Business is an essential part of American society.

It is how one can get from rags to

riches. Ranging from various company owners to that of John D. Rockefeller; one of the worlds
most influential people of the Oil industry in the 1900s of America; and company owners such
as Steve Jobs who is one of the biggest influencers for leading technology. But in order for a
business to be successful, it has to have its customers which have to be acquired through
means of advertisements. Thanks to social media, marketing (AKA advertising) has never been
so much easier. Social media allows for millions upon millions of users to almost become
subliminally messaged with ads of tires to video games to clothes and much more. By the subtle
but big enough impact, the next time an internet user thinks about buying something they are
more than likely leaning to the ad given with or without the user knowing. Hence the importance
of social media marketing.

To start off, social media marketings best use is to simply (as already mentioned)
advertise. Sure, this is a small and simple task but it is one of the important traits any business
can have. By using social media advertising one can acquire at least ten customers to twenty
customers on average depending on how big their follower list is whether it's on facebook or
snapchat or Instagram or any other forms of social media. Even PlayStation is considered to be
a type of social media marketing that can be used to aid game companies/designers due to the
fact that when one goes to create an online an account or PS Plus, their emails are filled with
ads about new games coming out or events being held by PlayStation/sony. A time where this
worked best was when fidget spinner became advertised through a small note or video on some
random youtube videos. Fidget spinners are meant for those who suffer from disorders such as
Attention Deficit Disorder or ADD but many people (specifically children and teenagers) started
noticing it was a good way to relieve stress. Thus the business of fidget spinners expanded ever
so large thanks by word through the simple use of choosing to market online (social media).

Moving forward, social media (although used by adults too) is mostly used by teenagers.
What this impact has on us teenagers is that it exposes us to good and bad outcomes. The
good being that we can stay more connected with friends and share our lives with the world as
well as see what is occurring around the world. The bad being the fact that we stay on our
phones too long thus losing communication in person and touch with the nature and beauty of
the simple things offline. As a result, we as teenagers are more susceptible to be on social
media for hours on end. Small businesses can use this to their advantages because by
marketing through online, many small businesses can see what young people are into.
Consequently, gaining more consumers. Social media marketing use to be the same way as tv
marketing wherein the late mid-1900s, businesses use to advertise (and some still do today) on
tv; where television used to be the social media of the older American days.

To continue, if more businesses want to expand and grow, they would see that all the
rage in today’s booming economy is shifting towards social media. Where the social media
market has enabled many once broke American Citizens to become a million air. One well know
business owner being Tai Lopez who took his business to grow further with youtube. Youtubers
themselves such as Pewdiepie or Logan Paul have done so or other famous users on
Instagram such as Kylie Jenner who get paid for posting a selfie or two. The more followers the
better the business. As a result, many businesses who were once small to start off with became
expansive thanks to the social media market. Thus small businesses should use this to their
advantage because at some point like the television in the 1900s, there would eventually be a
halt or drop in the amount of prosperity that can be gained through social media. But for now, it
shall remain as one of the biggest ways any business/individual can become successful.

In conclusion, social media marketing is important because it is like a herd of sheep is

being kept in one location. Except for the fact that the sheep are normal everyday consumers
(mostly consisting of teenagers) located on easy to use media sites that vary from Facebook
users to whatever email is associated with one’s account. Even if one searches online for
anything at all, advertisements of the item will start to be generated. Hence being one of the
ways an any small business can become the next Steve Jobs.