TALLER SOBRE PREPOSICIONES Y VOCABULARIO REFERENTE A

LA EXHIBICIÓN COMERCIAL DE UN PRODUCTO.

JULIETH JOHANA ESCORCIA LIZCANO

JOHANN STEVE RODRIGUEZ GALINDO

E-tutor & Grammarian

CENTRO DE LA TECNOLOGÍA DEL DISEÑO Y LA PRODUCTIVIDAD

EMPRESARIAL- SENA
GIRARDOT, CUNDINAMARCA - COLOMBIA

CAUCASIA-ANTIOQUIA
MAYO DE 2019
1) Identify the list of POP (Point of Purchase) material types "point of
purchase". Organize them alphabetically and write their corresponding
meaning in Spanish..

 Collars: Usually found on bottle necks

Collares: generalmente se encuentran en los cuellos de botella.

 Dump bin: A display container, like a large box, which contains

goods for sale.
Contenedor de volcado: un contenedor de visualización, como una caja
grande, que contiene bienes para la venta

 Floor graphics: They are made of adhesive material and are

pasted to floors.
Gráficos de piso: están hechos de material adhesivo y se pegan a los pisos.

 Gondola ends: It promotes your special offers and shows your

products through better visibility.
La góndola termina: promueve tus ofertas especiales y muestra tus
productos a través de una mejor visibilidad.

 Impulse strip: It is positioned in product families. It works by

associating display products.
Tira de impulso: se coloca en familias de productos. Funciona al asociar
productos de visualización.

 Posters: A large printed notice, picture, or photograph, used to

advertise a product or service.
Carteles: un gran aviso impreso, fotografía o fotografía, que se utiliza para
publicitar un producto o servicio.

 Shelf talkers: printed card attached to a store shelf.

Habladores de estante: tarjeta impresa unida a un estante de la tienda.

 Standing sing: It combines metal with paper or cardboard.

Señal de pie: combina metal con papel o cartón
  Translucent vinyl: large pieces of cardboard found in the upper
linear displays of restaurants or shops
Vinilo translúcido: grandes trozos de cartón que se encuentran en las
pantallas lineales superiores de restaurantes o tiendas.

Wobbler: A very small, lightweight sign that hangs from a shelf

or wire.
Wobbler: un letrero muy pequeño y liviano que cuelga de un estante o cable.

2) Download the "Planimetry" file and read it carefully. Create a

conceptual map about reading and add it to the file

Planimetry

It is an instrument for measuring flat surfaces that

is used for the planning of physical areas of
products is the one that details the place and the
advantages of the distribution of the same.

Aspects

Visual Store
Merchandising Planning

is the process of establishing and distributing the The distribution of the products on the shelves
products for commercial growth, the increase in should be made according to the needs and
sales and the criterion of priority to the product objectives of the store so that the customer has the
usual customer census with the product
 Product placement
This variable
refers to the commitment with
manufactures, regarding sales
figures for individual product,
promotions and seasonal.
Floor space:
the article needs to be
located in a way that is uniform and
contrast with the image of the store
for commercial purposes.

Traffic flow:
This factor refers to
customer tracking through the
store. Analyze if it has provided
comfort, security and sufficient

space.

Traffic flow

Planogram:
A planogram defines products
Grid Layout:
location and their quantity.
Linear system of shelving where fixtures
can be arranged verticallyor horizontally
for creating aisles throughNthe store
Loop or Racetrack Layout:
Loop or racetrack layout they
allow shoppers to walk and
explore merchandise as they
follow a perimeter traffic aisle.

Free Flow :
Difference the merchandise
items,product categories and
departmentstores.s. This is used in
specialty
3) Do the exercise provided in the section "Vocabulary", which is within
the object of learning "Commercial Exhibition" on completing a
paragraph with prepositions. When finished, take a screenshot and
add it to the file.
4) Taking into account the translated vocabulary and the prepositions
studied, design a planimeter with the appropriate traffic, and aspects
to take into account such as exits, entrances and distribution of
furniture, among others.