Amusement Park - Final Project

Final Project-Amusement theme Park
Amusement Park
Financial Feasibility Report Page 1

Contents
Disclaimer
Acknowledgement
Executive summary
Chapter 1 Introduction
1.1 Project description
1.2 Main goals
1.3 Pace program
1.4 Investment requirements
1.5 Staffing Structure
1.6 Service Strategy
Chapter 2 Marketing Planning
2.1 Market Analysis

2.2 Target Market
2.3 Swot Analysis
2.4 Packages
2.5 Distribution Channels
2.6 Market Opportunity
2.7 Funfairs
Chapter 3 Financial Planning
3.1 Major Assumptions
3.2 Projected Income Statement
3.3 Projected Balance Sheet
3.4 Projected Pay Back Period
3.5 Projected Accounting Rate of Return
3.6 Projected Revenues
3.7 Projected Net Present Value

3.8 Projected Break-Even Analysis
3.9 Projected Cash Flow Statement
Chapter 4 Organizational Planning
4.1 Organization Plan
4.1.1 Directors
4.1.2 Admin and Finance Manager
4.1.3 Employees
4.2 Communication Channel
4.3 Raw Materials
4.3.1 Services
4.4 Labour Form
Chapter 5 Recommendations

Disclaimer
All material included in this document is based on data/information

gathered from various sources and certain assumption. Due care and
diligence has been taken to compile this document. The document may
contain human, mechanical error or non accuracy of the information at
the source. No liability for error, or omission or unintentional
misrepresentation will be accepted. We reserve the right to make
correction and changes wherever desired in this document or its
subsequent versions.

Acknowledgement
We thank to Almighty who made us able to complete this

task in the obedience of Dr. Hannan. We thank our Institute who made
us able in this field of finance, making a feasibility report on
Amusement park and analyzing that’s this project is feasible or not.

Executive Summary
The proposed project consists in establishing an amusement park in Lahore. The

project will offer attractive themes, games and rides in a secure environment. It
will target Lahore as well as neighboring regions of Islamabad, Multan,
Faisalabad, as it will be a unique park in this area. The initial investment is
estimated at Rs.100, 000,000 which include the equipment, fixtures, furniture and
working capital. The park will have a total area 22 acres and will include an
outdoor playground, a coffee shop, and a hall for birthdays and a parking lot. The
projections are taken over a period of 5 years. The Park is expected to provide
average annual net profits of Rs.36 million. The amusement park provides a
payback period of 5 years. These results show that the project is feasible. We will
provide a quality amusement park for the children where special events could also
be organized.

Chapter 1
Introduction

1.1 Project Description :
The project consists in establishing an amusement park on Raiwind Lahore, which will
offer attractive themes, games & rides in a secure environment.
The park will offer entertainment for the whole family. It will be operational during the
summer, spring and winter season, i.e. around 4 months per year and will attract families
from Lahore and the surrounding Lahore.
The park will offer the following services:
7 different rides for kids
A hall for birthday parties
A coffee shop offering snacks, juices, ice cream and fast food.
1.2 Main Goals :
 To offer entertainment for the kids as well as their parents. Kids enjoy the games
and activities while parents can have snacks and beverages along with Fast food
at the coffee shop.
 To offer an attractive venue for birthdays and other events.
1.3 Space Program :

The park will have a total area of 22 Acers divided as follows:
Space Program
Item Total
Outdoor Playground + hall for themes 18
Coffee Shop + Hall for Parties 2
Parking 2
Total area in Acers 22
1.4 Investment Requirements :

The initial investment includes the equipment, mainly small rides and games, fixtures (2
generators) and furniture for the office and the coffee shop. The total investment amounts to Rs.
100 million as shown below:

Initial Investment
Equipments Buying + Installment Charges
Train 7,000,000
Carousel 2,000,000
Mini Airplane 2,000,000
Dragon Board 2,000,000
Mini Bumper 800,000
Bungee trampoline 5,000,000
Inflatable’s 8,000,000
House Of Mirrors 8,000,000
Ferris wheel 5,000,000
Total Equipments 39,800,000
Themes
Boys 6,000,000
Girls 6,000,000
Total Themes 12,000,000
Fixtures
Generators 3,500,000
Security Cameras 500,000
Total Fixtures 4,000,000
Furniture
Office Furniture 500,000
Coffee Shop Furniture 1,000,000
Theme Furniture 5,000,000
Total Furniture 6,500,000
Total Fixed Assets 62,300,000
Working Capital 37,700,000
Total Investment 100,000,000
1.5 Staffing Structure :
The amusement park will have 9 employees including a manager, one maintenance
foreman, 6 rides operators and one coffee shop attendant. The rides operators are
responsible for one or more rides and ensure the rides / park security. All employees will
be hired on a seasonal basis, as the park will be operational only during the summer
months (i.e. 4 months).

Total monthly Salary per

Total no of Salary /person salary Anum
Designation staff (Rs) (Rs) (Rs)
Director 1 40,000 40,000 480,000
Admin Manager 1 30,000 30,000 360,000
Finance Manager 1 30,000 30,000 360,000
Account Officer 1 10,000 10,000 120,000
Maintenance Foreman 2 5,000 10,000 120,000
Janitors 3 5,000 15,000 180,000
Rides Operators 12 5,000 60,000 720,000
Guard 5 5,000 25,000 300,000
Gardeners 5 3,000 15,000 180,000
Ticket Checkers 3 5,000 15,000 180,000
Total 34 138,000 250,000 3,000,000
1.6 Service strategy:
The park will include rides for children as well as a corner for parents where they can have
snacks and beverages.
For the sake of the study, the following rides were selected:
 Train
 Carousel
 Mini Airplane
 Dragon Board
 Mini Bumper
 Bungee Tambourine
 Inflatable’s
 House of mirrors
 Ferris wheel
The amusement park will be operational in the summer, winter and spring time (i.e. over 4
months). During the summer season, some expatriates and locals that reside in the Capital and
other main cities come to spend the vacations in their native villages. These visitors’ flows create
increased demand for entertainment venues. The park will offer families attractive and affordable
entertainment for their kids.

Chapter 2
Marketing Plan

2. Marketing Plan:
The amusement park will base its marketing strategy on the following:
 The Park’s location will be selected to offer high visibility, convenient access and ample
parking.
 The Park will organize the launching event, where key people and potential clients are
invited free of charge.
 A flyer displaying all rides will be distributed in schools, summer camps, and shops.
 Offering bundles of 10 and 20 rides at preferential discounted prices to encourage people
to spend more time in the Park.
 Offering special discounts and package deals for schools in order to attract a large
number of students, which in turn increases the number of parents that would accompany
their kids to the Park.
 Offering specially priced packages for birthdays, during off peak hours, in order to
maximize the revenues of the Park.
2.1 Market Analysis:

Amusement Parks / Joy Lands fall under the “Tourism Sector” in Pakistan, which has recently
been given the status of Industry. The Amusement Park/Joy Land is a facility that provides
outdoor physical entertainment to people and therefore has a variety of competing factors. It is
therefore, expected that any investor entering into this sector, and should be able to mobilize a
large number of visitors to the facility. Amusement Park, Inc. intends to maintain an extensive
marketing campaign that will ensure maximum visibility for the business in its targeted market.
The project aims to target a diverse range of visitors to its facilities. The mix of rides and the new
concept of themes introduction will ultimately determine the kind of guests who will visit the
park. The proposed ride mix is a balance of rides with various thrill factors, and should be able to
target population along the entire continuum of age group. The basic age classification of the
target group is children, school going children and adults. A 13% annual increase in the number
of visitors in expected for the proposed facility. Amusement Park and related facilities will be
further directed through ongoing press relations, news releases and feature stories targeted at key
professional communities and other media outlets. Publicity activities will be designed to
generate ongoing coverage about the Amusement Park in targeted media by providing writers
and editors with newsworthy releases, features, stories, briefs, and visual material for their
columns and stories.
The job will require this person to be responsible for assuring customer satisfaction, generating
public awareness for the types of entertainment offered and attractively promoting the various
activities to the public. Even though, our customers can be considered all age groups, both sexes,
all races, all income levels, local residents or tourist to the area. The most important factor
behind our success is simply, that a person can enjoy themselves, while participating in the
activity they choose. As the population ages the potential market size increases and with the type

of entertainment offered at our facilities, we are confident that our customer base will continue to
grow and remain stable for the foreseeable years to come. The Amusement Industry is unique in
that it has little inventory. Yet, should the need arise there exists a large network of suppliers for
everything in the facility. The simplicity of the activities enables anyone to experience
excitement without having to know how to play like a pro. Miniature golf and other related
activities that require minimum strength and athletic ability are some of the highest-rated family
participation sports in the Pakistan. A prime awaiting customer base and helps assure that our
facilities will be in command. We will be entering the market place as the leading company for
amusement and entertainment to the area.
2.2 Target Market:

