A STUDY ON

SWOT ANALYSIS AS A TOOL TO ENHANCE COMPETITIVENESS

OF INDIAN SOFTWARE INDUSTRIES AT

SLK GLOBAL BPO SERVICES PVT LTD

PROJECT REPORT SUBMITTED TO BANGALORE UNIVERSITY

IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE
OF

MASTER OF COMMERCE (M.Com)

SUBMITTED BY

SIDDALINGEGOWDA D.T

(REG NO: 17FJCOM033)

UNDER THE GUIDENCE OF

PRABHAKAR

M.COM,

ASSISTANT PROFESSOR

RPA FIRST GRADE COLLEGE

#70TH
CROSS, 5 BLOCK,RAJAJINAGAR, BANGALORE-560003
2018-2019
TITLE OF THE STUDY
“A Study on SWOT ANALYSIS AS A TOOL TO ENHANCE
COMPETITIVENESS OF INDIAN SOFTWARE INDUSTRIES”

INTRODUCTION
The Indian IT sector is growing rapidly and it has already made its presence felt in all
parts of the world. IT has a major role in strengthening the economic and technical
foundations of India. Indian professionals are setting up examples of their proficiency in
IT, in India as well as abroad. The sector can be classified into 4 broad categories -IT
Services, Engineering Services, ITES-BPO Services, and E-Business. IT Services can
further be categorized into Information Services (IS) outsourcing, packaged software
support and installation, systems integration, processing services, hardware support and
installation and IT training and education. Engineering Services include Industrial
Design, Mechanical Design, Electronic System Design (including Chip/Board and
Embedded Software Design), Design Validation Testing, Industrialization and
Prototyping. The Indian software industry has placed the country on the world map in
terms of entrepreneurial and technological competences. It has set not only example for
other emerging countries that are looking to succeed in this industry but also
in terms of export orientation, strategic alliances and foreign investment. It providesa stiff
challenge to many developed countries in terms of quality software service delivery and
has transformed the liberalization and modernization processes in the country.

According to NASSCOM in 2002,Indian software industries output values $10.1 billion,

which was increased by 22 percent from last year 2001; the exports volume is $7.68
billion, which was 29 percent growth. The technological innovations of the Internet and
the worldwide web have expanded the debate of the nature of organizations and the way
people work.

Software industry is becoming one of the largest industries in Indian IT sector. The
Indian software industry has impacted the economy far beyond the boundaries of the
sector. It has placed the nation on the global map in terms of technological capabilities.
Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis is a strategic tool
which facilitates organizations and industries not only to develop their competitiveness
but also ensures growth and success. The objective of this study is to do SWOT analysis
of Indian Software Industries to enhance their competitiveness in this dynamic
environment. This would also help to promote and develop the industry.This paper based
on secondary data and in depth literature review will focus on SWOT analysis for the
Indian Software industry and also discuss the structure, strategy and competitiveness of
the industry.
STATEMENT OF THE PROBLEM
Lack of adequate computerization has led to a relatively weak domestic software market.
Even, the PC penetration rate is very low. With low penetration of PC’s; it is obvious that
Internet penetration is also poor. The Indian software industry possesses the expertise to
absorb and use the latest technology.
In depth literature review will focus on SWOT analysis for the Software industry
and also discuss the structure, strategy and competitiveness of the industry in SLK
GLOBAL BPO Services pvt Ltd.

SCOPE OF THE STUDY

The study is conducted in SLK GLOBAL BPO SERVICES PVT LTD. The study
has been focused on This study's objective is to probe of Indian Software Industry issue.
The method is formulated as basedon SWOT(Strengths, Weaknesses, Opportunities,
Threats) theory. This paper presented a strategical choice model of SWOT analysis. To
study the effects of the proposed model, the case based on fact are discussed. The result
shows that the models is feasible. This study's conclusions could indicate the
enlightenment that the software industry of China is energetically developed.

OBJECTIVE OF THE STUDY

The objectives of the study were as follows:-

 To Enhance Competitiveness of Indian Software Industries.

 The performance of India‟s Software and Hardware Industry.
 To analyse the changes in the direction of computer Software .
 To examine the trends in Computer Software production and exports.
 To study of problems of software industry and solving through SWOT Analysis.
METHODOLOGY OF RESEARCH

The Methodology consists of the following.

1 Type of research
This is a social research for education purpose and type of research that is
followed in this study descriptive research and analytical study.
2 Sample Design
study is to do SWOT analysis of Indian Software Industries to enhance their
competitiveness in this dynamic environment..

SOURCES OF DATA

For purpose of the study primary & secondary data were collected for all the
purpose of the study, both primary data and secondary data were used.

 Primary data :

In case of primary data, the data are collected by interviewing managers.

 Secondary data :

In case of secondary data, the data is collected from financial records of the
company, Books, Interest and magazines.

PLAN OF ANALYSIS

The data has been tabulated; each data has been analysed and evaluated. The
findings are recorded and conclusions are given based on findings.
CHAPTER SCHEME:-

CHAPTER 1 –INTRODUCTION

CHAPTER 2 - RESEARCH DESIGN

CHAPTER 3 - COMPANY PROFILE

CHAPTER 4- DATA ANALYSIS AND INTERPRETATION

CHAPTER 5- FINDINGS AND SUGGESTIONS

BIBLIOGRAPHYS>the reference made from text books, newspaper, website are listed
in this chapter.

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