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Started in 1937 in Bikaner in Rajasthan.

The brand name HALDIRAM BHUJIWALA was introduced in1941.

It was lead by three brothers Shri Moolchand , Shri Satyanarayan


and Shri Ramesawar.

In 1950, they expanded the business by establishing a small


manufacturing unit of Sweets and Namkeens in Kolkata.

In 1970, a large manufacturing unit was set up in Nagpur.

PRODUCTS OFFERED : Haldiram Bhujia, Haldiram Boondi, Mini


Samosa, Soan Papadi, Bhel Puri, Gulab Jamun, Rasgulla.
Haldiram’s began as a tiny shop in Bikaner.
 In1982, it has set up a shop in Delhi.
 Presently, $ 4 million brand and is a familiar sight not
only in India, but also on shelves across USA, UK, and the
Middle-East.
 Presently, company has 20% share in organized market.
 It enjoys 8% market share overall, with a turnover of
around 30 million.
 Through hard work, complete dedication,
uncompromising quality, - ‘HALDIRAM’ became a part of
each family.
Vision :
Be the trend setter in the field of healthy and tasty
eating to achieve a sustainable growth. This will bring
about an overall upliftment of the Organization, its
people and the society.

Mission :
Review, recreate and rediscover the trend of healthy
eating and innovate and invent fresh new methods to
nourish and delight everyone we serve.

Goal :
To provide our customers perfect taste and quality in
best of packaging.
EARLY 90’s – spilt of 3 units

 1990 – manufactures unit with retail outlets.

1995 – restaurant in Delhi.

1997 – unit for Namkeens.

1999:
– started operating as separate entities.
– competition among themselves for market shares.
 Haldiram Entered in International market year 2000.

 Exports increased from $ 1.7 million to $ 6.0 million


from the year 2001 to till today respectively.

 Export in the USA , UK, AUSTRALIA, GERMANY ,


NEW ZELAND, etc.

 Opening of restaurant in abroad.

 Ethnicity angle in the marketing efforts.


Strength Weaknesses
2. Quality 2. Low Advertising Budget.
3. Research & Development 3. Traditional Management
4. Manpower Style.
5. Pricing 4. Manufacturing process not
completely automatic.
6. Latest technology
7. Packaging
8. Trust of the consumer

Opportunity Threat
2. Growing Food Industry.  Availability of substitute
3. Changes in the Consumers goods.
Taste and Preferences.  Health conscious or
4. Increase in the Purchasing awareness.
Power of Families.  Increasing competition from
5. Prospects for Exports. Indian and MNC food
companies.
 PRODUCT : Haldiram offers a various products as per customers
requirement such as sweets, dairy products, snacks etc.

 PRICE : Competitive price to penetrate the unorganized markets.


Prices varies according to weights & type of Namkeens & raw
materials.

 PLACE : Where customers can purchase the product is also an


important factor in determining sales. It is available at Railway
outlets & Retail Shops. It is also available in rural & urban areas.

 PROMOTION : High awareness among the customers. High brand


loyalty for Haldiram products.

 POSITIONING : Haldiram offers ready to eat high quality readily


available Indian snacks with excellent packaging which provides
increased shelf life to its products.
 HALDIRAM PROVIDES A SAVORY SNACKS AS
CUSTOMERS TASTE & PREFERENCES.

 As WOMEN are the buyers for household needs and the


deciding factor on what to be served to the guests,
Haldiram targets them for their Namkeens. Minute
Khanna for those ready-to-eat food needs.

 Takatak & Whoopies for KIDS.

 In Mithai also, they have come with sugar free sweets


for the “diabetic” or HEALTH CONSCIOUS CUSTOMERS.

 Further, there is something for everyone in Haldiram’s


varied product range, such as, and the all famous Mithai
for everyone at home.