TALLER EN IDIOMA INGLÉS SOBRE SISTEMA DE DISTRIBUCIÓN

JOHN EDWIN GAONA

TECNOLOGIA EN GESTIÓN DE MERCADOS

SENA
2019
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DIRECT DISTRIBUTION NDIRECT DISTRIBUTION

CHANNELS TYPES OF DISTRIBUTION CHANNELS
CHANNELS

Requires the participation of

It is the one that dispenses with different intermediaries to
wholesalers and retailers. It is the achieve the complete
manufacturer itself is responsible process
for supplying your product to the
final distributor.

The intermediaries must

perform different actions
from the collection of
information to find the funds.

They implement some specific

functions that producers usually
prefer not to do alone
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The strategic distribution plan

Important tool that companies have

implemented to organize several factors
that are interconnected in the
commercialization process

It is the way in which the goods or

services pass from the producer to
the final consumer

Distribution channel means the route

through which the goods or services
pass from the producer to the final
consumer

COMPANY: can be organizations formed by

people, goods, common objectives and
achievements to satisfy customers. It is the NTERMEDIARIES: those
way in which goods or services pass from people or companies that are
the producer to the final consumer.
located between producers
and consumers or users
MARKET: can be people or finales
organizations that have
different types of needs to
satisfy