Consumer Behaviour is the study of individuals, groups, or organizations and the processes

they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy
needs and the impacts that these processes have on the consumer and society.

BLACK BOX MODEL:

Environmental Factors Buyer’s Black Box Buyers Response

Marketing Environmental Buyer/s Decision Process

Stimuli Stimuli Characteristics

Economic Attitudes Problem Recognition Product Choice

Product Technological Motivation Information Search Brand Choice
Price Political Perceptions Alternative Evaluation Dealer Choice
Place Cultural Personality Purchase Decision Purchase Timing
Promotion Demographic Life style Post Purchase Behaviour Purchase Amount
Natural Knowledge