COMPANY OVERVIEW

INTRODUCTION
“ENDURAA ENTERPRICES” Will engage in production and selling of customized cloth
and paper bags. The basic function will include giving of dents the type of bag they want may
it be in shape, size, colour and print. We will be using some Non woven material and News
paper, cloth for additional strength and reduce our cost, the outer layer will be of a good
quality and presentable thus delivering our clients with durable yet presentable bags. We
provide a solution to the problem of pollution due to disposing plastic carry bags.
“ENDURAA ENTERPRICES” is guide by a simple philosophy, strong values and high
ethical standards, In everything we do, we strive to help people lives. Though the Eco
friendly Approach.

MISSION STATEMENT
“To Provide customized and Quality products to all Our Clients and cater to their needs by
taking into consideration the best ways to reduce pollution and safeguarding our
environment.

MARKET AND PRODUCTS

Product - Paper bag and cloth bags.
Target Location -Cuddulore
Type of operation - Production 2 Business
Target customers - Supermarkets, Textiles, general provisional stores, Clothing and
Electronic showrooms, Event management companies.

The Location which we will targets in Cuddulore and since there has been a plastic Ban all
over the state, we “ENDURAA ENTERPRICES” will provide a alternative of paper as well
as Cloth bags
 PRODUCT DESCRIPTION
INTRODUCTION
ENDURAA ENTERPRICES is introducing 2 biodegradable and Eco-friendly products
initially, which varies in size and the Unique thing which we are providing on option of
customized message of label on our product as per customers requirements along with
general products offered.

DESCRIPTION OF PRODUCT

 PAPER BAG

GENERAL BROWN SHEET BAGS

To make paper bags sheet paper will be produced from the local Radiwala in bulk and
process it convert into a carry bag. This will be available in various sizes, we also will
be offering a customized paper bag option where as per clients request pertaining to
size, quality, shape, design texture, handle and advertisement to be placed, we will be
sourcing craft paper instead of general paper.
 CLOTH BAGS

HANDLE CLOTH BAG D-CUT CLOTH BAG

Cloth bag will be done initially with the help of used cloth from households and for
premium orders high quality raw material will be purchase as pre the demand. The
differentiating feature which ENDURAA ENTERPRICES is providing to its
customers is we are providing them with the advertisement on the bags or their
business name.

PAPER & CLOTH BAGS MANUFACTURING(General Size)

- General sizes for Paper bags -10*7, 12*9, 3*2

- General size for Cloth bags – 24*14, 16*12
All general size bags can be with custom designs or name as per choice of the clients.
The clients will also have an advance custom opinion where in they can choose the
quality, size, thickness, shape, texture, handle and the design of the bags.
The advance custom opinion will be depend on the order size placed by the clients.
Where in each batch will have a different option for print, graphic and material.
To increase the strength of the bags PAPER MACHINE will be used
Paper for customized bags will be procured from local suppliers.

CUSTOMER ANALSYS
We Would offer our products to the commercial users i.e.B2B

 Retail outlets like Bata, Westside, and Margins etc.

 Supermarket and general stores and Pharmacies.

COMETITOR ANALSYS

 Existing small local suppliers of paper bags and cloth bags artisans
 Existing plastic bag manufactures etc.
 NGOs that do the manufacturing of paper bags.
SWOT ANALYSES

 STRENGHT
- Eco friendly, re- usable is can be easily disposed off.
- Customized bag as per requirement of clients.
- Promotion tool for both the ENDURAA ENTERPRICES as well as the client.
- Better and tough product compared to other small scale suppliers.

 WEAKNESS
- Not well know, since ENDURAA ENTERPRICES is a new company

 OPPORTUNITY
- Plastic ban has resulted in an opportunity for customers, which is a eco
friendly product and would hold the weight of items.
- Promotional tool for client, so this is increase ENDURAA ENTERPRICES’s
sales.

 THREATS
- Potential entrants in the market with same products.
- Existing small scale production like small artisans or housewifes.
- Existing Plastic bag producers.
 MARKETING STRATEGY

INTRODUCTION
EDURAA ENTERPRICES bag will be giving customized bags based on need of the client
like colour. Design and size, with the opinion of printing the clients name or wording which
they demand to print on it. We will be targeting all retail outlets like grocery stores,
pharmacies, supermarkets, hotels and branded outlets.
We will position the products as complimentary service eco-friendly in nature which will aid
and client in promoting their brand.
We will use personal selling as major marketing strategy where our sale team will contact the
clients and explin the products and service hence getting the order.

