DE LA SALLE UNIVERSITY – DASMARINAS

College of Tourism and Hospitality Management

Tourism Management Department

CUSTOMER SATISFACTION OF FOOD BARN FOOD PARK

: A CONTENT ANALYSIS

Proponents:
Hernandez, Adrian T.
Doce, Jeed D.
Labid, Ryan Carl L.

Adviser:
Dr. Jimford U. Tabuyo

ABSTRACT

The purpose of this study is to define the satisfaction that the Food Barn offers to its customers and to asses them
to be more effective and efficient by using and defining their qualities and various strengths and also, methods to
ensure reliability, relevance, and validity are addressed. Peruses will increase expanded learning about subjective
research and more prominent competency in assessing this sort of research. The expectation is that nourishment and
sustenance experts will be roused to lead and distribute subjective research, adding to the assemblage of friend
surveyed dietetics-related subjective productions. This sort of research must be systematically arranged and
executed with thoughtfulness regarding legitimacy, unwavering quality, and pertinence. This thorough
methodology helps the likelihood that the exploration will add to the logical writing and fit the bill for production.

Key words: Content Analysis, Customer Satisfaction, Food Park, Food Barn Food Park

INTRODUCTION Moreover, the consumer satisfaction is mainly

Customer satisfaction is one of the main rules for
deciding the quality that is really conveying to clients
through the items and benefits by going with
overhauling (Ganguli and Roy, 2011). It is basically
express; Consumer satisfaction is basically for
corporate survival. And it has proven that in a few
thorough examinations that is executed by some
researchers made that it costs around fivefold the
amount of in time, cash and assets to draw in another
client as it does to hold a current client (Helm et al.,
2010). As cited in customer satisfaction and its
measurement in hospitality enterprises 2015, Learning
and further understanding the attitude of the client’s
different desires and necessities, Hayes states that, it is
very fundamental for two mains reasons ± and it mainly
gives comprehension of how the client characterizes the
nature of administration and items, and it encourages
the improvement of a consumer loyalty surveys (Hayes,
1997, p. 7).
perceived as of the incredible significance to every
single business firm in the view of its effect on rehash
buys and informal proposals (Abubakar and Mavondo,
2014). As cited in customer satisfaction and its
measurement in hospitality enterprises (2015)
fulfilment or Satisfaction mostly reinforces the rousing
attitudes of a customer towards the brand of a business
firm, provoking it to a more important and its likelihood
is that in a comparable brand will be procured once
more, and frustration just prompts on the negative brand
perspectives and reduces the likelihood of acquiring a
comparable brand yet again (Assael, 1987, p. 47).
According to Al-Ababneh (2017), a numerous
advantage can be accomplished through to it
administration quality, like for the best example,
building up consumer satisfaction, adding to business
picture, setting up client steadfastness, and giving an
upper hand to a business. Administration quality
execution can give means to it distinctive and various

