1. Volunteers they do not obtain remuneration.

They are provided with

financial incentives on the retailing of basic medicines and selected
health commodities to their community. This raises vital questions about
the financial and programmatic sustainability of BRAC’s approach.
2. Community Health Volunteer program
3. BRAC’s healthcare programs is the instance of low cost and simple
equipment integrated within a development perspective could generate
parallel results in comparison to high cost, sophisticated intensive
methods
4. development in all essential areas
5. By BRAC’s collaborative program with government, cure rates for TB go
over 90%, among the highest in world.
6. In the 1980’s, when immunization coverage was 2 per cent, the shared
responsibilities and activities of BRAC and the government improved
the grade to 70 per cent within the last 4 years. The current status is
“most children are protected from preventable disease through high
immunization coverage, with 84 per cent of children aged 1-2 fully
vaccinated.
7. BRAC shifted from community growth towards a more targeted
approach by organizing village groups which is called Village
Organizations.
8. MOU with GO
9. The BRAC communication strategy can be viewed at three levels viz; i)
Grassroots level, ii) Training level, and iii) Organizational level

1. Male contact: Males play a predominant role in family decision-

making. So unless they are convinced it would be difficult to
popularise the ORT. In the early days of the program the males were
not taken into confidence. Therefore, BRAC later used a number of
fora to win the support of the males.
2. Village doctor meeting: Huge numbers of village doctors involved
in healing practice are very popular to the villagers. To develop their
positive attitude towards LGS, BRAC workers arranged meetings
with them to disseminate the ORT messages.
3. School meeting: BRAC organized meetings in primary and high
schools, and madrashas and taught Seven Points to the teachers
and students. Most of them became active promoters of ORT in their
own homes.
4. Mosque meeting: Each village has a mosque led by clergies who
have influence in moldings people’s opinion. BRAC arranged
meeting on Friday congregations and got the people convinced by
the clergies so that they use LGS in diarrhoea.
5. Village bazaar: The BRAC workers organized meetings in different
haats/bazaars where people assembled for shopping.