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Please take some time to fill in the questionnaire below; fill in as much information as you can. The
more we know about your company, and the more you know ahead of time what you are looking for
in a logo, the more time and money you will save!

1. General Information
Business Name:

Contact Phone:

Contact Email:

Address:

Do you have a current logo/brand?

(if so, please submit via email)

Does your business have a slogan /

tag line that may be included or seen
with the logo?

2. Background

Type of Business:

What is the purpose of your business?

Is there a story behind the name or

type of business you chose?

3. Market Position

Who are your main competitors:

(Please list websites if available)

How is your company different from

the competition and/or what is your
unique selling point?

4. Target Audience & Customers

Describe your target audience and

what kinds of things appeal to your
customers:
5. Branding Objectives
What feeling/message do you want
the brand to convey?

How should your business be

perceived by your target audience?

6. Icon/Emblem
Please list any imagery that could
compliment your brand, or be used
as an emblem. (e.g. paint brush, car,
leaf, abstract or geometric)

Is there any particular imagery that

should not be used: (e.g. similar
imagery to a competitor)

7. Usage
On what media will your logo be used?
(i.e. website, clothing, building signage,
stationery, billboards, business cards,
social media, etc.)

Of those media, are there any that

are especially important to you?

8. Style & Color

Please list some keywords that will

help to define your identity:
(dark, corporate, subtle, bright,
modern, earthy, fun, feminine, warm,
bold, etc.)

What colors would be

appropriate for your brand?

What colors would not be

appropriate? (i.e. similar to a
competitor or overused)

Do you have a preference for the

style of typeface used? (i.e. ornate,
modern, clean, script, hand drawn etc.)

Describe your intended logo’s look

& feel: (If it helps, describe your logo
as if it were a person)
9. References
Please list names of organizations who have logos that you like or dislike and why. These can be any
logo, and do not need to be in your industry. Where possible, please include a website link.

Name:
URL:
Like / Dislike:

Name:
URL:
Like / Dislike:

Name:
URL:
Like / Dislike:

Name:
URL:
Like / Dislike: