MONINDER JIT SINGH

1819/9, Faridabad, Haryana 121006;  9953681819;  moninder.7@gmail.com

MARKETING & BUSINESS DEVELOPMENT – RETAIL

INDUSTRY
Seeking managerial assignments across the Retail Sector

PROFILE
• A young and dynamic professional with nearly 9 years of extensive experience in successfully
& consistently delivering the responsibilities of Revenue Generation, Profitability, Market Share
& Customer Satisfaction, Presently spearheading as Area Manager with REI AGRO LTD
• Competent and diligent professional with capability to handle a wide range of assignments
ranging from Business Development, Brand Management, PR, Strategic Planning, Market
Research and complete range of Marketing activities
• Demonstrated capability of enhancing market penetration and business expansion coupled
with excellent analytical skills and primary focus to increase revenue for the organization
• An all rounder intellect blending leadership skills with sound business practices to achieve turn
around growth and position organization for long-term profitability; expert in creating
sophisticated sales model while heading operations and catapulting business to Profit Centers/
Business Ventures
• Self-starter with proven expertise to set up sales operations, establish company brand coupled
with excellent track record of driving business operations to profitability in start up, turn
around, and high growth situations
ACHIEVEMENTS
• Instrumental in increasing F&V sales by 30% of stores through various application of various
innovative strategies
• Setting percentage sale targets for stores against daily indents.
• Targeted and achieved no wastage & pilferage
• Played pivotal role in bringing down store costs & enhanced sales
KEY COMPETENCIES
Brand/ Product Development ~ Key Account Management ~ Market/ Competition Analysis
Budgets Planning ~ Promotional Activities ~ Team Management ~ Strategic Alliances ~ Sales
Forecasting/ MIS
Business Planning ~ Commercial Operations / Sales Accounting ~ Research & Analysis ~
Merchandising & Retailing

PROFESSIONAL EXPERIENCE
REI AGRO LTD since March
2007
Area Manager
• Plan and conceptualize various strategies to achieve business goals aimed towards the growth
in business volumes as well as profitability while analyzing cost effectiveness and competitor’s
strategies and proceeding
• Deftly managing business across Faridabad region generating over 90 Lacs in monthly
revenues from 9 outlets and leading a team of 9 Store Managers
• Develop SOP for the stores and ensure strict adherence to the same
• Meticulously deal in market to develop business across the region, achieving business targets
through various market channels. This entails forecasting the fashion & market trends for
effective & profitable business in the market
• Perform Strategic Procurement planning, budget management and forecasting. Review,
monitor and/or develop as required the buying plans, sales reports and forecasts, post
procurement analysis, merchandise mix, inventory levels and markdown management
• Exceeding revenue objectives while continuously creating and cultivating opportunities for
enhanced revenue generation in a positive and professional manner achieving assigned quota
targets by developing and maintaining quality business relationship across the region
• Deftly handle overall promotional activities to ensure aggressive market penetration for
network expansion
• Maintain timely MIS & database reflecting the trends & developments of the company
regarding sales, business development, vendor reconciliation, etc for budgetary & strategic
review to enhance the business of the company
• Develop annual calendar of marketing events in conjunction with Buyers, Marketing staff & the
top management. Ensure key events are sourced and successfully implemented within the
team
• Successfully implement inventory control measures to reduce obsolete stock, track slow-
moving items and facilitate value-engineering initiatives at the suppliers end to reduce cost of
rejection of the material supplied
• Review and analyze sales reports of the showrooms for analyzing performance and future
planning
• Search, evaluate and finalize the location for new showrooms
• Ensure timely audit in showrooms for stringent credit control and surprise performance checks
• Dexterously managing retail space to enhance customer’s shopping experience and maximize
profits while influencing space and grading strategy to drive sales at Store level
• Ensuring execution of Planograms as per specifications, optimum product rotation and
availability, appropriate merchandising for different geographical areas while evolving and
implementing innovative and effective merchandising initiatives
• Responsible for manpower management while handle hiring, recruitment, training and
performance management

LG LIFE STYLE SHOPPE - ABHI ELECTRONICS Oct 2005

- Mar 2007
Shoppe Manager
• Conceptualized and implemented sales promotional activities as a part of market development
and brand building effort across the domain of hospitality project management
• Deftly designed and implemented various strategies, viz Display, Customer Interaction,
Promotional Schemes/ Marketing Campaigns to improve the footfall and profits
• Developed and driven marketing communications through market requirements, product
positioning & collaborating with product team to ensure that marketing plans are synced with
projected releases
• Relationship management and understanding consumer grievances and preferences while
maintaining profitable relations
• Conducted internal audits and supervising Visual Merchandising in the Stores
• Managed inventory system, place orders to restock the merchandise while managing the
outflow and inflow of the inventory also entailing stock indenting and FIFO management

HP WORLD - COMPUTER VILLA, FARIDABAD Apr 2003

- Sep 2005
Team Leader

PARADISE SUPER MARKETS May 2001 -

Feb 2003
Supervisor

EDUCATIONAL CREDENTIALS
Bachelor of Commerce 1999
Delhi University
Advance Diploma in Marketing & Sales
NIS
Diploma in Software Technology & Systems Management
NIIT

Date of Birth: 25th August 1974

Language Proficiency: English, Hindi & Punjabi
References: Available on Request