Module Module

MN 3020 Entrepreneurship Business Basics

Code Title
Hours/Week Lectures 2
Monday
Pre –
Credits 03 GPA 4.15pm – None
Lab/Assignments 3 requisites
6.15pm
(NA2)
Learning Outcomes
At the successful completion of the subject, the students will be able to:
- Demonstrate understanding of fundamentals ideas of financial management for
entrepreneurs, concepts such as cash flow, financial statements, financial ratios, and
time value for money, capital budgeting and net present value.
- Go through the process of securing entrepreneur’s intellectual property, including
patents, trademarks, copy rights and trade secrets.
- Analyze an industry and identify opportunities for new products/services along with
marketing tactics and strategies.
- Identify human resource needs for an organization and acquire and maintain required
people.
Outline Syllabus
1. Overview of Corporate Finance: Introduction to corporate finance; Financial
statements/taxes/cash flow.
2. Financial statements and long-term financial planning: Working with financial
statements and real world applications; Long-term financial planning and growth
3. Valuation of cash flows: Time value for money; Net present value
4. Risk management; Risk identification, risk analysis and risk response;
5. Patents, trade secrets and copy rights: Introduction to business law; Patents and
procedure for obtaining patents; Trade secrets, copy rights and trade marks
6. Marketing: Introduction to marketing; Consumer behavior; Business and
organizational consumers; Production development and management; Pricing
objectives and policies; Business ethics; Advertising and sales promotion; Integrated
marketing communications
7. Managing Human Resources; Introduction to Human Resource Management;
Manpower planning; Job Analysis and designing; Recruiting and selecting appropriate
human capital; Staffing and training people; Reward management; Grievance
handling; Transfers promotions and retirements
8. Managing Operations; Designing new products and processes, Demand forecasting,
Planning for production facilities, Production planning, Managing inventories,
Managing productivity and quality

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Selected References

 Journal of Entrepreneurship and Public Policy, Emerald

 Journal of Business Venturing, Science Direct, Emerald
 Journal of Small Business and Enterprise Development ,ISSN 1462-6004

Session Plan
Session Title Content
1 Introduction to - What is Entrepreneurship?
18/02/2019 the course - Entrepreneurial characteristics
- Problems faced by
entrepreneurial firms
- Basic business functions of
entrepreneurial business
Learning methods: Lecturing and
group works
2 Entrepreneurship, - Creativity and innovations
25/02/2019 Creativity and - Types of innovations
Innovations - Entrepreneurs and business
people
- Incremental and radical
innovations
Learning methods: Lecturing and
group works
3 Overview of - Introduction to corporate
11/03/2019 Corporate finance
Finance - Functions of financial
management
- Financial statements
Income statement
Balance sheet
Cash flow statement
Learning methods: Lecturing and
group works
4 Valuation of cash - Time value of money
18/03/2019 flows - Present value and future value
of a cash flow
- Net present value
Learning methods: Lecturing and
group works
5 Risk - Different risks
25/03/2019 management - Risk identification
- Risk analysis and risk response
Resources
1. Kuratko D.F.,2009,
Entrepreneurship:
Theory, Process and
Practice, South-Western
Cengage Learning, USA
– Chapter 1
2. Other relevant
readings
Recommended readings
by the lecturer
1. Barringer B. R. and
Ireland R.D., 2009,
Entrepreneurship 3rd
edition(Entrepreneurship:
Successfully Launching
New Ventures, Pearson
Education – Chapter 10
Recommended readings
by the lecturer
Recommended readings
by the lecturer
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Session Title Content Resources
Learning methods: Lecturing and
group works
6 Basics of - Introduction to management Recommended readings
01/04/2019 Management - Management process by the lecturer
- Structure of the organization
- Leaders, managers and
management
Learning methods: Lecturing and
group works
7 Marketing for - Introduction to marketing 1. Barringer B. R. and
08/04/2019 Entrepreneurs - Consumer behavior Ireland R.D., 2009,
- Business and organizational Entrepreneurship 3rd
consumers edition(Entrepreneurship:
- Production development and Successfully Launching
management New Ventures, Pearson
Learning methods: Lecturing and Education – Chapter 11
group works
8 Marketing for - Pricing objectives and policies 1. Barringer B. R. and
22/04/2019 Entrepreneurs - Business ethics Ireland R.D., 2009,
- Advertising and sales Entrepreneurship 3rd
promotion edition(Entrepreneurship:
- Integrated marketing Successfully Launching
communications New Ventures, Pearson
Learning methods: Lecturing and Education – Chapter 11
group works
9 Managing - Introduction to Human Recommended readings
29/04/2019 Human Resource Management by the lecturer
Resources - Manpower planning
- Job Analysis and designing
- Recruiting and selecting
appropriate human capital
Learning methods: Lecturing and
group works
10 Managing - Staffing and training people Recommended readings
06/05/2019 Human - Reward management by the lecturer
Resources - Grievance handling
- Transfers promotions and
retirements
Learning methods: Lecturing and
group works
11 Managing - Designing new products and Recommended readings
13/05/2019 Operations processes by the lecturer
- Demand forecasting
- Planning for production
facilities

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Session Title Content Resources
- Production planning, Managing
inventories
- Managing productivity and
quality
Learning methods: Lecturing and
group works
12 Business Law - Introduction to business law Recommended readings
20/05/2019 - Legal structure by the lecturer
Learning methods: Guest Lecture
organized by Group 1
13 Patents, trade - Patents and procedure for 1. Recommended
27/05/2019 secrets and copy obtaining patents readings by the lecturer
rights - Trade secrets, copy rights, GI 2. Barringer B. R. and
and trade marks Ireland R.D., 2009,
Learning methods: Guest Lecture Entrepreneurship 3rd
organized by Group 2 edition(Entrepreneurship:
Successfully Launching
New Ventures, Pearson
Education – Chapter 12
14 Student Case study presentations Group presentations
03/06/2017 presentations (Maximum time: 20 Min
for one group)

Assessment:
Final examination 50 marks
Continuous Assessments 40 marks
Class room participation 10 marks
Total 100 marks

Continuous Assessments

Assignment 01: Organizing a guest lecture

All the participants will be grouped into two large groups (around 15 members per each) and
advised to organize two guest lectures on sessions 12, and 13 on the assigned topic. The group is
responsible for selecting a good guest speaker with the sound knowledge and experience in the
relevant topic, inviting him/ her as per in the schedule, organizing the lecture with proper
arrangements and reporting back to the lecturer with a written report of the tasks completed.
Group members will be evaluated with the effectiveness of the tasks they carried out for the
success of the guest lecture. Total marks allocated for the group work is 15.

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Assignment 02 & 03: Case Study Analysis Report and Presentation

Students are advised to make 05 members groups to carry out this assignment. You want to study
an entrepreneur (or an entrepreneurial business) to understand how the finance, marketing, HR
and operations management functions are carried out to understand the gaps in the theory and the
practice. Students want to write a case (maximum 25 typed pages of A4 size) on the study and
make oral presentation to the class as scheduled in the session plan. 45 minutes allocated for the
presentations and participation of all the students is compulsory. Total marks allocated for the
written report is 15 and for the oral presentation is 10.

Contact Details:
Kevin Roshintha Fernando [B.Sc. (Entrepreneurship) Special (USJP)]
Department of Sports Science,
Faculty of Applied Sciences,
University of Sri Jayewardenepura.
Tel: 0777577178

E mail: kevin@sjp.ac.lk

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