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DE LA SALLE UNIVERSITY – DASMARINAS
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Tourism Management Department
individuals, for instance, the representatives may
demonstrate the higher view of administration quality
than the clients saw, and in this rightful manner
supervisors and their workers never get a kick out of the
chance to recognize inadequacies in administration
quality.
Using customer satisfaction, it can achieve the
benefits of high service quality. and in the definition of
customer satisfaction this can be considered as to be the
most necessary in gaining the quality of service that can
be provided by the crew to the patrons. And with the
results of having the Positive Feedback that comes from
the patrons this can mainly directed to the generosity of
the specialist co-ops in the market, which can be a
roundabout to extends its operations, through the
negative input makes it recoil (Gupta and Rokade,
2016).
This spacious food park assures level up the dining
experience of Filipinos, tourist and promenades. The
dining provides vast parking allocation to costumers
that can accommodate 25-27 cars depending on the car
type giving time to enjoy in safe and sound. This multi-
purpose cuisine paradise has 27 food stalls, developed
into exciting area were huge crowds can dine, wine,
relax meet for business and leisure as well as forge
deeper, new levels of bonding it can accommodate 500
to 1000 costumers. It is envisioned to be a cut above the
rest because it offers highly saleable and appetizing
food, products, skilled manpower as well as clean
spacious stalls. A wide range of food products, year-
round promos and themed festivals assure a steady
growth of loyal diners (Food Barn, 2018).
In terms of tangibility the ambiance in Food Barn
Food Park is perfect family friendly hangout place to all
sort of ages, it also offers a wide variation of different
meals and dishes from selected foreign countries. The
commodities and furnishings are always being in keep
in a very good condition and maintained tidy and
presentable to the eyes of the customers' satisfaction
whenever they dine at the place. The facilities and
equipment are very operational like it doesn’t mainly
experience any closure or easily get destroyed and it’s
always open to the public. In terms of parking space, it
can accommodate 25-27 vehicles. According to security
Undergraduate Thesis Final Paper
guards, vehicles are not allowed to use the front of Food
Barn as a parking space, unless they will not stay for a
long time or unless there is an emergency.
By way of reliability Food Barn offer dishes and
meals are just impeccable and very deliciously savory
that it would make the customers to come back for
more, the food prepares very safely and has its own
preparations combined with food safety and Handling.
With regards with responsiveness some employees of
the other stalls inside are not that hospitable to their
customers as one of our researches stated and
legitimately experienced, they’ll just let their customer
look around without saying any word to encourage
their customers to try their other products. They’re
busy doing other stuff than accommodating their
customers. Also, one of the researchers experienced a
dull service from of the crews in one of the stalls
inside the Food Barn that he wasn't assisted properly
and didn't get handed out the spoon and forks at the
right time the meal was served at one of our
researchers.
With respect to assurance into the context of
security Food Barn Food Park has a tight security, the
guards are very strict in checking the bags of the
customers, they make sure that there are no harmful
objects the customer have when they enter the Food
Barn.
In the sense of empathy, the location of Food Barn
is can be easily located at Salitran IV, Dasmariñas
Cavite, and it has a very safe and very accessible
location, also a lot of transportation options are mainly
passing by. It is only along the road, so the public will
easily find the said food establishment. And lastly,
we’ve observed that it has a good environment because
it is surrounded by plenty of trees.
The researchers will use SERVQUAL approach
which in the study is Tangibility to evaluate the
appearance of physical facilities, appearance of the
personnel and parking availability of the place. We will
be using reliability approach to assess the standard
quality of the food to build trust between customers.
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Tourism Management Department
The responsiveness approach is used to see the
willingness of the employees to help the customers and
how they deliver service in exact time and prompt
service. The assurance approach is used to find the
welfare of the customers who were eating in the specific
area and guaranteeing the clients to trust in their
administration and security. Empathy approach is used
to the convenient of the location. This study is
interesting because it can help new food establishments
like Food Barn Food Park to analyze the reasons and
factors that influence customer’s satisfaction, and to
know the needs of the customers for improving their
service level.
Malik (2012) had estimated and fulfilled the
lacking ideas between the two branches of
administering both administration of desire and
administration of client’s views in which have
connection to the conveyance by the four administration
ventures (saving money, transport, messenger and
broadcast communications) and later on checked the
effect on their fulfilment. His discoveries affirmed that
it would benefit the quality effects of consumer
satisfaction. Ahmed et al. (2010) has relatively found a
huge and positive connection between the four
measurements in administering a service quality
(physical assets, dependability, responsiveness and
confirmation) and consumer satisfaction of a food
establishment. In the results of their examination,
sympathy demonstrated a huge but negative association
with consumer satisfaction.
Naik, Gantasala and Prabhakar (2010) utilized and
mainly used the approach of SERVQUAL method to
examine their study between the desires and
impressions of retailing clients to investigate the
different variables that influences their fulfilment. And
their outcomes surprising uncovered the benefits of
quality that has a positive and noteworthy effect on
consumer satisfaction. Ahmed et al. (2010) picked up a
critical and vital great input of connections between
four extents of value that is beneficial, and which can
be extremely usable and necessary in our investigation
which those are (tangibility, reliability, responsiveness
and assurance) and for the client reliability and
fulfilment. And in the results of the researchers’
examinations, shows that the sympathy mainly gave a
Undergraduate Thesis Final Paper
huge enormous connection about the relationship of the
satisfaction for the customers. Gantasala and Prabhakar
(2010) use the SERVQUAL approach to constantly use
to determine the different variants of desires and
discernments in the middle of the retailing clients with
the end goal to investigate its factors that principally
have an impact in the client unwaveringness and its
fulfilment.
The purpose/ objective of this study is to know the
level of satisfaction among costumers of Food Barn
Food Park, it also intended to better understand the
customer needs from management point of view and for
improving their service level. It also analyzed the
reason and factors that influence customer’s satisfaction
level and assist to find out problems with the service of
the food park, to solve practical problems and find
logical solution.
Figure 1. Research Paradigm of the study
Total enumeration of
customer feedback from
Facebook and Google
Action Plan
Level of
Satisfaction
This study aimed to determine the customer
satisfaction on Food Barn Food Park. Specifically, the
researchers will try to answer the following questions:
1. How do the customers asses the services of
Food Barn Food Park?
2. How can the assessment of customer be
categorized?
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Tourism Management Department
3. Based on the finding, what action plan can
be proposed?
METHODOLOGY
The study “Customer Satisfaction of Food Barn
Food Park: A Content Analysis” will use qualitative
research design. Krippendorff (2013) points out,
subjective substance investigation puts the investigator
in a hermeneutic circle whereby translations are
reformulated dependent on new bits of knowledge
identified with, for instance, a bigger setting. This
progressively adaptable, less inflexible, way to deal
with substance investigation likewise grasps the
thought of numerous implications got from different
sources.
The researchers will be using at least of 103 reviews
of costumers from Facebook and the total of 141in
Google Reviews 244 will constitute the respondents of
the study.
The data gathering will be came from the secondary
data of the collected reviews from Facebook and
Google and then the researchers will start to categorize
the collected data in each field of Food Barn Then we
will determine the vantage points and the lowest will
the right time and chance to make an action plan to Food
Barn into a greater service for its different customers.
observation will be applied base on customer’s review’s
if it will reflect to the customers experience inside Food
Barn. Base on observation of the researchers will
determine if the customers review from Facebook and
Google will reflect to the customer review/experience.
In analyzing the data, the researchers will be using
content and thematic analysis, content analysis used to
make numerical examinations among and inside
records It additionally be utilized to examine element
documentation to decide consistence with laws,
standards, approaches, and methodology; to elucidate
slants in organization movement; to survey
arrangement between such movement and expressed
objectives, targets, and systems; or to analyze contrasts
between gatherings inside the element on of issues of
intrigue.
Undergraduate Thesis Final Paper
Thematic Analysis is a technique for methodically
recognizing, arranging, and offering understanding
into, examples of importance (subjects) over a data set.
Through concentrating on significance over a data set,
Thematic Analysis enables the specialist to see and
comprehend aggregate or shared implications and
encounters. Distinguishing interesting and eccentric
implications and encounters found just inside a solitary
information thing isn't the focal point of Thematic
Analysis This strategy, at that point, is a method for
recognizing what is basic to the way a subject is spoken
or expounded on, and of understanding those shared
traits.
Validation of the data observation will be applied
base on customer’s review’s if it will reflect to the
customers experience inside Food Barn. The
researchers will be the one who will undergo to the
observation to determine if the customers review from
Facebook and Google will reflect to the customer
review/experience.
RESULTS AND DISCUSSIONS
The result and discussions were focused on the
objective of the study; these were determined through
how customer asses the services of Food Barn Food
Park base on there comments/reviews from Facebook
and Google and analyzed if it is a positive or a
negative comment of the secondary datia when group
by the different areas that affects the satisfaction of the
customers. The areas observed were location, parking,
facilities, ambiance, service and personnel qualities.
Table 1. Facebook Comments/ Reviews (2018-2019)
REVIEWS/ STATEM CATEGO CATEGO
COMMEN ENT RIE 1 RIE 2
TS
nice place Positive Location Ambiance
to change
mood. Cosy
atmosphere
Best place Positive Location Food
to spend
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Tourism Management Department

weekend good for Positive Location

with your family date
family and magnda
friends with siyang
great food. venue pang
chill with
chill Positive Ambiance Location friends dhil
ambiance. may
Great venue acoustic
to consider bands
when you
plan to hold Dami Positive Food
an event. choice ng
food pang
They have Positive Personnel pulutan
very Qualities
friendly, spacious for Positive Location Food
accommoda family and
ting and u have lots
helpful of food to
Admin choose
Staff to
assist you
in your great choices Positive Food
event. of foods...
Whacky's Positive Food A very nice Positive Location Service
the best place to
healthy spend dinner
food with the
Good for Positive Location Food family and
family with live
bonding band
peaceful nice place Positive Location
place and nakakarelax
relaxing
place good sana po Negative Facilities
food good dagdagan ang
palaruan ng
good music, Positive Service Ambiance mga bata
Nice band. para mas
Romantic lalong mag
atmosphere enjoy po sila.

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Tourism Management Department

ang galing ng Positive Service entertainment

band every nla
Thursday

good place. Positive Location Food

great food. different asian Positive Food
foodsssss
sarap kumain Positive Food Service
dito mura at sana magawan Negative Ambiance
may live ng paraan na
band lahat ng
kumakain at
Has a nice Positive Ambiance Food nag iinom
ambience. magkaroon ng
great food magandang
view
Has a wide Positive Food Location
variety of Place is good, Location Facilities Positive
food options, spacious and
good place to ideal for family
chill while and groups,
drinking kids can play
freely without
listening to Positive Service you having to
the band and worry much
also love the because you
activities can easily see
they line them.
from time to
time need more and Food Negative
better food
good food. Positive Food stalls though
people from
everywhere Ok na sana Facilities Negative
kaso nung
We luv dis Positive Facilities Ambiance nawalan ng
place kc pde kuryente wala
maglaro mga man lang gen
kiddos at set or maayos
maaliwalas na emergency
dmi option sa Positive Food Service lights
foods ok din super Food Ambiance Positive
ung mga affordable!
band super sarap!
sulit mag

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hantay dahil Good food, Food Ambiance Positive

nakaka relax great
ang ambiance ambiance
tlga

I guess I just do Location Negative

Most of the reviews about the location of the
not like the fact
food barn in the Facebook are Good, Nice and Great,
that there’s
while one of the customers stated, “spacious for
been stagnant
family and u have lots of food to choose” and the
water behind
other one is “Loved it, really love the place and
and beside your
location, well can't really add anything to that” and
place. You took
for the negative comment , a customer says that “I
care of your
piece of land guess I just do not like the fact that there’s been
and yet have stagnant water behind and beside your place. You
forgotten that took care of your piece of land and yet have forgotten
you caused for that you caused for that water to breed mosquitoes
and other inconveniences”. The area of food stores
that water to
relies upon a complex set of variables including the
breed
advertising choices of large enterprises, the view of the
mosquitoes and
market by small businesses, customer request and
other
buying power, rivalry, local guidelines, and
inconveniences.
furthermore, local culture. (Moore and Roux)
Majority of the customers stated that they like
I mean, Food Negative food barn because “it has a lot of food options” while
you sell the other customers said that the products of Food
food but Barn are “Good” and “Great”, some customer
sanitation commented that Food Barn’s Food are “super
wise, you affordable! super sarap! sulit mag hantay dahil
could’ve nakaka relax ang ambiance tlga” and “Whacky's the
fixed that best healthy food”. There are two customers posted a
issue first. bad comment saying, “need more and better food
stalls though” and “I mean, you sell food but
Loved it, Location Positive sanitation wise, you could’ve fixed that issue first”.
really love
the place The customers posted different comments
and about the facilities of the Food Barn. A customer says,
location, “kids can play freely without you having to worry
well can't much because you can easily see them” while the
really add other customers says, “Separated smoking area so
anything to non-smokers could still enjoy the place without being
that... bothered by smokers” and “We luv dis place kc pde
maglaro mga kiddos at maaliwalas dmi option sa
foods ok din ung mga band entertainment nla”.

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ooglefacilities of the food barn and it says that “Ok na enjoy the
sana kaso nung nawalan ng kuryente wala man lang place
gen set or maayos na emergency lights” and “sana po without
dagdagan ang palaruan ng mga bata para mas being
lalong mag enjoy po sila”. One of the causes behind bothered
the poor condition of the facilities depends on the fact by
that 80% of the assessed kitchens are managed by smokers.
outer organizations, which often put resources into
improving establishments because of the vulnerability Nice place Positive Location Ambience
factor regarding the agreements (Taylor,2008). though it's
better to
The customers of Food Barn posted different put more
statements about the ambience of the Food Barn. food stalls.
Customers says, “Cozy atmosphere”, “chill Great way
ambiance” and “Romantic atmosphere”. While the to chill
other customers posted “nice ambience”, “nakaka and release
relax ang ambiance tlga” and “great ambiance”.All your stress
of the customers posted have the same comments after work.
about the services of the Food Barn, and all of those
customers says that they like the services of the food It's a very Positive Location Ambience
barn because of live bands. good
place. Not
Table 2. Google Reviews and Comments (2018-2019) a crowded
one. Good
REVIEWS STATEME CATEGO CATEGO
for those
/ NT RIE 1 RIE 2
who want
COMME
to have
NTS
some good
Lots of Positive Food Ambiance vibes
variety of
different Positive Food Facilitites
food to
food to
choose
choose
from. Very
from kids
affordable
can
food.
definitely
Friendly Positive Personnel Facilities have fun
staff. Qualities in the
Separated playgroun
smoking d.
area so
A good Positive Location Ambience
non-
place to
smokers
hang out
could still
with

