Andrew Houts

Graphic Design & Illustration

Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN

Space tourism poster
This is a poster I created for NASA’s space tourism program, featuring the
star Arcturus, using a variety textures and unique typography.

Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN

Figures of speech
These are figures of speech illustrated with a simple, minimalist style,
using one word and one illustration.

Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN

typography quote poster
This is a grayscale type-based poster that I created, combining quotes
from several graphic designers and typographers, using close-up shots of
their eyes.
Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN
soccer team logos
A soccer logo depicting a loon, and the other depicting the Minneapolis
skyline. These were submissions that I created for MCTC’s Minneapolis

Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN

 L IN ZI E
H
unter

VIBRANT
KID-FRIENDLY CARTOONY
LIGHT-HEARTED GERNEROUS FUN
DOODLER
SILLY HAPPY
BRIGHT CUTE OPTIMIST
GLASS HALF FULL

Illustrator Artist Poster

This is a type-based poster made to represent the illustrator and hand
lettering artist Linzie Hunter, using adjectives and a style that represents
herself and her work.
Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN
Faygo rebrand
For this project, I rebranded Faygo, giving it a more elegant, “tropical par-
adise” appearance, by creating a billboard mockup with a new brand
logo, and labeled glass bottle mockups.

Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN

 Welcome to
HEA EN

postcards from heaven & Hell

Typebased postcards I created representing heaven & hell.

Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN

Spadist typeface
A custom typeface poster that I created, made to resemble a spades play-
ing card.

Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN

 1 4
10
You Can Only Work
for People That You Like
dŚŝƐŝƐĂĐƵƌŝŽƵƐƌƵůĞĂŶĚŝƚƚŽŽŬŵĞĂůŽŶŐƟŵĞƚŽ
ůĞĂƌŶďĞĐĂƵƐĞŝŶĨĂĐƚĂƚƚŚĞďĞŐŝŶŶŝŶŐŽĨŵLJƉƌĂĐƟĐĞ
I felt the opposite. Professionalism required that you
ĚŝĚŶ͛ƚƉĂƌƟĐƵůĂƌůLJůŝŬĞƚŚĞƉĞŽƉůĞƚŚĂƚLJŽƵǁŽƌŬĞĚ
ĨŽƌ͕ŽƌĂƚůĞĂƐƚŵĂŝŶƚĂŝŶĞĚĂŶĂƌŵ͛ƐůĞŶŐƚŚƌĞůĂƟŽŶ-
ƐŚŝƉƚŽƚŚĞŵ͕ǁŚŝĐŚŵĞĂŶƚƚŚĂƚ/ŶĞǀĞƌŚĂĚůƵŶĐŚ
Things ǁŝƚŚĂĐůŝĞŶƚŽƌƐĂǁƚŚĞŵƐŽĐŝĂůůLJ͘dŚĞŶƐŽŵĞLJĞĂƌƐ
ĂŐŽ/ƌĞĂůŝnjĞĚƚŚĂƚƚŚĞŽƉƉŽƐŝƚĞǁĂƐƚƌƵĞ͘/ĚŝƐĐŽǀĞƌĞĚ
ƚŚĂƚĂůůƚŚĞǁŽƌŬ/ŚĂĚĚŽŶĞƚŚĂƚǁĂƐŵĞĂŶŝŶŐĨƵůĂŶĚ
ƐŝŐŶŝĮĐĂŶƚĐĂŵĞŽƵƚŽĨĂŶĂīĞĐƟŽŶĂƚĞƌĞůĂƟŽŶƐŚŝƉ
I Have
ǁŝƚŚĂĐůŝĞŶƚ͘ŶĚ/ĂŵŶŽƚƚĂůŬŝŶŐĂďŽƵƚƉƌŽĨĞƐƐŝŽŶ-
ĂůŝƐŵ͖/ĂŵƚĂůŬŝŶŐĂďŽƵƚĂīĞĐƟŽŶ͘/ĂŵƚĂůŬŝŶŐĂďŽƵƚ
a client and you sharing some common ground. That
ŝŶĨĂĐƚLJŽƵƌǀŝĞǁŽĨůŝĨĞŝƐƐŽŵĞǁĂLJĐŽŶŐƌƵĞŶƚǁŝƚŚ
ƚŚĞĐůŝĞŶƚ͕ŽƚŚĞƌǁŝƐĞŝƚŝƐĂďŝƩĞƌ
Learned and hopeless struggle.
2
If You Have a Choice,
Never Have a Job
KŶĞŶŝŐŚƚ/ǁĂƐƐŝƫŶŐŝŶŵLJĐĂƌŽƵƚƐŝĚĞŽůƵŵ-
ďŝĂhŶŝǀĞƌƐŝƚLJǁŚĞƌĞŵLJǁŝĨĞ^ŚŝƌůĞLJǁĂƐƐƚƵĚLJŝŶŐ
By
ŶƚŚƌŽƉŽůŽŐLJ͘tŚŝůĞ/ǁĂƐǁĂŝƟŶŐ͕/ǁĂƐůŝƐƚĞŶŝŶŐƚŽ
ƚŚĞƌĂĚŝŽĂŶĚŚĞĂƌĚĂŶŝŶƚĞƌǀŝĞǁĞƌĂƐŬ͞EŽǁƚŚĂƚ
LJŽƵŚĂǀĞƌĞĂĐŚĞĚϳϱ͕ŚĂǀĞLJŽƵĂŶLJĂĚǀŝĐĞĨŽƌŽƵƌ
ĂƵĚŝĞŶĐĞĂďŽƵƚŚŽǁƚŽƉƌĞƉĂƌĞĨŽƌLJŽƵƌŽůĚĂŐĞ͍͟
Milton ŶŝƌƌŝƚĂƚĞĚǀŽŝĐĞƐĂŝĚ͞tŚLJŝƐĞǀĞƌLJŽŶĞĂƐŬŝŶŐŵĞ
ĂďŽƵƚŽůĚĂŐĞƚŚĞƐĞĚĂLJƐ͍͟/ƌĞĐŽŐŶŝnjĞĚƚŚĞǀŽŝĐĞĂƐ
:ŽŚŶĂŐĞ͘/ĂŵƐƵƌĞƚŚĂƚŵĂŶLJŽĨLJŽƵŬŶŽǁǁŚŽŚĞ
ǁĂƐͶƚŚĞĐŽŵƉŽƐĞƌĂŶĚƉŚŝůŽƐŽƉŚĞƌǁŚŽŝŶŇƵĞŶĐĞĚ
Glaser PHOTOGRAPH BY CATALINA KULCZAR
ƉĞŽƉůĞůŝŬĞ:ĂƐƉĞƌ:ŽŚŶƐĂŶĚDĞƌĐĞƵŶŶŝŶŐŚĂŵ
ĂƐǁĞůůĂƐƚŚĞŵƵƐŝĐǁŽƌůĚŝŶŐĞŶĞƌĂů͘/ŬŶĞǁŚŝŵ
ƐůŝŐŚƚůLJĂŶĚĂĚŵŝƌĞĚŚŝƐĐŽŶƚƌŝďƵƟŽŶƚŽŽƵƌƟŵĞƐ͘
͞zŽƵŬŶŽǁ͕/ĚŽŬŶŽǁŚŽǁƚŽƉƌĞƉĂƌĞĨŽƌŽůĚĂŐĞ͟
ŚĞƐĂŝĚ͘͞EĞǀĞƌŚĂǀĞĂũŽď͕ďĞĐĂƵƐĞŝĨLJŽƵŚĂǀĞĂũŽď
ƐŽŵĞĚĂLJƐŽŵĞŽŶĞǁŝůůƚĂŬĞŝƚĂǁĂLJĨƌŽŵLJŽƵĂŶĚ
editorial milton glaser article pt. 1
This is an article written by Milton Glaser, “10 Things I Have Learned.” I styl-
ized the article to resemble posters that he’s created using similar fonts
and color palettes.
Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN
ƚŚĞŶLJŽƵǁŝůůďĞƵŶƉƌĞƉĂƌĞĚĨŽƌLJŽƵƌŽůĚĂŐĞ͘&Žƌ
me, it has ĂůǁĂLJƐďĞĞŶƚŚĞƐĂŵĞĞǀĞƌLJƐŝŶĐĞƚŚĞĂŐĞ
ŽĨϭϮ͘/ǁĂŬĞƵƉŝŶƚŚĞŵŽƌŶŝŶŐĂŶĚ/ƚƌLJƚŽĮŐƵƌĞŽƵƚ
ŚŽǁĂŵ/ŐŽŝŶŐƚŽƉƵƚďƌĞĂĚŽŶƚŚĞƚĂďůĞƚŽĚĂLJ͍/ƚŝƐ
ƚŚĞƐĂŵĞĂƚϳϱ͕/ǁĂŬĞƵƉĞǀĞƌLJŵŽƌŶŝŶŐĂŶĚ/ƚŚŝŶŬ
ŚŽǁĂŵ/ŐŽŝŶŐƚŽƉƵƚďƌĞĂĚŽŶƚŚĞƚĂďůĞƚŽĚĂLJ͍/Ăŵ
ĞdžĐĞĞĚŝŶŐůLJǁĞůůƉƌĞƉĂƌĞĚĨŽƌŵLJŽůĚĂŐĞ͟ŚĞƐĂŝĚ͘
3
^ŽŵĞWĞŽƉůĞ
ƌĞdŽdžŝĐͶǀŽŝĚdŚĞŵ
dŚŝƐŝƐĂƐƵďƚĞdžƚŽĨŶƵŵďĞƌŽŶĞ͘dŚĞƌĞǁĂƐŝŶƚŚĞ
