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lothes, jewelry, and hair- ual intercourse (95%). Twenty-six study examining Army basic
styles display societal percent of the tattooed students recruits "found over a third (36%)
trends and fashions. In reported having sexual experi- tattooed, with 64% of the tat-
addition, what people do to their ences with 11 or more partners. tooed subjects entering the mili-
skin transmits messages between In a study from a small, private, tary with tattoos and having
their inner and outer worlds, liberal arts college in the north- obtained them between the ages
between the environment and eastern United States, Drews, of 15 and 21 years" (Armstrong,
their selves. The application of Allison, and Probst (2000) Pace-Murphy, Sallee, & Watson,
body art, namely a tattoo, is one queried 235 students, of which 37 2000, p. 137). Many of these tat-
such adornment of the skin and a (16%) were tattooed. Using a tooed people report feeling good
recent societal trend. Although series of bipolar adjectives, 29% of about their tattoos. Although no
tattoos have existed for thousands the tattooed students rated them- undue health risks were reported,
of years and have been present in selves more "adventurous, cre- physical and psychosocial health
virtually every culture, in the past ative, artistic, individualistic, and concerns still exist.
2 decades, the United States has more risky than the non-tattooed
seen a tattoo renaissance in people student subjects" (Drews et al., PHYSICAL AND
of all ages, social classes, and occu- 2000, p. 478). These tattooed stu- PSYCHOSOCIAL RISKS OF
pations (Armstrong, 1991). dents also reported greater use of TAlTOOING
alcohol, tobacco, and illegal drugs, Physical Risks
BACKGROUND and more risky sexual behavior Tattooing is an invasive proce-
College students are no than the non-tattooed respon- dure in which pigment is intro-
strangers to the world of tattooing. dents. duced into the skin by multiple
In fact, they have been one of the In another study of tattooed punctures to produce an indelible
liveliest groups to embrace tattoo- college students at a large univer- decorative design. During this
ing. One study of 561 tattooed sity in the southwestern United repetitive puncturing of the skin,
college students (73% of the total States, Forbes (2001) examined a small to moderate amount of
sample) in "18 universities across the students' "motives, family serosanguineous fluid is released
the United States and one college experiences, personality factors, (Sperry, 1991), so infections and
in Australia was conducted to dis- and perception by others" (p. transmission of blood-borne dis-
cover the [students'] demographic 785). Some questions for this eases, such as hepatitis B (HBV)
characteristics, motivational fac- study were patterned after and hepatitis C (HCV), are
tors, and health concerns" (Greif, Armstrong's work in the Greif et potential physical risks. Only
Hewitt, & Armstrong, 1999, p. al. study (1999). Forbes' conclu- .00004 mL of blood is needed to
368). Almost 60% of the tattooed sions (2001) seemed to confirm transfer these diseases (Long &
students reported grade point Armstrong's previous findings Rickman, 1994), and often people
averages of 3.0 or higher and (Armstrong & McConnell, 1994; are unaware of any symptoms for
attendance at religious services Armstrong & Pace-Murphy, many years.
from one to three times per 1997) that although students with Currently, tattoo artists are not
month. "Most of the respondents body art are "more risk-takers and required to have the series of
(90%) reported continual satisfac- less conforming to social expecta- hepatitis immunizations. In the
tion with their tattoos, and 82% tions," their demographic charac- Greif et al. study (1999), one case
would do it again" (Greif et al., teristics were similar to those of of hepatitis was reported in a tat-
1999, p. 377). the non-tattooed students tooed student. In Oklahoma, a 22-
The college years often are (Forbes, 2001, p. 785). year-old man was hospitalized for
cited as a time for increased risk- Knowledge of the prevalence a liver transplant following a tat-
taking behavior because students of tattooed adolescents and young too procedure performed in a
are away from home, often for the adults is limited. One bold esti- neighboring county of Texas
first time. Risk-taking behaviors mate for the prevalence of tat- (Armstrong & Kelley, 2001). In
reported by tattooed students in tooed individuals ages 15 to 25 is addition, Haley and Fischer
the Greif et al. study (1999) 25% (Sperry, 1991). However, (2001) reported an assessment of
reported having more than five Armstrong and McConnell 626 patients who had undergone
drinks of alcohol weekly or (1994) and Armstrong and Pace- earlier medical evaluations.
