OUTDOOR ADVERTISING

What is Outdoor Advertising

Outdoor advertising is any form of promotion of your products or

services done outdoors. It is also referred to as out-of-home
advertising as it reaches the customers when they are outside their
homes.
 Types
 Billboards
 Digital
 Lampposts
 Transit
 Street Furniture
 Billboard Advertising

A billboard (hoarding) is a large outdoor advertising structure

typically found in high-traffic areas designed to capture the
attention of motorists and pedestrians and placed alongside busy
roads
 Digital Outdoor Advertising

Digital Outdoor Advertising makes use of electronic technology to

change what is displayed on the screen. It usually switches from one
ad to another within six to eight seconds. These ads could be from
different advertisers; the ads would keep rotating.
 Lampposts Advertising

Lamp post advertising is one of the most cheapest and efficient

ways of promoting your brand among masses of people. These
are the most traditional forms of outdoor advertising and helps
advertisers to specifically target their desired geographical area.
Lamp post banners are ideal for city centers and retail parks.
 Transit Advertising
Transit advertising is a form of advertising which is placed in or on
modes of public transportation or in public transportation areas such
as railway station, bus stop, parking areas.
 Street Furniture

Street furniture is another popular means of outdoor advertising.

These types of advertising includes bench advertising and​ bus
​
shelter advertising. These are typically found in highly traffic regions
such as waiting areas, or slow, busy pedestrian areas
 Conclusion
Nowadays Outdoor Advertising has the following benefits:
• Getting 24 hours a day attention
• Cost effective
• These designs capture reader's attention and it has a high reach
• These ads are flexible and can be located at any areas where it will
most likely to be effective
• Builds brand loyalty

Know more about Outdoor Advertising at: http://www.backlitemedia.com

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