ƐŝdžƟĞƐĂŵĂŶŶĂŵĞĚ&ƌŝƚnjWĞƌůƐǁŚŽǁĂƐĂŐĞƐƚĂůƚ
ƚŚĞƌĂƉŝƐƚ͘'ĞƐƚĂůƚƚŚĞƌĂƉLJĚĞƌŝǀĞƐĨƌŽŵĂƌƚŚŝƐƚŽƌLJ͖
ŝƚƉƌŽƉŽƐĞƐLJŽƵŵƵƐƚƵŶĚĞƌƐƚĂŶĚƚŚĞ͚ǁŚŽůĞ͛ďĞĨŽƌĞ
LJŽƵĐĂŶƵŶĚĞƌƐƚĂŶĚƚŚĞĚĞƚĂŝůƐ͘tŚĂƚLJŽƵŚĂǀĞƚŽ
ůŽŽŬĂƚŝƐƚŚĞĞŶƟƌĞĐƵůƚƵƌĞ͕ƚŚĞĞŶƟƌĞĨĂŵŝůLJĂŶĚ
community, and so on. Perls proposed that in all re-
ůĂƟŽŶƐŚŝƉƐƉĞŽƉůĞĐŽƵůĚďĞĞŝƚŚĞƌƚŽdžŝĐŽƌŶŽƵƌŝƐŚŝŶŐ
ƚŽǁĂƌĚƐŽŶĞĂŶŽƚŚĞƌ͘/ƚŝƐŶŽƚŶĞĐĞƐƐĂƌŝůLJƚƌƵĞƚŚĂƚ
ƚŚĞƐĂŵĞƉĞƌƐŽŶǁŝůůďĞƚŽdžŝĐŽƌŶŽƵƌŝƐŚŝŶŐŝŶĞǀĞƌLJ
ƌĞůĂƟŽŶƐŚŝƉ͕ďƵƚƚŚĞĐŽŵďŝŶĂƟŽŶŽĨĂŶLJƚǁŽƉĞŽƉůĞ
ŝŶĂƌĞůĂƟŽŶƐŚŝƉƉƌŽĚƵĐĞƐƚŽdžŝĐŽƌŶŽƵƌŝƐŚŝŶŐĐŽŶƐĞ-
ƋƵĞŶĐĞƐ͘ŶĚƚŚĞŝŵƉŽƌƚĂŶƚƚŚŝŶŐƚŚĂƚ/ĐĂŶƚĞůůLJŽƵ
ŝƐƚŚĂƚƚŚĞƌĞŝƐĂƚĞƐƚƚŽĚĞƚĞƌŵŝŶĞǁŚĞƚŚĞƌƐŽŵĞŽŶĞ
ŝƐƚŽdžŝĐŽƌŶŽƵƌŝƐŚŝŶŐŝŶLJŽƵƌƌĞůĂƟŽŶƐŚŝƉǁŝƚŚƚŚĞŵ͘
,ĞƌĞŝƐƚŚĞƚĞƐƚ͗zŽƵŚĂǀĞƐƉĞŶƚƐŽŵĞƟŵĞǁŝƚŚƚŚŝƐ
ƉĞƌƐŽŶ͕ĞŝƚŚĞƌLJŽƵŚĂǀĞĂĚƌŝŶŬŽƌŐŽĨŽƌĚŝŶŶĞƌŽƌ
LJŽƵŐŽƚŽĂďĂůůŐĂŵĞ͘/ƚĚŽĞƐŶ͛ƚŵĂƩĞƌǀĞƌLJŵƵĐŚ͕
ďƵƚĂƚƚŚĞĞŶĚŽĨƚŚĂƚƟŵĞLJŽƵŽďƐĞƌǀĞǁŚĞƚŚĞƌ
LJŽƵĂƌĞŵŽƌĞĞŶĞƌŐŝnjĞĚŽƌůĞƐƐĞŶĞƌŐŝnjĞĚ͘tŚĞƚŚĞƌ
LJŽƵĂƌĞƟƌĞĚŽƌǁŚĞƚŚĞƌLJŽƵĂƌĞĞdžŚŝůĂƌĂƚĞĚ͘/ĨLJŽƵ
ĂƌĞŵŽƌĞƟƌĞĚ͕ƚŚĞŶLJŽƵŚĂǀĞďĞĞŶƉŽŝƐŽŶĞĚ͘/ĨLJŽƵ
ŚĂǀĞŵŽƌĞĞŶĞƌŐLJLJŽƵŚĂǀĞďĞĞŶŶŽƵƌŝƐŚĞĚ͘dŚĞƚĞƐƚ
is almost infallible and I suggest that you use it for
the rest of your life.
“Proffesionalism as
a lifetime aspiration
is a limited goal.”
Professionalism
is Not Enough
ĂƌůLJŝŶŵLJĐĂƌĞĞƌ/ǁĂŶƚĞĚƚŽďĞƉƌŽĨĞƐƐŝŽŶĂů͕ƚŚĂƚ
ǁĂƐŵLJĐŽŵƉůĞƚĞĂƐƉŝƌĂƟŽŶŝŶŵLJĞĂƌůLJůŝĨĞďĞĐĂƵƐĞ
ƉƌŽĨĞƐƐŝŽŶĂůƐƐĞĞŵĞĚƚŽŬŶŽǁĞǀĞƌLJƚŚŝŶŐͶŶŽƚƚŽ
ŵĞŶƟŽŶƚŚĞLJŐŽƚƉĂŝĚĨŽƌŝƚ͘>ĂƚĞƌ/ĚŝƐĐŽǀĞƌĞĚĂŌĞƌ
ǁŽƌŬŝŶŐĨŽƌĂǁŚŝůĞƚŚĂƚƉƌŽĨĞƐƐŝŽŶĂůŝƐŵŝƚƐĞůĨǁĂƐĂ
ůŝŵŝƚĂƟŽŶ͘ŌĞƌĂůů͕ǁŚĂƚƉƌŽĨĞƐƐŝŽŶĂůŝƐŵŵĞĂŶƐŝŶ
ŵŽƐƚĐĂƐĞƐŝƐĚŝŵŝŶŝƐŚŝŶŐƌŝƐŬƐ͘^Ž͕ŝĨLJŽƵǁĂŶƚƚŽŐĞƚ
LJŽƵƌĐĂƌĮdžĞĚLJŽƵŐŽƚŽĂŵĞĐŚĂŶŝĐǁŚŽŬŶŽǁƐŚŽǁ
ƚŽĚĞĂůǁŝƚŚƚƌĂŶƐŵŝƐƐŝŽŶƉƌŽďůĞŵƐŝŶƚŚĞƐĂŵĞǁĂLJ
ĞĂĐŚƟŵĞ͘/ƐƵƉƉŽƐĞŝĨLJŽƵŶĞĞĚĞĚďƌĂŝŶƐƵƌŐĞƌLJLJŽƵ
ǁŽƵůĚŶ͛ƚǁĂŶƚƚŚĞĚŽĐƚŽƌƚŽĨŽŽůĂƌŽƵŶĚĂŶĚŝŶǀĞŶƚ
ĂŶĞǁǁĂLJŽĨĐŽŶŶĞĐƟŶŐLJŽƵƌŶĞƌǀĞĞŶĚŝŶŐƐ͘WůĞĂƐĞ
ĚŽŝƚŝŶƚŚĞǁĂLJƚŚĂƚŚĂƐǁŽƌŬĞĚŝŶƚŚĞƉĂƐƚ͒͘Unfor-
ƚƵŶĂƚĞůLJŝŶŽƵƌĮĞůĚ͕ŝŶƚŚĞƐŽͲĐĂůůĞĚĐƌĞĂƟǀĞͶ/ŚĂƚĞ
ƚŚĂƚǁŽƌĚďĞĐĂƵƐĞŝƚŝƐŵŝƐƵƐĞĚƐŽŽŌĞŶ͘/ĂůƐŽŚĂƚĞ
ƚŚĞĨĂĐƚƚŚĂƚŝƚŝƐƵƐĞĚĂƐĂŶŽƵŶ͘ĂŶLJŽƵŝŵĂŐŝŶĞ
ĐĂůůŝŶŐƐŽŵĞŽŶĞĂĐƌĞĂƟǀĞ͍ŶLJŚŽǁ͕ǁŚĞŶLJŽƵ
ĂƌĞĚŽŝŶŐƐŽŵĞƚŚŝŶŐŝŶĂƌĞĐƵƌƌŝŶŐǁĂLJƚŽĚŝŵŝŶŝƐŚ
ƌŝƐŬŽƌĚŽŝŶŐŝƚŝŶƚŚĞƐĂŵĞǁĂLJĂƐLJŽƵŚĂǀĞĚŽŶĞŝƚ
ďĞĨŽƌĞ͕ŝƚŝƐĐůĞĂƌǁŚLJƉƌŽĨĞƐƐŝŽŶĂůŝƐŵŝƐŶŽƚĞŶŽƵŐŚ͘
ŌĞƌĂůů͕ǁŚĂƚŝƐƌĞƋƵŝƌĞĚŝŶŽƵƌĮĞůĚ͕ŵŽƌĞƚŚĂŶ
ĂŶLJƚŚŝŶŐĞůƐĞ͕ŝƐƚŚĞĐŽŶƟŶƵŽƵƐƚƌĂŶƐŐƌĞƐƐŝŽŶ͘
WƌŽĨĞƐƐŝŽŶĂůŝƐŵĚŽĞƐŶŽƚĂůůŽǁĨŽƌƚŚĂƚďĞĐĂƵƐĞ
transgression has to encompass the possibility of
ĨĂŝůƵƌĞĂŶĚŝĨLJŽƵĂƌĞƉƌŽĨĞƐƐŝŽŶĂůLJŽƵƌŝŶƐƟŶĐƚŝƐŶŽƚ
ƚŽĨĂŝů͕ŝƚŝƐƚŽƌĞƉĞĂƚƐƵĐĐĞƐƐ͘^ŽƉƌŽĨĞƐƐŝŽŶĂůŝƐŵĂƐĂ
ůŝĨĞƟŵĞĂƐƉŝƌĂƟŽŶŝƐĂůŝŵŝƚĞĚŐŽĂů͘
5
Less is Not
Necessarily More
ĞŝŶŐĂĐŚŝůĚŽĨŵŽĚĞƌŶŝƐŵ͕/ŚĂǀĞŚĞĂƌĚƚŚŝƐŵĂŶƚƌĂ
ĂůůŵLJůŝĨĞ͘>ĞƐƐŝƐŵŽƌĞ͘KŶĞŵŽƌŶŝŶŐƵƉŽŶĂǁĂŬ-
ĞŶŝŶŐ/ƌĞĂůŝnjĞĚƚŚĂƚŝƚǁĂƐƚŽƚĂůŶŽŶƐĞŶƐĞ͕ŝƚŝƐĂŶ
ĂďƐƵƌĚƉƌŽƉŽƐŝƟŽŶĂŶĚĂůƐŽĨĂŝƌůLJŵĞĂŶŝŶŐůĞƐƐ͘Ƶƚŝƚ
ƐŽƵŶĚƐŐƌĞĂƚďĞĐĂƵƐĞŝƚĐŽŶƚĂŝŶƐǁŝƚŚŝŶŝƚĂƉĂƌĂĚŽdž
that is resistant to understanding. But it simply does
ŶŽƚŽďƚĂŝŶǁŚĞŶLJŽƵƚŚŝŶŬĂďŽƵƚƚŚĞǀŝƐƵĂůŽĨƚŚĞ
ŚŝƐƚŽƌLJŽĨƚŚĞǁŽƌůĚ͘/ĨLJŽƵůŽŽŬĂƚĂWĞƌƐŝĂŶƌƵŐ͕LJŽƵ
cannot say that less is more because you realize that
ĞǀĞƌLJƉĂƌƚŽĨƚŚĂƚƌƵŐ͕ĞǀĞƌLJĐŚĂŶŐĞŽĨĐŽůŽƌ͕ĞǀĞƌLJ
ƐŚŝŌŝŶĨŽƌŵŝƐĂďƐŽůƵƚĞůLJĞƐƐĞŶƟĂůĨŽƌŝƚƐĂĞƐƚŚĞƟĐ
ƐƵĐĐĞƐƐ͘zŽƵĐĂŶŶŽƚƉƌŽǀĞƚŽŵĞƚŚĂƚĂƐŽůŝĚďůƵĞ
ƌƵŐŝƐŝŶĂŶLJǁĂLJƐƵƉĞƌŝŽƌ͘dŚĂƚĂůƐŽŐŽĞƐĨŽƌƚŚĞ
ǁŽƌŬŽĨ'ĂƵĚŝ͕WĞƌƐŝĂŶŵŝŶŝĂƚƵƌĞƐ͕ĂƌƚŶŽƵǀĞĂƵ͕ĂŶĚ
ĞǀĞƌLJƚŚŝŶŐĞůƐĞ͘,ŽǁĞǀĞƌ͕/ŚĂǀĞĂŶĂůƚĞƌŶĂƟǀĞƚŽƚŚĞ
ƉƌŽƉŽƐŝƟŽŶƚŚĂƚ/ďĞůŝĞǀĞŝƐŵŽƌĞĂƉƉƌŽƉƌŝĂƚĞ͘
‘Just enough is more.’
6
Style is Not to Be
Trusted
/ƚŚŝŶŬƚŚŝƐŝĚĞĂĮƌƐƚŽĐĐƵƌƌĞĚƚŽŵĞǁŚĞŶ/ǁĂƐůŽŽŬ-
ŝŶŐĂƚĂŵĂƌǀĞůŽƵƐĞƚĐŚŝŶŐŽĨĂďƵůůďLJWŝĐĂƐƐŽ͘/ƚǁĂƐ
ĂŶŝůůƵƐƚƌĂƟŽŶĨŽƌĂƐƚŽƌLJďLJĂůnjĂĐĐĂůůĞĚdŚĞ,ŝĚĚĞŶ
DĂƐƚĞƌƉŝĞĐĞ͘/ĂŵƐƵƌĞƚŚĂƚLJŽƵĂůůŬŶŽǁŝƚ͘/ƚŝƐĂďƵůů
ILLUSTRATIOS BY MILTON GLASER
ƚŚĂƚŝƐĞdžƉƌĞƐƐĞĚŝŶϭϮĚŝīĞƌĞŶƚƐƚLJůĞƐŐŽŝŶŐĨƌŽŵĂ
ǀĞƌLJŶĂƚƵƌĂůŝƐƟĐǀĞƌƐŝŽŶŽĨĂďƵůů͕ƚŽĂŶĂďƐŽůƵƚĞůLJ
ƌĞĚƵĐƟǀĞƐŝŶŐůĞůŝŶĞĂďƐƚƌĂĐƟŽŶ͕ĂŶĚĞǀĞƌLJƚŚŝŶŐĞůƐĞ
ĂůŽŶŐƚŚĞǁĂLJ͘tŚĂƚŝƐĐůĞĂƌũƵƐƚĨƌŽŵůŽŽŬŝŶŐĂƚƚŚŝƐ
 ƐŝŶŐůĞƉƌŝŶƚŝƐƚŚĂƚƐƚLJůĞŝƐŝƌƌĞůĞǀĂŶƚ͘/ŶĞǀĞƌLJŽŶĞŽĨ
ƚŚĞƐĞĐĂƐĞƐ͕ĨƌŽŵĞdžƚƌĞŵĞĂďƐƚƌĂĐƟŽŶƚŽĂĐƵƚĞŶĂƚƵ-
ralism, they are extraordinary regardless of the style.
/ƚ͛ƐĂďƐƵƌĚƚŽďĞůŽLJĂůƚŽĂƐƚLJůĞ͘/ƚĚŽĞƐŶŽƚĚĞƐĞƌǀĞ
your loyalty. I must say that for old design profession-
ĂůƐŝƚŝƐĂƉƌŽďůĞŵďĞĐĂƵƐĞƚŚĞĮĞůĚŝƐĚƌŝǀĞŶďLJĞĐŽ-
ŶŽŵŝĐĐŽŶƐŝĚĞƌĂƟŽŶŵŽƌĞƚŚĂŶĂŶLJƚŚŝŶŐĞůƐĞ͘^ƚLJůĞ
change is usually linked to economic factors, as all of
LJŽƵŬŶŽǁǁŚŽŚĂǀĞƌĞĂĚDĂƌdž͘ůƐŽ͕ĨĂƟŐƵĞŽĐĐƵƌƐ
“Love is the extremely
LQNÅK]T\ZMITQbI\QWV\PI\
something other than
ǁŚĞŶƉĞŽƉůĞƐĞĞƚŽŽŵƵĐŚŽĨƚŚĞƐĂŵĞƚŚŝŶŐƚŽŽ
ŽŌĞŶ͘^Ž͕ĞǀĞƌLJƚĞŶLJĞĂƌƐŽƌƐŽƚŚĞƌĞŝƐĂƐƚLJůŝƐƟĐ
ƐŚŝŌĂŶĚƚŚŝŶŐƐĂƌĞŵĂĚĞƚŽůŽŽŬĚŝīĞƌĞŶƚ͘dLJƉĞĨĂĐĞƐ
ŐŽŝŶĂŶĚŽƵƚŽĨƐƚLJůĞĂŶĚƚŚĞǀŝƐƵĂůƐLJƐƚĞŵƐŚŝŌƐĂ
ůŝƩůĞďŝƚ͘/ĨLJŽƵĂƌĞĂƌŽƵŶĚĨŽƌĂůŽŶŐƟŵĞĂƐĂ
ĚĞƐŝŐŶĞƌ͕LJŽƵŚĂǀĞĂŶĞƐƐĞŶƟĂůƉƌŽďůĞŵŽĨǁŚĂƚƚŽ
ĚŽ͘/ŵĞĂŶ͕ĂŌĞƌĂůů͕LJŽƵŚĂǀĞĚĞǀĞůŽƉĞĚĂǀŽĐĂďƵ-
ůĂƌLJ͕ĂĨŽƌŵƚŚĂƚŝƐLJŽƵƌŽǁŶ͘/ƚŝƐŽŶĞŽĨƚŚĞǁĂLJƐ
ƚŚĂƚLJŽƵĚŝƐƟŶŐƵŝƐŚLJŽƵƌƐĞůĨĨƌŽŵLJŽƵƌƉĞĞƌƐ͕ĂŶĚ
ĞƐƚĂďůŝƐŚLJŽƵƌŝĚĞŶƟƚLJŝŶƚŚĞĮĞůĚ͘,ŽǁLJŽƵŵĂŝŶƚĂŝŶ
LJŽƵƌŽǁŶďĞůŝĞĨƐLJƐƚĞŵĂŶĚƉƌĞĨĞƌĞŶĐĞƐďĞĐŽŵĞƐ
ĂƌĞĂůďĂůĂŶĐŝŶŐĂĐƚ͘dŚĞƋƵĞƐƟŽŶŽĨǁŚĞƚŚĞƌLJŽƵ
ƉƵƌƐƵĞĐŚĂŶŐĞŽƌǁŚĞƚŚĞƌLJŽƵŵĂŝŶƚĂŝŶLJŽƵƌŽǁŶ
ĚŝƐƟŶĐƚĨŽƌŵďĞĐŽŵĞƐĚŝĸĐƵůƚ͘tĞŚĂǀĞĂůůƐĞĞŶƚŚĞ
ǁŽƌŬŽĨ
ŝůůƵƐƚƌŝŽƵƐƉƌĂĐƟƟŽŶĞƌƐƚŚĂƚƐƵĚĚĞŶůLJůŽŽŬŽůĚͲĨĂƐŚ-
ioned or, more precisely, belonging to another mo-
ŵĞŶƚŝŶƟŵĞ͘ŶĚƚŚĞƌĞĂƌĞƐĂĚƐƚŽƌŝĞƐƐƵĐŚĂƐƚŚĞ
ŽŶĞĂďŽƵƚĂƐƐĂŶĚƌĞ͕ĂƌŐƵĂďůLJƚŚĞŐƌĞĂƚĞƐƚŐƌĂƉŚŝĐ
ĚĞƐŝŐŶĞƌŽĨƚŚĞƚǁĞŶƟĞƚŚĐĞŶƚƵƌLJ͕ǁŚŽĐŽƵůĚŶ͛ƚ
ŵĂŬĞĂůŝǀŝŶŐĂƚƚŚĞĞŶĚŽĨŚŝƐůŝĨĞ
ĂŶĚĐŽŵŵŝƩĞĚƐƵŝĐŝĚĞ͘
ƵƚƚŚĞƉŽŝŶƚŝƐƚŚĂƚĂŶLJďŽĚLJǁŚŽŝƐŝŶƚŚŝƐĨŽƌƚŚĞ
ůŽŶŐŚĂƵůŚĂƐƚŽĚĞĐŝĚĞŚŽǁƚŽƌĞƐƉŽŶĚƚŽĐŚĂŶŐĞŝŶ
ƚŚĞnjĞŝƚŐĞŝƐƚ͘tŚĂƚŝƐŝƚƚŚĂƚƉĞŽƉůĞŶŽǁĞdžƉĞĐƚƚŚĂƚ
ƚŚĞLJĨŽƌŵĞƌůLJĚŝĚŶ͛ƚǁĂŶƚ͍ŶĚŚŽǁƚŽƌĞƐƉŽŶĚƚŽ
ILLUSTRATIOS BY MILTON GLASER
ƚŚĂƚĚĞƐŝƌĞŝŶĂǁĂLJƚŚĂƚĚŽĞƐŶ͛ƚĐŚĂŶŐĞLJŽƵƌƐĞŶƐĞ
ŽĨŝŶƚĞŐƌŝƚLJĂŶĚƉƵƌƉŽƐĞ͍
editorial milton glaser article pt. 2
This is an article written by Milton Glaser, “10 Things I Have Learned.” I styl-
ized the article to resemble posters that he’s created using similar fonts
and color palettes.
7
How You Live
Changes Your Brain
dŚĞďƌĂŝŶŝƐƚŚĞŵŽƐƚƌĞƐƉŽŶƐŝǀĞŽƌŐĂŶŽĨƚŚĞďŽĚLJ͘
ĐƚƵĂůůLJ͕ŝƚŝƐƚŚĞŽƌŐĂŶƚŚĂƚŝƐŵŽƐƚƐƵƐĐĞƉƟďůĞƚŽ
ĐŚĂŶŐĞĂŶĚƌĞŐĞŶĞƌĂƟŽŶŽĨĂůůƚŚĞŽƌŐĂŶƐŝŶƚŚĞ
ďŽĚLJ͘/ŚĂǀĞĂĨƌŝĞŶĚŶĂŵĞĚ'ĞƌĂůĚĚĞůŵĂŶǁŚŽ
ǁĂƐĂŐƌĞĂƚƐĐŚŽůĂƌŽĨďƌĂŝŶƐƚƵĚŝĞƐ͕ĂŶĚŚĞƐĂLJƐƚŚĂƚ
ƚŚĞĂŶĂůŽŐLJŽĨƚŚĞďƌĂŝŶƚŽĂĐŽŵƉƵƚĞƌŝƐƉĂƚŚĞƟĐ͘
dŚĞďƌĂŝŶŝƐĂĐƚƵĂůůLJŵŽƌĞůŝŬĞĂŶŽǀĞƌŐƌŽǁŶŐĂƌĚĞŶ
ƚŚĂƚŝƐĐŽŶƐƚĂŶƚůLJŐƌŽǁŝŶŐĂŶĚƚŚƌŽǁŝŶŐŽīƐĞĞĚƐ͕ƌĞ-
ŐĞŶĞƌĂƟŶŐĂŶĚƐŽŽŶ͘ŶĚŚĞďĞůŝĞǀĞƐƚŚĂƚƚŚĞďƌĂŝŶ
ŝƐƐƵƐĐĞƉƟďůĞ͕ŝŶĂǁĂLJƚŚĂƚǁĞĂƌĞŶŽƚĨƵůůLJĐŽŶ-
ƐĐŝŽƵƐŽĨ͕ƚŽĂůŵŽƐƚĞǀĞƌLJĞdžƉĞƌŝĞŶĐĞŽĨŽƵƌůŝĨĞĂŶĚ
ĞǀĞƌLJĞŶĐŽƵŶƚĞƌǁĞŚĂǀĞ͘/ǁĂƐĨĂƐĐŝŶĂƚĞĚďLJĂƐƚŽƌLJ
ŝŶĂŶĞǁƐƉĂƉĞƌĂĨĞǁLJĞĂƌƐĂŐŽĂďŽƵƚƚŚĞƐĞĂƌĐŚ
ĨŽƌƉĞƌĨĞĐƚƉŝƚĐŚ͘ŐƌŽƵƉŽĨƐĐŝĞŶƟƐƚƐĚĞĐŝĚĞĚƚŚĂƚ
ƚŚĞLJǁĞƌĞŐŽŝŶŐƚŽĮŶĚŽƵƚǁŚLJĐĞƌƚĂŝŶƉĞŽƉůĞŚĂǀĞ
ƉĞƌĨĞĐƚƉŝƚĐŚ͘zŽƵŬŶŽǁĐĞƌƚĂŝŶƉĞŽƉůĞŚĞĂƌĂŶŽƚĞ
precisely and are able to replicate it at exactly the
ƌŝŐŚƚƉŝƚĐŚ͘^ŽŵĞƉĞŽƉůĞŚĂǀĞƌĞůĞǀĂŶƚƉŝƚĐŚ͖ƉĞƌĨĞĐƚ
ƉŝƚĐŚŝƐƌĂƌĞĞǀĞŶĂŵŽŶŐŵƵƐŝĐŝĂŶƐ͘dŚĞƐĐŝĞŶƟƐƚƐ
Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN
ĚŝƐĐŽǀĞƌĞĚͶ/ĚŽŶ͛ƚŬŶŽǁŚŽǁͶƚŚĂƚĂŵŽŶŐƉĞŽƉůĞ
ǁŝƚŚƉĞƌĨĞĐƚƉŝƚĐŚ͕ƚŚĞďƌĂŝŶǁĂƐĚŝīĞƌĞŶƚ͘ĞƌƚĂŝŶ
lobes of the brain had undergone some change or
ĚĞĨŽƌŵĂƟŽŶƚŚĂƚǁĂƐĂůǁĂLJƐƉƌĞƐĞŶƚǁŝƚŚƚŚŽƐĞ
ǁŚŽŚĂĚƉĞƌĨĞĐƚƉŝƚĐŚ͘
dŚŝƐǁĂƐŝŶƚĞƌĞƐƟŶŐĞŶŽƵŐŚŝŶŝƚƐĞůĨ͘ƵƚƚŚĞŶ