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friends and Not crowded. Positive Location Food

families. Kukuri fried
Good chicken is a
music and must-try
ambience.
Great place Positive Location
to dine and
hang out with
A place to Positive Location Food friends and
enjoy, food is family.
just about
average Live band Positive Service Food
and wide
Such a good Positive Location Food selection of
place to eat food.
and bond
with your The nonfood Negative Food Facilities
family is like ukay
With ukay. It’s not
delicious properly in
food to eat. placed. They
should have
Nice place Positive Location put them on
not so the other
crowded on a side, so it
Saturday nite will not
small parking Negative Parking block and
area besides, obstruct the
other view from
customers the outside.
park along Food Barn is Negative Parking Facilities
the main road definitely big
Various food Positive Facilities Food but they have
stalls. small parking
Affordable space
food choices. (around 10
vehicles).
Has live Positive Services Location You would
band. Happy need to park
place to bond at the side of
with a date, the road if
family, you arrive
barkada or during peak
friends. hours.

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Although the was just OK.

place is an Same for the
open area it takoyaki.. But
can get hot it is a good
and smokey. place to eat
If there is a when you're
way to hungry.
ventilate
more, they Great food Positive Food Services
should do it. and live bands
They also Super Positive Ambience
have a small freaking cozy.
playground Will come
for kids but I back again.
don't think it
is ideal for Nice place to Positive Location
small hang out
children
not so good Negative Food
unless they
food for the 3
are
stalls i tried
accompanied
atleast.
by an adult.
Good food, Positive Food Ambience
nice
ambiance,nice
There are a Positive Food Location music!
lot of food
Great place Positive Food Location
choices. We
for hangouts!
tried the
Lots of food
korean BBQ
choices
there and it
was pretty Good place Positive Location
good. Only a for friends
few side and family
dishes though. party
We also tried
Ice Cream
Lab and it Nice ambiance, Positive Ambienc Food
was OK for good food, and e
us. Nothing nice place
really exciting
or new. It I like this Positive Location Services
wasn't bad, it place. They

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have live band think it’s fair

and many and healthy.
young people.
Town's best Different food Positive Food
chilin' place choices...

not so good Negativ Food They stop Negativ Services

food e serving beers e
before 12am..
I love the Positive Ambianc So if you arrive
mood! e late may be @
11:30pm they
Chill place. Positive Location Food wont give you
Lots of food beers
choices. anymore...
Family, Dissapointing...
barkada, couple
etc. Mageenjoy Good Food Positive Food
dito
Nice place and Positive Location Food
good food. Good taste of Positive Food
food
Good place to Positive Location
unwine and Perfect place to Positive Location
relax bond!

Good food. Positive Food Ambienc Foods are nice Positive Food
Amazing e Nice place Positive Location
ambiance.
Awesome Place Positive Location
Nice place to Positive Location
hang out! Nice Place Positive Location

Just loving Positive Services Okay naman Negative Location

Monday night yung place, kaso
with mejo konti ang
family...chillin mga foods to
g with think na malaki
Breakfast yung place.
Band. Chaka mejo
parang walang
If only they can Negativ Food buhay yung
have some food e place.
booths that
makes you Food barn sarap Positive Food Services
dito ng mga food.