monthly (53%), using recreation- Murphy (1997) documented a tat- Tattoos were observed in 113
al drugs (39%), smoking cigarettes too rate in adolescents of 8.6% (18%) of the patients and yielded
daily (24%), and engaging in sex- and lo%, respectively. Another "a sample prevalence rate of a
6.9% seropositive response for too(s). "Whimsical and short
HCV. The HCV population-stan- decision-making time for the tat-
dardized prevalence is 2.8%" toos seem to be [related to] this
(Haley & Fischer, 2001, pp. 137, risk" and are cited frequently by
148). adolescents (Armstrong &
Considering these risks of dis- McConnell, 1994, p. 123). If a
ease, major concerns related to person wants to have a
tattooing include (Armstrong & removed, the options are 1
Fell, 2000): because:
Equipment. There may be lack of
The artist's education. access to proper treat-
* Physical environment. ment.
Lack of regulations and The procedure
enforcement. requires cash payment
For tattuoing, "an electric, vcrti- per treatment.
cally vibrating instrument that Removal may
resembles a dentist's drill punc- take up to a ycar and
tures the skin with pigment 50 to require 4 to 12 treat-
3,000 times per minute to a depth ments, depending un the
of 1164th to 1116th of an inch" to design.
produce the design on the skin Because of these difficulties
(Armstrong & Fell, 2000, p. 26). clients often do not complete th
The tattoo pigment is not treatments because they become
approved by the U.S. Food and impatient or discouraged. In addi-
Drug Administration and could tion, there is usually no guarantee In the past strong, 1991; Armstrong Ex
contain nonstandardized ingredi- that the total design can be decades, onnell, 1994; Armstrong &
ents. Therefore, depending on the removed. the United Pace-Murphy, 1997; Armstrong et
artist's preference, varying Given these physical and psy- States has al., 2000; Grief et al., 1999). This
amounts of metallic elements may chosocial concerns, why are tat- Seen a tattoo initial questionnaire was based on
be prcscnt in any of the pigments. toos still popular with college stu- renaissance in a literature review and field study
Red pigment is the most likely to dents? This study examined the people of all and explored decision making and
produce allergic responses (Long demographics of both non-tat- ages, social risks of tattooing. Face and con-
& Rickman, 1994; Sperry, 1991). tooed and tattooed students and classes, and tent validity were established by
Currently, only 9 states have edu- the influence of image, identity, ~ c c ~ p a t i ~ n s . expert panels for each of the pub-
cational requirements for tattoo friends, and family. lished studies.
artists, 33 states have regulations For this study, the items from
that govern tattooing, and some METHOD the initial questionnaire were
states have legislation or regula- For this study, a descriptive, modified into an attitudinal-type
tions pending (Armstrong & cross-sectional, quantitative instrument called the Amlstrong
Kelley, 2001). However, enforce- design was used to describe the Team Tattoo Attitude Survcy
ment of the regulations remains convenience sample of college (ATTAS). Reading level for the
subject to "scant personnel students (N = 520) enrolled in a questionnaire was at the 10th-
reso\lrces of health departments, large, state-supported university in grade level. Following approval by
inadequate funding, or differing a rural part of the southwestern the Institutional Review Board as
departmental priorities" United States. The university is an exempt study, a pilot study was
(Armstrong & Fell, 2000, p. 27). located in a predominantly con- conducted with 19 college stu-
servative political and religious dents, who were similar to the pro-
Psychosocial Risks community. posed participants, to test the
Psychosocial risks exist when a wording of questions and format-
tattooed person feels disappoint- Instrument ting for this group of respondents.