Our amusement theme park will target the following groups:
 Kids and teenagers

 Summer Schools (organized outings)
 Adults accompanying the kids would enjoy watching them while taking a snack, or
beverages.
 Expatriates visiting during the summer
2.3 Swot Analysis:

Strengths
1. Unique Service
2. It will be motive for vacationing
Weaknesses
1. The limited rides for kids, who will constantly require new ones, thereby increasing the
necessary capital expenditures budget to upkeep the business.
2. The seasonality of this project. The amusement park will only be operational during the
summer season.
Opportunities
1. To increase awareness of Mainland people towards the rides.
2. Strong economic growth.
3. Creation of tourism development plan.

Threats
1. Well established competitors
2. Government policies
3. Fluctuation in fuel prices
4. Shortage of electricity
5. Political instability
2.4 Packages:
 Rides and themes

 Train, mini airplane, dragon board and theme
Rs. 1500 / person
 House of mirrors, bungee tambourine and theme
Rs. 3500/ person
 Ferris wheel, carousel, inflatable and theme
Rs. 3000/person
 Theme birthdays
 Boys
Ben ten
Rs. 300,000
Spiderman
Rs. 200,000
 Girls
Barbie
Rs. 400,000
Rapunzel
Rs. 300,000
Cinderella
Rs. 200,000
 Birthday rides
In this package we will give three rides of your own choice costing
Rs. 100,000 overall

2.5 Distribution Channels:

Marketing and branding of this amusement park will play a key role in the mobilization of
targeted number of customers. Major marketing options include, site advertisement, cable ads
and handbills among other traditional marketing channels. Marketing budget and strategy would
be based on the change in the number and type of visitors to the park overtime. Before launch of
the project, it is recommended that a research for understanding the dynamics of the targeted
market should also be carried out, to designing the products as well the promotional strategy.
2.6 Market Opportunity:

In addition, to private Joy Lands in organized sector, every district in the country has its
own public parks with few rides installed. These parks are normally contractual and charge
highly subsidized ride rates. In addition to these, in most of the cantonment areas of the country,
cantonment establishments are also renting out public land for establishment of amusement
facilities. These are both competing forces as well as also provides business opportunities if, any
investor can enter into a nationwide contractual arrangements with local or cantonment
governments. It is therefore, expected that any investor entering into this sector, and should be
able to mobilize a large number of visitors to the facility.
The project aims to target a diverse range of visitors to its facilities. The mix of rides and the
induction of themes will ultimately determine the kind of guests who will visit the park. The
proposed ride mix is a balance of rides with various thrill factors, and should be able to target
population along the entire continuum of age group. The basic age classification of the target
group is children, school going children and adults.
2.6 Funfairs:

At the beginning of every year we will be arranging a fun fair so the customers or visitors can get
to know what is new and improved in the theme amusement park. This will include activities
like:
1. Thrill rides
2. Food stalls
3. Improvement in theme concepts
4. New stuff available in the park
5. Face painting stalls
This all will be done for the promotion of the park and to introduce to our customers and visitors
that they are valued and their opinion is the one that matters.

