Вы находитесь на странице: 1из 12

360º Digital

Marketing Plan
Strategy that Recommended for Today &
Tomorrow
Black Dog Easy
Evening
Take a Pause

2
Introduction
Black Dog brand that don’t need
any introduction. Let just talk
about types of campaign & their
strategy.

3
Black Dog Sparkling Water
Paid Promotion on Facebook, Instagram, Twitter & YouTube

Facebook Ads Instagram Ads


Brand Awareness Profile Visit for Followers
Event Promotion Website Traffic for Ticket Sale
Ticket Sale
Brand Awareness

Video Promotion

Twitter Ads YouTube


Followers Video Promotion
Tweet Engagements
Promote Video Views
Brand Awareness
Google Adwords
Suggestion: Re-Marketing ads and
Influencer marketing campaign for
Brand Recall
04
Black Dog Sparkling Water
Organic Promotion

Content Promotion Email Marketing


Blog & Article Promotion Daily basis Email Marketing promotion

Social Media Website Updation


Update Video, Posts, Events, Stories, etc. Update Upcoming events on every
event listing sites

5
Types of Ads Online
Must Running ads for Brand Reach

Banner Ads Video Ads


Run ads on Google AdWords Promote product awareness by Video
Ads

Event Promotion Social Media Post Ads


Should boost every event for ticket It may be Post Boost, Traffic Ads, Brand
selling and Event Awareness awareness Ads, Events promotion for
ticket sale, etc.

6
Types of Ads
https://www.facebook.com/black
dogeasyevenings/videos/255070
561785477/?t=15
Client : Black Dog ( Sparkling Water )

Event / IP : Take pause With Black Dog Easy Evenings

Brand Activation through comedy show

Period : June 2018 to March 2019

Project Details
Shows : 130 ( Only on Friday & Saturday )

Show Time : 08.00pm. to 10.00pm. minimum 1 show per


weekend or max 7 shows per weekend

Cities : 27

Artist : 30 ( Renown stand up comedians )

Locations
North : Delhi , Gurgaon , Punjab , Rajasthan ,
South : Hyderabad, Vizag, Bangalore , Mangalore
East : Kolkata , Siliguri , Gohati
West : Mumbai , Pune , Goa

08
SOLUTION
• Promotion will be according to event location, we’ll
promote or increase brand awareness of the brand or
product in the same location where we are organizing
event.
• Segmentation of the promotion by demographic &
location is very important.
• Promote campaign according to the stand up
comedians…mix some joke or funny punch of that
comedian who is going to live in the event. Prepare a
video and promote in event location by brand
awareness, event promotion, videos ads, etc.
• Run campaign for ticket sale on Book My Show.
• List every event on Facebook and promote by brand
awareness, traffic, event boost, video views, etc.
• Share post on Instagram and promote that post too
according to location and

09
TEAM SLIDE

Sr. Digital Digital Sr. Graphic


Marketing Marketing Designer
Expert Executive

Video Editor Content Social Media


Writer Manager

Online
Content 10

Manager
FUNDING
Your Monthly Investment Idea

Rs. 5,000,00 Rs. 3,500,00


Instagram Twitter

Rs. 5,000,00 Rs. 5,500,00


YouTube Google Ads

Rs. 5,200,00
Facebook

11
THANK YOU!

Shashi Boodha
Email:
sboodha123@gmail.com
Phone:
+91- 9899746044