ment or low self-esteem, or suffers Career womcn, adolescents, The instrument includes 134
embarrassment because they are college students, and military questions and is divided into
not satisfied w ~ t hthe product or recruits have self-reported their three sections. All respondents,
are distressed by the public's or tattoo experiences using an objec- whether tattooed or non-tattooed,
their family's response to the tat- tive and subjective questionnaire were askcd to complete 86 general

JOURNAL OF PSYCHOSOCIAL
NURSING,VOL.40, NO. 10
toos. Eighty percent of respon-
dents reported twice monthly
church attendance when they
were children, but only 40%
reported this rate as college stu-
dents. Regarding parents' educa-
tion, there was n o difference
between the non-tattooed .and
tattooed students ~ ' ( 4 [n, = 51 21 =
1.32, p = 36). Both groups of stu-
dents had similar numbers of par-
ents with undergraduate and grad-
uate degrees.
Of the tattooed students (n =
97), one student obtained a tattoo
in 8th grade, 36% as juniors or
seniors in high school, and anoth-
er 56% while in college. More
women (66%) reported tattoos
than men (34%). Many (78%)
still like their tattoos, and 65%
would obtain another. While a
few students worried about taking-
ical experiences of the investiga- team statistician. The Statistical tattooing "too far" (14%) and
Respondents
tors and the literature (Drews et Package for the Social Sciences about not achieving a goal or pro-
most likely to
al., 2000; Gibbons Sr Gerrard, (SPSS) was used for data analysis. motion because of a tattoo (15%),
have tattoos
1995; Stuppy, Armstrong, & The total number of surveys com- most (98%) currently had never
were older
Casals-Ariet, 1998). For example, pleted (N = 520) revealed a sub- been prevented from a achieving
students who
pairs of adjectives included imma- ject population of 423 non-tat- goal or promotion because of their
were enrolled
turelmature, iinpulsive/deLiberate, tooed students (81%) and 97 tat- tattoo. However, although most
longer in
and ordinary/unique. Each item tooed students (19%), who origi- respondents were happy with their
school and
was scored from 1 = strongly agree nated from hometown popula- tattoos, some of the tattooed stu-
who had less
on the negative end of the scale to tions ranging from 50,000 to > dents reported they did not like
intense
7 = strongly agree on the positive 200,000 (Table 1). their first tattoo (13%), the tattoo
religious
end of the scale. Internal consis- artist did not meet their expecta-
faith.
tency reliability (i.e., Cronbach's FINDINGS tions (18%), they would not
alpha) of the Image Scale in previ- Demographic Characteristics obtain another tattoo (.35%), and
ous research ranged from .92 to .95 Useable data were collected they were not happy with one or
(Stuppy et al., 1998). Thirty addi- from 153 men (30%) and 361 more of their tattoos (22%).
tional questions were directed women (70%). Ethnic representa- Reasons for this disappointment
specifically at tattooed individuals tion included White (80%), included:
and included a variety of question Hispanic (1I%), Black (4%), and "I just don't want it."
formats to examine their tattoo Other (5%) Most students (86%) "It sort of faded."
experience and decision-making in this study were between ages 18 "[It] might be too big."
ability. and 22, and many (64%) reported "[It is] childish."
their student classification as "[They are] not the way I
Procedure freshman or sophomore. wanted them."