Chapter 3
Financial Plan

3. Financial plan:
This section details the calculations, assumptions and methodology used as a basis for the
financial projections of the amusement theme park.
3.1 Major Assumptions:

The assumptions are based on market acceptable pricing levels. They are conservative and take
into consideration the economic situation in Pakistan.
Names Of Rides Ticket Per Rides

Rs.
Train 35
Carousel 50
Mini Airplane 50
Dragon Board 70
Mini Bumper 100
Bungee Tambourine 150
Inflatable’s 100
Ferris Wheel 60
House Of Mirrors 250
Types Of Themes Entry Price

Rs.
Themes For Girls 150
Themes For Boys 150
Themes For Adults 250

Entrance Tickets Entrance Price
Rs.
Children <= 5 years 40
Vehicles Parking Price Per Person 80

Rs.
Car 50
Van 60
Motor Bike 20
Bus 80
The assumptions are based on market acceptable pricing levels. They are conservative
and take into consideration the economic situation in the Pakistan.
3.2 Income Statement
Year1 Year 2 Year 3 Year 4 Year 5
Revenue 126,103,200 131,817,360 133,095,192 134,373,024 135,650,856
Cost 62,300,000 63,272,333 62,554,740 61,811,591 61,042,885
Gross Profit 63,803,200 68,545,027 70,540,452 72,561,433 74,607,971
Expenses
salaries Expenses 3,000,000 3,150,000 3,210,000 3,270,000 3,270,000
supplies expense 2,000,000 2,500,000 2,750,000 2,800,000 2,900,000
Dep. Expense 2,378,633 2,378,633 2,378,633 2,378,633 2,378,633
Utilities Expense 6,174,000 6,698,790 6,742,008 6,791,400 6,884,010

Marketing
expense 370,000 388,500 392,200 395,900 399,600

Misc expense 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000
Total Expense 18,922,633 21,115,923 22,472,841 23,635,933 24,832,243

Operating
Profit 44,880,567 47,429,104 48,067,610 48,925,500 49,775,727
Tax 20% 8,976,113 9,485,821 9,613,522 9,785,100 9,955,145
Net Profit 35,904,453 37,943,283 38,454,088 39,140,400 39,820,582
3.3 Balance Sheet
Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5

Current Assets
cash 37,700,000 41,506,002 43,567,847 46,638,397 50,974,950
Inventory 3,000,000 7,306,001 9,617,846 12,938,396 17,774,950
supplies 1,000,000 5,306,001 7,617,846 10,938,396 15,524,950
Total current assets 41,700,000 54,118,004 60,803,539 70,515,189 84,274,850
Fixed Assets
Machinery (39.8m) 37,421,367 32,664,100 25,528,200 16,013,667 4,120,500
fixture & furniture 10,500,000 8,000,000 9,000,000 7,500,000 7,000,000
theme 12,000,000 10,000,000 11,000,000 12,500,000 11,500,000
Total fixed Assets 59,921,367 50,664,100 45,528,200 36,013,667 22,620,500

Total Assets 101,621,367 104,782,104 106,331,739 106,528,856 106,895,350
Total liability and equity

Account Payable 0 0 0 0 0
long term debt 0 0 0 0 0
capital 100,000,000 100,000,000 100,000,000 100,000,000 100,000,000
Profit 35,904,453 37,943,283 38,454,088 39,140,400 39,820,582
Drawing 34,283,086 34,782,816 35,282,816 35,782,816 36,282,816
Retained earning 1,621,637 3,160,467 3,171,272 3,357,584
Total liability and
Equity 101,621,367 104,782,104 106,331,739 106,528,856 106,895,350
3.4 Project Pay-Back Period
Pay-Back Period
Profit Investment
100,000,000
year 1 35,904,453 64,095,547
year 2 37,943,283 26,152,264
year 3 38,454,088 -12,301,825
year 4 39,140,400 -51,442,224
year 5 39,820,582
-1
Pay Back period 2.71
3.5 Projected Accounting Rate of Return
Accounting Rate
of Return ARR ratio %
0.382525612 38
3.6 Projected Revenues
3.6.1 Revenue from Parking
Revenue from parking
Increases

5% 6% 7% 8%
Monthly Monthly
Vehicles cost average Revenue Year 1 Year 2 Year 3 Year 4 Year 5
Car 50 4,500 225,000 2,700,000 2835000 2862000 2889000 2916000
Van 60 2,400 144,000 1,728,000 1814400 1831680 1848960 1866240
Motor 20
Bike 6,000 120,000 1,440,000 1512000 1526400 1540800 1555200
Bus 80 120 9,600 115,200 120960 122112 123264 124416
Total 498,600 5,983,200 6282360 6342192 6402024 6461856
3.6.2 Revenue from Rides
Revenue from Rides Increases

