Brief Industry Analysi Because of the technology nowadays, one successful film ean be distributed ull over the world. which is in a form of motion pictures or DVD. Animation i one media that is spread all over the world: push it to be one of fastest growing industry. The demand for the animation is increasing from the emerging number of eables and satellite TV and the popularity of The Internet. In addition, in the past, the target market of the animati n industry was just kids, but now, it expands market to cover all ages of customer ‘The companies can be range from a big company such as Walt Disney to an individual artist with a PC. The trend of the ea has changed trom drawing and photographs, yr £ higher quality pictures. However, producing the animation is sil Tabor intensive & take a long time, this push the cost of production to be high. Therefore now s whieh has a lower cost. high quality computer animation production | a It Disney Company Overview Walt Disney is one of the leading companies in the Woi parks and resort The Walt Disney studio, which is the first seementey Vacation s. Walt Disney also n Club resorts. Wa Y Disney Cruise Line. eight Disne ee continents, eme parks on three ci : ey hich composed with 11 theme Par fesori locations, which compos er products -y consumer prod i : approached Walt Disney in order to The Walt Disney prod The third segment is Disne} courres e businessman ' occurred in 1929, when one busi o's wing ae Mickey Mouse such as toy, apparel, logo on the cover of childr s of products Produet (DCP) produces various kinds of prod games. foods and beverages, stati veil decoration. books and magazines, interactive : ration. books and magazin DCP hae electronics. and fine arts. To be able to procluce all of thi produce the products, In addition, Walt Disney owns the largest publisher of books and mazazines. which distributed into 75 countries. Walt Disney also py the website for shopping portal and Disney stores retail chain. However, the D Store retail chain is owned by the other party in Japan, under the license agree! with the Walt Disney Company The last segment is Media networks. They present the wide an broadleasting, cable, radio, publishing and Internet businesses. They owned two) Known television groups, which are ABC and ESPN. The Disney-ABC Television group broadcast all of Walt entertainments and news television properties, The customer target_ marl on Children and family. Moreover, Walt Disney also own One of the leading channel in sport entertainments, focu Pixar is an Academy Award-winni ing computerPrix Ars Electonica Festival in Austria, got the first prize In 1988 ‘an Academy Award for Best Animated Short film. It for computer-assisted at Intemational Animation Celebration and nimation at the Third Los Angeles also the Blue Ribbon Award from the Ameri ‘an Film and Video Association, In 1989. Knick ‘Knack ‘and’ RenderMan were Taunched, and the first commercial was made, Steve Jobs wanted 10 collaborated with the San Francisco-based. hho experience in broadcast media in order to broker Pixar for Furthermore, in July. CEO of Pixar, company"s capabilities, so he Colossal Pictures wi increase the television commercials and promotional films, The allianee was very successful, In 1990, the company office was moved to a one-story building i Richmond, Califomia. And, it created five new commercials, in May 1991. the organization entered into the Feature Film Agreement Walt Disney Pictures for the development and production of three computer anin feature films to be marketed and distributed by Disney. Then, the alliance was b he Motive Fits between the partners of the alliance aac Motives and Fits between the partners of the allianee The alliance between Disney and Pixar will yield great benefit to The motives for each partner can be identified as the followings, Disney * Disney can acquire core strengths of Pixar in producing pictures that appeals to the customers worldwide. developing its computer animation later than the other animation industry. At the time when Pixar generated