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Business Communication and Etiquette

1. Slipkart.com has put up billboards across the main, arterial roads of Mumbai. The billboards
advertise the Mega Independence Day Sale coming up. They hope their billboards can grab the
attention of drivers and pedestrians on these busy roads. List the 8-steps in the Basic
Communication Model and apply the model to Slipkart.com’s billboard ad.

2. You are the customer service manager for OmYoga.com, an online store selling Yoga apparel.
A customer has written an angry email complaining that the Yoga leggings she purchased a month
ago have shrunk and the colour has faded. She mentioned that she machine-washed her leggings
and dried them in a drier. Your website clearly mentions that the leggings can only be hand-washed
and should not be put in the drier. She is asking for a replacement or a complete refund of Rs.
3000. How would you respond to this complaint? Draft an email.
3. Digital communication technologies are changing the face of business communication. Explain:
a. Engaging content for Social Media
b. Pros and cons of Instant Messaging
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Business Economics
1. “In the monopolistic competition, a few firms sell differentiated products” Explain this
statement by highlighting important features of this kind of a market. Substantiate your answer by
a live example. Also explain how the equilibrium in this kind of a market is different from a long
run equilibrium under perfect competition.
2. Complete the hypothetical table below and explain in brief, the behaviour of each type of cost.

Total Total Average Average Average

Fixed Variable Total Fixed Variable Total Marginal
Quantity Cost Cost Cost Cost Cost Cost Cost
0 0
1 25
2 40
3 50
4 60
5 100 80
6 110
7 150
8 300
9 500
10 900

3. a) What are the practical uses of the concept of price elasticity of demand for different
stakeholders in the production process?

b) Distinguish between the shift and movement in the demand curve. Explain any five factors
which would bring about a shift in the demand curve for Maggie noodles.
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Corporate Social Responsibility

1. Choose any ONE listed company from NSE top 500 and go through its CSR Report (found in
annual report under Board Report) for TWO years, 2016-17 and 2017-18, and answer the
following:

Select all projects/initiatives reported by the company that fall under Swachh Bharat Campaign
and National Skill Development Mission for the 2 financial years. Collate and analyse the
investment made by the company, the outcome and impact on the beneficiaries over these two
years providing quantitative data to support the positive impacts reported. You can also include
data/ information about these projects/initiatives from the company’s website and sustainability
report if available.

2. Choose any ONE listed company from NSE top 500 (different company from a different sector
than that selected for Q1 above). Go through its Business Responsibility Report 2017-18, Section
E that has reporting/disclosures on “Principle 6: Business should respect, protect, and make efforts
to restore the environment”. Identify and list the focus areas chosen by the company and the
initiatives under these focus areas. Collate and present both the qualitative and quantitative
information on all the identified initiatives under principle 6 to showcase their outcomes and their
impacts. You will need to visit the company website, Annexure E (Energy Conservation) under
Board Report as well as its sustainability report, if available. Conclude the answer by providing
your analysis of the disclosed data.

3. With the introduction of the Companies Act 2012, spending 2% of net profit on CSR has become
conditionally applicable to listed and non listed companies as per the provision laid out under
section 135. The company can deploy the CSR projects themselves or through an implementing
agency that fulfills all mandatory requirements laid down.

a. As the new Lead, CSR Management Committee, explain what according to you are the five
critical challenges/ key factors that will influence and/or enhance working with an implementing
agency/ngo that you will have to address for achieving your project objectives.

b. Suggest viable and practical solutions to any two of these challenges that you will present to
your CSR Team.
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Information System for Managers

1. Today companies are using various touch-points to interact with their customers constantly.
These customers are responsible for spreading electronic word-of mouth thereby influencing
others. You’re the owner of Snackathon, a subscription service that delivers snacks to homes and
offices. Snackathon partners with grocers and other businesses and also sells directly to consumers.
As an organization that has traditionally been dealing with customer’s offline, you realize the need
to move online and dive deeper into analytics that help you understand why your customers left,
if they’re thinking about leaving, and how you can work to keep them on board. What are the pros
and cons of using analytics to engage with customers effectively? Justify your standpoint.

2. 10 Street Café is a chain you have started from scratch a few years ago. After breaking even,
recently your cafés are gaining popularity and you are expanding your business. The growth is
rapid and your staff seems unprepared for the increase in volume of customers and managing the
interactions smoothly. On hiring a consultant to help you improve your customer experience, he
recommends to invest in a Customer Relationship Management (CRM) system. As a consultant,
how would you point out the benefits of CRM system to the client and highlight points to ponder
before and during the implementation of such a system?