5% 6% 7% 8%
Monthly Monthly
Rides Cost average Revenue Year 1 Year 2 Year 3 Year 4 Year 5
Train 35 9,000 315,000 3,780,000 3,969,000 4,006,800 4,044,600 4,082,400
Carousel 50 9,000 450,000 5,400,000 5,670,000 5,724,000 5,778,000 5,832,000
Mini Airplane 50 9,000 450,000 5,400,000 5,670,000 5,724,000 5,778,000 5,832,000
Dragon Board 70 9,000 630,000 7,560,000 7,938,000 8,013,600 8,089,200 8,164,800
Mini Bumper 100 9,000 900,000 10,800,000 11,340,000 11,448,000 11,556,000 11,664,000
Bungee Tambourine 150
9,000 1,350,000 16,200,000 17,010,000 17,172,000 17,334,000 17,496,000
Inflatable’s 100 9,000 900,000 10,800,000 11,340,000 11,448,000 11,556,000 11,664,000
Ferris Wheel 60 9,000 540,000 6,480,000 6,804,000 6,868,800 6,933,600 6,998,400
House Of Mirrors 250
9,000 2,250,000 27,000,000 28,350,000 28,620,000 28,890,000 29,160,000
Total 7,785,000 93,420,000 98,091,000 99,025,200 99,959,400 100,893,600
3.6.3 Revenue from Tickets
Revenue from Monthly Monthly

Tickets Cost average Revenue Year 1 Year 2 Year 3 Year 4 Year 5

Boys 150 4,500 675,000 8,100,000 8,262,000 8,343,000 8,424,000 8,505,000

Girls 150 3,000 450,000 5,400,000 5,508,000 5,562,000 5,616,000 5,670,000
Adults 250 2,400 600,000 7,200,000 7,344,000 7,416,000 7,488,000 7,560,000
Total 1,725,000 20,700,000 21,114,000 21,321,000 21,528,000 21,735,000
3.6.7 Revenues from Birthdays
Revenue from
Birthdays
Monthly Monthly
Category Cost/Rent average Revenue Year 1 Year 2 Year 3 Year 4 Year 5
Package A 20,000 8 160,000 1,920,000 2,016,000 2,035,200 2,054,400 2,073,600
Package B 15,000 12 180,000 2,160,000 2,268,000 2,289,600 2,311,200 2,332,800
Total 340,000 4,080,000 4,284,000 4,324,800 4,365,600 4,406,400
3.6.8 Revenues from Cafe
7% 9% 11% 13%
Revenue Monthly
from café Revenue Year 1 Year 2 Year 3 Year 4 Year 5
sales 150000 1800000 1926000 1962000 1998000 2034000
Rent 10000 120000 120000 120000 120000 120000
Total 1920000 2046000 2082000 2118000 2154000
8.50% 9.20% 10% 11.50%

Utilities
Expenses Monthly Year 1 Year 2 Year 3 Year 4 Year 5
Electricity 500000 6000000 6510000 6552000 6600000 6690000
Gas 2500 30000 32550 32760 33000 33450
Telephone 2000 24000 26040 26208 26400 26760
Water 10000 120000 130200 131040 132000 133800
Total
Utilities 6174000 6698790 6742008 6791400 6884010
Depreciation
Schedule
Depreciation cost -R.v/useful
Schedule straight line dep. life

Useful life =15 Residual Value

Equipment Train= 7000,000 years =10,000
Year Computation Dep. Acc. Dep. Book Value

7000000
1 (7000000-10000)/15 466000 466000 6534000
2 (7000000-10000)/15 466000 932000 6068000
3 (7000000-10000)/15 466000 1398000 5602000
4 (7000000-10000)/15 466000 1864000 5136000
5 (7000000-10000)/15 466000 2330000 4670000
Depreciation
Schedule

Equipment Carousel=2000000 years =10,000

2000000
1 (2000000-10000/15 132666.6667 132666.6667 1867333.333
2 (2000000-10000/15 132666.6667 265333.3333 1734666.667
3 (2000000-10000/15 132666.6667 398000 1602000
4 (2000000-10000/15 132666.6667 530666.6667 1469333.333
5 (2000000-10000/15 132666.6667 663333.3333 1336666.667
Depreciation
Schedule