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Mura na masarap
pa. Saka dami
pgpipiliian n
food. Completo n
dito may live
band pa.
Pricey - pero Negative Food
pwede na
din.....magandang
tambayan
delicious food Positive Food
Ganda ng place Positive Location
Delicious food Positive Food
The Table 2 above indicates in the category of
Location inside Food Barn and all of the reviews that
the researchers gathered from one of the social media
sites for the researcher to execute the observation and
its shows that out of 23 reviews 22 of the reviews
mostly tells that the Food Barn is Nice and Good and it
proves that one of a customer even said that “It’s a very
good place. Not a crowded one. Good for those who
want to have some good vibes” and other customer left
a review that said “A good place to hang out with
friends and families. Good music and ambience” and
only one bad review was left by the customer and it said
that “Okay naman yung place, kaso mejo konti ang
mga food to think na Malaki yung place. Chaka mejo
parang walang buhay ang place.
In the category of Food inside Food Barn and
all of the reviews that the researchers gathered mostly
shows that 26 of them gave a positive feedback out of
30 and the other reviews left gave a negative feedback
about the Food of the Food Barn and it proves that the
Food of Food Barn is Good because one of the
customers gave a review “Food Barn Sarap ditto ng
mga food. Mura na Masarap pa. Saka dami pag
pipilian na food. Completo na ditto may live band pa.”
and as for the negative feedback a customer even said
that “Okay naman yung place, kaso mejo konti ang
mga food to think na Malaki yung place. Chaka mejo
parang walang buhay yung place.”
In the category of Parking Space of the Food Barn and
all of the reviews that the researchers gathered only 2
of the customers gave a negative feedback none of
them is good. And one of the customers review proves
it that the Parking Space inside the Food Barn is bad
and said that “Food Barn is definitely big but they
have small parking space (around 10 vehicles). You
would need to park at the side of the road if you
arrive during peak hours.” And with this Parking
Space of Food Barn majorly affects its functionalities
because based on Land and parking use guidelines
have not kept up with development in demand because
of the quick pace of progress in both freight demand
and supply chain organization (Morris, 2004).
In the category of Facilities Food Barn and all
of the reviews that the researchers gathered and
collected for analyzation out of 7 Facilities related
customer reviews all of them are saying that it’s Nice
and the best example of the nice review that the
customers left is “Lots of variety of food to choose
from. Kids and pet-friendly. Friendly Staff. Separated
smoking area so non-smokers could still enjoy the
place without being bothered by smokers. Very
affordable food.” And the other one said that “Various
Food Stalls. Affordable food choices. Has Live Band.
Happy Place to bond with a date, family, barkada or
friends.” With this review the researcher can guarantee
that the customers that dines in the Food Barn is very
satisfied and please when it comes to the Food Barn’s
Facilities.
In the category of Ambience inside the Food
Barn and above all the reviews the researchers
gathered only 9 of the ambience related customer
reviews and most of them tells that its “Good” and
“Perfect” and one of the customers said that “Nice
Ambience, Good Food, and Nice Place.” And “Good
Food and Amazing Ambience” and this only proves
that the ambience plays a big role in attracting
customers and also one of the best way to market it in

