“CORPORATE SOCIAL RESPONSIBILITY

OF OSL AND ITS REALIY”

Presented By:
Jayanta Kumar Panda
Registration No. 0906272056
Branch : MBA

Internal Guide External Guide

MR. PRIYA RANJAN BEHURAY PURNENDU NAYAK
Faculty HR (AMS) Asst. Manager (LW)

KRUPAJAL OSL

ACADEMY OF MANAGEMENT STUDIES ORISSA STEVEDORES

LIMITED
PUBA SASAN, KAUSALYAGANGA A PRIVATE COMPANY LIMITED
BHUBANESWAR- 751002 CUTTACK- 753012
Lr. No. ………… : OSL:LW:08 Dtd.25.09.2008

TO WHOM IT MAY CONCERN

This is to certify that Ms. Jayanta Kumar Panda, an MBA student of Academy of

Management Studies, Prasanti Vihar, Puba Sasan, Kausalya Ganga, Bhubaneswar was

allowed by OSL Management vide O/o. No. 11202 dtd.26.07.2010 to undertake her Summer

Training on HR in OSL at the Corporate Office, Bhubaneswar, for a period of six weeks.

He has successfully completed his Summer Training during the period from 26.07.10

to 04.09.10.

He bears a good moral character.

I wish all success in his life.

(PURNENDU NAYAK)
Senior Manager (LW)
 Certificate

This is to certify that this project work entitled CORPORATE SOCIAL

RESPONSIBILITY OF OSL AND ITS REALITY is bonafied work done by Mr.Jayanta
Kumar Panda, Regd. No. 0906272056 under my guidance. The report has reached the
standard of fulfilling the requirement for the award of Master in Business Administration. I
also certify that the matter embodied in this project is original and has not been submitted for
the award of any other degree.
I wish his all success in his future endeavors.

Prof. Priyaranjan Behuray

Faculty cum Guide (HR)
 DECLARATION

I Jayanta Kumar Panda do hereby declare that the dissertation entitled on

CORPORATE SOCIAL RESPONSIBILITY OF OSL AND ITS REALITY submitted by me
in partial fulfillment of the award of Master in Business Administration of AMS is a record of
my own research work. The report embodies the findings based on my study and observation
and has not been submitted to any other University.

Jayanta Kumar Panda

Regd. No. 0906272056

 ACKNOWLEDGEMENT

This project bears the imprint of many persons. This study is not the work of an

individual but the numbers of persons are involved in it.

Among this my special thanks are towards my project supervisor, guide and all the

members of AMS for their valuable guidance, cooperation and advice.

I would like to pay my respect to my faculty of HR Prof. Priya Ranjan Behuray

whose guidance and assistance has helped me to make this project success.

Again I would like to thanks Mr. Purnendu Kumar Nayak , Sr. Assit. Mgr. (LW)

of OSL without whose cooperation this project may be incomplete.

Many thanks to my family and friends who supported me to do this project properly

on distinctive. Last but not the least I would like to thanks all the staffs of Personnel and

Administration of OSL those whose sincere cooperation helps me a lot in bringing this

project in a fruitful manner.

Jayanta Kumar Panda

Regd. No. 0906272056
CONTENTS

Chapter-1

(a) Introduction

(b) Importance of the Study

(c) Objective

(d) Scope

(e) Research methodology

(f) Limitation

Chapter-2

(a) Introduction to industry

(b) Company profile
(c) Department details

Chapter-3

(a) Post literature Literature

(b) Theoretical framework review
Chapter-4

Data analysis

Chapter-5

(a) Findings
(b) Suggestions
(c) Conclusion
ibliographyB

Appendix
Questionnaires
MY INSTITUTION PROFILE:-

Academy of Management Studies (AMS) IS a business school dedicated to excellence in

management education and performance. Its objectives are to emphasize the key role that
good management plays in competition, growth and production activity. As such AMS
aspires to be the centre of excellence in professional management education.

AMS has the mission to provide competent and efficient management professionals and to
provide a scholarly and vibrant learning environment for achieving professionals'
competency, which is backed by institute-interaction, & to establish, maintain & develop
quality education.

HIGHLIGHTS OF PRESENT COURSE CURRICULUM:-

The MBA program, which is provided by BPUT, is designed to integrate current

management theory and practice. The two-year full time past graduate degree program is
designed to provide the students with inputs in the functional areas of Marketing, Finance,
Information systems, and corporate strategy, Personnel Management, International
Management and Human Resource Management. Teaching Methodology includes Live
Industry projects, classroom discussions, case studies, individual and group projects, term
papers, role play, Dissertation, Business games etc.
CHAPTER-l

INTRODUCTION-

Modern business is large and complex catering to national and global markets. It
exercises a definite and extensive influence on our economic and Social life styles. As a
socio economic institution a company has to perform all tasks involved in the development
& delivery of desirable goods and
Services from production to consumption.

In today's world, society is expecting much more from business than in the past. A
new attitude towards the managerial role is slowly emerging. Business management must
consider the social and ethical implication of its decision. Corporate social responsibility is
seriously considering the impact of company's decisions and actions on environment and the
society. Social responsibility indicates personal responsibility and obligation of managers
and employees, as they act in heir own Interests, to ensure that rights and legitimate interests
of others are in no way sacrificed or prejudiced by their behavior and actions.

In today's competitive world, where every corporate leader is facing the dynamic
challenge of responsible business, corporate social responsibility has become the password
to not only overcome competition but to ensure sustainable growth. It has been supported
not only by the shareholders but stake-holders by and large encompassing the whole
community. Corporate virtue is in its slogan as it offers so many advantages including a hike
in profits.

According to Peter F. Drucker the most important social influence on formulation of

strategy is the social criteria along with the familiar economic criteria in the development of
corporate strategy. The ultimate success of CSR in supporting sustainable development will
be dependent on the level of commitment of the corporate leaders and their strategic
decision-making. The social aspect of strategy making is best understood if business
enterprises are recognized as an integral part of social system. Organization do not exist in
isolation, rather' they are inter related with many other elements that make up their
environment. But society is not just the environment of enterprise. Thus, as a public sector
company OSL has also proved itself as a socially responsible corporation, which is presented
in brief and specific way in this project.

FIGURE - 1
 Globalization
and rise in
competition

War for
talent;
Retrenching Corporate tapping the
of the state Social vast talent
and its roles Responsibility pool

Strategic
Importance of
intangible Assets
IMPORTANCE/REQUIREMENT OF THIS PROJECT:-

MBA is practical rather than a theoretical discipline. Although our present

curriculum is vast enough to give us theoretical knowledge about different HR function, but
we need some practical knowledge in order to know that how these theoretical knowledge
can be utilized in the professional life. Training is an inevitable part of every organization
and this HR project will enhance our skill through industry interaction. This project will help
us to understand how the corporate social responsibility contributes towards the development
of the community, environment and employees of the organization as a whole.

OBJECTIVE:-

The OSL established in the year 1956 is the first public sector in the country to work
in the mining sector. OSL is the only leading public sector of Orissa state government to earn
profit consecutively for 8 years and contributing a large share of profit towards the society. It
has also taken up tremendous job towards its social obligation for the benefit of common
people living in the peripheral village of its mining areas. So OSL is the right place to
analyze every aspects of CSR related work and to frame out clear objectives for proper study.

The objectives of the study are as follows:-

a. To study about CSR work being implement by OSL from time to time.

b. To study the strategy of implementing CSR work.

c. To study the role and response of stakeholders.

d. To study the role of state government relating to OSL CSR work.

e. To study the attitude of employees and trade unions.

f. To study the local elected representatives.

g. To suggest measures for effective CSR strategic of OSL.

SCOPE OF STUDY:-

Proper assessment of existing status of CSR of an organization can only be possible

if all internal and external factors relating to the organization are studied analytically.
Profitability, productivity, work culture, attitude, role of management, rehabilitation &
settlement strategies, developmental work undertaken, relationship with external factors,
socio economic condition of the peripheral villagers, need based approach of the peripheral
village community, etc are the linked subjects which need to be studied thoroughly to
evaluate the existing conditions relating to CSR implementation in an organization.

Since OSL is a profit making organization and lot of social development work are
being taken up by the management from time to time, the researchers shall no doubt find
ample scope to derive a clear picture of the exiting status of CSR and to suggest appropriate
measures for effective implementation of CSR work.