Equipment years =10,000
Mini
Airplane=2000000
2000000
2000000
1 (2000000-10000/15 132666.6667 132666.6667 1867333.333
2 (2000000-10000/15 132666.6667 265333.3333 1734666.667
3 (2000000-10000/15 132666.6667 398000 1602000

4 (2000000-10000/15 132666.6667 530666.6667 1469333.333

5 (2000000-10000/15 132666.6667 663333.3333 1336666.667
Depreciation
Schedule

Equipment years =3000
Mini
bumper=800000
800000
1 (800000-3000)/15 53133.33333 53133.33333 746866.6667
2 53133.33333 106266.6667 693733.3333
3 53133.33333 159400 640600
4 53133.33333 212533.3333 587466.6667
5 53133.33333 265666.6667 534333.3333
Depreciation
Schedule

Bungee
trampoline=5000000
5000000
1 5000000-20000/15 332000 332000 4668000
2 5000000-20000/15 332000 664000 4336000
3 5000000-20000/15 332000 996000 4004000
4 5000000-20000/15 332000 1328000 3672000
5 5000000-20000/15 332000 1660000 3340000
Depreciation
Schedule

Inflatable’s=8000000

8000000
1 8000000-25000/20 398750 398750 7601250
2 8000000-25000/20 398750 797500 7202500
3 8000000-25000/20 398750 1196250 6803750
4 8000000-25000/20 398750 1595000 6405000
5 8000000-25000/20 398750 1993750 6006250
Depreciation
Schedule

House Of
Mirrors=8000000
8000000
1 8000000-25000/20 398750 398750 7601250
2 8000000-25000/20 398750 797500 7202500
3 8000000-25000/20 398750 1196250 6803750
4 8000000-25000/20 398750 1595000 6405000
5 8000000-25000/20 398750 1993750 6006250
Depreciation
Schedule

Ferris wheel
=5000000
5000000
1 5000000-20000/15 332000 332000 4668000
2 5000000-20000/15 332000 664000 4336000
3 5000000-20000/15 332000 996000 4004000
4 5000000-20000/15 332000 1328000 3672000
5 5000000-20000/15 332000 1660000 3340000

Equipment years =10,000
Dragon
Board=2000000


2000000
2000000
1 (2000000-10000/15 132666.6667 132666.6667 1867333.333
2 (2000000-10000/15 132666.6667 265333.3333 1734666.667
3 (2000000-10000/15 132666.6667 398000 1602000
4 (2000000-10000/15 132666.6667 530666.6667 1469333.333
5 (2000000-10000/15 132666.6667 663333.3333 1336666.667
Marketing
Expense 5% 6% 7% 8%
Monthly Year 1 Year 2 Year 3 Year 4 Year 5
Bill Board 4,167 50,000 52,500 53,000 53,500 54,000
brochures 16,667 200,000 210,000 212,000 214,000 216,000
TV commercials 10,000 120,000 126,000 127,200 128,400 129,600
Total 370,000 388,500 392,200 395,900 399,600
3.7 Projected Net Present Value
Net Present Value
cash inflow I=10%

Outflow 100000000
1 35,904,454 0.9090 32637148
2 37,943,283 1.7355 65850568
3 38,454,088 2.4868 95627627
4 39,140,400 3.1698 124067239
5 39,820,582 3.7907 150947880 469130462.14
Net flow 369130462.1
3.8 Break-Even Analysis
Break-Even Analysis
Break-even point in sales year1
81222633

90000000
80000000
70000000
60000000
50000000
40000000
30000000
Series1
20000000
10000000
0
year1 break even
point in sales
break Even Analysis
3.9 Cash Flow Statement
Cash Flows Year 1 Year 2 Year 3 Year 4 Year 5
cash sales 126,103,200 131,817,360 133,095,192 134,373,024 135,650,856
cash expenses 81,222,633 84,388,256 85,027,582 85,447,524 85,875,129
Total 44,880,567 47,429,104 48,067,610 48,925,500 49,775,727
Tax 8,976,113 9,485,821 9,613,522 9,785,100 9,955,145

