PMKTG-03

LEADER :

Alcantara, Glen Dale

MEMBERS :
Alcantara, Alexander
Agustin, Lichelle
Eresmas, Jennifer
Villosan, Melissa
Dayao, Kathleen

Sir. Sacdalan
Marketing Plan of
Coconut Shell Cup about the common contribution on this will make a small
time if we have a cooperation in our group work.
1.0 Executive Summary
Coconut Shell Cup is an organic material. Among the
Target Markets
natural creations, coconut shell is the best material
 Tourists
suited for holding food stuffs. Perhaps it was very popular
 Schools
the time when ceramic, plastic and metal cups were not
 Furniture
yet invented. Coconut shell that will make a coconut
2.1.1 Market Demographics
shell cup will work it by a new ideas and new creations
 Geographics
about in this.
- Coconut shell cup is set on target area where
usually it will buy on.
2.0 Situation Analysis
 Demographics
Coconut shell cup is the first project that we will make.
- There is an almost male and female users are
So it take a lot of time to make the perfect coconut shell
want a organic materials like coconut shell.
cup. In our country most coconut is popular and I know
 Behavior Factors
coconut shell cup will attract to the buyers.
- Users may take advantage on the coconut
shell because it consist a healthy organic
2.1 Market Summary
material.
Coconut shell cup is a material that we usually used in
needed. About the market and knows a great deal
2.1.2 Market Needs
Coconut shell cup is providing a good image on people
and it will attract to others. Our company seeks to fulfil
the benefits of our product to catch the customer
satisfaction.
- Quality craftsmanship. Taking our product has
a high quality to provide a good quantity.
- Well-thought-out designs. Making our product
image is to be attraction to the customer.
- Customer service. We are required to build a
goodwill and having a loyal customer base.
2.1.3 Market Trends
Coconut shell cup will make the market growth up. This
product make a good attractions to other people, this
may have a natural base. Product is not usually popular
to other but we make sure that our product will hit the
target sale.
2.1.4 Market Growth
First time will take the product of coconut shell cup will
take to sell. Selling the product is a good strategy to us.
So this we will see if the market growth is increasing or
decreasing.
2.2 SWOT Analysis
The following SWOT analysis captures the key strengths
and weaknesses within the company and describes the
opportunities and threats facing Coconut shell cup.
2.2.1 Strengths
- Creative, yet practical product designers
- The use of a highly efficient, flexible business
model utilizing direct customer sales and
distribution.
2.2.2 Weaknesses
- Generate brand and product awareness.
- Developing a new product awareness as a
start-up company.
 - The first product is shell cup that has been
2.2.3 Opportunities developed is natural and organic materials.
- Participation within a growing industry - The second product is design cup that consist
- Ability to hit the target sales in our product an attraction to a customers.
- Make it useful. - The third is stable cup that is usually useful to us.

2.2.4 Threats 2.5 Keys to Success

- Study a new product to prevent a sale. The keys to success are designing and producing
- Take advantage with our product. products that meet market demand. In addition,
- Potential competition from an already Coconut shell cup must ensure total customer
established market participant. satisfaction. If these keys to success are achieved, it will
become a profitable, sustainable company.
2.3 Competition
Coconut shell cup is forming its own market. Although 2.6 Critical Issues
there are few companies that do make a new product As a start-up business, Coconut shell cup does not have
and adjusting. There are different indirect competitors a critical issue by now because we are usually starting
who are manufacturers of the actual coconut shell cup. up a business plan by now.

