PULO SENIOR HIGH SCHOOL

MARKETING PLAN OUTLINE

SUBMITTED TO:
MRS. VIRGIE ESCOLANO

SUBMITTE
D BY:
MIKAELLA MATEO

MA. ANGELICA C. MALIMATA

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I EXECUTIVE SUMMARY
The name of our company is A&M Enterprise means we combine the first letter of
our name which is A for Angelica and M for Mikaella. As a young entrepreneur, we have
the idea of Pulseras de Barbarians, this is small partnership business. Our business
plans to produce one kind of accessories which is the bracelet. We know that bracelet is
too common nowadays, but our bracelet has unique characteristics because it is
handmade. And it’s surely last for a long time.

The named ‘Pulseras’ was inspired from Cebuano language means bracelet while the
named ‘Barbarians’ means durable as same as real barbarians. So we combine the two
words ‘Pulseras’ and ‘Barbarians’ and create new word. Meaning our product was
durable and not easy to destroy.

Market Size

Out of 100 people, the estimated customers of our Enterprise per every week are 85
to 100 people in our barangay. Assuming that are company successfully reached that
market goal. There is possibility of 100% market penetration rate.

The biggest dream of every entrepreneur is to make his/ her product known or
recognized by many people. Our potential market of our company was to be known not
just here in our barangay but, in other places.
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Total Population:

Competitive Market Shares

According to our Market Research, the market mostly likes to wear watch rather than
bracelet but we are doing some solution to make the market like to wear bracelet too.

Marketing Objectives

Sales in units and peso

Sales: P 1500.00 per week

Unit Sold: 15pcs.

Unit Price: P100.00 each

Gross Profit

P300.00

Market Share

Target Market

Our target customers are the adults, young adults, millennial, Middle Ages. Because
our product suitable and perfectly fit for everyone.
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Positioning

Since, we are just starting our business. We are in low line

Strategies

Through website

Fliers

Sales talks

advertisements

II. EXTERNAL ANALYSIS

In our perception, we think that teenagers would not want to wear this kind of
accessories. Because most of them prefer to wear watches. And they cannot afford the
price of our product. But our products are suitable for middle ages and they love to wear
watches and bracelet at the same time, because it is kind of their fashion. The surrounding
of our business is in the crowded places like malls.

III. KEY SUCCESS FACTORS

Affordable

Creativity

Customers

Inventors
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Production

IV. INTERNAL ANALYSIS

In this part, we will discuss the internal analysis of our company. One of the problem that
we will encounter as a young entrepreneur is the lack of financial resources.

MISSION: To become an inspiration to everyone who have a creative mind to create

unique things

VISION: We become a creative individual who turns nothing to something.

V. COMPETITIVE ANALYSIS
Our main competitor is necklaces

Based on our observation, people used to wear necklaces rather than bracelet.

COMPERATIVE BRAND PERFORMANCES

BRACELET NECKLACE
Handmade Machine made
The price is exactly at 100.00 pesos The price is depends on the brand
only and quality
Recycle Not recycle

VI. SWOT ANALYSIS

STRENGHTS
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Our product is unique, because it is just made of one material and it can be recyclable.

WEAKNESSES

Our product is made of bronze, it’s have a probability to have a rustiness smell. Some of
our customers will not be satisfy because of the smell.

OPPORTUNITY

It is our opportunity to experienced

THREATS

Competitors
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VII. MARKETING OBJECTIVES

Increase the amount of sales relative to marketing expenses steadily every quarter.

To develop a profitable/sustainable home – based company

VIII. MARKETING STRATEGIES

Through website

We will use social media to get more costumers. We will make a Facebook account and
post it all the information of our product.

Fliers

We will use fliers also, through that it can be useful to disseminate information faster.

Sales talks
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Advertisement

IX. MARKETING PROGRAM/SCHEDULE/ACTION PLAN

Website ( long-term )

Sales talk ( short-term )

PULO SENIOR HIGH SCHOOL

X. MARKETING BUDGET

MATERIALS COST
Bronze ( 37 meters ) 500.00 pesos
Copper tube (30 pcs.) 200.00 pesos
Total : 700.00 pesos

The estimated budget is 1000.00 pesos for 15 pcs.

The cost expenses for all materials are 700.00 pesos.

The gross profit is 300.00 pesos

The estimated price is 100.00 pesos each

The estimated income per month for 15pcs. Is 800.00 pesos.

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PULO SENIOR HIGH SCHOOL
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