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public because of the factors of the decorations of the
open space of the foundation, in order with the style of
food served, gives the suitable feeling to an ''absolute
restaurant experience'', improving the visitors' feeling
of authenticity, despite the fact that this may
frequently be arranged. (Cohen and Avieli 2004).
In the aspects of Services inside the Food Barn
and above all of the reviews the researchers gathered
and collected for thorough investigation and only 2 of
the service related customer reviews out of 10 and
shows the Service in Food Barn its “Great” and there
is one particular customer that left reviewed in a
disappointing and unsatisfied that the Food Barn in a
negative way and said that “They stop serving beers
before 12am. So, if you arrive late maybe @11:30pm
they won’t give you beers anymore…Disappointing”
and a lot of researchers and various analysts contend
that there is a sharp refinement between consumer
satisfaction as identified with substantial items, and as
related with service encounters. This is expected to the
inherent elusiveness and perishability of services, just
as the inability to isolate production and utilization
(Zeithaml et al., 1990).
In the category of Ambience inside the Food
Barn and above all the reviews the researchers
gathered only 9 of the ambience related customer
reviews and most of them tells that its “Good” and
“Perfect” and one of the customers said that “Nice
Ambience, Good Food, and Nice Place.” And “Good
Food and Amazing Ambience” and this only proves
that the ambience plays a big role in attracting
customers and also one of the best way to market it in
public because of the factors of the decorations of the
open space of the foundation, in order with the style of
food served, gives the suitable feeling to an ''absolute
restaurant experience'', improving the visitors' feeling
of authenticity, despite the fact that this may
frequently be arranged. (Cohen and Avieli 2004).
CONCLUSION
Undergraduate Thesis Final Paper
The research study has the goal to identify and
examine the satisfactory of the Food Barn a Food Park
Located in Salitran IV by observing its customer’s
reviews and with this the researcher may be able to give
assistance that can help in future to furthermore
improve the overall customer satisfactory rating of
Food Barn. The first objective of the research study was
to identify the assessments of the customers that dines
in the Food Barn by leaving a criticism or a review of
their dining experience in the selected social media sites
like Google and Facebook.
In terms of Food, the researchers observed
through the reviews that there are some mixed opinions
about the Food that the Food Barn serves and the
customers gave a mixed review about their satisfactory,
that others tell that they are pleased and contented from
the food that they’ve ordered and consumed that they
are willing to come back another day in Food Barn and
some of them are not satisfied or contented due to its
distasteful appearance and lacking of nutritional facts
that others tell that it’s not healthy enough in their eyes.
In terms of the Parking Space, majority of the
customers’ collected reviews and tells that they are not
satisfied from the Parking Space of the Food Barn and
they even implied the Parking Space of the Food Barn
is so small that it can only accommodate up to 10 cars
and also, they are forced to park their vehicles on the
roadside of the Food Barn. In terms of Ambience, the
researchers observed and were even pleased to see that
the customers of the Food Barn that majority of them
are very pleased and satisfied by the ambience of the
Food Barn and they mostly said that it relaxes them
while dining and bonding with their families and
friends. In terms of the Services, the researchers
observed that the staff of the Food Barn are very prompt
in delivering their food to the customers and preparing
them very thoroughly, In the terms of their Facilities the
researchers observed that it functions very well and
doesn’t experienced any interruptions like their water
supplies, light and sounds and any other more. We were
even pleased that they have reserved some backup
generators for the lights and sound in case of power
interruptions and have a giant water tank behind the
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Tourism Management Department

premises of the Food Barn in case of water
interruptions.
The results of the gathered customers’ reviews
from the selected social media sites shows that a large
portion of them said that they most preferably like and
satisfied from the food that the Food Barn majorly
serves and the other portion showcases that they do not
like the food because of some instances that it’s not
appealing and healthy enough in their eyes for them to
be satisfied enough from them consumed. The majority
of the customers that dines in the Food Barn are usually
Millennials who like to hangout and drink for fun and
families that usually brings them together with their
children. And the whole arrangement of the Food Barn
is moderately expensive yet can be affordable to others.
However, Millennials and various families with a stable
savings and higher salaries usually prefer and likes to
dine in a more relaxing and pleasing ambience like a
typical Food Park would offer to the wide market like
the Food Barn offers.
Based on the findings, the researchers were able to
distinguish the frail points of the Food Barn. This
gathered various data can be advantageous and utilized
by the researchers in order to strategize and construct
efficient plans to help improve on these categories. The
researchers suggested and recommended that the Food
Barn should take into deep exhaustive thought through
the discoveries of the researchers. Moreover, the
researchers also suggested that the Food Park
management should conduct a thorough meeting once
in a week between the owners, various chiefs that
represents the other department and the other lower
employees like the tenants as a disposition check and to
also gather feedback regarding the current issues within
inside the Food Barn. This would be very valuable and
helpful making Food Barn to a better than the present
appearance in reinforcing and giving solution to their
weakness and frail focuses.
OUTPUT
Based from the results and discussion, the
researchers discovered various issues that needed to be
addressed. The main objective of the researchers is to
provide prosperity and abundance of customers of Food
Barn. The researchers found that Food Barn are majorly
lacking on Parking Space in the aspect of customers’
convenience. This hinders the Food Barn to gather more
customers and to furthermore provide such convenience
to their personal belongings, with this hindrance, The
Food Barn will be having difficulties in providing
convenience to their patrons in the future if this issue
will not be resolve.
The researchers developed a suggested plan for the
Food Barn to furthermore expand the parking space of
the Food Park in order to increase its capacity to hold
various cars of the customers by the means of
occupying the surrounding vacant lots of the Food Barn
and make it into a wider parking space
In addition, there will be a renovation to be
conducted and will happened in the Parking Lot of The
Food Barn to execute the suggested planned parking
space. With this proposed plan, The Food Barn will be
able to give more wide and expanded space for the cars
to be parked that can provide up to 25-50 cars.
Planned Parking Space
(Photo adapted from google.com)
The Food Barn management should put more
attention to their parking space to avoid their guests’
parking their cars near roadside to avoid such any
deadly accidents to the other motorist that passes by
The Food Barn.