RESEARCH METHODOLOGY

The whole study is based on information/data collected from both primary and
secondary sources. Besides, researcher being the joint secretary of OSL-Maitree has enough
credibility to assess the status of existing CSR Work.

a) Primary data refers to details of CSR work taken up in OSL during last five years,
funds allocated for the purpose, success result achievement, attitude of employees,
attitude of government, reaction of beneficiaries, involvement of elected
representatives, etc have been collected through structured schedules and.
questionnaires.

b) The sample: OSL being a vast organization with different units at various places,
types of developmental projects, people’s participation, and care has been taken to
select samples from all possible spheres of whole OSL including the corporate office
for preparation of schedules and collecting data from the client groups.

c) Questionnaire method has been adopted for collection of primary data. Other
secondary sources like office records of welfare section, OSL Maitree relating to
peripheral developmental work and CSR work, welfare matters and news letters,
reports and audited statement of accounts have been referred for collection of data for
a detailed study of existing CSR work of OSL.

The information collected from different client groups based on yes/no answers have
been systematically processed and analyzed manually on percentage basis to derive
the findings.

LIMITATION:-

The main social responsibility of company is to create wealth and distribute it

through dividends interest and employed. The trend for wearing virtuous intensions as
a merit badge is distributing because it betrays nervousness within business about
public hostility to money making.

Business is using CSR as a shield to hide behind whilst campaigning against

environmental and human rights regulations.
CHAPTER-2

INTRODUCTION TO INDUSTRY

OSL AT A GLANCE

Geologically two thirds of Orissa is covered with pre-Cambrian rocks which have
long been known to harbor many metallic and nonmetallic minerals including iron,
chromium, manganese, bauxite, tin, vanadium, titanium, dolomite, china clay, granite and
many more. The state has about 96% of chromites, 71% of bauxite, 38% of graphite, 33% of
iron ore, 32% of manganese, and 23% of coal resources of India.

The OSL is the private company limited in Odisha,established in 1978 .

OSLs impressive growth over the decades is hinged on its philosophy and
commitment towards quality and value addition. The corporation’s turnover has increased
manifold over the years through optimum utilization of resources, cost controlling measures,
computerized inventory management, energy audit asset up-gradation and implementation of
quality circles, progressive mechanization and modernization of mining operation with due
care for the environment have paid rich dividends.

The skilled manpower and scientific business process have been adding to the
corporation’s productivity. Reputed foreign firms and global mining giants like Rio Tinto of
UK and continental resources of USA have entered into joint ventures with OSL. With
Enterprise Resource Planning (ERP) and ISO 9001-2000 certificate, OSL is on the highway
to embrace global challenges and competition.
MINES
OSL has been steadily adding to the corporation's mineral inventory.

Today OSL possesses a reserve of 400 million tones of iron ore, 19 million tones of
manganese ore, 28 million tones of chromites, 220 million tones of bauxite, 19 million tones
of limestone and other minerals. OSL is acting as facilitating agent for development of
Bauxite properties.

OSL operates 11 are mines, five chrome ore mines, three manganese mines and one
limestone mine. Closed mines have been reopened and loss making mines have been turned
around. Some more iron, manganese, granite and china clay leases are being opened up for
mining.

South Kaliapani, Kalipani, Sukrangi and underground mines of Bangur make OSL
the leading chromites producer of the country producing high grade lumpy and friable
variety. OSL is operating three leases in Kalahandi district for semi precious stone
(ruby/corundum), one under sublease and the other on rising and sale contract.

Some impure limestone bands inside ump valley lease in Koraput district having no
industrial use are being used to produce slab and tiles as a replacement to marble. OSL also
owns few quarry leases for colored and black varieties of dimension stone in the state.

ORE HANDLING PLANT:-

Purvi Bharat Steel iron ore plant is the flagship of OSL's operations. Fully
mechanized with the round the clock operation. Daitary is poised to produce 3 million tones
of washed as well as dry screened calibrated iron are and fines. The second steel plant of
principally out sources its raw materials requirement from Daitary.

BENIFICATION PLANT:-
Designed to upgrade chrome ores of lower grade to chrome concentrates of saleable
grade, the 100% export oriented chrome ore beneficiation plant (COBP) at Kaliapani has
been substantially contributing to OSL exchequer with 100% capacity utilization. The plant
has recorded a production of 1 million tones chrome concentrate ,since commissioning in
1995.

EXPORTS:-
 OSL continues to maintain Orissa's global through exports of minerals from Paradeep
port. In recognition of its superb export performance. OSL has bagged the CAP AXIL exploit
award every year in a row since 1998-99. With its foolproof export network, OSL is in a
position to handle district export of iron ore, chrome ore and chrome concentrates produced
from its chrome ore beneficiation plant.

OSL REGIONAL OFFICES:-

• Gandhamardan Iron ore project

Suakati, Keonjhar

• Daitary Iron ore project

Daitary, Keonjhar

• Barbil regional office

Barbil

• J .K. Road regional office

Jajpur road

• Raygada regional office

Raygada

*Bhubaneswar regional
office ,Bhubaneswar

Paradeep regional office

Paradeep

COMPANY PROFILE:-
SOCIAL DEVELOPMENT ACTIVITIES:-
- Corporation is the only mining company in the state, which contributes 5% of its net
profit to peripheral development in the scheduled areas.

- OSL contributes the Orissa environment management fund, multi-disciplinary centre

on safety, health and environment, Lion's eye hospital, Vivekanda National Institute
of Rehabilitation. Training and research, Orissa College of mining engineering, the
Cuttack-Paradeep state highway, OSL has left its indelible imprint by way of
magnificent donations and assistance.
- To empower the manpower in the state and bring them to the forefront of nation
building, OSL contributed Rs.1 crore to BIB College, BBSR for construction of a
new girl's hostel to accommodate young and talented girl students joining the premier
college to purse higher studies.

- In order to foster better industrial climate, the company has taken steps for
development of human resources and augment the welfare measures for achieving
higher productivity.

- 20% bonus has been declared during the year 2003-04 as required under statute.
Productivity incentive scheme has been introduced for those employees who are not
covered under the payment of bonus act.

- The company has introduced several welfare measures/activities such as medical

facilities, rent free accommodation in mines and camps, maintenance of schools
providing grant-in-aid to privately managed grant-in-aid schools in near by areas,
providing school bus facilities, sanction of scholarship to meritorious students for
higher studies after matriculation, sanctioning substantial amount for recreation and
cultural activities, house building advance for construction of houses, purchase of
vehicles, T.V. etc, group insurance scheme and other such measures

- For encouraging children of OSL employees, a scheme has been introduced to give
cash award of Rs-3000/- for securing highest marks in HSC examination and Rs-
5000/- in case of holding a position in best 20 list.

- The old employees on completion of 15 years of service in OSL are honored with
presentation of a watch and citation and on the day of retirement are given
presentation worth 5000/-.

- Employee pension scheme, 1995 has been introduced w.e.f 16.11.95 as a social
security measure enforced by government of India.

- OSL has introduced voluntary retirement scheme for regular employees and VRS
scheme for workers is being implemented from time to time according to retirement.
A scheme for extension of medical facilities to the retired employees of the
corporation has been introduced w.e.f 21.04.2001.

- To discharge its responsibilities as a responsible corporate citizen, OSL has instituted

cash awards to the best three tribal students of Keonjhar district on the basis of their
performance in the matriculation examination from 200203 onwards.
 - For promotion of sports OSL has donated Rs-2.50lakh towards sponsorship of OSL
Gonasika Tennis Tournament held at Gonasika, Keonjhar.

- A sum of Rs.l lakh has been donated to Ms Kalpana Dash in recognition of her Mount
Everest expedition.

- OSL has donated a sum of Rs-4.50lakh to BBSR Municipal Corporation for

development of Parks and Avenue plantation in BBSR.

- A sum of Rs.1.44 1akh has been contributed to SOS children village of India, BBSR.

- OSL has also contributed Rs.10 crore to the Chief Ministers relief fund for Tsunami
victims and Rs-I.07crore to the district peripheral society.

- During 2008-059 OSL has contributed the following amount to the district peripheral
development society, Keonjhar and Sundargarh.

Peripheral Development:-
(i) Contribution to Keonjhar PDS – Rs.11,92,48,000.00

Spent directly in Keonjhar district-Rs-2,60,57,502.00

(ii) Contribution to Sundargarh PDS -Rs-l,23,39,910.00

Spent directly in Sundargarh district-Rs-85000, 00

(iii) Other districts Rs-25, 78, 25,732.00

- As a gesture of goodwill, OSL has made various generous contributions. State culture
Corpus Fund-for preservation and promotion of rich cultural heritage, the state
government has lunched a state Corpus scheme for generating a corpus. OSL has
contributed Rs 1 crore to the said fund.

