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Opportunities for Green Marketing: Young Consumers

Hope that by the grace of Almighty Allah this questionnaire finds you in sound health.
This research is being carried out in partial fulfilment of the requirements for B.B.A Degree at Quaid-i-Azam
School of Management Sciences, Quaid-i-Azam University, Islamabad. This questionnaire is designed to
identify important factors that affect consumer’s green (environmental friendly) purchasing behaviour in
Pakistan. There is no right or wrong answer; we are only interested in your views. You are not required to
provide your personal information so please be frank and honest.

Regards
Researchers: Ali, Ahmad, Asad
Research Supervisor: Mr. Usman Yousaf

Social Influence (Independent Variable)

A. I often learn about environmental friendly products from my friends


1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

B. I often discuss with my friends about environmental friendly products


1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

C. I often share information regarding environmental friendly products with my friends


1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

Environmental Attitude (Independent Variable)

D. I think that more environmental protection works are needed in Pakistan


1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

E. It is very important to raise environmental awareness among Pakistani people


1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

F. I take interest in Environmental protection issues


1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

Environmental Concern (Independent Variable)

G. I am worried about the worsening of the quality of Pakistan’s environment


1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

H. Pakistan’s environment is my major concern


1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

I. I often think about how the environmental quality in Pakistan can be improved
1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

Perceived Seriousness of Environmental Problems (Independent Variable)

J. I think environmental problem is serious issue


1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

K. I think Pakistan’s environmental problems are worsening


1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

L. I think Pakistan’s environmental problems are threatening our health


1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

Perceived environmental responsibility (Independent Variable)

M. I should be responsible for protecting our environment


1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

N. I have taken responsibility for environmental protection since I was young


1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

O. I think Environmental protection is the responsibility of the people and not the Government of Pakistan
1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

Green purchasing behaviour (Dependent Variable)

P. I look at the ingredients label to see if it contains things that are environmentally-damaging when buying
a product
1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

Q. I often prefer environmental friendly products over non-environmental friendly products when their
product qualities are similar
1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

R. I choose to buy products that are environmentally-friendly


1. Strongly Disagree 2. Disagree 3. Neither agree nor disagree 4. Agree 5. Strongly Agree

S. Age
1. 17-20 years 2. 21-23 years 3. 24 and above

T. Gender:
1. Male 2. Female

U. Education
1. Bachelor 2. Masters 3. M.Phil/ Ph.D

Email: _______________________________________________

Mobile Number (optional): ______________________________

Thank you for your time & effort