BCG MATRIX OF ITC

STAR:
These are the products with high market share in a strong growing market. The cash resources
used for and the cash resources required by these star products are usually high which balances
the principle.
Agri Business, Hotels, Packaging and Paperboards.

QUESTION MARK:
These Products have a small market share in a rapidly growing market. The products can
strengthen their products and become a "Star" and "cash cows" according to the market
conditions whether it is growing or the growth decreases.
FMCG-FOOD is the product which is in Question mark.

CASH COW:
These Products have high market share, but the market is not growing.
FMCG- Cigarettes are the products in cash Cow.

DOG:
The products with a low market share and having low market growth. These products require
very little investment which means that the cash resources used and cash resources required is
low. Dogs don’t bring sufficient profits for the company.
ITC InfoTech is a Dog.

STAR:
QUESTION MARK:
Agri Business
FMCG-Food
Hotels
Packaging and paperboard

BCG MATRIX

DOG:
CASH COWS:
ITC InfoTech
FMCG-Cigarettes

]
P&G BCG MATRIX

STAR:
These are the products with high market share in a strong growing market. The cash resources
used for and the cash resources required by these star products are usually high which balances
the principle.
Gillette, Pantene, Head & Shoulder, Pamper are the star Products.

QUESTION MARK:
These Products have a small market share in a rapidly growing market. The products can
strengthen their products and become a "Star" and "cash cows" according to the market
conditions whether it is growing or the growth decreases.
Olay is a question mark.

CASH COWS:
These Products have high market share, but the market is not growing.
Ariel, Vicks, Tide and Oral B are the Cash cows.

DOG:
The products with low market share and market growth. These products require very little
investment which means that the cash resources used and cash resources required is low. Dogs
don’t bring sufficient profits for the company.
Ambi Pur is a dog.
 STAR:
Gillette
Pantene QUESTION MARK:
Head & Shoulder Olay
Pampers

CASH COWS:
Ariel DOG:
Vicks Ambi pur
Tide
Oral B

ITC CSR ACTIVITY:

WATERSHED DEVELOPMENT PROGRAMME:

This activity provides water to the area where there is scarcity of water. The plan covers over
10,00,000 hectares of water- stressed lands. This programme helps in building of water
harvesting and water retaining structures in the areas where it is scarce.

E-CHOUPAL RURAL DIGITAL INFRASTRUCTURE:

This programme empowers the smallest of farmers by giving them the relevant information
about the various aspects like
 Fair market prices of the produce
 Weather information
 How to incorporate technology in the farm production to enhance the output.
 Information of the seed quality and how and where can they buy it.
 Type of Fertilizer or manure to be used for different crops.
 Overall this programmes in giving the farmers a better access to the markets.
WoW (Wealth out of waste programme):
This programme promotes the resource conservation and recycling of waste. It educates and
creates awareness about the need of "Reduce- Reuse- Recycle".

Woman empowerment programme:

This programme has benefited to more than 4,00,000 rural women to be independent and self-
sufficient. It tries to provide education to the rural women so that the future can be better. This
activity has created self -help group of women in rural areas to sustain and become self-
sufficient.

P&G CSR ACTIVITY

PEACE:
It is an environmental education programme. With the aid of the Ladakh scouts children's school
by supporting the education of children who were orphaned by the tragedy and helping reinstate
essential infrastructure.

DRISHTI:
This CSR activity helps in restoring eyesight to 250 blind girls through the corneal transplant
operations. P&G contributed Rs. 1 for every pack of any P&G product sold.

SHIKSHA:
In Association with Sony Entertainment television Shiksha was launched in the year 2005. This
is a programme enables consumers to contribute towards the cause of education of the under
privileged children through a simple brand choices.