- OSL has contributed Rs-20.00Iakh for construction of memorial park around

Martyrss Memorial in Sainik School BBSR.

- Multi disciplinary centre on safety Health and Environment is a government of Orissa

sponsored organization and is a leading NGO in the state of Orissa, which is working
with the objective to generate consciousness and to provide professional expertise
among the individual workers and managers in the field of safety, Health and
Environment, leadership development etc. OSL has contributed Rs-25lakh for
construction of its first floor at BBSR.

- OSL has sanctioned Rs-4.23crore to Orissa council of sports, Cuttack for

 establishment of state sports academy at Kalinga stadium, BBSR.

- OSL has provided 1 lakh drinking water pouches for distribution among the pilgrims
during the world famous car festival at Puri.

- Students of Ispat English medium school, Rourkela participate in the 22nd NASA
space settlement design contest conducted by NASA-AMES Research Centre,
California. Their project EDEN bagged the 2nd position in the contest for which they
were invited to visit NASA on 20th June 2006. OSL has contributed Rs-5.30lakhs
towards the to and fro trip to USA.

DEPARTMENT DETAILS:-
The employees and workers are the richest wealth of OSL. The corporation has ensured
that its family of about 5600 workers, engineers, and geologist and professional managers are
happy and committed to multiplying its growth. Be it bonus/incentive umpteen welfare
measures or liberal medical benefits, the OSL employees enjoy a welfare package
comparable to the best in the industry. Well equipped vocational training centers and HRD
cell provide appropriate opportunities to share knowledge and experience through seminars,
professionalism and team work fused with autonomy and responsibility' have been the
hallmark of HR manage.

Year Awards/ Recognitions

1997-98 to 2006- 07 CAPEXIL Export Award for consistent export performance
from1997-98 to 2006-07
2004-05 ISO 9001: 2000 Certification
2003-04 1st Prize in 19th World Mining Congress, New Delhi.
1st Prize in International Trade Fair on Minerals, Metals,
Metallurgy and Materials 2004, New Delhi.
2005-06 1st prize for the Best Stall in the 20th world mining congress at
Tehran. 3-Star Export House Status by DGFT, Govt. of India.

2006-07 1st prize in state category in the International Trade Fair on Minerals
Metals Metallurgy & Materials-'06.
2006-07 Golden Peacock Award for Innovation.
PERIPHERAL DEVELOPMENT WORK UNDERTAKEN DIRECTLY BY
OSL DURING 2007-08
Sl. Name of the
No Project/ Organisation
01 Water Supply to Upper Jagar
Village, in GDMN Mines in
Keonjhar district
02 Renovation of pond of Up per
Jagar village in GDMN Mines
in Keonjhar district
03 Construction of barrack in
Barbil P.S. premises in
Keonjhar district
04 Collector, Keonjhar
05 Collector, Keonjhar
Amount
Purpose
sanctioned
Supply of drinking water Rs. 1.10 Lakh
Renovation of existing Rs.0.50 Lakh
pond
For CRPF personnel Rs.l.07 Lakh
Installation of Cell Rs.7.50 Lakh
Separator in the R.C.
Blood Bank, Keonjhar
Sponsoring All Orissa Tennis Rs.2.50 Lakh
Tournament during Feb"05
names as Goanasika OSL Tennis
Tournament
Total : Rs.12.76 Lakh
 PERIPHERAL DEVELOPMENT WORK UNDERTAKEN DIRECTLY
BY OSL DURING 2008-09

A) Keonjhar District

Amount
Sl. Name of the Project/
Purpose Sanctioned
No. Organization
(in Rs.)
1 The Collector, Keonjhar Different amount for development 8200000.00
works in Keonjhar district.
2 The Collector, Keonjhar Membership fee for development of 105100.00
Palaspanga-Bamebari Road in
Keonjhar district.
3 Bhadrasahi Grampanchayat, Providing 8 nos. of Speed Breaker 27000.00
Joda, Keonjhar district Sign Boards for fixing on Barbil
Badrasahi Road.
4 Royal Bengal Tiger Adivasi Contribution for Annual function and 7000.00
Club, Baliparbat, Daitari, sports.
Keonjhar district
5 Birsa Minda ST/SC Sangh, Contribution of Annual fuction and 15000.00
Daitari, Keonjhar district sports
6 Peripheral Development OSL contribution for 2005-06 basing 20204236.00
Society, Keonjhar district on sales figures of 2004-05.
7 Keonjhar district Tennis OSL’s contribution for Gonasika OSL 430000.00
Association, Keonjhar (PDS, Tennis Tournament for 2006.
Keonjhar Dist.)
8 The Collector, Keonjhar OSL’s share for KIDCO Ltd., 72000.00
Keonjhar
9 B.B. Mahabidyalaya, Construction of College building 1490500.00
Harichandanpur, Keonjhar
10 -do- Construction of college gate. 300000.00
11 Tangiriapal High School, in Construction of building. 500000.00
Keonjhar district.
12 Jirang High School, -do- 500000.00
Keonjhar district
13 Sunapentha High School, -do- 500000.00
Keonjhar
14 Pithagola High School -do- 500000.00
15 15 tube wells in tribal G.P. -do- 750000.00
16 Permanent provision for 340000.00
water supply to Barbil
College in Keonjhar dist.
17 Repair of Forest Depart-ment 100000.00
quarters at Barbil in
Keonjhar district
18 Construction of College 116666.00
building/ boundary wall/
digging of dug well of
 Pateswar mahavidyalaya in
Keonjhar district
19 Dayananda Public School, Grant-in-aid 100000.00
Dasitari in Keonjhar dist.
Total 26057502.00

B) Other Districts (Jajpur & Dhenkanal)

Sl. Name of the Project/
No. Organization
1 The BDO, Sukinda, Jajpur
district
2 The Collector, Jajpur
3 The Collector, Jajpur
4 The Collector, Jajpur
5 The Collector, jajpur
6 The Collector, Jajpur
7 The Collector, Jajpur
8 The Collector, Jajpur
9 The Collector, Jajpur
10 The Collector, Jajpur
11 Indira Gandhi Mahila
Mahavidyalaya, JK Road,
Jajpur district
12 OLS Colony Primary School,
Vyasanagar, JK Road, Jajpur
district.
13 Digging of 9 tube wells in
Sukinda block, Jajpur.
14 The Collector, Jajpur
15 The Collector, Jajpur
16 The Collector, Jajpur
Amount
Purpose Sanctioned
(in Rs.)
Construction of 2 residential quarters 772230.00
in Sukinda CHC
Construction of distributing canal to 250000.00
Jogibandha MIP Kuhika
Construction of High School building 300000.00
Pimpudia under Sukinda Block
Construction of High School building, 300000.00
Bandhagaon
Construction of Mohagiri High 200000.00
School building, Kuhika
Construction of Govt. Ayurvedic 200000.00
Hospital building at Kaliapani
Construction of Kankadapal ME 150000.00
School boundary wall under Sukinda
block
Completion of Sourika Mahala 100000.00
Vikash Manch building
Construction of Govt. Ayurvedic 200000.00
Hospital building at Andola under
Dasarathpur block
Repair and maintenance of Tomka- 26517000.00
Mangalpur road
Development of Library/ purchase of 200000.00
furniture and books
Site development and construction of 100000.00
compound wall.
Water supply scheme 450000.00
Repair and restoration of Utkal 500000.00
Balashram building and improve-
ment of Play ground in Jajpur district
Purchase of furniture and books for 500000.00
N.C. College, Jajpur in Jajpur district
Repair of town hall of JK Road 500000.00
including construction of boundary
 wall and development of front garden
in Jajpur district.
17 SOS Children’s village of Donation for becoming a village 144000.00
India, Bhubaneswar Corporate partner.
18 The Collector, Dhenkanal Construction of Govt. Ayurvedic 250000.00
Hospital building at Anal under
Bhuban Block.
19 The E.E. (R&B) Improvement of Cuttack-Paradip 2000000.00
Jagatsinghpur Road
TOTAL 231683230.00

