faced!in!the!prototyping!segment!in!the!QFD!approach!is!the!limited!timespan!to!
engineer!the!necessary!technology.!Samsung!is!bound!to!release!a!new!flagship!
smartphone! annually! and! hence! the! company! has! to! eliminate! the! addition! of!
partially!engineered!technology!in!the!handset.!!
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The! Galaxy! S4! is! a! speedy! allErounder,! which! manages! to! deliver! great!
performance! and! a! big,! bright! screen! in! an! ergonomic! package.! Widespread!
availability,! tons! of! features! and! the! latest! version! of! Android! work! in! the! S4’s!
favor,!as!does!its!impressive!13Emegapixel!camera!(Dobie,!A.!2013).!The!Galaxy!
S4! was! designed! to! get! users! closer! to! what! matters! most! in! life! and! bring! all!
their! different! busy! worlds! together,! so! that! they! can! experience! life! without!
boundaries! or! limitations.! The! GALAXY! S4! features! many! diverse! innovative!
functions!that!work!subtly!in!the!background!to!benefit!users!as!they!go!about!
their!daily!lives!(Danny,!D.!2013).!Samsung!has!tried!to!pack!a!large!number!of!
features! into! one! handset,! and! in! the! process! lost! the! quality! of! certain!
attributes.! Considering! the! overall! design! and! performance! of! the! Samsung!
Galaxy!S4!mobile!device!it!could!be!concluded!that!even!in!the!presence!of!a!few!
drawbacks,! Samsung! has! succeeded! in! introducing! a! slim! yet! powerful!
smartphone.!
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