Cash inflows 35,904,454 37,943,283 38,454,088 39,140,400 39,820,582

Chapter 4
Organizational Plan
Director
Admin Finance
Manager Manager
Maintenance Rides Account ticket

Janitors Guards Gardeners
Financial Feasibility Report
Foreman Operators Officers Page 30
checkers
4. ORGANIZATIONAL PLAN:
4.1 Organization Plan:

The organization plan of our amusement park consists of honorable director, skilled labor and
trained faculty. The theme of our project is quite unique and different from other amusement
park therefore the hiring of the staff members and worker is done through a certain procedure.
The managing partner is dependable to regulate all activities and is required to advise and answer
to every single other partner of advancement. Management intends to develop five roller coasters
as well as two water slide rides that will be provided as the primary source of entertainment to
visitors. The business will primarily generate income through the sale of admission to the
Amusement Park while concurrently generating income from individuals that purchase yearly
passes to the Amusement Park. Management intends to use $13 million of financing in order to
develop these rides and the amusement park facility. In no way, shape or form is the managing
partner committed to play out any mentioned capacity except if he is persuaded that it is for the
advancement of the organization or if a greater part of the partners demand that there be a vote,
or that the item being referred to is cast a ballot to be put before arbitration.
4.1.1 Directors
As concerned to the staff the director of the park is selected on the high equity holder basis and it
will be declared at the start of the project before investment to reduce the chance of conflict
among the members. According to the rules and regulations one director will be appointed
followed two manages who will deal two types of work.
4.1.2 Admin and Finance Manager
The amusement park will have 34 employees including two managers (accounts manager and
finance manager, four maintenance foreman, 9 rides operators and 3 theme and other activity
attendants. Account - finance office is also there to support the account and finance department
and admin department, they can communicate with the manager and they are also interconnected
with each other. The basic idea of integration is that both the accounts and finance and admin
department can solve the queries.
4.1.3 Employees
The rides operators are responsible for one or more rides and ensure the rides / park
security. All employees will be hired on the basis of their skills, so the responsibility and
working schedule is delivered through the concerned managers and the tasks and duties

of every single employee is rated at the end of every 3 months on quarterly basis.
Recruitment and hiring of the employee will be done under the consideration of director
and he will take the final decision for any matter. Every type of maintenance is done by
the janitors like themes cleaning, maintenance of the road lights, water tube wells and
growth of greenery etc. Customer service is foremost in our business. The supervisory
crew will achieve this objective by focusing on workers who are happy to be prepared
and by giving consolation and representative motivating force programs.
4.2 Communication Channel:

Communication channel for the higher department will be horizontal approach. The
dealing of employees and labor will be done through the manager and they will be
responsible for the misunderstanding among the job description and conduct of the
employee including all the staff under them.
The focus of the manager should be more on the operational activities because the
maintenance of the rides and proper check up should be required on daily basis. Theme
attendant are responsible for the regular maintenance of the theme park.
The communication channel is horizontal , it mean that they can communicate with each
other , they are not bounded like if the guard want to discuss some security matter with
the operators, they have the right to do so.
4.3 Raw Materials:

The main requirement is that of electricity, this is readily available. Also other supplies such as
water and store and spares are available at low prices.
4.3.1 Services
This is mainly service industry. The customers would come to spend their leisure time
with their families. They will be provided quality, security and safety during their stay at the
amusement park.
4.4 Labour Form:

The Labor form is provided to the employee to be filled and keep as a
record for the management.
5. Recommendations and key Success Factors

o A key success ingredient for the amusement theme park is its ability to provide
entertainment for kids while ensuring security through continuous maintenance
for the rides.

