INTRODUCTION OF INDUSTRY:

 Newspaper is a periodical publication containing written information about current

events.
 Newspaper developed in the 17th century, as information sheets for businessmen. By the
early 19th century, many cities in Europe, as well as North and South America, published
Newspapers.
 Newspapers are typically published daily. Newsmagazine are also published weekly, but
they have a magazine format. General-interest newspaper typically published news
articles and feature articles on national and international news as well as local news.
 Newspaper can cover a wide variety of fields such as politics, business, sports and art,
and often include materials such as opinion columns, weather forecasts, review of local
services, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice
columns.
 Most newspapers are businesses, and they pay their expenses With a mixture of
subscription revenue, newsstand sales, and Advertising revenue. The journalism
organizations that publish Newspaper are themselves often metonymically called
Newspaper.
 Newspapers have been traditionally published in print usually on low-graded paper called
newsprint. Some newspaper with high editorial independence, high journalism quality,
and large circulation are viewed as newspapers of record.
 The first non-official Turkish newspaper, Ceride-I Havadis (register of event), was
published by an Englishman, William Churchill, in 1840.
 Since newspaper began as a journal (record of current events), the profession involved in
the making of newspaper began to be called journalism. In the yellow journalism era of
the 19th century, many newspapers in the united-states relied on sensational stories that
were meat to anger or excite the public, rather than to inform.
 The restrained style of reporting that relies on fact checking and accuracy regained
popularity around Worldwar 2.
 Credibility is questioned because of anonymous sources; errors in facts, spelling, and
grammar, real or perceived bias; and scandals involving plagiarism and fabrication.
 INDUSTRIAL REVOLUTION:

 For centuries newspapers were printed on paper and supplied physically to readers either
by local distribution, or in some cases by mail, for example for British expatriates living
in India or Hong Kong who subscribes to british newspaper. Newspaper can be delivered
to subscribers homes and/or businesses by a paper’s own delivery people, sent via the
mail, sold at newsstands, grocery stores and convenience stores and delivered to libraries
and bookstores. Newspaper organizations need a large distribution system to deliver their
papers to these different distributors, which typically involves delivery trucks and
delivery people.
 By the early 19th century, many cities in Europe, as well as North and South America,
published Newspaper-type publications though not all of them developed in the same
way, content was vastly shaped by regional and cultural preferences.
 Advances in printing technology relatd to the industrial revolution enabled newspaper to
become an even more widely circulated means of communication, as new printing
technologies made printing less expensive and more efficient.
 In 1814 The Times (London) acquired a printing press capable of making 1,100
impression per hour. Soon, this press was adapted to print on both sides of a page at once.
This innovation made newspapers cheaper and thus available to a larger part of the
population.
 In 1830, the first inexpensive “penny press” newspaper came to the market: Lynde M.
walter’s Boston transcript. Penny press papers cost about one sixth the price of other
newspaper and appealed to a wider audience, including less educated and lower income
people.
 In recent years newspaper and other media have adapted to the changing technology
environment by starting to offer online edition to cater to the needs of the public. In the
future, the trend towards more electronics delivery of the news will continue with more
emphasis on the internet, social media and other electronic delivery methods. However ,
while the method of delivery is changing , the newspaper and the industry still has a niche
in the world.
 ADVERTISING:
 A newspaper typically generates 70–80% of its revenue from advertising, and the
remainder from sales and subscriptions. The portion of the newspaper that is not
advertising is called editorial content, editorial matter, or simply editorial, although the
last term is also used to refer specifically to those articles in which the newspaper and its
guest writers express their opinions.
 The business model of having advertising subsidize the cost of printing and distributing
newspapers and, it is always hoped, the making of a profit rather than having subscribers
cover the full cost was first done, it seems, in 1833 by the sun , a daily paper that was
published in New York City. Rather than charging 6 cents per copy, the price of a typical
New York daily at the time, they charged 1-cent, and depended on advertising to make up
the difference.

 This is a US newspaper advertisement revenue, which is published by newspaper

association of America.
 Newspapers in countries with easy access to the web have been hurt by the decline of
many traditional advertisers. Department stores and supermarkets could be relied upon in
the past to buy pages of newspaper advertisements, but due to industry consolidation are
much less likely to do so now. Additionally, newspapers are seeing traditional advertisers
shift to new media platforms. The classified category is shifting to sites
including Craigslist, employment websites, and auto sites. National advertisers are
shifting to many types of digital content including websites, rich media platforms, and
mobile.
 IN INDIA:

 India has more than 70,000 newspapers and over 1600 satellite channels and more than
400 are news channels and is the biggest newspaper market in the world - over 100
million copies sold each day. The first Indian media were established in the late 18th
century with the newspaper Hicky's Bengal Gazette, founded in 1780.
 The first newspaper in India Hicky's Bengal Gazette was started in 1780 under the British
Raj by James Augustus Hicky.
 Other newspapers such as The India Gazette, The Calcutta Gazette, The Madras
Courier 1785, and The Bombay Herald 1789 soon followed. These newspapers carried
news of the areas under the British rule. The Bombay Samachar, founded in 1822 and
printed in Gujarati is the oldest newspaper in Asia still in print. On May 30, 1826 Udant
Martand (The Rising Sun), the first Hindi-language newspaper published in India, started
from Calcutta (now Kolkata), published every Tuesday by Pt. Jugal Kishore Shukla.
 Currently India publishes about 1,000 Hindi Dailies that have a total circulation of about
80 million copies. English, the second language in terms of number of daily newspapers,
has about 250 dailies with a circulation of about 40 million copies.[12] The prominent
Hindi newspapers are Dainik Jagran, Dainik Bhaskar, Amar Ujala, Navbharat
Times, Hindustan Dainik, Prabhat Khabar, Rajasthan Patrika, and Nai Dunia.
 In the 1950s 214 daily newspapers were published in the country. Out of these, 44 were
English language dailies while the rest were published in various regional and national
languages. This number rose to 3,805 dailies in 1993 with the total number of newspapers
published in the country reached 35,595.
 The main regional newspapers of India include the Marathi language Lokmat,
the Gujarati Language Gujarat Samachar, the Malayalam language Malayala Manorama,
the Tamil language Daily Thanthi, the Telugu language Eenadu, the Kannada
language Vijaya Karnataka and the Bengali language Anandabazar Patrika.

 Newspaper sale in the country increased by 11.22% in 2007. By 2007, 62 of the

world's bestselling newspaper dailies were published in China, Japan, and India. India
consumed 99 million newspaper copies as of 2007—making it the second largest
market in the world for newspapers.
Strengths
1. Track record of innovation
2. Success of new product mix
3. Wide geographic presence
4. Brands catering to different customers segments within segment
5. Market leadership position
6. Strong hard recognition

Weakness
1. High turnover of employees
2. Low investments into hindi DB’s customer oriented services
3. Gross Margins and operating margins
4. Business model
5. Declining market share
6. Loyalty among suppliers

Opportunities
1. Rapid expansion of economy
2. Accelerated technological innovations and advances
3. Increasing customer base in lower segment
4. Trend of customers migrating to higher and products
5. Customer preferences are fast changing
6. Lowering of the cost of new product launches

Threats
1. Competitive pressures
2. Saturation in urban market and stagnation in the rural markets
3. Distrust of institutions
4. Trade relation between US and China
5. Changing political environment
6. Growing technological expertise
 RESEARCH METHODOLOGY:

The process used to collect information and data for the purpose of making business
decisions. The methodology may include public research, interviews, surveys and other
research techniques and could include both present and historical information.

RESEARCH DESIGN:
The research was intended to identify the satisfaction and perception for the supplements of
DB Corporation and what kinds of supplements people prefer to read and the reasons why
they like them. Descriptive research was conducted to help in recognizing the factors
affecting the customer satisfaction level among DB newspaper readers.

DATA COLLECTION:
The research was conducted with the help of primary data collection methods. In this method,
various questionnaires were distributed, which included questions regarding the satisfaction
level among the consumers.

SAMPLING FRAME:
The sampling frame of this research included people who read DB newspapers, and it usually
comprised of people aged 18-40.

LIMITATIONS:
 The sample size chosen maybe small as compared to the overall users of DB newspapers.
 The people are more attracted to e-newspapers rather than DB newspapers.
 Time-constraint
 Sample has been derived from non-probability sampling as a list of respondents for
random sampling was not available.
 Budget of the research proves to be an hindrance because the research can be limited to a
specified geographical area only.
 The limitations would also include that the people are still not much aware about the
content being presented.
 The people do not read the provided supplements easily,
 It is limited to geographical regions.
 DECLARATION

 Here by we declare that the project work entitled as “customer perception and satisfaction
for the supplements of DB Corp.” submitted to GLS University is a record of original
work done by us under guidelines of Prof. SmrutiVakil, Assistant professor at GLS
Faculty of management. This project work is submitted in the partial fulfillment of the
requirements for “Business Research Analysis”. The results presented in this research
have not been submitted to any other University or institute.

ACKNOWLEDGEMENT

A project could never have been completed without people supporting it and acknowledging
it together! This project in accordance to learning and experience ,gave us a great opportunity
to develop our skills and understand the research process and terms in a better and analytical
manner .But the learning could not have become so fruitful and knowledgeable without the
contribution of following people Dr.Hitesh Ruparel (Director, GLS university, Faculty of
management) & Dr.Kavita Kshatriya (HOD , IMBA programme). There by we also would
like to thank our PROFESSOR SMRUTI VAKIL for providing us with great guidance
relating to the project and helping us with learning the basic research terms in practical
manner along with accordance to theory.