3. Technology at the dining table (apps like Uber Eats, Swiggy, Zomato) is gaining firmer ground
in India. Placing orders for food online is popular, especially among millennials, leading food
delivery platforms to embrace analytics in a big way to better read fast-changing consumer
behavior, minimize errors and enhance customer experiences. The primary reasons for this
growing popularity can be attributed to the rise in the number of digital natives, improved internet
connectivity, competitive pricing, quick delivery, variety of restaurants on-board, simple user
interface and availability across different platforms.

a. How do you think these companies use analytics to give customers a great experience, unlock
business growth and drive operational efficiency?

b. Define Social Media and explain how these companies use Social Media to increase their
business? Is it a wise choice to use social media to connect with customers?
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Management Theory and Practice

Case:
M/s Chai ki pyaali is a new startup serving hot tea to customers. The company has 30 different
varieties of tea and it also sells food items that adds more revenue to the overall profit. The
company has a unique cup design and the store layout and design is vintage. The company has
opened 50 stores across India and has a plan to open 100 more stores in another two years. The
expansion plan is in place and the execution needs to be monitored. The Chai ki pyaali head office
is in Mumbai.

Mr. Shravan is the person who started the tapri (small road side sales booth) business and is now
the owner of Chai ki pyaali chain. All the employees are very happy with Shravan and his
managing skills. Before taking any decision he consults all his managers. He shares his ideas with
them and also loves to hear their ideas too. He is always keen on learning new modern management
principles and practices.

Mr. Shravan hires you as a Business Manager so that the modern day management practices can
be implemented properly.

1. How will you implement 5S in Chai ki Pyaali stores across India which will improve the overall
efficiency of the organisation?
2. Explain various social responsibilities that this business will have towards interest groups?
3. Based on the case given:
a. Identify any five Henry Fayol principles that can be implemented in the Chai ki Pyaali business.

b. Explain any three types of leadership styles and identify the leadership style adopted by Mr.
Shravan.
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Organisational Behaviour
1. The manager must praise an employee in public and censure in private. Discuss this statement
with the help of Albert Bandura’s Social Learning Theory.

2. The Trait theory of leadership asserts that leaders are born not made. According to these theories
leaders have common personal or behavioural characteristics accounting for leadership
effectiveness. Do you agree with the same? Support your answer with proper justification for the
same. Conclude by expressing which theory explains leadership the best.

3. Karan is an HR Manager and his team comprises of 6 members excluding him. Everyone in his
team has extremely congenial relations to the extent that during brainstorming session they
blatantly support each other. Though it is a sign of a close knit team but Karan feels that this kind
of extreme harmony is killing the creativity of the team. Karan wants some kind of spur in the
team’s creativity. Karan is in a dilemma.
a. Suggest any two methods of stimulating functional conflict in Karan’s team.
b. In case the conflict becomes dysfunctional, also suggest two methods through which Karan can
manage the same (dysfunctional conflict).

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Business Law
1. List out the exemptions under which information can be denied under the Right to Information
Act, 2005.
2. Explain two (2) instances in which the consumer courts in India have given directions/orders
awarding reliefs in respect to defect of goods/deficiency of service. Each instance should in detail
explain (i) facts of the case and (ii) what relief and damages the consumer courts has granted.

3. Karan and Arjun had entered into a contract where Karan was to supply 50,000 phones to Arjun
within 2 months from the date of signing of contract. Karan was to procure the phones from China
and deliver the same to Arjun. The rate of the phone was Rs. 5000/- a piece (inclusive of all taxes
and duties). At the time of the execution of the contract, the duty was at 5% (five percent).
Immediately after the execution of the Agreement, India had increased the duties to 1000% (one
thousand percent). Therefore, Karan was finding it difficult to sell the phones at the price agreed
earlier. In the circumstances, kindly advice:
a. How can Karan discharge such a contract?
b. How can Arjun enforce such a contract?

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 Business Statistics
Q.1. The Stock Price details of TATA TELESERVICES (MAHARASHTRA) LTD. Are given
below

Date Close No. of Shares No. of Trades Total Turnover

01-03-2019 3.09 69,242 100 2,14,257
05-03-2019 3.35 1,97,344 251 6,51,621
06-03-2019 3.41 1,58,205 160 5,47,942
07-03-2019 3.55 4,00,183 433 13,99,537
08-03-2019 3.49 2,73,890 503 9,42,944
11-03-2019 3.5 1,46,178 145 5,12,714
12-03-2019 3.52 80,672 109 2,83,868
13-03-2019 3.46 1,49,428 116 5,14,536
14-03-2019 3.4 72,539 183 2,44,876

For the above sample, determine the following measures:

a. The mean closing price
b. The standard deviation of total number of shares
c. The median value of number of trades
d. The 75th percentile value of total turnover
Analyze the above data using descriptive statistics and comment on the relationship between the
various variables.
Q.2. Let’s assume that you have gathered the following information on the prices for different
management books and the number of pages that each book contains.
Pages Price
Book (x) (y)
A 500 700
B 700 750
C 750 900
D 590 650
E 540 750
F 650 700
G 480 450

a. Develop a least-squares estimated regression line.

b. Compute the coefficient of determination and explain its meaning.
Q.3. The OECD cut forecasts again for the global economy in 2019 and 2020, following on from
previous downgrades in November, as it warned that trade disputes and uncertainty over Brexit
would hit world commerce and businesses. The Organization for Economic Co Operation &
Development forecast in its interim outlook report that the world economy would grow 3.3 percent
in 2019 and 3.4 percent in 2020.
Those forecasts represented cuts of 0.2 percentage points for 2019 and 0.1 percentage points for
2020, compared to the OECD’s last set of forecasts in November. “High policy uncertainty,
ongoing trade tensions, and a further erosion of business and consumer confidence are all
contributing to the slowdown,” said the OECD in its report. “Substantial policy uncertainty
remains in Europe, including over Brexit. A disorderly exit would raise the costs for European
economies substantially,” added the OECD.
Europe remains impacted by uncertainty over Britain’s plans to exit the European Union, the U.S.
- China trade spat and other weak spots, such as signs of a recession in Italy. For Germany,
Europe’s largest economy, the OECD more than halved its 2019 GDP growth forecast to 0.7
percent from 1.6 percent previously. It predicted a light recovery to 1.1 percent growth in 2020.
Germany’s export-reliant economy is particularly affected by weaker global demand and rising
trade barriers.
(Source: https://www.reuters.com/article/us-oecd-economy/global-economic-growthforecasts-
cut-again-by-oecd-idUSKCN1QN13N)
a. In your opinion what forecasting tools are used in the above case for forecasting the global
economy? Justify.
b. Are the forecasts accurate? Comment. What all errors are possible in the forecasts and how to
deal with such errors?

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Essentials of HRM
1. Mazbooti Pvt Ltd is a civil engineering firm doing projects in buildings, roads, bridges, Flyovers
etc. Recently they have bagged a lot of projects for which they require Graduate Trainee Engineers
as well as Diploma Trainee Engineers in huge numbers. What could be the method of recruitment
in such scenario? Discuss any two methods of recruitment for such high numbers also conclude
by choosing the best method.

2. As per various researches it is reported that simulations are one of the most effective way of
training. Discuss this statement with the help of strong supporting justifications and examples.
Also conclude by suggesting any other form of training which can be considered to be as strong
as simulations.

3. Kaira is working as an Assistant Manager –Marketing from past five years in an FMCG
company. She is a very hard working and dedicated employee. Her performance has also been
good consistently. She is one of the deserving employee who never got her fair share of success.
From past five years she has not got a single promotion because of which she is contemplating to
resign. She communicated the same to Mohit who is her reporting authority. Mohit apprises this
to the top management and even gives cues that because of lack of career planning their
organisation is in a verge of losing an important talent. Sanjay, the Operations Head on the other
hand is totally against the idea of Career planning.
a. Mohit is asked to prepare a list of merits of Career planning. Help him prepare the same.

b. Sanjay opposes Mohit with his list of demerits on the career planning. Mention all the pros and
cons of career planning and highlight who is right, Mohit or Sanjay?

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Financial Accounting & Analysis

1. An investor wants to tests the financial position of Asian Paints Ltd. Thus, he wants to assess
the short term liquidity as well as long term solvency. Discuss the four relevant ratio’s which he
will definitely look into.

2. Discuss the components of Other Income under the statement of Profit and Loss accounts of any
Indian Corporate. How other income is different from revenue from normal operations under the
vertical format.
3. The following information is provided by a dealer in computer chips. The dealer follows FIFO
method for valuing stock, calculate from the following figures –
Date Particulars
April 1, 2019 Opening stock 750 chips @Rs1550 per chip
Purchases
April 10, 2019 1000 chips @Rs1750 per chip
April 20, 2019 1650 chips @ Rs1875 per chip
Sales
April 15, 2019 900 chips @Rs3000 per chip
April 16, 2019 1950 chips @ Rs 3250 per chip

a) Cost of goods available for sale

b) Gross profit

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Marketing Management
1. Assume you plan to purchase a new car for personal use. This will be the first car that you will
be purchasing. Discuss various steps of consumer buying process that will be involved in
purchasing a car.

2. M/s Furnideas wishes to sell furniture in the Indian Market. The company is known for their
innovative ideas in furniture. The company has a global presence in selling furniture. The company
sells to High, Middle and Lower Income group in different countries based on the segmentation.
Furnideas appoints you as a consultant to guide them on types of segmentation that they should
use for their furniture.

3. M/s Furnideas (as given in question 2) wants to promote its brand and products to create
awareness and increase the sale of its products

a. Explain various promotion mix tools that you will use for M/s Furnideas to create awareness
about the brand and products.
b. Explain any three online marketing tools that you will use to increase the sale for M/s Furnideas.

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Strategic Management
Case:

M/s Ximi wants to enter in the washing machine and refrigerator market in India. The company
has earned a lot of reputation in the global market. The company is known for low priced segment
and delivers the best quality. The service is the best in the world. The response time to customer
problems is less than 24 hours.

1. The CEO appoints you as a consultant to analyze the external environment for the Ximi Brand.
Analyze.

2. Discuss the various types of business models and suggest the one that should be implemented
by M/s Ximi for their product launch in India. Explain the same with reason.
3. a. Explain various functional strategies that M/s Ximi can adopt to improve and maximize the
resource productivity.

3. b. Explain any five CSR activities that the company should undertake in India to benefit its
stakeholders.

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