ƚŚĞLJĚŝƐĐŽǀĞƌĞĚƐŽŵĞƚŚŝŶŐĞǀĞŶŵŽƌĞĨĂƐĐŝŶĂƟŶŐ͘
If you took a bunch of kids and taught them to play
ƚŚĞǀŝŽůŝŶĂƚƚŚĞĂŐĞŽĨϰŽƌϱ͕ĂŌĞƌĂĐŽƵƉůĞŽĨLJĞĂƌƐ
ƐŽŵĞŽĨƚŚĞŵĚĞǀĞůŽƉĞĚƉĞƌĨĞĐƚƉŝƚĐŚ͕ĂŶĚŝŶĂůůŽĨ
ƚŚŽƐĞĐĂƐĞƐƚŚĞŝƌďƌĂŝŶƐƚƌƵĐƚƵƌĞŚĂĚĐŚĂŶŐĞĚ͘tĞůů͕
ǁŚĂƚĐŽƵůĚƚŚĂƚŵĞĂŶĨŽƌƚŚĞƌĞƐƚŽĨƵƐ͍
“Just enough is more”
tĞƚĞŶĚƚŽďĞůŝĞǀĞƚŚĂƚƚŚĞŵŝŶĚĂīĞĐƚƐƚŚĞďŽĚLJ
ĂŶĚƚŚĞďŽĚLJĂīĞĐƚƐƚŚĞŵŝŶĚ͕ĂůƚŚŽƵŐŚǁĞĚŽŶŽƚ
ŐĞŶĞƌĂůůLJďĞůŝĞǀĞƚŚĂƚĞǀĞƌLJƚŚŝŶŐǁĞĚŽĂīĞĐƚƐƚŚĞ
ďƌĂŝŶ͘/ĂŵĐŽŶǀŝŶĐĞĚƚŚĂƚŝĨƐŽŵĞŽŶĞǁĂƐƚŽLJĞůů
at me from across the street, my brain could be af-
ĨĞĐƚĞĚĂŶĚŵLJůŝĨĞŵŝŐŚƚĐŚĂŶŐĞĚ͘dŚĂƚŝƐǁŚLJLJŽƵƌ
ŵŽƚŚĞƌĂůǁĂLJƐƐĂŝĚ͕͞ŽŶ͛ƚŚĂŶŐŽƵƚǁŝƚŚƚŚŽƐĞďĂĚ
ŬŝĚƐ͘͟DĂŵĂǁĂƐƌŝŐŚƚ͘dŚŽƵŐŚƚĐŚĂŶŐĞƐŽƵƌůŝĨĞĂŶĚ
ŽƵƌďĞŚĂǀŝŽƌ͘/ĂůƐŽďĞůŝĞǀĞƚŚĂƚĚƌĂǁŝŶŐǁŽƌŬƐŝŶƚŚĞ
ƐĂŵĞǁĂLJ͘/ĂŵĂŐƌĞĂƚĂĚǀŽĐĂƚĞŽĨĚƌĂǁŝŶŐ͕ŶŽƚŝŶ
ŽƌĚĞƌƚŽďĞĐŽŵĞĂŶŝůůƵƐƚƌĂƚŽƌ͕ďƵƚďĞĐĂƵƐĞ/ďĞůŝĞǀĞ
ĚƌĂǁŝŶŐĐŚĂŶŐĞƐƚŚĞďƌĂŝŶŝŶƚŚĞƐĂŵĞǁĂLJĂƐƚŚĞ
search to create the right note changes the brain of a
ǀŝŽůŝŶŝƐƚ͘ƌĂǁŝŶŐĂůƐŽŵĂŬĞƐLJŽƵĂƩĞŶƟǀĞ͘/ƚŵĂŬĞƐ
LJŽƵƉĂLJĂƩĞŶƟŽŶƚŽǁŚĂƚLJŽƵĂƌĞůŽŽŬŝŶŐĂƚ͕ǁŚŝĐŚ
is not so easy.
8
Doubt is Better
Than Certainty
ǀĞƌLJŽŶĞĂůǁĂLJƐƚĂůŬƐĂďŽƵƚĐŽŶĮĚĞŶĐĞ͕ŝŶďĞůŝĞǀ-
ŝŶŐǁŚĂƚLJŽƵĚŽ͘/ƌĞŵĞŵďĞƌŽŶĐĞŐŽŝŶŐƚŽĂĐůĂƐƐŝŶ
LJŽŐĂǁŚĞƌĞƚŚĞƚĞĂĐŚĞƌƐĂŝĚƚŚĂƚ͕ƐƉŝƌŝƚƵĂůŝƚLJƐƉĞĂŬ-
ŝŶŐ͕ŝĨLJŽƵďĞůŝĞǀĞĚƚŚĂƚLJŽƵŚĂĚĂĐŚŝĞǀĞĚĞŶůŝŐŚƚĞŶ-
ŵĞŶƚ͕LJŽƵŚĂǀĞŵĞƌĞůLJĂƌƌŝǀĞĚĂƚLJŽƵƌůŝŵŝƚĂƟŽŶ͘
/ƚŚŝŶŬƚŚĂƚŝƐĂůƐŽƚƌƵĞŝŶĂƉƌĂĐƟĐĂůƐĞŶƐĞ͘ĞĞƉůLJ
Ideally, making ďƵƚĐŚĞƌƐĂŝĚ͞dŚŝƐŝƐĂŵĞĂƚŵĂƌŬĞƚ͕ǁĞƐĞůůŵĞĂƚ͕
ĞǀĞƌLJŽŶĞǁŝŶ ŶŽƚǀĞŐĞƚĂďůĞƐ͘͟dŚĞƌĂďďŝƚŚŽƉƉĞĚŽī͘dŚĞŶĞdžƚĚĂLJ
through acts of the butcher is opening the shop and sure enough
ĂĐĐŽŵŵŽĚĂƟŽŶ ƚŚĞƌĂďďŝƚƉŽƉƐŚŝƐŚĞĂĚƌŽƵŶĚĂŶĚƐĂLJƐ͞zŽƵŐŽƚĂŶLJ
is desirable. But ĐĂďďĂŐĞ͍͟dŚĞďƵƚĐŚĞƌŶŽǁŝƌƌŝƚĂƚĞĚƐĂLJƐ͞>ŝƐƚĞŶLJŽƵ
self-righteousness ůŝƩůĞƌŽĚĞŶƚ͕/ƚŽůĚLJŽƵLJĞƐƚĞƌĚĂLJǁĞƐĞůůŵĞĂƚ͕ǁĞĚŽ
ŝƐŽŌĞŶƚŚĞ ŶŽƚƐĞůůǀĞŐĞƚĂďůĞƐĂŶĚƚŚĞŶĞdžƚƟŵĞLJŽƵĐŽŵĞŚĞƌĞ
ĞŶĞŵLJ͘^ĞůĨͲ I am going to grab you by the throat and nail those
righteousness ŇŽƉƉLJĞĂƌƐƚŽƚŚĞŇŽŽƌ͘͟dŚĞƌĂďďŝƚĚŝƐĂƉƉĞĂƌĞĚ
and narcissism ŚĂƐƟůLJĂŶĚŶŽƚŚŝŶŐŚĂƉƉĞŶĞĚĨŽƌĂǁĞĞŬ͘dŚĞŶŽŶĞ
generally come morning the rabbit popped his head around the cor-
out of some sort ŶĞƌĂŶĚƐĂŝĚ͞'ŽƚĂŶLJŶĂŝůƐ͍͟dŚĞďƵƚĐŚĞƌƐĂŝĚ͞EŽ͘͟
of childhood dŚĞƌĂďďŝƚƐĂŝĚ͞KŬ͘'ŽƚĂŶLJĐĂďďĂŐĞ͍͟
ƚƌĂƵŵĂ͕ǁŚŝĐŚ
ǁĞĚŽŶŽƚŚĂǀĞƚŽŐŽŝŶƚŽ͘/ƚŝƐĂĐŽŶƐŝƐƚĞŶƚůLJĚŝĸĐƵůƚ
10
ƚŚŝŶŐŝŶŚƵŵĂŶĂīĂŝƌƐ͘^ŽŵĞLJĞĂƌƐĂŐŽ͕/ƌĞĂĚĂŵŽƐƚ
ƌĞŵĂƌŬĂďůĞƚŚŝŶŐĂďŽƵƚůŽǀĞ͕ƚŚĂƚĂůƐŽĂƉƉůŝĞƐƚŽƚŚĞ