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Tourism Management Department
To ensure and guaranteed the proposed plan’s
succession, Food Barn need to invest and contribute
huge amount of time and financial capabilities, hence
this will be easy for them to achieve the researchers’
proposed action plan. And It will be up to the Food Barn
Management’s decision in the event that they will
embrace the researchers’ proposed action plan or not.
The researchers come up and built up another
proposed arrangement for the Food Barn to furthermore
improve the functionalities of their Facilities and also to
serve better to the customers not just offers satisfaction
in the Future but to avoid any substances or any
distasteful appearances that leads to deterioration of the
Food Barn. The Food Barn needs to start enhancing the
capabilities of their Tables and Chairs that it should be
varnished and more durable to handle heavy weights of
their customers and to sustain the changing weathers.
Sample of the Tables and Benches in Food Barn
(Photo Taken by the Researchers)
The researchers also developed and suggested
another plan for the Food Barn to furthermore improve
their Food that they serve in order for the customers to
be satisfied and fulfilled from the Food they’ve ordered,
The Food Barn needs to hire or seek help for an Analyst
or Nutritionist in order for the Food Barn Management
to get ideas for better pricing in their menus and better
preparation of the Food they sell to the customers to
make it more appealing and nutritious
Undergraduate Thesis Final Paper
Sample of Food in Food Barn
(Photo Adapted from Food Barn Google Review)
With the basis of the gathered results from their
customers’ various reviews, the action plan can be their
necessity for enhancing the satisfaction of their
customers regarding with the requested widened
parking space, requested for healthier and cheaper food
and better and much more functioning facilities inside
the Food Barn. And the overall Time table that is
needed for the completion of the proposed action plan
will be around 5- 10 months after encountering the
problems that are needing to be solved as soon as
possible.
The proposed arrangements of the plans made
bythe researchers is feasible on the grounds that it
doesn't require much financial matters and the potential
returns are very advantageous and very high. In the
event that the suggested plan succeeds, Food Barns’
notoriety will increment significantly, implying that
deals would go up higher. This would then enable Food
Barn to further thrive to its succession. This is
additionally the result that we anticipate.
ACTION PLAN
Based on the findings, the researchers gained the
capacity to identify the frail purposes of the Food Barn.
This gathered informative data can be immediately be
used by the researchers to strategize and figure out the
intentions to develop enhancements to these zones. The
researchers recommended that the Food Barn should
thorough consideration on the developed findings of the
researchers. Furthermore, the researchers also
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Tourism Management Department

recommended that the Food Barn should immediately

conduct a meeting personal meeting weekly between
the supervisors and other different representatives as
demeanour evaluation and furthermore to accumulate
more criticism on the present issues regards with Food
Barn on the current issues within the restaurant. This
would be important and very valuable in the future
studies as a major help to such Food Parks in fortifying
their flaws.

The main problems that the researchers sought

through the customers reviews in social media sites is
that they criticized the most on the Food Barn’s Food,
Parking Space and Facilities. Some customers gave
various reviews that mostly said that the Parking Space
were too small, or it can only hold few cars. And also
some customers said that the Food of the Food Barn is
too pricey, not enough, or not even worth presentable to
the eyes of the hungry customers, And lastly few of the
customers gave a reviews that criticizes some of the
Facilities in the Food Barn are not functioning well like
the water drainage is often being houses by mosquitoes
and other insects and some says that it’s too dirty or not
been filtered well.

FACEBOOK COMMENTS/ REVIEWS (2018-2019)

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Tourism Management Department

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Tourism Management Department

GOOGLE REVIEWS/ COMMENTS

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Tourism Management Department

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College of Tourism and Hospitality Management
Tourism Management Department

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College of Tourism and Hospitality Management
Tourism Management Department

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College of Tourism and Hospitality Management
Tourism Management Department

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Tourism Management Department

DOCUMENTATION
FOOD PARKING SPACE

LOCATION
AMBIENCE

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College of Tourism and Hospitality Management
Tourism Management Department

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