INDIAN FAST FOOD TRUCK

THE THREE MUSKETEERS

By –
Zain.Zarar
Saurabh.Ghag
Nikhil.Khochare
 BUSINESS PLAN

• Executive Summary
• Management Team
• Location
• Target Clientele
• Marketing Plan
• SWOT Analysis
• Financial Forecasts
 EXECUTIVE SUMMARY

• The main aim is to cater Indian fast food to customers via food truck.
• To provide authentic Indian flavors in the food items served.
• To serve halal non-vegetarian food to people following religious beliefs.
• The menu will include food products like vada pav, kebabs, kaathi rolls, Indian
sandwiches, various types of Biryanis, assorted desserts and refreshing drinks.
 MANAGEMENT TEAM

• The food truck will include 3 people.

• The chef, cashier and server.
• The chef should have at least two years of experience in Indian cuisine.
• The server should have 1 year experience in food service.
• The cashier is responsible for the transactions and will also take the orders.
 LOCATION

• The food truck will we be located at two location at two different times.
• Morning (11am-4pm) the truck will be located near Fanshawe College on the First
Street.
• Evening (6pm-10pm) the truck will be located on the Richmond Street.
• On weekends, late night food will be served outside clubs on Richmond Street.
 TARGET CLIENETELE

• It aims to cater people of various ages.

• Students
• Working population
• Indian population
• Other population who have a liking for Indian
food.
 MARKETING PLAN

• Via social media (Facebook,Twitter,Instagram etc)

• Distribution of brochures
• Distribution of leaflets
• Introductory discounts for students
• Word of mouth
• Print media
• Advertisement on channels
• Tele communications
 SWOT ANALYSIS
Strength Weaknesses Opportunities Threats

Unique Indian Flavors Not a universally Profit aiming Unfavorable weather

preferred cuisine conditions

Different and rare Limited access to Increased product Government legal

concept crowd offerings issues

Mobility No personalized Brand expansion Transportations cost

service like in a
restaurant
Quick bite Limited storage facility Demand for product New competitors

Religious beliefs taken Truck breakdown Food truck Festival Increase in the sales
care off around Canada. tax
 FINANCIAL FORECAST
• Start up expenses
1) Business registration fees –
• Motorised refreshment vehicle owner [$1,030 and $690 for renewal]
• Business licensing & permits [$50 - $500]
• Vehicle Insurance [$2,000 - $3,000]
2) Start-up inventory –
• Kitchen equipment's – [$1500-$2000]
• Food Service (To-go boxes, napkins, cutlery, to-go ramekins, condiments squeezer bottles)-[$500-$1000]
• Fridge/Freezer –[$1000-$1200]
• Staff uniforms –[$100-$500]
• Till system –[$800-$1500]
Grand Total - $ 26,000 Approximately