ŶĂƚƵƌĞŽĨĐŽͲĞdžŝƐƟŶŐǁŝƚŚŽƚŚĞƌƐ͘/ƚǁĂƐĂƋƵŽƚĂƟŽŶ
ĨƌŽŵ/ƌŝƐDƵƌĚŽĐŚŝŶŚĞƌŽďŝƚƵĂƌLJ͘/ƚƌĞĂĚ͞>ŽǀĞŝƐƚŚĞ
ĞdžƚƌĞŵĞůLJĚŝĸĐƵůƚƌĞĂůŝnjĂƟŽŶƚŚĂƚƐŽŵĞƚŚŝŶŐŽƚŚĞƌ
ƚŚĂŶŽŶĞƐĞůĨŝƐƌĞĂů͘͟/ƐŶ͛ƚƚŚĂƚĨĂŶƚĂƐƟĐ͊dŚĞďĞƐƚ
Tell the Truth
dŚĞƌĂďďŝƚũŽŬĞŝƐƌĞůĞǀĂŶƚďĞĐĂƵƐĞŝƚŽĐĐƵƌƌĞĚƚŽ
ŝŶƐŝŐŚƚŽŶƚŚĞƐƵďũĞĐƚŽĨůŽǀĞƚŚĂƚŽŶĞĐĂŶŝŵĂŐŝŶĞ͘
ŚĞůĚďĞůŝĞĨƐŽĨĂŶLJŬŝŶĚƉƌĞǀĞŶƚLJŽƵĨƌŽŵďĞŝŶŐŽƉĞŶ me that looking for a cabbage in a butcher’s shop
ƚŽĞdžƉĞƌŝĞŶĐĞ͕ǁŚŝĐŚŝƐǁŚLJ/ĮŶĚĂůůĮƌŵůLJŚĞůĚŝĚĞŽ- ŵŝŐŚƚďĞůŝŬĞůŽŽŬŝŶŐĨŽƌĞƚŚŝĐƐŝŶƚŚĞĚĞƐŝŐŶĮĞůĚ͘/ƚ
ůŽŐŝĐĂůƉŽƐŝƟŽŶƐƋƵĞƐƟŽŶĂďůĞ͘/ƚŵĂŬĞƐŵĞŶĞƌǀŽƵƐ ŵĂLJŶŽƚďĞƚŚĞŵŽƐƚŽďǀŝŽƵƐƉůĂĐĞƚŽĮŶĚĞŝƚŚĞƌ͘/ƚ͛Ɛ
9
ǁŚĞŶƐŽŵĞŽŶĞďĞůŝĞǀĞƐƚŽŽĚĞĞƉůLJŽƌƚŽŽŵƵĐŚ͘/ ŝŶƚĞƌĞƐƟŶŐƚŽŽďƐĞƌǀĞƚŚĂƚŝŶƚŚĞŶĞǁ/'͛ƐĐŽĚĞŽĨ
ƚŚŝŶŬƚŚĂƚďĞŝŶŐƐŬĞƉƟĐĂůĂŶĚƋƵĞƐƟŽŶŝŶŐĂůůĚĞĞƉůLJ ĞƚŚŝĐƐ͕ƚŚĞƌĞŝƐĂƐŝŐŶŝĮĐĂŶƚĂŵŽƵŶƚŽĨƵƐĞĨƵůŝŶĨŽƌ-
ŚĞůĚďĞůŝĞĨƐŝƐĞƐƐĞŶƟĂů͘KĨĐŽƵƌƐĞ͕ǁĞŵƵƐƚŬŶŽǁƚŚĞ ŵĂƟŽŶĂďŽƵƚĂƉƉƌŽƉƌŝĂƚĞďĞŚĂǀŝŽƌƚŽǁĂƌĚƐĐůŝĞŶƚƐ
ĚŝīĞƌĞŶĐĞďĞƚǁĞĞŶƐŬĞƉƟĐŝƐŵĂŶĚĐLJŶŝĐŝƐŵ͕ďĞĐĂƵƐĞ ĂŶĚŽƚŚĞƌĚĞƐŝŐŶĞƌƐ͕ďƵƚŶŽƚĂǁŽƌĚĂďŽƵƚĂĚĞƐŝŐŶ-
ĐLJŶŝĐŝƐŵŝƐĂƐŵƵĐŚĂƌĞƐƚƌŝĐƟŽŶŽĨŽŶĞ͛ƐŽƉĞŶŶĞƐƐ On Aging Ğƌ͛ƐƌĞůĂƟŽŶƐŚŝƉƚŽƚŚĞƉƵďůŝĐ͘tĞĞdžƉĞĐƚĂďƵƚĐŚĞƌ
ƚŽƚŚĞǁŽƌůĚĂƐƉĂƐƐŝŽŶĂƚĞďĞůŝĞĨŝƐ͘dŚĞLJĂƌĞƐŽƌƚ >ĂƐƚLJĞĂƌƐŽŵĞŽŶĞŐĂǀĞŵĞĂĐŚĂƌŵŝŶŐŬďLJ to sell us eatable meat and that he doesn’t misrep-
ŽĨƚǁŝŶƐ͘ŶĚƚŚĞŶŝŶĂǀĞƌLJƌĞĂůǁĂLJ͕ƐŽůǀŝŶŐĂŶLJ ZŽŐĞƌZŽƐĞŶďůĂƩĐĂůůĞĚŐĞŝŶŐ'ƌĂĐĞĨƵůůLJ͘/ŐŽƚŝƚŽŶ ƌĞƐĞŶƚŚŝƐǁĂƌĞƐ͘/ƌĞŵĞŵďĞƌƌĞĂĚŝŶŐƚŚĂƚĚƵƌŝŶŐƚŚĞ
problem is more important than being right. There is ŵLJďŝƌƚŚĚĂLJ͘/ĚŝĚŶŽƚĂƉƉƌĞĐŝĂƚĞƚŚĞƟƚůĞĂƚƚŚĞƟŵĞ͕ ^ƚĂůŝŶLJĞĂƌƐŝŶZƵƐƐŝĂƚŚĂƚĞǀĞƌLJƚŚŝŶŐůĂďĞůĞĚǀĞĂů
ĂƐŝŐŶŝĮĐĂŶƚƐĞŶƐĞŽĨƐĞůĨͲƌŝŐŚƚĞŽƵƐŶĞƐƐŝŶďŽƚŚƚŚĞ but it contains a series of rules for ageing gracefully. ǁĂƐĂĐƚƵĂůůLJĐŚŝĐŬĞŶ͘/ĐĂŶ͛ƚŝŵĂŐŝŶĞǁŚĂƚĞǀĞƌLJƚŚŝŶŐ
ĂƌƚĂŶĚĚĞƐŝŐŶǁŽƌůĚ͘WĞƌŚĂƉƐŝƚďĞŐŝŶƐĂƚƐĐŚŽŽů͘ƌƚ dŚĞĮƌƐƚƌƵůĞŝƐƚŚĞďĞƐƚ͘ZƵůĞŶƵŵďĞƌŽŶĞŝƐƚŚĂƚ ůĂďĞůĞĚĐŚŝĐŬĞŶǁĂƐ͘tĞĐĂŶĂĐĐĞƉƚĐĞƌƚĂŝŶŬŝŶĚƐ
ƐĐŚŽŽůŽŌĞŶďĞŐŝŶƐǁŝƚŚƚŚĞLJŶZĂŶĚŵŽĚĞůŽĨƚŚĞ ͞ŝƚĚŽĞƐŶ͛ƚŵĂƩĞƌ͘͟͞&ŽůůŽǁƚŚŝƐƌƵůĞĂŶĚŝƚǁŝůůĂĚĚ ŽĨŵŝƐƌĞƉƌĞƐĞŶƚĂƟŽŶ͕ƐƵĐŚĂƐĨƵĚŐŝŶŐĂďŽƵƚƚŚĞ
ƐŝŶŐůĞƉĞƌƐŽŶĂůŝƚLJƌĞƐŝƐƟŶŐƚŚĞŝĚĞĂƐŽĨƚŚĞƐƵƌƌŽƵŶĚ- ĚĞĐĂĚĞƐƚŽLJŽƵƌůŝĨĞ͘/ƚĚŽĞƐŶŽƚŵĂƩĞƌŝĨLJŽƵĂƌĞ amount of fat in his hamburger, but once a butcher
ŝŶŐĐƵůƚƵƌĞ͘dŚĞƚŚĞŽƌLJŽĨƚŚĞĂǀĂŶƚŐĂƌĚĞŝƐƚŚĂƚĂƐ late or early, if you are here or there, if you said it or ŬŶŽǁŝŶŐůLJƐĞůůƐƵƐƐƉŽŝůĞĚŵĞĂƚ͕ǁĞŐŽĞůƐĞǁŚĞƌĞ͘
