STRATEGIC MANAGEMENT ANALYSIS OF

NAIK SMART HOUSES AUTOMATION SYSTEM

Submitted to:

Dr. Kashif Mehmood

Submitted by:

Prakash Naik
34170

Product Launch: Naik Automation system

Smart House | Innovative | Next Generation

SM Report
1. Introduction
1.1What is Automation system?
Automation system is the new technology introduce in Pakistan,
Automation system is the control system, through devices such as computer or robots
operate the equipment such as machinery in factories, heater and boiler, control
lighting of home and blind, doors, electronic equipment’s control form one single
point, through this technology reduce human energy.

1.2 Automation system need in Pakistan

Automation system has been working for many years in European countries,
Pakistan is the developing country, for such circumstances much needed to launch
this technology in Pakistan
1.3 NAIK Automation System
Pakistani people day by day become much smarter and strive to maintain Luxury
life style; Pakistani people want to fulfill their desire life style, NAIK SMART HOUSES
AUTOMATION SYSTEM respond on the time and introduce this technology in
Pakistan

1.4 Company core Values

Integrity
We have an open disclosure policy and transparent processes. All our business activities /
transactions are carried out honestly and with fairness.
Our People
Have passionate people with intelligent and firm approach towards business. To facilitate
these people we give those challenging opportunities, training, fun loving environment,
necessary resources and facilities. We publicly recognize our talent.
Innovation
Innovation is the way of life at Naik Automation. It is valued, encouraged and rewarded in all
aspects of our operations.

CSR
We stand committed to sustainable business growth and ensure 100% compliance of CSR by
ensuring the safety of our people, assets and the community in which we operate. Naik
Automation takes significant strides in poverty alleviation - both rural and urban,
environmental safety and buildup of farming expertise.
Consumer Centric
Consumer is the reason for our existence as a business.

1.5 Vision
Naik Automation aim to spend himself with in next three year region and country other
cities, become a leading player of the industry

1.6 Mission
Improve the life standard of Pakistani, every home, industry, town, become safe and reduce
human resources.

1.7 Objectives and Goals

Naik automation has short term and long term goals, such as

1. Short Term Goal

Spread awareness of Brand and reach out potential customer, also introduce new
innovative devices for our valuable customers

2. Long term Goals

Naik Automaton aim to within next five years, transforming himself as industry top
giants

1.8 Strategies
Naik Automaton, Business Criteria is B2B

I. Paid advertising
Naik Automation approaches like TVCs and print media Adv, as well as PPC
marketing

2. Relationship marketing

CRS is the major factor, which brings out in developing the relationship between
Naik automation and its loyal customer
3. Transactional marketing

Naik Automation use this strategy, convenience customer such as product knowledge and
Benefit of this technology, this is biggest challenge face by company, newly awareness of
your customer and permit to buy our product.

4. Forward Strategy
our product is unique and need highly technically sound human resource requirement, for
instance KNX certified Engineers and Experience human resource, fully control on market no
backward integration involve. There is no need to distributor supply your product.

1.8 Core Competence

NAIK
AUTOMATIO
N
1.9 SWOT Analysis
 Strengths

 Huge installed customer base with long term contracts

Larger brand value has helped it in cross selling and gave a lot of
aftermarket sale opportunities
 Important portion of its revenue is from emerging markets which
have an increasing demand for infrastructure
 Well known for manufacturing consistent top quality products
around the globe
 Weakness

 The management has a history of overpaying for acquisitions and

not delivering synergies on previous deals
 .On the back of shortage of liquidity, the margin is not improving in
the shorter term
 Bad debts and Financial difficulties with customers have increased
the debtor's provisions affecting profit
 Opportunity

 Government initiatives in the infrastructure space

will augment overall demand for power industry
 It is financially strong with huge cash flows which will help in
acquisitions, buybacks and dividends
Increase in demand for smart grids increase demand for any
companies that manufacture, supply or build smart grid
infrastructure
 Additional regulation will increase the demand for companies in the
environmental services industry
 Threats
 A bad outlook of the economy will affect the cash flows and
growth of the economy
  Governments are under pressure for cutting down the costs,
which may slow down replacement sales and put overall sales
at risk

SUMMARY

Naik Automation system , Automation system which control all your home
electronic appliances and devices on one single point , for instance your Home
AC, Fridge, Blind, Lighting , Door , these all link with your Tablet, so your home
control under your fingertips .