KARTHIK

NARALASETTY
ABOUT
ME
Though I've worked in In the past, I've had the
multiple disciplines, my pleasure of working with
expertise lies in user some incredible people
interface design and to build websites, apps
user experience. & companies.
I have a passion for My passion for doing
entrepreneurship and work that makes
solving people people’s life better has
problems, constantly stemmed from these
perfecting my craft, and roots.
producing work that I
can be proud of.
MY DESIGN PROCESS

DEFINE IDEATE PROTOTYPE BUILD ANALYZE

DESIGN ITERATION
MY WORK
 Nortek is a leader in I was brought into the
wireless Security, Home team as a UI/UX Specialist
Automation and Personal and was in the core design
function of Nortek's product
Safety systems and
NORTEK lines. 
devices. NSC has more
SECURITY& than 4 million commercial, I defined the product roll-out
CONTROL residential, and personal strategy, built UI/UX
systems deployed and wireframes, created
more than 20 million personas, managed project
connected wireless execution, and timelines for a
devices. brand new security panel
Nortek is releasing in Q4 of
2019
FRAMEWORK
CHALLENGE
The idea is to design radical
UI for a new security panel
(GC Next) Nortek plans to
launch in Q4 2019.
The platform should appeal
to both installers and users
alike by applying cutting
edge user centered design
principles and trends of 2019
to offer a reliable, secure,
and highly efficient product.
APPROACH
As a first step we’ve
performed a deep
competitive analysis on the
market, which involved
buying and testing almost
10+ security panels from
our competition.
We’ve done user studies and
internal workshops and built
a UX PRD based on the data
points we’ve gathered in the
process.
OUTCOME
In the end we were able to
build an extremely user
friendly application that not
only excited our users but
also our partners and
installers.
We were also able to
implement new age features
like facial recognization to
enhance security of homes
our panels will be used in.
GC NEXT SECURITY PANEL
 Walmart, the world’s
largest retailer, delivering
innovations that improve
how our customers shop
WALMART and our enterprise
operates.
LABS
I was tasked with
redesigning ASDA (Retail
chain in the UK) Mobile
Navigation & ASDA recipes.
Led UX design efforts in
creating first generation of
ASDA Mobile Check-In.
Along with that I’ve also
produced User Models,
Journey Maps, Wireframes,
Mockups, Specs,
Prototypes...
FRAMEWORK
CHALLENGE
My task was to build UX for
the omni-channel
experience as well as the
colleague facing experience
for ASDA groceries.
I needed to comes up with
fresh ideas for multiple
existing features of the
ASDA app which requires
in-depth knowledge of the
ASDA ecosystem.
APPROACH
I spent my first week
meeting with product
managers for each vertical
to understand the product
and what went into each
decision along with getting
a better view into overall
vision of the product.
Later, I did an in-depth user
research which involved
traveling to the UK and
spending some time with
the real users.
OUTCOME
We were able to launch
brand new mobile check-in
feature and test with real
users in the UK.
The ASDA mobile app
navigation was redesigned
with easy to use
interactions.
ASDA recipes got a huge UI
facelift.
ASDA NAVIGATION REDESIGN
ASDA RECIPES
 Apple Inc. is an American I worked with the GBI
multinational technology (Global Business
company that designs, Intelligence) team at Apple,
develops, and sells I envisioned and designed
consumer electronics, the overall user experience
for One Marketing
APPLE computer software, and
online services. It is dashboard.
considered one of the Big
Introduced interactive
Four of technology along
prototyping to bring design
with Amazon, Google, and
ideas to life and drive
Facebook.
stakeholder consensus.
FRAMEWORK
CHALLENGE
My first task at the
company was to build the
One Marketing portal from
ground up.
Until I joined the team, a
majority of the marketing
and sales data lived on
plain simple excel sheets
and GBI team was using
external tools to keep track
of all the data.
APPROACH OUTCOME
I conducted customer and 12 months later we were
market research to drive able to build a complete
my planning phase. marketing portal for
internal use which hosts a
dozen dashboards
I conducted 1-1 sessions
showcasing the most
with key marketing people
crucial data the team needs
who gave me a lot of data to see each day to make
points that helped me decisions.
understand the goal of the
portal and its users.
ONE MARKETING PORTAL
 Socialblood is a social Worked with both
impact startup that was Facebook & Twitter
building the largest product teams and
network of blood donors, collaborated with them in
SOCIAL Hospitals and Blood banks launching blood donation
on the web. tools across APAC region.
BLOOD
In 2017, Facebook Managed a team of 14
adopted the product onto engineers, designers, and
their platform and product managers.
launched a feature that
now serves millions of
users across the globe. 
FRAMEWORK
CHALLENGE
Finding blood donors when
in an emergency is a very
unstructured process and
there were no tools to see
who matches with the
blood type you need in a
particular geo and its
particularly true with most
of the developing
countries.
APPROACH
The question we asked
ourselves to kickstart the
project was ‘If Facebook
can tell me that my friend’s
birthday is tomorrow, why
can’t it tell me that my
friend needs 2 units of
blood?’
We employed facebook’s
social graph to match blood
donors with recipients.
OUTCOME
The project became a huge
hit with users and within a
year we launched the
project is 17 countries and
5 years later the idea was
adopted by Facebook itself
and lunched as a feature.
Today, the idea serves
millions of Facebook users
across the globe.
SOCIALBLOOD APP
TESTIMONIALS
WALMART LABS
ASDA
APPLE
THANK
YOU