C) Sundargarh District

Amount
Sl. Name of the Project/
Purpose Sanctioned
No. Organization
(in Rs.)
1 Koira College, Koira, Supply of Library Books 85000.00
Sundargarh district
 PERIPHERAL DEVELOPMENT WORK UNDERTAKEN DIRECTLY
BY OSL DURING 2009-10

A) Keonjhar District

Sl. Name of the Project Estimated cost

No. (Rs. in Lakh)
1 1 Bore well at Munda Basti Bhadrasahi village 2.91
2 1 Bore well at Bhasgaon of Bhadrasahi village 2.91
3 1 Tube well at Jagdasahi 0.608
4 1 Borewell at Bai-hutting near Seremda camp 2.91
5 1 Bore well at Sarenda Basti near Adivasi Vikash Samity chhak 2.91
6 1 Dug well at ala hutting near BK Mines 0.785
7 Construction of compound wall at UP School at Seremda 2.85
8 Construction of compound wall of high school at Seremda 3.42
9 Extension of 3 ft. height compound wall at Adivasi Vikash Samity 0.90
TOTAL : (i) 20.203

Sl. Name of the Project Estimated cost

No. (Rs. in Lakh)
1 1 Bore well at Balda 2.91
2 1 Tube well at Kunda pose with water vat 0.608
3 1 Bore well at Palsa (A) 2.91
4 1 Bore well at Palsa (B) 2.91
5 1 Bore well at Jajang (C) 0.608
6 1 Bore well at Bambari 2.91
7 2 Bore well at Joribar 5.82
TOTAL : (ii) 18.675

Sl. Name of the Project Estimated cost

No. (Rs. in Lakh)
1 2 Nos. of bore well at Khandbasndh village 5.82
2 Renovation of old pond at Khandbandh village 0.869
TOTAL : (iii) 6.689

Sl. Name of the Project Estimated cost

No. (Rs. in Lakh)
1 1 Bore well at Bhuniyas Basti, Guruda 2.91
2 1 Tube well at Munda Basti, Guruda 0.608
3 1 Tube well at Goudasahi, Balda 0.608
 4 1 Tube well at School sahi, Balda 0.608
5 1 Tube well at Mundasahi, Manposi 0.608
6 1 Tube well at Bhuniya sahi, Kanpose 0.608
7 Renovation of Guruda village pond 0.608
8 Renovation of Thakurani Nala and Betjhar 3.165

BANGUR REGION

Sl. Name of the Project Estimated cost

No. (Rs. in Lakh)
1 Digging of 6 tube wells in OSL Colony and local villages. 3.00
2 Release of balance sanctioned amount to Boula College, Soso 0.39
3 Construction/ completion of school building & boundary wall 1.00
4 Repair and renvation of Bangur Girls’ High School 2.50
5 Repair and renovation of existing school building of Sri Aurobindo 2.00
Integal School and Kahalasi UP School
6 Bangur Nodal UP school boundary wall 1.00
7 Construction of Bus stand near Tarinisal at Bangur 1.00
8 Repairing of school building and boundary wall of Mankad Mandia 1.00
UP School
9 Repairing of school building and boundary wall of Mankad Mandia 1.00
UP School
TOTAL : 11.89

GANDHAMARDAN

Sl. Name of the Project Estimated cost

No. (Rs. in Lakh)
1 Digging of tube wells in 8 nearby village @ Rs.0.40 lakh 3.20
2 Digging of ponds in 3 nearyby villages of 3 GPs 9.00
TOTAL : 12.20

DAITARI IRON ORE PROJECT

Sl. Name of the Project Estimated cost

No. (Rs. in Lakh)
1 Drinking water – Boring of tube wells in seven nearby villages @ 3.85
Rs.55000/- (Lepasahi, Mareda sahi, Dalakas sahi, Goda sahi,
Paresha butting Sahi Kanthajhari, Nuasahi.
2 Development works
i. Birsha Munda SC/ST Club (550 sqft.) 2.00
ii. Development to township pond 8.00
iii. Dam construction for Lepa sahi 0.50
iv. Concrete road and culvert from Old Market to Daitary GP 10.00
v. 104 T to Dalki sahi (RCC culvert) 2.00
vi. Boundary and Latrine to Sector-4 UP School 3.50
vii. Protection wall top Mareda field 2.00
viii. 104 T to Banadurga (concrete road) 4.00
TOTAL : 39.85

Sl. Name of the Project Estimated cost

No. (Rs. in Lakh)
1 Drinking Water – 3.85
Boring of tube wells in 7 villages @ Rs.0.55 lakhs
TOTAL : 3.85

Sl. Name of the Project Estimated cost

No. (Rs. in Lakh)
1 Talapada village (200.00 Rft.) 3.60
2 Renena Nimasijiodi (250.00 Rft.) 3.80
3 Kusumu Jodi Natabara sahi (200.00 Rft.) 3.60
4 Bareigud Badas Jhaslas Nallah (200.00 Rft.) 3.60
Total : 14.60
Grand Total : 58.30

AMOUNT DIRECTLY SPENT BY OSL IN KEONJHAR DISTRICT

DURING 2009-10

Amount
Sl. Name of the Project/
Purpose Sanctioned
No. Organization
(in Rs.)
1 Indian Red Cross Society, OSL’s contribution to IRCS, 10000.00
Keonjhar Keonjhar against andharmardan
Mines
2 Royal Bengal Tiger Adivasi Annual function and sports meet 7000.00
Club, Daitari
3 Ganesh Sporting Daitari Cup Cricket Tournament 5000.00
Association, Daitari
4 Birsa Munda ST/SC Annual function 15000.00
Sanghas, Daitari
5 The Collector & DM, Sponsorship – 12th State Level Youth 100000.00
Keonjhar Festival
6 The Collector & DM, Sarva Sikhya Aviyana for Polio 20600.00
Keonjhar eradication
7 The Headmaster, Suakati Financial Assistance for Annual 5000.00
Govt. High School Function
8 Maa Tarini Club, Seremda, Supply of sports equipments 15000.00
Barbil
9 Indian Red Cross Society, OSL’s contribution from Daitari A/C 10000.00
Jajpur

b) Sundargarh District
 a) Koira

Sl. Name of the Project Estimated cost

No. (Rs. in Lakh)
1 30 pairs of dsk and benches to Gopabandhu Uchha Vidyalaya 0.78
2 Digging of bore well at Kasira and Bhanjapali (2 nos.) 3.686
Total - (i) 4.463

b) Khadadhar Mines

Sl. Name of the Project Estimated cost

No. (Rs. in Lakh)
1 1 no. tube well at Sariakalle village 0.35
2 1 no. tube well at Tilkuda 0.35
3 School building at Ranghas (Rajabasa Sevasram) 4.79
4 Vented causeway over nallah 3.20
5 Preparation of Playground at Sarikela, Rantha and Silguda 0.30
6 Electricity Ranthas basti to GP Office, Bhutuda 14.50
Total : (ii) 23.490
Total : (i + ii) 27.953

c) Other District

Amount
Sl. Name of the Project/
Purpose Sanctioned
No. Organization
(in Rs.)
1 Yuba Shakti Club, Rampas, FA for Football Tournament 10000.00
JK Road
2 V.N. College, Jajpur Road National Seminar on Mathematics 10000.00
3 The Collector, Dhenkanal FA to Jivan Jyoti for purchase of 50000.00
appliances to physically handicapped
children
4 IRCS, Jajpur FA for 2005-06 & 2006-07 20000.00
5 Jajpur Cricket Association, FA for cricket Tournament 2006-07 10000.00
Jajpur
6 The Collector, Jajpur FAS for Utkal Balashram, Jajpur 40000.00
7 The Collector, Jajpur Repair & maintenance of Tomka- 25704000.00
Mangalpur Road
8 The Collector, Jajpur Construction of Addl. Class room in 750000.00
Mahagiri High School, Kuhikas in
Sukinda Block
9 The Collector, Jajpur Construction of Addl. Class rooms in 750000.00
Rambag Girls’ High School in
Sukinda Block
10 The Collector, Jajpur Construction of Addl. Class rooms in 500000.00
Ashokjhar High School, Lembo in
Sukinda Block
 11 PD works undertaken by the Different developmental works in 2544500.00
Regional Manager, JK Road Chrome zone as the list of the project
enclosed.
Total : 30388500.00

