The relevance of Berger in approaching images in the present:
Although Berger’s critique focuses on analysing photography, cinematography
and images connected to the occidental world and was conceived several decades ago, many of his ideas can be applied in order to understand our relationship with images in the present. His statement that the meaning of images can easily be manipulated with the addition of framing text, music, movement or preceding images, has only become more accurate over time, as the internet that quickly disseminates a lot of information, also bombards us with so much information that verification becomes problematic and the multiplicity of interpretations continues to increase. The process of mystification also remains strong, as the monetary value of “original” pieces of art continues to increase to mind-boggling heights while the shroud of pseudo-religiosity and awe remains, despite the growing awareness of the relationship between art and commerce. In any case, the distance between the masses and the “authentic” piece of art, which has a high spiritual and monetary capital, has not changed much since the time of Berger’s essay. Despite the availability of reproduced images, the members of the lower economic strata cannot afford to take advantage of the public access to museums, or even the internet. A sense of alienation still persists between the masses and the original art, although the educated minority does admittedly try to bridge the gap by dispersing the mythical aura around these “holy relics”. Hence Berger’s approach to images is still a valid means of looking at our relationship to images.