o The park should capitalize on its major advantages of being unique in the region.
The new equipment added each year will help to increase the step-in at the park. It
is highly recommended to constantly seek new themes and rides to be able to
continue attracting local people as well as visitors.
o The park should focus on increasing its marketing efforts through offering special
packages to schools, summer camps, and groups. Moreover, the organization of
special themes and events will help to increase the number of visitors and ensure
loyal people.
o Government and local authorities should come forward to facilitate the
entertainment sectors by proving loan at lower interest rate and tax exemption
facilities. Because it is an exciting profitable earning sector.
o There should be the opportunity of increasing the training facilities for the
unskilled human resource for different purpose of an amusement park.
o The use of technology should increase to make the total operation more effective
and efficient.
o Bureaucratic procedure in pre-business activities as licensing and corruption
should remove.
6. Conclusion
In any business achievement, marketing dependably has a key influence. You need
to make a decent association with your clients. You have to work out how you will
reach and win new clients and ensure that they will be glad and stay happy with
the administrations you are giving them. You have to dependably survey and
continue improving all that you do to remain in front of the challenge. In spite of
the fact that marketing assumes a significant job, it won't ensure deals except if by
doing it with a spread out plan. A well-investigated and intelligent plan is essential
to have a superior possibility of structure long haul productive connections. A
marketing plan will fill in as a kind of perspective or your premise to execute a
marketing strategy; the money related plan will fill in as a source of perspective or
the premise to execute a financing strategy and also the organizational plan.
By spreading out plans, it will set out clear destinations and clarifies how you will
achieve them. You can characterize your business well on the off chance that you
have a composed archive those subtleties the fundamental activities to achieve
your marketing objectives. A marketing plan is viewed as a piece of the general
business. The huge need for fun and amusement in Punjab region forces to build
mind-blowing places for entertainment. Not only form the view of gaining profit
but also to entertain exhausted people of Lahore. In our country, this sector has
introduced the beginning of the ’90s and others part of Pakistan has already

developed many creative and amusement sites Lahore as a divisional city has a
great need of secured recreation place. The city has all the resources available with
a lack of taking initiatives.
From the customer point of view, it is quite clear that they are fully dissatisfied
with the service status of the existing parks. Though there are some problems for
the establishment of a park, it is also true that it can be easily overcome those
difficulties and find a prospect to gain profit and ensure a healthy entertainment
source as a part of our social responsibilities. But we never unfasten from our
social commitment. The establishment of a Park will aim at a higher technological
use, less idle land and lower employment rate by attracting more visitors. In the
long run Lahore will have more powerful global competitiveness, more business
opportunities, and finally fulfill the goal of sustainable development.

Amusement Park - Final Project

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Final Project-Amusement theme Park

Financial Feasibility Report Page 1

Chapter 2 Marketing Planning

2.1 Market Analysis

Chapter 3 Financial Planning

3.1 Major Assumptions

3.2 Projected Income Statement

3.3 Projected Balance Sheet

3.4 Projected Pay Back Period

3.5 Projected Accounting Rate of Return

3.6 Projected Revenues

3.7 Projected Net Present Value

Financial Feasibility Report Page 2

3.8 Projected Break-Even Analysis

3.9 Projected Cash Flow Statement

Chapter 4 Organizational Planning

4.1 Organization Plan

4.1.2 Admin and Finance Manager

4.2 Communication Channel

4.3 Raw Materials

4.4 Labour Form

Financial Feasibility Report Page 3

All material included in this document is based on data/information

Financial Feasibility Report Page 4

We thank to Almighty who made us able to complete this

Financial Feasibility Report Page 5

The proposed project consists in establishing an amusement park in Lahore. The

Financial Feasibility Report Page 6

Financial Feasibility Report Page 7

1.1 Project Description :

1.3 Space Program :

1.4 Investment Requirements :

Financial Feasibility Report Page 8

1.5 Staffing Structure :

Financial Feasibility Report Page 9

Total monthly Salary per

1.6 Service strategy:

Financial Feasibility Report Page 10

Financial Feasibility Report Page 11

2.1 Market Analysis:

Financial Feasibility Report Page 12

2.2 Target Market:

 Kids and teenagers

2.3 Swot Analysis:

2. It will be motive for vacationing

1. To increase awareness of Mainland people towards the rides.

2. Strong economic growth.

3. Creation of tourism development plan.

Financial Feasibility Report Page 13

1. Well established competitors

3. Fluctuation in fuel prices

 Rides and themes

Rs. 100,000 overall

Financial Feasibility Report Page 14

2.5 Distribution Channels:

2.6 Market Opportunity:

Financial Feasibility Report Page 15

Financial Feasibility Report Page 16

Financial Feasibility Report Page 17

3.1 Major Assumptions:

Names Of Rides Ticket Per Rides

Types Of Themes Entry Price

Themes For Girls 150