Participating faculty in the uni- Although 22% stated they were Regarding risk-taking behav-
versity's sociology department very interested in tattoos, 13% ior, three questions asked about
facilitated data collection by pro- stated were very likely or definite- drinking and whether students
viding an explanation of the study ly going to obtain a (or another) were "high" o n alcohol or drugs
to students enrolled in sociology tattoo. Half (50%) of the students when they obtained a tattoo. This
courses and requesting their par- had one or two close friends with 3-item scale had an internal con-
ticipation. Next, the faculty dis- tattoos, and 55% reported some- sistency (i.e., Cronbach's alpha) of
tributed a consent form, which what to definite interest in tat- 3 5 . Only 16% of tattooed stu-
dents reported alcohol or drug use students' (total mean = 72.9, SD = self-confident, desirable, and pro-
before obtaining their tattoo. 15.3) lowest mean was 3.5 for the gressive. In addition, when the
Several characteristics of tat- foolish/wise pair of adjectives and total group of respondents viewed
tooed and non-tattooed students the highest mean was 5.5 for the the adjectives as a whole and
were compared (Table I ) , with boringlinteresting pair. For the thought of their image of tattooed
significant differences found for tattooed students (mean = 81.2, people, three attributes had mean
tattooed and non-tattooed stu- SD = 14.1), the lowest mean was scores of greater than 5 on a scale
dents' ages, classification, and 4.0 for the macholfeminine pair of of 1 to 7. These attributes were
intensity of religious faith. While adjectives and the highest was 5.6 self-confident (non-tattooed
some students came to college for the boringlinteresting pair. mean = 5.2, tattooed mean = 5.2,
with tattoos, the majority The Cronbach's alpha for the SD = 1.38), interesting (non-tat-
obtained tattoos while in college Image Scale was .90. Significant tooed mean = 5.2, tattooed mean
X2(2,[n = 5111 = 6.29, p = .04). differences between tattooed and = 5.6, SD = 1.22), and unique
Therefore, the longer students non-tattooed students were noted (non-tattooed mean = 5.1, tat-
were in college the more likely on all 17 items (p < .00). tooed mean = 5.5, SD = 1.17).
they were to obtain a tattoo. The Image Scale data were Therefore, both tattooed and
Juniors and seniors were more examined further from two other non-tattooed individuals have a
likely to have tattoos than lower perspectives. One item of the positive or supportive image of
classmen X2(1,[n = 5141 = 5.83, Image Scale was used to identify tattooed people.
p = .02). No significant differ- one group of students who Family and Friends. The influ-
ence was noted between student viewed tattooed individuals neg- ence of friends also supported this
classification and the impulsive- atively (i.e., scores from 1 to 3) positive image for both non-tat-
ness of their decision to obtain a and a second group who viewed tooed and tattooed students. The
tattoo.

17-item Image scale, which


described the subjects' views of a tattooed individuals positively reaction of friends to students' tat- ,
tattooed person similar to their (i.e., scores from 5 to 7). Students toos were positive to very positive
age. Respondents were requested selecting the middle or neutral (64%). Significant differences in
not to think of any specific indi- point of the scale (4) were not image were found when close
vidual. Data were coded so a high- included in this analysis. How friends were tattooed at the same
er score reflected a more positive these two groups rated the image time as the student x2(5) = 48.55,
attitude. Possible scores ranged of tattooed individuals then were p = .000), when the student had
from 17 to 119, when responses to compared. friends with tattoos x2(5)= 27.22,
all items were summed. For the Students who rated tattooed p = .000), and when friends were
total respondents, the overall individuals negatively (n = 114) with the student when he or she
mean was 74.5 (SD = 15.4), perceived them as immoral, crude, was tattooed x2(4) = 13.10, p =
which indicates the reported unstable, undesirable, and foolish .011). In addition, the more tat-
means fell toward the positive end (Table 2), whereas students who toos a student had, the more like-
(i.e., 62%) of the scale (t[507] = viewed tattooed individuals posi- ly he or she was to know people
-5.03, p = .00). When the groups tively (n = 244) perceived them as with tattoos x2(7, [n = 5181 =
Perhaps not surprisingly in this Likert-type scale, examined how identified with people who had
college-age sample, the influence much the students identified tattoos, regardless of whether or
of family was limited. Family with a person who had a tattoo. not the student was tattooed
members' response to students' The Cronbach's alpha for this (t[518] = -1.13, p = .26). When
tattoos ranged from mixed (53%) scale was .65. There was a sig- students were asked how many
to negative (30%). The only fam- nificant correlation between the people they knew had tattoos,
ily member that was a significant number of tattoos obtained by significant differences were
influence to obtain tattoos for an individual (i.e., ranging from found. Non-tattooed students
both tattooed and non-tattooed 1 to more than 5 ) and the num- thought there were less tattooed
students was a sister x2 (1, [N= ber of people they thought had people their age, whereas tat-
5201 = 3.87, p = .05). tattoos t(513) = 4.6, p = .00). tooed students thought there
Identity With Tattooed People. However, there was no differ- were more x2(2,[n = 5151, = 6.4,
The Identity Scale, a +item, ence in how strongly students p = .04).