TARGET MARKET STRATEGY

 Location - Cuddalore
Reason to be a cuddalore, good opportunity for our product due to the ban on plastic
carry bags and there are small scale paper and cloth bag manufacture.
 Target industry -Retail
 Target customers -All Retailer’ s jewellery showroom, mobile shop owners,
General provisional stores, grocery stores ,etc
 Target Consumers -peoples who shop from retailers.
 Satisfying Need
- Clients -Need for replacement of Plastic bags as there is plastic ban in
the state. Also it will help in promoting company brand as it will be a less
expensive way of advertising.
 Demand for our product – Looking at the current scenario in Cuddalore the demand
for our product will eventually increase as it’s a eco friendly option, its re-usable and
can be used fashionable item to pottray the image of stylish person.

PRODUCT STRATEGY
PRODUCT
Our products will include cloth and paper bags which can be used as carry bags or carry out
bags.

FEATURE
Customizable- the bag will be customized for the clients as per their need.
Eco-friendly - the bags will be made of environment friendly material.
BENEFITS
The client will be able to promote the selves.
The product is much stronger compared to other paper bags as we have a strong base and less
chance of paper getting damage.
PRICING STRATEGY
We will go for Target Costing as we will be competing against the small scale producers,
which are not well established and we are going for large scale production.
Price will vary according the size of the carry bag demanded by the customers and according
to the printing cost and all raw materials.

DISTRIBUTION STRATEGY
PERSONNEL SELLING
Sales teamed will deal with the delivery of the orders received and follow up to check on
reordering the stock from the clients. We choose personal selling as having a distribution
network will not be a variable option of the company. The advantage of Geographical
location is it small and connecting to them personally is not much problem.

ADVERTISING AND SALES PROMOTION

 ADVERTISING - In the initial stage we will be using print media like

newspaper, magazine, posters, Web page and emails.
 PERSONAL SELLING - Sales team will be engaged in promoting the products and
the value we give and getting the orders.
 PUBLIC RELATION - We intend to post write-up of the company . the ideology and
advantages to clients and society
 DIRECT MARKETING - This component will comprise of interactive consumer
websites, catalogue distribution and promotional letters.

SALES STRATEGY
Personnel Selling - We are going for personnel selling in cuddalore district being small
as well as it’s a new start up. Personnel selling will be looked upon by Internal scale
people
 OPERATION

CLOTH BAG MANUFACTURING PROCESS

 The cloth required will be taken from the store based on the request of the client of
texture colour and grapic. This material will be prior printed if required. This process
will also get the required old cloth that will be used in the product.

 CUTTING
Here the fabric is arranged in layers &cut according to the product pattern and size
demand by the costomers. Cut fabric is marked according to product coding & handed
over to the next department.

 STITCHING AND FINISHING

All the body parts such as front back body, gusset, and handle of a bag are stictched
together in stiching machine. Based on the request of the customer it will be changed
if they require a non-stitched then that will be done at this stage. The making handles
will also be done at this stage

 CHECKING AND PACKING

Finished bag are quality checked for any kind of error is founded then it is mended
&rectified. The bags are tied with the help of cloth zip tie and put in a big cloth bag
which will include the name of the client for whom the order has been placed .

PRODUCTION CAPACITY OF CLOTH CARRY BAGS

By utilized an average of 60 meters of cloth can be produced in a day’s operation out of
which an average of 200 carry bags can be produced per day. Thus total of 6500 bags can be
produced in a month.
 PAPER BAG MANUFACTURING PROCESS
 The paper required will be taken from the store based on the request of the client of
texture colour and grapic. This material will be prior printed if required . This process
will also get required old paper that will be used in the product for strength.

 PAPER SHEERING
In this process paper is arranged in layers & cut according to the product pattern and
size demanded by the customers. Sheered paper pieces is marked according to product
coding & handed over to the next department.

 EYE LET PUNCHING PROCESS

At this stage based on the request of the client paper bags will earthier have a handle
or a hole in order to make it easy to carry. The holes will be punched and eyelet will
be attached to the semi-finished product.

 PAPER CREASING
In this stage the cut out paper bags will be placed in layers and will be creased in
order to make the folding and sticking process more efficient.

 HAND PRESS
This stage will depend on the request of the client if the bag is of thick and high
quality then the paper will go through this process. Here the glue will be applied to
the layer and the paper will be made thick for durability and quality

 FLOCKING AND STICKING AND FINISHING

All the body pates such as front back body, gusset, and handle of a bag are folded in
the required manner and stuck together. The making of handles will also be done at
this stage and put for the bags.

 CHECKING AND PACKING

Finished bags are quality checked for any kind of errors. If any errors is found then it
is mended and rectified. The bags are tied with the help of a cloth zip tie and put in a
big cloth bag which will include the name of the client for whom the order ha sbeen
placed.

PRODUCTION CAPACITY OF PAPER CARRY BAGS

By utilizing an average of 200 meters of paper can be produced in a day’s operation

out of which an average 1600 bags can be produced per day. Thus a total of 50500
Bags can be produced in month.