Target

To build a full and robust picture of the competitive landscape and the key players within it.
Benchmark your performance against that of your competitors, capitalize on opportunities in the
market and defend against threats.

Areas
a) Product planning
b) Strategic planning
c) Pricing policy
d) Acquisition policy

Ways
a) Study Your Competitors’ Websites
b) Subscribe to Competitors’ Mailing Lists
c) Follow Your Competition on Social Media (hootsuite)
d) Perform Internet Searches on Your Industry Keywords (boardreader)
e) Set-Up Google Alerts
f) Ask Your Sales Force
g) Attend Trade Shows