ebags.

com
Shop Analysis 2019

February 2019
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ebags.com
ebags.com, operated by eBags LLC, is an
online store with internationally-focused
sales. Its eCommerce net sales are
generated mostly in the United States.
Other countries only account for a small
share of eCommerce net sales. With
regards to the product range, ebags.com
is a versatile online store, with products
on offer that cover different categories,
such as Fashion. The online store was
launched in 1998.

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With a growth of 7.9% ebags.com generated approx.
US$ 185m net sales in 2018
Development of net sales

ebags.com eCommerce net sales incl. forecast for 2019 in million US$

+10%

7.9% 203.3
8.0%
184.8
23.5%
171.2
158.5

128.3

2015 2016 2017 2018 2019

Note: Annual eCommerce net sales after the deduction of returns; Forecasts are the result of a Statista analysis based on revenue, traffic and
market development
4 Source: Secondary sources, Statista analysis, ecommerceDB.com
Fashion is the most relevant category with a net sales
share of 65% in 2018
Distribution of net sales by category

eCommerce net sales in 2018

Electronics & Fashion Food & Furniture & Toys, Hobby & DIY
Media Personal Care Appliances

15% 65% 0% 0% 20%

Books, Movies, Household DIY, Garden &

0% Apparel 10% Personal Care 0% 0% 0%
Music Appliances Pets
Consumer Furniture & Hobby &
15% Footwear 5% Food & Beverages 0% 0% 0%
Electronics Homeware Stationary

Bags & Accessories 50% Toys & Baby 0%

Sports & Outdoor 20%

Note: Category definitions can be found in the appendix

5 Quelle: Statista analysis, ecommerceDB.com
96% of net sales via ebags.com are generated in the
United States
ebags.com distribution of net sales

Distribution of net sales in 2018

No. Country Share

1 United States 96%

2 Canada 2%

3 United Kingdom 1%

4 - 0%

5 - 0%

6 - 0%

7 - 0%

8 - 0%

9 - 0%

10 - 0%

- RoW 1%

6 Source: Statista analysis, ecommerceDB.com

ebags.com offers a balanced range of payment
methods
Payment methods

Worldwide1 comparison of payment methods in percent Payment methods on ebags.com

E-wallets 76.5
 PayPal

Visa, Mastercard, American Express, Diners Club,

Cards 95.0
 Discover

Direct debits 25.4  -

Bank transfer 43.0  -

Invoice 37.4
 Installment by: PayPal Credit

Cash 22.7  -

Other 38.4
 -

1: Basis: All online shops that are available on ecommerceDB.com

7 Source: ebags.com, Statista analysis, ecommerceDB.com
ebags.com sells its products through selected
channels
Distribution channels

Worldwide1 comparison of distribution channels in percent Available channels for ebags.com

Bricks & Mortar 31.6 

Catalog, Mail Order 9.4 

Phone 13.5 

Marketplace: Amazon 15.1 

Marketplace: eBay 9.5 

1: Basis: All online shops that are available on ecommerceDB.com

8 Source: ebags.com, eBay, ecommerceDB.com
MARKET
DEFINITIONS
Electronics & Media
Market definition

The eCommerce market segment Fashion includes the online trade of articles of clothing (for men, women and children), shoes and shoe
care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and
briefcases). Dedicated outdoor and sports clothing, outdoor and sports shoes as well as baby’s clothes are part of other categories (see:
Toys, Hobby & DIY). Also, the purchase or resale of used clothing articles is not included in this market segment.

IN-SCOPE: OUT-OF-SCOPE:

▪ Physical media (e.g. books, DVDs, CDs, Blu-ray discs,
computer/console games)
▪ Consumer electronics (e.g. TVs, DVD players)
▪ Communication devices (e.g. desktop computers, laptops,
smartphones, tablets)
▪ Digital media (e.g. video-on-demand, music downloads,
eBooks)
▪ Mobile contracts and tariffs
▪ Home appliances (e.g. coffee makers, washing machines)

10 Source: ecommerceDB.com
Fashion
Market definition

The eCommerce market segment Fashion includes the online trade of articles of clothing (for men, women and children), shoes and shoe
care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and
briefcases). Dedicated outdoor and sports clothing, outdoor and sports shoes as well as baby’s clothes are part of other categories (see:
Toys, Hobby & DIY). Also, the purchase or resale of used clothing articles is not included in this market segment.