ĂŶŝŶĚŝǀŝĚƵĂůLJŽƵĐĂŶƚƌĂŶƐĨŽƌŵƚŚĞǁŽƌůĚ͕ǁŚŝĐŚŝƐ ĚŝĚŶ͛ƚƐĂLJŝƚ͕ŝĨLJŽƵĂƌĞĐůĞǀĞƌŽƌŝĨLJŽƵǁĞƌĞƐƚƵƉŝĚ͘/Ĩ ƐĂĚĞƐŝŐŶĞƌ͕ĚŽǁĞŚĂǀĞůĞƐƐƌĞƐƉŽŶƐŝďŝůŝƚLJƚŽŽƵƌ
true up to a point. One of the signs of a damaged ego LJŽƵǁĞƌĞŚĂǀŝŶŐĂďĂĚŚĂŝƌĚĂLJ͕ŽƌĂŶŽŚĂŝƌĚĂLJ͕ŽƌŝĨ ƉƵďůŝĐƚŚĂŶĂďƵƚĐŚĞƌ͍ǀĞƌLJŽŶĞŝŶƚĞƌĞƐƚĞĚŝŶůŝĐĞŶƐ-
is absolute certainty. your boss looks at you cockeyed, or your boyfriend or ŝŶŐŽƵƌĮĞůĚŵŝŐŚƚŶŽƚĞƚŚĂƚƚŚĞƌĞĂƐŽŶůŝĐĞŶƐŝŶŐŚĂƐ
^ĐŚŽŽůƐĞŶĐŽƵƌĂŐĞƚŚĞŝĚĞĂŽĨŶŽƚĐŽŵƉƌŽŵŝƐŝŶŐ girlfriend looks at you cockeyed, if you are cockeyed. ďĞĞŶŝŶǀĞŶƚĞĚŝƐƚŽƉƌŽƚĞĐƚƚŚĞƉƵďůŝĐ͕ŶŽƚĚĞƐŝŐŶĞƌƐ
ĂŶĚĚĞĨĞŶĚŝŶŐLJŽƵƌǁŽƌŬĂƚĂůůĐŽƐƚƐ͘tĞůů͕ƚŚĞŝƐƐƵĞ /ĨLJŽƵĚŽŶ͛ƚŐĞƚƚŚĂƚƉƌŽŵŽƟŽŶŽƌƉƌŝnjĞŽƌŚŽƵƐĞŽƌ ŽƌĐůŝĞŶƚƐ͘͞ŽŶŽŚĂƌŵ͟ŝƐĂŶĂĚŵŽŶŝƟŽŶƚŽĚŽĐƚŽƌƐ
ĂƚǁŽƌŬŝƐƵƐƵĂůůLJĂůůĂďŽƵƚƚŚĞŶĂƚƵƌĞŽĨĐŽŵƉƌŽ- ŝĨLJŽƵĚŽͶŝƚĚŽĞƐŶ͛ƚŵĂƩĞƌ͘͟tŝƐĚŽŵĂƚůĂƐƚ͘dŚĞŶ ĐŽŶĐĞƌŶŝŶŐƚŚĞŝƌƌĞůĂƟŽŶƐŚŝƉƚŽƚŚĞŝƌƉĂƟĞŶƚƐ͕ŶŽƚ
ILLUSTRATIOS BY MILTON GLASER
ILLUSTRATIOS BY MILTON GLASER
ŵŝƐĞ͘zŽƵũƵƐƚŚĂǀĞƚŽŬŶŽǁǁŚĂƚƚŽĐŽŵƉƌŽŵŝƐĞ͘ /ŚĞĂƌĚĂŵĂƌǀĞůŽƵƐũŽŬĞƚŚĂƚƐĞĞŵĞĚƌĞůĂƚĞĚƚŽ ƚŽƚŚĞŝƌĨĞůůŽǁƉƌĂĐƟƟŽŶĞƌƐŽƌƚŚĞĚƌƵŐĐŽŵƉĂŶŝĞƐ͘
ůŝŶĚƉƵƌƐƵŝƚŽĨLJŽƵƌŽǁŶĞŶĚƐǁŚŝĐŚĞdžĐůƵĚĞƐƚŚĞ ƌƵůĞŶƵŵďĞƌϭϬ͘ďƵƚĐŚĞƌǁĂƐŽƉĞŶŝŶŐŚŝƐŵĂƌŬĞƚ /ĨǁĞǁĞƌĞůŝĐĞŶƐĞĚ͕ƚĞůůŝŶŐƚŚĞƚƌƵƚŚŵŝŐŚƚďĞĐŽŵĞ
ƉŽƐƐŝďŝůŝƚLJƚŚĂƚŽƚŚĞƌƐŵĂLJďĞƌŝŐŚƚĚŽĞƐŶŽƚĂůůŽǁ one morning and as he did, a rabbit popped his ŵŽƌĞĐĞŶƚƌĂůƚŽǁŚĂƚǁĞĚŽ͘
ĨŽƌƚŚĞĨĂĐƚƚŚĂƚŝŶĚĞƐŝŐŶǁĞĂƌĞĂůǁĂLJƐĚĞĂůŝŶŐǁŝƚŚ ŚĞĂĚƚŚƌŽƵŐŚƚŚĞĚŽŽƌ͘dŚĞďƵƚĐŚĞƌǁĂƐƐƵƌƉƌŝƐĞĚ
ĂƚƌŝĂĚͶƚŚĞĐůŝĞŶƚ͕ƚŚĞĂƵĚŝĞŶĐĞĂŶĚLJŽƵ͘ ǁŚĞŶƚŚĞƌĂďďŝƚŝŶƋƵŝƌĞĚ͞'ŽƚĂŶLJĐĂďďĂŐĞ͍͟dŚĞ
 PELICANBRAND
GROWN IN USA
CONTAINS NO
GENETICALLY
MODIFIED ORGANISMS

MYRON ROOT &

ICEBERG LETTUCE COMPANY

CLARKSBURG
CALIFORNIA

Iceberg lettuce label

A vegetable crate/box label that I created for a made-up brand called
“Pelican Brand,” using a duotone color palette (two colors.)

Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN

Miami hotels 12-page booklet pt. 1
A booklet that I created with InDesign, informing the reader of popular
hotels and resorts in Miami, Florida.

Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN

Miami hotels 12-page booklet pt. 2
A booklet that I created with InDesign, informing the reader of popular
hotels and resorts in Miami, Florida.

Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN

 Thank you!
Andrew Houts
Graphic Design & Illustration
Quandus13@gmail.com | (651) 347-3981 | Minneapolis, MN