Real Estate Agent

Seminar

SAMSON ITOJE
CEO, Erimama Investment Company Ltd

SelfMadeRetiree.com
 SEMINAR OBJECTIVES
1. To help participants appreciate the role of real estate
agents (or consultants) and how much they can earn
when they start a successful real estate agency
business

2. To teach participants real estate investing process so

they can interact professionally with potential
customers and make more money

3. To help participants become real estate consultants for

selected (and trustworthy) real estate development
companies in Nigeria

4. To help participants develop their selling skills so they

can make money from real estate business
 TRAINING MODULES
THIS TRAINING IS DIVIDED INTO 8 MODULES

MODULE 1: Real Estate Agency & Income Potential

MODULE 2: Real Estate Investing Process

MODULE 3: Compensation Plan – How Agents Are Paid

MODULE 4: Registration Links To Become Agent

MODULE 5: Product Knowledge – The Estates We Sell

MODULE 6: Sales Training – How To Sell

MODULE 7: How To Make Your First Sale

MODULE 8: Selling Properties Using The Internet

 MODULE 1:

INTRODUCTION TO REAL ESTATE

AGENCY BUSINESS
 INTRODUCTION TO REAL ESTATE
AGENT BUSINESS
WHO IS AN ESTATE AGENT?

A real estate agent is a business professional who

guides real estate prospects through the process of
buying or renting the property they desire

PROSPECTS

Potential real estate customers are called prospects

 They have expressed a desire to rent or buy a

property through the agent
 BUT . . . They are yet to rent or buy through the
agent
 BENEFITS OF ESTATE AGENT BUSINESS
1. No registration fees required
2. No requirement to buy products or hold inventory
3. No monthly or yearly membership fees required
4. No pressure to rent an office
5. No qualification is required if you plan to operate
as an independent consultant for real estate
developers in Nigeria
6. No fixed startup capital required. All you need is
little funds for advertising purposes.
7. Your success is not dependent on anyone but
yourself
8. You can earn millions of Naira from a single
transaction because property is a high priced
product and your commission is calculated as a
percentage of the price of the property
 KEY TO SUCCESS

 Understand why people buy property so you

can press their EMOTIONAL BUTONS to close the
sale
 Understand what property documents are
available and the connection with price. This
helps you win customers and close deals.
 Learn everything you need to know about the
properties you’re selling so you can show them
how they benefit by buying any of them
 Learn the ART of SELLING
 Learn how to market your real estate business
and find prospects
 Learn how to follow-up with prospects and close
deals
 THE ROLE OF ESTATE
CONSULTANTS
Real estate consultants . . .

1. Connect property buyers to sellers

2. Connect landlords to potential tenants

3. They educate potential customers on what to

look out for when buying a property to ensure
they buy problem-free property

4. They educate potential customers on factors

that affect Return On Investment (in order to
guide customers in making the right choice
when faced with several property options)
 ESTATE CONSULTANTS’
REWARD
What do estate agents or consultants get for
connecting buyers to sellers?

 They earn a commission

 The commission is often calculated as a percentage

of the price of the property

NOTE 1: Regular estate agents earn 2.5% to 5% of

the price of the property in sale transactions. And the
commission is paid by the customer

NOTE 2: Estate consultants for real estate developers

earn 10 – 15% of the price of the property and the
commission is paid by the company
 SCOPE OF COVERAGE

Every real estate consultant must decide

his scope of coverage

Some estate consultants focus on . . .

1. Property sale and rental all over the country

2. Property sale and rental all over a particular state
(e.g. sales and rental anywhere in Lagos)
3. Property sale and rental in a section of a state (e.g.
Lekki, Ikoyi etc)
4. Property sale and rental in a particular estate (e.g.
1004 estate, Omole estate, Magodo etc)
5. A particular type of property e.g. sales of land only
6. Sale of properties owned by real estate developers
 IMPORTANCE OF
FOCUS

 Focusing on a specific area of real estate

enables consultants to deplore all their
resources in that specific area

 This often gives them a better opportunity

to succeed

 Being a jack-of-all-trade often leads to

poor result or business failure
 THIS SEMINAR’S SCOPE

This seminar focuses on how to

become a real estate consultant
for multiple real estate
developers who pay commission
in multiple levels
 HOW MUCH MONEY CAN YOU MAKE?

There is no limit to what you can earn

What you earn depends entirely on the

ACTIONS YOU TAKE (or fail to take)

 Some people make ZERO Naira per year

 Some make up to 2 million Naira per year

 Some make up to 5 million Naira per year

 Some others make over 12 million Naira per
year

IT ALL DEPENDS ON YOUR ABILITY TO SELL

AND WHAT YOU DO TO IMPROVE YOUR
SELLING SKILLS
 SUCCESS STORY #1

 One woman registered with our real estate network

in January 2017

 She drew up a list of people she knew who can buy

from the estates we sell then started calling them
one after the other

 In less than 2 weeks, she got a client who bought

18 plots of land through her at =N=700,000 per
plot

 The customer paid =N=12,600,000 for the 18 plots

of land

 She earned 15% of that amount as commission.

That is, =N=1,890,000 commission in 2 weeks
 SUCCESS STORY #2

 A particular consultant joined our real estate agent

network in October 2016.

 She made her first sale in January 2017

 She earned a total of 5 million Naira in commission

in 2017

 In 2018, she earned three times what she earned in

2017.

 YES, she earned over 15 million Naira in

commission in 2018!

 This business is beautiful!

 END OF MODULE 1.

 Are you ready to complete this online training and

become a real estate consultant with trustworthy real
estate developers?

 Simply order this training manual and you will get

access to download the complete training manual

Pay To:

Account Name: Erimama Investment Company Ltd

Account Number: 2024609571

Bank: First Bank

Amount: =N=4,500
 HAVE QUESTIONS
Call the author, Samson Itoje, on . . .

07086459367 OR
08033290430

NOTE: You will get instant access to download

the complete real estate agent training
manual once your payment is confirmed