D) RANSOL GP
1 Health Centre Rs. 84000.00
2 Kalarangi UGME School, Renovation of Rs. 80000.00 Rs. 164000.00
school roof with GCI Sheets-4 class
rooms and Varandah
E) KANKADAPAL GP
1 Panchayat High School, Goramia
a) Renovation of old toilet (4 nos. with Rs. 20000.00
fiting)
b) Funiture and equipments : Rs. 62500.00
Long bench & Deskh-15 pairs, Computer-
1 no.
2 ME School, Kankadapal
a) Construction of Urinal (4’x5’) – 2 nos. Rs. 20000.00
b) Construction of tube well – 1 no. Rs. 50000.00
c) Furniture/ Sports, Library goods Rs. 10000.00
Total : Rs.2544500.00

STATEMENT SHOWING THE PROPOSALS SUBMITTED BY

REGIONAL OFFICE, JK ROAD FOR UNDERTAKING PERIPHERAL
DEVELOPMENT WORKS IN JAJPUR DISTRICT FOR THE YEAR
2009-10

Sl. Name of the Panchayat and To be taken up by Funds to be Total (in Rs.)
No. project OSL placed with the
Collector, Jajpur
A) CHINFUDIPAL GP
1 Surika High School
a) Furniture for class room 61000.00
and office rooms 71000.00
b) Science equipments 10000.00
2 Benagadia ME School
a) Furniture 126000.00
b) Science equipments/ 10000.00 136000.00
Sports
3 Health Centre
a) Construction of 12’x14’ 84000.00
room 94000.00
b) Furniture 10000.00
B) KANSA GP
1 ME School, Sarubili
a) Construction of office 84000.00
rook
b) Furniture 15000.00
c) Science apparatus 5000.00 94000.00
d) Construction of Health 84000.00
Centre (12’x10’)
e) Furniture and equipments 10000.00
C) KALIAPANI GP
1 Gurujanga ME School
a) Construction of 2 class 60000.00
room & 2 toilets
b) Compound wall 245000.00
c) Furniture : Bench, Desk- 70000.00 925000.00
20 pairs, Steel Almirah- 1
no., Steel Rack (Big)- 1 no.
d) Equipment/ Sports/ 10000.00
Library books
2 Kaliapani ME School
a) Construction of class 625000.00
rooms 2 nos. (15’x20’) and 1
office room (15’x12’) 700000.00
b) Digging of tube well- 1 50000.00
c) Furniture/ Sports materials 25000.00
3 Health Centre
a) Construction of Health 84000.00
centre (RCC roof) 94000.00
b) Furniture/ equipments 10000.00

PERIPHERAL DEVELOPMENT WORK UNDERTAKEN DIRECTLY

BY OSL IN BANGUR REGION DURING 2009-10

Sl. Name of the Project Estimated cost

No. (Rs. in Lakh)
1 Digging of 6 tube wells in OSL Colony and local villages 3.00
2 Release of balance sanctioned amount to Boula College, Soso 0.39
3 Construction/ completion of school building & boundary wall 1.00
4 Repair & Renoation of Bangur Girl’s High School 2.50
5 Repair and renovation of existing school building of Sri Aurobindo 2.00
Integral School and Kajalai UP School
6 Bangur Nodal School boundary wall 1.00
7 Construction of Bus stand near Tarinisal at Bangu 1.00
8 Repairing of school building and boundary wall of Mankad UP 1.00
Schol
Total : 11.89
CONTRIBUTION MADE DURING 2009-10

Sl. Name of the Project/ Amount

Purpose
No. Organization (in Rs.)
1 Orissa Association of the FA for Zonal Chess Championship 20000.00
Blind, Bhubaneswar
2 Gopabandhu Uchha FA for sports and Annual Function 3000.00
Vidyalaya, Koira
3 Jajpur District Cricket FA for organizing Kalahandi Cup 20000.00
Association, JK Road Cricket Tournament- 05
4 Sangeet Sudhakar FA for Annual Function and 83rd 5000.00
Balakrushna Dash Birth Day Ceremony
Foundation, Bhubaneswar
5 Municipal Commissioner, Donation for plantation and 450000.00
BMC, Bhubaneswar development of parks in Bhubaneswar
city.
6 The Collector, Jajpur Supply of watr pouches for Cr 72000.00
Festival 05
7 The Collector, Jajpur Supply of 1000 nos. of poly tarpaulin 391230.00
for flood affected people.
8 IRCS, DDB, Keonjhar OSL’s contribution 5000.00
9 Sarita Jayanti Behera, FA for medical treatment of her knee 160000.00
Women Footballer, Orissa injury
10 Orissa Association of the FA for construction of school 25000.00
Deaf, Bhubaneswar building.
11 Centre for Catalysing FA for organizing All Orissa Open 5000.00
Community, Sahid Nagar, Cricket Tournament
Bhubaneswar
12 Orissa Sports Council of the FA for organizing the 9th Orissa State 20000.00
Deal, Palaspalli, Dead Cricket championship.
Bhubaneswar
13 The Collector, Jajpur FA to Ms. Kalpana Dash for her 5050.00
Eveneing Expedition.
14 The Secretary General, FA for sponsoring 3 Women Rower 250000.00
Rowing Federation of India, from Orissa for the 11th Asian Rowing
Secunderabad Championship
15 Orissa Tennis Association, FA for organizing Super Series, Jr. 50000.00
Bhubaneswar Tennis tournament
16 The TRUST, Bhubaneswar FA for organizing National Seminar 3700.00
17 Orissa Cricket for the Blind, FAS for organizing Cricket 10000.00
Bhubaneswar Tournament
18 Orissa Tourism & Deve- OSL contribution for Ekamra Utsav 600000.00
lopment Corporation,
Bhubaneswar
19 Chief Administrator, Shree FA for renovation, wiring and fitting 2000000.00
Jagannath Temple, Puri inside the Jagannath Temple
20 The Collector, Khurda Contribution to IRCS, BBSR 500000.00
21 Federation of Indian Mineral FA for construction of building of 10000.00
 Industries, New Delhi FIMI
22 National Children’s Science OSLs contribution for supply of 40 240000.00
Congress, Bhubaneswar nos. of comps for the delegates
23 Bhubaneswar Chess FA for organizing 19th 10000.00
Association, Unit-II, Bhubaneswar Chess Championship
Bhubaneswar
24 Orissa Soft Ball Association, FA for the 27th National Softball 25000.00
Cuttack Championship at Puri
25 The Collector, Kalahandi OSL contribution for Kalahandi Utsav 10000.00
26 Akashvani Recreation Club, FA for celebrating Foundation Day of 15000.00
Cuttack All India Radio, Cuttack
27 Ganesh Sporting Youth FA for organizing Cricket 5000.00
Association, Daitari Tournament at Daitari
28 The Collector, Kandhamal, FA for Kandhamal Utsav 06 50000.00
Phulbani
29 SGAT, Bhubaneswar FA for conducting Environment Club, 25000.00
Mineral Awareness Programme
30 The Collector, Jajpur Sponsorship for Jajpur District Senior 45000.00
Football Tournament and Coaching
Camp for the State Championship
31 Ekamra Sanskrutika FA for Bhajan Samaroha on eve of 10000.00
Prakashani, Bhubaneswar Mahasivaratri 06
32 Orissa Dance Academy, Konark Dance and Music Festival 20000.00
Bhubaneswar 2006
33 Goutam Nagar Primary FA for development works 10000.00
School, Bhubaneswar
34 IBS Advertising FA for organizing Six-A-Side Cricket 250000.00
Bhubaneswar Tournament
35 The Veteran’s Cricket FA for Inter-State Cricket 10000.00
Association of Orissa, Tournament
Bhubaneswar
36 Santosh Baliarsingh, S/o. FA for participating in the National 4000.00
Smt. Basanti Baliarsingh, Six-a-Side Cricket Championship at
DRMP, HO Patiala
37 Head Deapartment of FA for National Seminar on Geo 20000.00
Geolovy, Utkal University, Science Education and Mineral
Bhubaneswar Development
38 Unit-VI Athletic FA for All India Flood Light Football 10000.00
Association, Bhubaneswar Tournament
39 K.N. Memorial Foundation, FA for the 4th National Kharavel 20000.00
Bhubaneswar Festival
40 College Union, Anandapur FA for Annual unction of the College 3000.00
College, Anandapur
41 Chief Minister’s Relief Fund OSL’s contribution 50000000.00
42 OAS Association, FA for infrastructure development 100000.00
Bhubaneswar
43 The Commissioner-cum- Contribution to State Culture Corpus 10000000.00
Secretary, Tourism & Fund Not released
 Culture Department,
Bhubaneswar
44 The Collector, Kandhamal FA for construction of building of 10000000.00
Biju Patnaik Institute of Technology,
Kandhamal
45 OTDC, Bhubaneswar FA to Ms. Kalpana Dash for her 16011.00
journey to Kathamandu
46 Ramakrishna Mission, FA for construction of Vivekananda 500000.00
Bhubaneswar High School
TOTAL : 76657991.00