2.4 Product Offering 3.0 Marketing Strategy

Coconut shell cup offers several products:
The key to the marketing strategy is focusing on the
attraction of a product. Coconut shell cup is not a 3.4 Target Markets
popular but if we have a creation of ideas we can make Product diversification and by product utilization of
it popular. coconut for food products have attained remarkable
achievements and its promotion have significantly
3.1 Mission attributed to the present level of price stability in
Coconut shell cup is “to create a value and make a coconut. It is for the first time in the history of coconut
difference. Invent the next industrial era, to build, move, development, no market intervention program (MIP)
power and cure the world.” had been operated for the past three years. Coconut
Development Board has played a salubrious role in this
3.2 Marketing Objectives transition. Even though considerable breakthrough is
- Achieve a steady increase in market attained in removing the coconut oil market
penetration. dependency, the Indian Coconut Industry has to go a
- Control and design to make a strong growth. long way to exploit its full potential. In the field of by
product utilization, only the coir industries have made
3.3 Financial Objectives significant stride in the economy. The value additions in
- Maintain a significant research and coconut shell have salubrious effect in increasing farm
development budget (as percentage relative level income which is a prerequisite for making the
to sales) to spur future product developments. coconut industry globally competitive.
- Achieve the high growth rate. 3.5 Positioning
Coconut shell cup is scattered by positioning our  Distribution. Initially, Coconut shell cup will use a
company that considered as a good higher quality of a direct-to-customer distribution model. Over time, it
product. Taking company to exist the good positioned will use retailers as well.
of the product that were promoting.  Advertising and promotion. Served different
methods will be used for the advertising effort.
3.6 Strategies  Customer service. Coconut shell cup will strive to
Achieving the company goals of our product that we achieve the target sales and customer
promote as well as by taking the highest standard of satisfaction.
coconut shell cup. Product maybe relay on the good 4.1 Break-Even Analysis
image in a customer to satisfy their needs. Apparently The break-even analysis indicates that Php600,000 will
providing cleanliness and secured product of coconut be required in monthly sales revenue to reach the
shell cup. break-even-point.
Break-Even Analysis
3.7Marketing Program Monthly Units Break-Even 85
Coconut shell cup is comprised of the following Monthly Sales Break-Even Php600,000
approaches to pricing, distribution and promotion, and Assumptions
customer service. Average Per-Unit
Php112
 Pricing. This will be based on a per-product retail Revenue
price. Average Per-Unit
Php95
Variable Cost
 Estimated Monthly Fixed Plan 16 6 0 g
Php600,000
Cost Completi
4.2 Sales Forecast on
SALES FORECAST Web site
1/1/ 3/15/1 Php25, Outsid Marketin
SALES 2016 2017 2018 completi
16 6 000 e firm g
Recreational Php445,000 660,000 900,000 on

Competitive Php73,950 Php86,483 Php90,254 Advertisin

DIRECT COST g 1/1/ 6/30/1 Php4,5 Marketin

2016 2017 2018 Dale
OF SALES campaig 16 6 00 g

Recreational Php73,845 Php82,000 Php105,865 n #1

Competitive Php15,000 Php24,000 Php30,000 Advertisin

Subtotal g 1/1/ 12/30/ Php16, Marketin

Php88,845 Php106,000 Php135,865 Dale
Cost of Sales campaig 16 16 000 g

4.3 Expense Forecast n

Plan Develop
ment of 1/1/ 11/30/ Php0.0 Marketin
Milestone Start End Mana Departm Dale
Budget the retail 16 16 0 g
s Date Date ger ent channel
Php45,
Marketing 1/1/ 2/1/1 Php0.0 Dale Marketin
500
4.4 MONTHLY EXPENSE BUDGET The purpose of Coconut shell cup is to maintain the
Marketing agricultures of Filipino’s here in our country. The following
Expenses 2016 2017 2018 areas will be monitors to gauge performance:
Budget  Revenue: monthly and annual
Web site Php16,000 Php22,000 Php28,000  Expenses: monthly and annual
Advertisements Php7,000 Php11,000 Php15,000  Customer Satisfaction

Printed  New-product development

Php2,000 Php2,500 Php3,000
Material 5.1 Implementation

Total Sales and The following milestones identify the key marketing

Marketing Php25,000 Php35,500 Php46,000 programs. It is important to accomplish each one on

Expenses time and on budget.

Percent of 5.2 Marketing Organization

10.5% 15.5% 20.5%
sales Dale will be responsible for the marketing activities.

Contribution 5.3 Contingency Planning

Php668,00 Php750,00 Php800,000
Margin DIFICULTIES AND RISKS

Contribution  An entry into the market by an already-

80.5% 90.5% 95.5%
Margin/Sales established market competitor.
WORST-CASE RISKS

4.0 Controls  Having to liquidate equipment or intellectual

capital to cover liabilities.