Table of Contents

EXECUTIVE SUMMARY ............................................................................................................................ 2

1. INTRODUCTION ............................................................................................................................... 2
1.1. Aim .......................................................................................................................................... 2
1.2. Objective ................................................................................................................................. 2
2. IDEA EVALUATION........................................................................................................................... 2
2.1. Breathing-Anti UV Jacket ........................................................................................................ 2
2.2. (Idea 2) .................................................................................................................................... 2
2.3. Idea feasibility ......................................................................................................................... 2
2.3.1. Product/Service Feasibility.............................................................................................. 2
2.3.2. Target Market Feasibility ................................................................................................ 2
2.3.3. Organizational Feasibility ................................................................................................ 2
2.3.4. Financial Feasibility ......................................................................................................... 2
3. IDEA SELECTION .............................................................................................................................. 2
3.1. Marketing Validation .............................................................................................................. 2
3.1.1. Target Market ................................................................................................................. 2
3.1.2. Target Customers ............................................................................................................ 2
3.2. Business Model Canvas ........................................................................................................... 2
4. IMPROVEMENT ............................................................................................................................... 2
4.1. Drawback ................................................................................................................................ 2
4.2. Recommendations and Solutions ........................................................................................... 2
5. REVISED BUSINESS MODEL CANVAS ............................................................................................... 2
6. CASH FLOW PROJECTION ................................................................................................................ 3
6.1. Best Case Cash Flow Projection .............................................................................................. 3
6.2. Worst Case Cash Flow Projection ........................................................................................... 3
7. CONCLUSION ................................................................................................................................... 3
REFERENCES ............................................................................................................................................ 3
APPENDICES ............................................................................................................................................ 3
EXECUTIVE SUMMARY

1. INTRODUCTION
1.1. Aim
1.2. Objective

2. IDEA EVALUATION
(Develop an evaluation framework to compare the ideas developed individually in Assessment 2)
(attach both first screen)

2.1. Breathing-Anti UV Jacket

(what is this product?)

2.2. (Idea 2)
(What is this product?)

2.3. Idea feasibility

(The framework/Comparison table)

2.3.1. Product/Service Feasibility

2.3.2. Target Market Feasibility
2.3.3. Organizational Feasibility
2.3.4. Financial Feasibility

3. IDEA SELECTION
(Describe and justify how the best idea was selected)

3.1. Marketing Validation

3.1.1. Target Market
3.1.2. Target Customers
3.2. Business Model Canvas

4. IMPROVEMENT
(Identify any gaps that need to be addressed before the idea is pitched to an investor)

4.1. Drawback
4.2. Recommendations and Solutions

5. REVISED BUSINESS MODEL CANVAS

(Amend the business model canvas to incorporate the above revisions)
 6. CASH FLOW PROJECTION
(Prepare ‘best case’ and ‘worst case’ cash flow projections for the first two years.
Remember to state your assumptions about the key drivers of cash flow in each
scenario)

6.1. Best Case Cash Flow Projection

(Chart attached)

6.2. Worst Case Cash Flow Projection

(Chart attached)

7. CONCLUSION

REFERENCES

APPENDICES