Sl. Name of the Project/ Amount

Purpose
No. Organization (in Rs.)
1 Puri District Tennis Financial Assistance for organizing 10000.00
Association, Puri All Orissa Open Tennis Tournament
at Puri
2 Andhra Cultural Association, F.A. for Shree Ram Navami Festival 7500.00
University, Bhubaneswar
3 Regional Education Culture F.A. for Annual Function of 10000.00
I& Sports Youth RECSYA Khandhamal
Association, Bisipada,
Kandhamal
4 Information & PR For publicity of activities & 10.00 lakh
Department, Govt. of Orissa achievements of Govt. in Door
(As per Govt. order) Darshan
5 Principal, Sainik School, F.A. for construction of Mel*** Park 20.00 lakh
Bhubaneswar & boundary wall and gate
6 Indian Mineral Industries, Sponsorship of Geominetech Seminar 30,000.00
Bhubaneswar.
7 Sangeet Sudhakar F.A. for celebration of 84th Birth Day 10,000.00
Balakrishna Dash function of Sangeet Sudhakar
Foundation. Balakrishna Das
8 Society of Geo Scientists & State Level Mineral Development 50,000.00
Allied Technologists, Quiz.
Bhubaneswar.
9 Orissa Rajiv Gandhi National Rajiv Gandhi Memorial 30,000.00
Students Forum, Giridco Lecture & State level Rajiv Gandhi
Colony, Bhubaneswar Prativa Puraskar.
10 Itikili Mitikili Info City 3rd Itikili Mitikili Festival-06 2,000.00
Area, Bhubaneswar
11 Chief Minister’s Relief Fund Contribution 5.00 crore
12 IRCS, Jajpur Contribution for 2005-06 and 2006-07 20,000.00
13 Jajpur District Cricket Cricket Tournament 2006-07 10,000.00
Association, Jajpur
14 The Collector, Jajpur FA to Utkal Balarshram, Jajpur 40,000.00
15 Sri Apurv Mishra, A student Cash Award for further development 1.00 lakh
of DA School, Unit-8, of his project “Glabenator”
 Bhubaneswar
16 Goutam Nagar Primary Development of Primary School 10,000.00
School, Bhubaneswar
17 Prof. Prana Krushna Parija Corpus Fund of the Trust 2.00 lakh
Charitable Trust, Cuttack
18 Multi Disciplinary Centre of Construction of 1st floor of the 25.00 lakh
Safety, Health & institute of building
Environment, Bhubaneswar
19 SGAT, Bhubaneswar Construction of the building 12.00 lakh
20 ASSOCHAM, New Delhi As per Govt. order. Contribution 5.00 lakh
towards State partner in organizing
summit on Indian Metal & Mining
Sector, held on 29.06.06 at New
Delhi.
21 Indian Medical Association, Multi Speciality Health Check up 10,000.00
Bhubaneswar camp and celebration of Doctor’s day,
2006.
22 BBSDR Lion’s Hospital Construction of Eye Hospital building 5.00 lakh
Foundation Research Trust,
Bhubaneswar
23 Indian Bureau of Mines, Sponsorship of National Seminar on 1.00 lakh
Nagpur. Scientific and sustainable Mining at
Goa in 15th July, 2006.
24 Orissa State Table Tennis Co-sopnsorship of 68th Jr. Inter State 5.00 lakh
Association, Cuttack National Table Tennis Championship
at Indoor Stadium, Cuttack.
25 Indian Red Cross Society, OSL’s contribution from Daitari. 10,000.00
Jajpur.
26 Indian Media Centre, National Seminar on Chalenges 20,000.00
Bhubaneswar Medias-21st Century – Hosting of ***
for 400 persons
27 Executive Engineer, PGH Supply of drinking water pouches 1.00 lakh
Division, Puri per the request during car festival.
of the Collector, Puri.
28 Maa Tarini Club, Seremda, Supply of Sports equipments 15,000.00
Barbil.
29 Sri Samarendra Behera, (S/o Assistance-supply of medical book. 5,512.00
Sri Bharat Behera, Peon)
ASN MBBS student
30 Yuba Shakti Club, Rampas, FA football Tournament 10,000.00
JK Road
31 Unit-VI, Athletic FA for organizing Biju Pattnaik Cup 1.00 lakh
Association, Bhubaneswar Football Tournament.
32 Indian Red Cross Society, OSL’s contribution to IRCS, 10,000.00
Keonjhar Keonjhar against Gandhamardan
Mines.
33 FIMI, New Delhi Sponsorship of Indian Iron Ore, 4.50 lakh
Bangalore on 13014 Nov. 2006
34 Orissa Sports Council, Biju Patnaik Sports Academy at 4.23 crore
 Cuttack Kalinga Stadium, Bhubaneswar
35 Punjabi Arya Sanatan Sponsorship of function 10,000.00
Biradri, Bhubaneswar.
36 East Coast Rly Sports All India Railway Volley Ball 20,000.00
Association, Bhubaneswar Championship
37 Royal Bengal Tiger Adivasi Annual function and sports meet 7,000.00
Club, Daitar
38 Ganesh Sporting Daitari Cup Cricket Tournament 5,000.00
Association, Daitari
39 Birsa Munda ST/SC Sangha, Annual Function 15,000.00
Daitari
40 Santosh Baliar Singh, S/o For participating in six-a-side Cricket 3,000.00
Smt. Basanti Baliarsingh, Tournament at Jajpur.
DRMP worker, HO
41 Confederation of Indian As per Govt. order towards co- 5.00 lakh
Industries (CII) sponsorship in the sustainability
Summit ASA-06 at New Delhi 19.20
December, 06
42 The Collector & DM Sponsorship-12th State Level Youth 1.00 lakh
Keonjhar Festival.
43 OCAC, Bhubaneswar Sponsorship of Workshop on 50,000.00
Catalyzing Entrepreneurship in Orissa
IT & ITES Sector.
44 V.N. College, Jajpur Road National Seminar on Mathematics 10,000.00
45 Bhubaneswar Chess F.a. for 20th Bhubaneswar Open Chess 10,000.00
Association Tournament.
46 The Collector, Dhenkanal FA to Jivan Jyoti for purchase of 50,000.00
appliance to physically handicapped
children.
47 Indian Ageing Congress-06 Hosting of lunch/dinner of delegation 50,000.00
48 Tourism Department, Govt. Sponsorship of Ekamra Utsav 6.00 lakh
of Orissa
49 The Collector, Angul Construction of T.T. Academy 15.00 lakh
50 Municipal Commissioner, Installation of High Mast Light Posts 42,46,425.00
BMS, Bhubaneswar. places in Bhubaneswar.
51 Khura District Association of 7th Orissa State Chess Championship 10,000.00
Deaf, Bhubaneswar the Deaf
CHAPTER-3

LITERATURE REVIEW :

CSR can be discerned from three words contained within its title phrase-corporate,
social, responsibility. In broad term CSR covers the responsibilities to the societies within
which they are based and operate. The world business council for sustainable development in
its publication making good business sense by Lord Holme and Richard Watts, used the
definition-CSR is the continuing commitment by business to behave ethically and contribute
to economic development while improving the quality of life of the work force and their
families as well as of the local community and society at large.
 CSR is a concept where by organizations consider the interest of society by taking
responsibility by the impact of their activities on customers, suppliers, employees,
shareholders, communities and other stakeholders as well as environment.

The term CSR itself came into common use in the early 1970s although it was seldom
abbreviated. The term stakeholder means those impacted by an organization’s activities was
used to describe corporate owners beyond shareholders from around 1989.

CONCEPTUAL FRAMEWORM OF CORPORATE SOCIAL

RESPONSIBILITY

Corporate social responsibility is a company’s positive impact on society and the

environment through its operations, products or services through its interaction with key
stakeholders such as employees, customers, investors, communities, investors, communities
and suppliers.

According to the concept, a company has responsibility to the society that extends
beyond making a profit. According to World Business Council for sustainable Development
CSR is the continuing commitment by business to have ethically and contribute to economic
development while improving the quality of life of the workforce and their families as well as
the local community and society at large.

CSR is the alignment of business operations with social values. It takes into account
the interests of stakeholders in the company’s business policies and actions.

CSR is the point of convergence of various initiates aimed at ensuring socio-economic

development of the community which would be livelihood orented as a whole in a credible
and sustainable manner.

SOCIAL RESPONSIBILITY AND RESPONSIVENESS :

A strategic decision taken by the Board of Directors of company can affect more than
just the company. E.g. if the board of directors takes a decision affects not only the workforce
but also the communities where the plants are located and customers who may have no other
source for the discontinued product. These situations raise questions of appropriateness of the
decisions with respect to mission, objectives and strategies. This requires managers to deal
with these conflicting interests in an ethical manner by formulating a visible strategy.

Today, we also insist on social responsiveness of management, which means the

ability and willingness of management to relate the plans and policies to the social
environment in such ways that are mutually beneficial to the organization and to the society.

The social responsiveness implies actions and the how of the responses of
management. The current trend is in company’s involvement in social actions. The mission of
coopration expresses such involvement in social action to improve the quality of life. Any
enterprise must interact with, and live in, as a responsible citizen in the society. In an age of
fast changing and turbulent environment proaction on the pat of management is demanded to
meet the challenges faced by the society.
 According to Carol, managers of business organizations have four responsibilities-
economic, legal, ethical and discretionary.

Economic responsibility :

It refers to production of goods and services, which are of values to society so that the
firm can repay its creditors and shareholders.

Legal responsibility :

It refers to the loss for example, in the Indian context, automatic workforce retrenchment at
the whims of the management is not allowed.

Ethical responsibilities :

It refers to the generally held beliefs about behavior in a society for example a
company should work with its employees and the community if it is planning for the layoffs,
though it may be required by the company to do so.

Discretionary responsibility :

These are purely voluntary obligations on the part of a company. It can be

contribution to philanthropy or provisions of crèche or construction of sanitary facilities etc.

TYPES OF SOCIAL RESPONSIBILITIES :

In general it is expected that a company, which claims to be performing a social

purpose, must demonstrate its responsiveness to the needs of the community. The company
must behave and function as a responsible member of the society just like any individual.
Specifically the social responsibilities of management should be considered with reference to
their responsibilities towards owners, employees, consumers, the government and public at
large.

Responsibility towards owners (shareholders) :

It is primary responsibility of management to assure a fair and reasonable rate of

return on capital and fair dividend to the shareholders and investors and risk bearers. These
are shareholder’s legitimate expiation, not high rate of return earned through black marketing,
profiteering, and cornering and unfair trade practices. A reasonable rate may vary from 10%
to 30%. It should be higher than the interest on bank deposits. Issue of bonus shares out of
accumulated profits is one of the means by which the benefit of capital appreciation is made
available to the shareholders.

1. Fair price, fair trade practices and fair quality of goods is the primary demands of
consumers.
2. Branding, packaging and labeling must offer adequate and reliable information and
guidance to consumers.

3. Warranties must be meaningful and win consumer confidence.

4. Service after sale is essential particularly in the sale of appliances and machinery.

5. Business should not prevent of distort competition. It is necessary to prevent evils of

monopoly and exploitation of public by a monopolist.

6. Self regulation by business can ensure truthful advertising and sales promotion.

Consumer movement is critical and poses and great challenges for business
challenges to become more consumer-oriented and a challenge to do better.

Responsibility towards the government :

The social responsibility of management towards government implies that;-

1. The company will conduct its affairs as law-abiding enterprises.

2. Taxes and other dues will be paid fully and honest.

3. Management will desist from corrupting public servants or the democratic process for
selfish ends.

4. No attempts will be made to buy political support by money or patronage. In India,

the managements of company are expected to stimulate economic growth in
accordance with the national priorities laid down by the government and conforming
to the economic and social policies of the state.

Responsibility towards community and society :

If the corporation has to function effectively, it has to be accountable to the public at

large. The management should participate increasingly in community and social service. The
socially responsible role of management should be reflected in their policies with respect to
the employment of socially handicapped and weaker sections of the community, environment
protection including the conservation of natural resources control of pollution, rural
development, setting up new industreis.

Emerging areas of CSR

Areas of CSR includes inspecting human rights, contributing to social economic

development, employee welfare-this includes right to organize, eliminating child labour,
nondiscrimination, living wave, social security, training safety, social well-being, life long
earning, empowerment of employees etc. Consumer protection includes right to information.
Respect for national sovereignty and local communities for multinationals. Sharing resources
with underpriviledged communities. Investing in sustainable development programme for the
community.
 Areas of environmental responsibility include respect for environment and
environment friendly technologies. Adopting preventive and precautionary measures for
environmental pollution control. Rectifing environmental damage at source.

CSR Principles and strategies :

Every corporate objective is to perform better, improve the economic condition and
get a better impression from the public for doing business in long run. That’s why according
to Henry Ford the purpose of corporation is to as much as you can, everywhere for everybody
concerned and incidentally to make money. With the objective of implementing social
welfare, we have to follow some principles and makes some strategies.

Benefits of CSR :

 Improved financial performance.

 Reduced costs.

 Enhanced brand image and reputation.

 Increased sales and customer loyalty.

 Customer satisfaction.

 Increased productivity and quality.

 Increased ability to attract and retain employees.

 Reduced regulatory over sight.

 Brand visibility, recognition and awareness.

 Increased market share.

 Favourable position.

 Competitive mileage.

 More engaged investors.

 Environment sustainability.

ACTION PLAN FOR CSR :

 There are several action plans for corporate social responsibility.

ENVIRONMENT AND ECONOLOGY :

 Reduced consumption of energy, water and other natural resources and emission of
hazardous substances.

 Establishment of environmental management systems.

 Use recycled and recyclable products.

 Increased durability of products and minimize packaging.

 Train staff in environmental issues.

HEALTH AND WELL BEING :

 Establish policies to ensure the health and safety of all employees, which are known,
to employees.

 Involve employees in business decision that affect them.

 Consult employees on how to handle a down turn in the business layoffs are
avoidable, ofer outplacement services, retraining and severance benefits provide
training opportunities.

 Extend training to life management, retirement planning and dependents care.

DIVERSITY AND HUMAN RIGHTS :

 Work with charities, job centers to redesign jobs to make them accessible to
disadvantaged.

 Support organizations that promote fair trade and human rights compliance.

 Make sure that members is aware that there are explicit policies against discrimination
in hiring, salary, promotion, training or termination of any employee on basis of
gender, race, age ethnicity, disability etc.

COMMUNITY :

Encourage employee volunteering in the community payroll giving and back up with
financial contributions and help in kind.
Make some of business products or service available free or at cost to charitable products.

Look for opportunities to make surplus product and redundant equipment available to local
schools, charities and community organization.

Offer quality work experience teachers for school children and students.

Use making budget to associate business with local cause.

SOME CSR ISSUES :

Corporate Social Responsibility agenda of a corporation is reflective of its social

conscience and commitments to the community and society at large within which it operates.
It is no more viewed as a liability on corporate resources. More and more companies have
increasing realize that it is an investment with multiple benefits for the corporate sector.

Every company harms environment and people. CSR is thus about two aspects :

1. The steps taken by a company to neutralize, minimum or offset the harmful effect
caused by its process and product usage.

2. The further steps a company takes using its resources, core competence, skills,
location and funds for the benefit of people and the environment.

CSR thus helps to define the contribution of a company beyond economic value and
creating employment and weighs this contribution against the damage done by the company
through its production and process. Companies are launching CSR programmes that build on
their core competencies to create ventures that empower communities.
 Hospitals are offering more than free check-ups, specially medical camps. Cisco
system could have donated liberally to any community building activity. But it chose to
partner a project where its business capabilities would be used. Lifelines India provides voice
based service to farmers seeking information on agriculture, animal husbandry, fisheries and
post harvest technologies.

About 150 villages across Uttar Pradesh, Madhya Pradesh, Himanchal Pradesh are
covered under the programme. Joining hands with Biritsh telecom, one world charity and the
Indian society of agri-business professionals, Cisco contribution equipment, staff and funds
to design, build and support this service.

There are others like Cisco, who are moving away from conventional Corporate
Social Responsibility (CSR) activities to offer their core business services to socials sector.

In the past, CSR work has been largely restricted to donating towards causes such as
children’s education, women’s up liftment and building basic amenties for communities.