IN-SCOPE: OUT-OF-SCOPE:

▪ Shoes and shoe care products (e.g. cleaning products) ▪ Outdoor and sports clothing
▪ Leather goods (e.g. leather bags, suitcases, purses and ▪ Outdoor and sports shoes
briefcases) ▪ Baby and children’s clothes
▪ Clothes
▪ Accessories (e.g. hats, scarves and gloves)

11 Source: ecommerceDB.com
Food & Personal Care
Market definition

The eCommerce market segment Food & Personal Care contains the online trade of food and beverages (excluding baby food), as well as
medicine, cosmetics, and pharmaceutical and personal care products (inclusive of prescription drugs for the private end user (B2C)). The
market segment also includes medical products for private use (e.g. blood pressure monitors, disinfectants, dressings).

IN-SCOPE: OUT-OF-SCOPE:

▪ Food and beverages ▪ Baby food

▪ Cosmetics ▪ Professional medical products
▪ Pharmaceutical products (inclusive of prescription drugs)
▪ Medical products for private use (e.g. blood pressure
monitors, disinfectants, dressings)

12 Source: ecommerceDB.com
Furniture & Appliances
Market definition

The eCommerce market segment Furniture & Appliances is comprised of the digital sale of furniture, kitchens and household goods (e.g.
kitchen accessories, bathroom accessories and home textiles), as well as electronic household appliances (e.g. washing machines,
dishwashers and coffee machines) for the private end user (B2C). Digitally distributed services (see: eServices) and the purchase or resale
of used, defective or repaired goods (reCommerce and C2C) are not included.

IN-SCOPE: OUT-OF-SCOPE:

▪ Furniture ▪ B2B markets (e.g. Alibaba)

▪ Household goods (e.g. kitchen accessories, bathroom ▪ Resale of used goods (reCommerce)
accessories and home textiles) ▪ Sales between private persons (e.g. Craigslist)
▪ Electronic household appliances (e.g. washing machines,
dishwashers and coffee machines)
▪ Kitchens

13 Source: ecommerceDB.com
Toys, Hobby & DIY
Market definition

The eCommerce market segment Toys, Hobby & DIY includes the online trade of toys, baby products (inclusive of baby food and clothing),
sport, outdoor, DIY and garden products (e.g. sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby
& stationery articles (e.g. art/collectors’ items, car parts and adult entertainment products). Digitally distributed services (see: eServices),
digitally distributed goods in B2B markets and the digital purchase or resale of used, defective or repaired goods (reCommerce and C2C)
are not included.

IN-SCOPE: OUT-OF-SCOPE:

▪ Toys, baby products (inclusive of baby food and clothing) ▪ B2B markets (e.g. Alibaba)
▪ Sport and outdoor products (e.g. sports equipment, outdoor ▪ Resale of used goods (reCommerce)
equipment) ▪ Sales between private persons (e.g. Craigslist)
▪ Garden products (e.g. plants) tools, DIY products
▪ Hobby and stationery (e.g. musical instruments and office
supplies)
▪ Other articles (e.g. car parts and adult entertainment
products)

14 Source: ecommerceDB.com
Authors, imprint and disclaimer

Marcel Marks Marcos Daniels

Stefanie Eden
Analyst
Head of Market Intelligence Analyst
eCommerce
Marcel studied Business Administration at the TU
Stefanie is Head of Market Intelligence at Statista and Marcos studied Sociology and Political Science at the
Clausthal and at Buskerud University. Before joining
holds a Diploma Degree in Economics and a Bachelor’s in University of Bielefeld. Before joining Statista he worked
Statista he worked as a Sales Analyst in the field of
Communications. She is an expert in eCommerce markets for Kantar Emnid and the Parliament of North-Rhine-
eMobility.
and gained deep knowledge of innovative business Westphalia.
models and their effects on the economy throughout
numerous research and consulting projects. Before joining
Statista she worked as advertising consultant for several
national and international clients.

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Disclaimer
This study is based on survey and research data of the previously mentioned sources. The forecasts and market analysis presented were researched and prepared by Statista with great care.
For the presented survey data, estimations and forecasts Statista cannot assume any warranty of any kind. Surveys and forecasts contain information not naturally representing a reliable
basis for decisions in individual cases and may be in need of further interpretation. Therefore, Statista is not liable for any damage arising from the use of statistics and data provided in this
report.

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