Key To Effective Decision

Making: Constructive
Controversy
It takes conflict to correct the common errors in decision making
The purpose of group decision making is to decide upon well-considered, well-
understood, realistic action toward goals every member wishes to achieve (Johnson & F.
Johnson, 2017). A group decision implies that some agreement prevails among group
members as to which of several courses of action is most desirable for achieving the
group’s goals. Typically, groups try to make their decisions as effective as possible.
There are five major characteristics of an effective group decision (Johnson & F. Johnson,
2017):

· 1. The resources of group members are fully utilized.

· 2. Time is well used.

· 3. The decision is correct, or of high quality.

· 4. The decision is implemented fully by all the required group members.

· 5. The problem-solving ability of the group is improved, or at least not lessened.

A decision is effective to the extent that these five criteria are met.

The key to effective decision-making is constructive controversy. By their very nature

decisions involve controversy (Johnson & F. Johnson, 2017). In making decisions,
alternative courses of action are suggested and considered; then an agreement is
reached as to which alternative would be most effective in solving the problem. Two
problems in making effective decisions are that (a) often too few alternatives are
suggested (members quickly agree on the first reasonable alternative suggested without
considering other alternatives) and (b) only some of the alternatives being considered are
thoroughly discussed (those without clear advocates are often ignored). Both of these
problems are avoided if group members engage in a constructive controversy, which
exists when one person’s ideas, information conclusions, theories, and opinions are
incompatible with those of another, and the two seek to reach an agreement that reflects
their best reasoned judgment (Johnson & R. Johnson, 2007, 2015).

To structure a constructive controversy in decision-making situations, group members

first define the problem and second propose several alternative courses of action that
may solve the problem. Third, advocacy teams of two or more group members are formed
to (a) present the best case possible for one of the alternative courses of action and (b)
critically analyze and refute the other alternatives. This ensures that each course of action
receives a fair and complete hearing and receives a critical analysis of the pros and cons
of adopting it. Each advocacy team researches its position and prepares a persuasive
presentation to be given to the entire group to ensure their position gets a fair and
complete hearing. The goal is to convince the members of the other advocacy teams of
the validity of the team’s alternative course of action.

Fourth, Each advocacy team presents without being interrupted the best case possible
for its assigned alternative course of action to the entire group. Other advocacy teams
listen carefully, take notes, and strive to learn the information provided.

Fifth, There is an open discussion characterized by advocacy, refutation, and rebuttal.

The advocacy teams give opposing positions a “trial by fire” by seeking to refute them by
challenging the validity of their information and logic. Members of each team defend their
position while continuing to attempt to persuade other group members of its validity. For
higher-level reasoning and critical thinking to occur, it is necessary to probe and push
each other’s conclusions. Members ask for data to support each other’s statements,
clarify rationales, and show why their position is the most valid and rational. Members
follow the specific rules for constructive controversy (Johnson & R. Johnson, 2007).
Sometimes a “time-out” period or break needs to be provided so that advocacy teams
can caucus and prepare new arguments.

Sixth, group members should encourage spirited arguing and playing devil’s advocate.
Members should argue forcefully and persuasively for their position, presenting as many
facts as they can to support their alternative course of action. Members should also listen
critically to the opposing teams’ positions, ask them for their supporting facts, and then
present counterarguments. Members should remember that the issue is complex and
they understand all proposed alternative courses of action to make a good decision.

Seventh, group members should demonstrate their understanding of the pros and cons
of all proposed alternative courses of action by summarizing them, that is, paraphrasing
them. In paraphrasing the pros of an alternative course of action, the advocates of that
alternative need to correct anything that is stated incorrectly and add anything that is left
out until all members are confident that each understands the alternatives being
considered. To make a reasoned, high quality decision, members must be able to see
the problem from all available perspectives simultaneously.

Eighth, group members drop their advocacy and reach the best reasoned decision they
are capable of by consensus, changing their mind only when the facts and the logic clearly
indicate that they should do so. Sometimes the final decision is different from and of
higher quality than the original alternatives considered.

Finally, as the decision is being finalized, all members commit themselves to implement
it regardless of whether they initially favored it or not.

Decision making inherently involves conflict among alternative courses of action. This is
primarily a conflict among ideas, that is a controversy. In order to manage a controversy
constructively each alternative course of action needs to be strongly advocated and
strongly critiqued. It is through the controversy process that high-quality decisions tend
to be made.