ITC known for its extensive CSR work related to environment conservation recently
started training farmers in building micro water conservation places. It fnded only 75% of the
project cost for each such initiative, thus encouraging farmers to think of innovative financing
options for their projects.

The Mysore-based N.R. Group makers of the cycle brand of Agarbatis, had for long
run a school for blind girls in the city. But last year it chooses to use its business expertise to
do something more meaningful.

It is common for hospital to organize free health check-ups, but one rarely hears of
speciality medical camps. Fortis hospital, Noida not only organizes such camps but also
offers consultation and discount on treatment for ailments in areas such as Cardiology,
nephrology, orthopedics, neurology, gynecology and internal medicine.

The benefit of CSR work gets narrowed down to rural areas. At Bharat Matrimony, all
physical challenged users of the web site are given 50-100% discount on the membership fee.

IBM India too has extended support to the physical challenged by setting up a
computer centre at Victoria Memorial School for the blind in Mumbai. It has also designed
user friendly software applications for the internet, including one on the Linix Platform.

IBM Indian too has extended support to the physical challenged by setting up a
computer center at Victoria Memorial School for the blind in Mumbai. It has also designed
user friendly software applications for the internet, including one on the Linux platform.
CHAPTER-4

DATA ANALYSIS :

During my project work I have prepared the following questionnaires and interacted
with the employees of OSL, the people of peripheral villagers where the development works
are done, the elected representatives of the villages and the district administration. The
questions are as follows :

To the Employees :

1. Do you know the meaning of CSR ?

(a) Yes (b) No (c) Partially

2. Whether OSL has planned for CSR activities ?

(a) Yes (b) No

3. Have you been involved in CSR activities ?

(a) Yes (b) No

4. Is there a separate cell for CSR activity ?

(a) Yes (b) No

5. Are you satisfied with CSR performance of OSL ?

(a) Yes (b) No

I have interacted with 50 employees of OSL. From that data I have concluded that
only 30% of employees of OSL are aware of CSR rest are not and they are involved in CSR
activities. Most of the employees give their remark and now OSL is giving more priority
towards work than before.

To the people of the villages where OSL has done development work I have asked the
following questions :

To the people :

1. Whether OSL is doing any development work in your village ?

(a) Yes (b) No

2. Are you involved in the development process ?

(a) Yes (b) No

3. What contribution you have made ?

(a) Yes (b) No

4. Whether OSL’s CSR work is need based ?

(a) Yes (b) No
5. Have you ever suggested good planning for development work in your village ?
(a) Yes (b) No
6. Are you cooperating for sustainability of the development work ?
(a) Yes (b) No
7. Whether you have realized the benefit OSL’s CSR work ?
(a) Yes (b) No
8. Are you satisfied with OSL’s CSR work ?
(a) Yes (b) No

From their view I get the conclusion that OSL is doing development work. 40% of
people are involved in CSR work. 20% of people have given financial support, 40% of
people have given physical support the work. People are suggesting for good planning of
development work in their villages. They are also cooperating for sustainability of the
development work. The most important thing is people are realizing the benefits of OSL’s
CSR work and also satisfied.

To elected representative :

1. Whether OSL is doing any social intervention programme in your village ?

(a) Yes (b) No

2. Are you really interested to assist OSL’s development work if initiated in your village
?
(a) Yes (b) No

3. Whether OSL’s contribution is being utilized property ?

(a) Yes (b) No

4. Have you ever apprised OSL to take off development works in your village?
(a) Yes (b) No
5. Have you ever mobilized your people for participation in the programme ?
(a) Yes (b) No

6. Have you ever taken interest to evaluate OSL’s CSR work?

(a) Yes (b) No

7. Are you in favour towards sustainability of the programme ?

(a) Yes (b) No

From the above analysis I get the conclusion that OSL is contributing for various
development work. But OSL should personally investigate that the contributed money is
properly utilized or not.

CHAPTER-5

FINDINGS :

The most vital part of each and every project is the findings, without which a project
report can never be concluded. Though the report is based on secondary data, still I have
observed some points or areas which should be given attention by OSL. Among all the top
most public sector companies OSL has given top most priority to social development
activities. OSL is regularly contributing to various areas for the development of the society
but still there are some aspects which should be seriously taken into consideration by OSL.

1. The money contributed for the peripheral development should be personally

investigated by the executives of OSL that the amount is properly utilized or not.

2. The social development policy of OSL should be documented in a systematic manner

and the employees should be well aware of the CSR activities.

3. The safety measures of plant workers should be up-to-dated according to the changing
technology.

4. OSL should involve more employees for the CSR work so that the work will be done
more effectively.

SUGGESTIONS :

As compared to other corporate in Orissa, OSL is performing for better in the field of
social development. But being the leader in the market it should dry to enhance its
performance according to the international standard of CSR activities.

After the analytical study I have observed some versatile areas, which should be
focused by the company. According to my suggestion the following points are to be focused
by OSL.

1. The CSR policy of OSL should be well defined and systematically documented.

2. Extra attention should be given to the filed of environmental management.

3. The safety policies and measures should be reviewed and installed according to the
convenience of the staffs.

4. The higher authority must supervise that the donated amount for CSR activities is
properly used by the agencies and agents.

CONCLUSIONS :

The ultimate success of CSR in supporting sustainable development will be dependent

on the level of commitment from corporate leaders to CSR values. However, the minimum
requirement for responsible corporate is transparency on how key CSR concerns are
addressed. This brings corporate governance, as an inseparable part of CSR with a
common goal to increase the level of corporate integrity, accountability and transparency.

Corporate Social Responsibility is a concept that an enterprise is accountable for its

impact on all relevant stakeholders. It is a continuing commitment by business to behave
fairly and responsibly, contribute to economic development while improving the quality of
life of the workforce and their families as well of the local community and society at large.
By expressing their social responsibilities companies are affirming, their role in societal and
territorial cohension, quality and environment.

CSR is the commitment to business to contribute to sustainable economic

development, working with employees and their families, the local community and society at
large to improve their quality of life in ways that are good for business and good for
development.
BIBLIOGRAPHY :

1. www.OSL.com

2. www.google.com

3. Strategic management by Srinivasan.

4. Strategic management by P.K. Ghosh

QUESTIONARRIES :
To Employees :

1. Do you know the meaning of CSR ?

(a) Yes (b) No (c) Partially

2. Whether OSL has planned CSR activities ?

(a) Yes (b) No

3. Have you been involved in CSR activities ?

(a) Yes (b) No

4. Is there a separate cell of CSR activities ?

(a) Yes (b) No

5. Are you satisfied with CSR performance ?

(a) Yes (b) No

To People :

1. Whether OSL is doing any developmental in your village ?

(a) Yes (b) No

2. Are you involved in the development process ?

(a) Yes (b) No (c) Partially

3. What contribution you have made ?

(a) Financial (b) Physical (c) Mental

4. Whether OSL’s CSR work is need based ?

(a) Yes (b) No

5. Have you ever suggested for good planning for developmental work in your village ?
(a) Yes (b) No

6. Are you cooperating for sustainability of the development work?

(a) Yes (b) No

7. Whether you have realized the benefit of OSL’s CSR work ?

(a) Yes (b) No

8. Are you satisfied with OSL’s CSR work ?

(a) Yes (b) No

To elected representatives :

1. Whether OSL is doing any social intervention programme in your village ?

(a) Yes (b) No
2. Are you really interested to assist OSL’s development work if initiated in your village
?
(a) Yes (b) No

3. Have you ever apprised OSL to take off developmental works in your village?
(a) Yes (b) No

4. Have you ever mobilized your people for participation in the programme?
(a) Yes (b) No

5. Have you ever taken interest to evaluate OSL’s CSR work?

(a) Yes (b) No

6. Are you in favour towards sustainability of the programme?

(a) Yes (b) No

To district administration

1. Whether OSL is doing any social development work in tour district?

(a) Yes (b) No

2. Are you apprising OSL’s management to take off social development work in your
district?
(a) Yes (b) No

3. Whether OSL’s CSR work is need based?

(a) Yes (b) No

4. Are you cooperating with OSL’s CSR work?

(a) Yes (b) No

5. Whether people are really involved in the programme?

(a) Yes (b) No

6. Whether elected representatives are cooperating with OSL’s CSR work?

(a) Yes (b) No

7. Are you satisfied with OSL’s CSR work?

(a) Yes (b) No (c) Partially