DISCUSSION demonstrated considerable inter-
The study examined why tat- est in tattooing, and more than
toos are so popular among college 10% were very likely to obtain a
students. Although it is under- (or another) tattoo.
stood that self-reporting is subject However, psychosocial risk was
to bias, inaccurate recall, and evidenced when some tattooed
inflation, the authors concluded students cited unhappiness with
that this was perhaps the only way their tattoos. The 22% rate in this
to obtain information on college study was higher than that report-
students' views of tattooing and ed in other applicable studies (e.g.,
the extent to which tattooing is 13% in Armstrong et al. [2000],
present in this population. In this 10% in Greif et al. [1999]). Only a
study, the demographics of both small amount of risk-taking
non-tattooed and tattooed stu- behavior data was obtained from
dents and the influence of image, the students. However, although
identity, 1iiends, and family were there is a general assumption that
-
examined to gather data on whv tattooed students were high - on
tattoos are so popular among col- drugs or alcohol when maklng
lege students. thelr declslon and obtalnlng a tat-
too, m thls study, as in others
Demographics (Armstrong, 1991; Armstrong &
Considering the varlous groups McConnell 1994; Armstrong &
of tattooed lndlviduals studled Pace-Murphy, 1997; Armstrong et
slnce the early 1990s, a definite al., 2000; Forbes, 2001; Grelf et
progressiv,e rate for tattooing can al., 1999), there was a low rate of
be noted. The rate of 19% in col- alcohol and drug use reported
lege students in this study is the before the tattoo procedure. This
highest recorded amount in a may be because most artists do not ently from those who do not"
civilian group. The demographics tattoo when a client is high on (Drews et al., 2000, p. 480). In this
were similar in the non-tattooed alcohol or drugs because it may study, perceiving tattooed people
negatively kept some students
from obtaining a tattoo. However,
Tattoos are popl~larwith College students students W ~ Operceived tattooed
people posltlvely had a strc
because the skin image provides strength more supportive view of the 2
Utes of tattooed pc
in their own identity and image, as well students descrlh~d
as strong associated support from both - &a
tattooed and non-tattooed people.

and tattooed groups to those of produce increased bleeding or ia


previous studies (Forbes, 2001). poor consumer response.
In addition, as in Forbes'
(2001) study, "many of the nega- Influence of Image,
tive stereotypf ere r foun Idem Fannily,
(p. 785). In th ~ d: ~, inte
, and ids
sity of falth, and student classifica- Image. As in 4
tion were significantly associated the Drews et al.
with having a Itatto (20C10)
most likelv to ha\ Forkres (;
older students who were enrolled studies. "those ' .-
'
longer in school and who had less who have tattoos
intense religious faith. Students see themselves differ-

JOURNAL OF PSYCHOSOCIAL
NURSING,VOL. 40, NO. 10
dents' close friends were tattooed
at the same time, when they
brought friends with them at the
time of tattooing, and by students'
continued association with tat-
tooed friends after the tattooing.

CONCLUSION
During the past 25 years, much
of the medical and psychological
literature has negatively profiled
people with tattoos. However,
these negative, stereotypical char-
acteristics are not found in con-
temporary tattoo wearers (i.e.,
currently tattooed people do not
have these characteristics). What
is becoming evident visually, as
well as in research findings, is that
tattooing is popular. It is moving
into the mainstream of society
and is no longer associated with
only bikers and sailors. The col-
positive, energetic images of peo- positively identified with tattooed lege-age population does not per-
ple who have tattoos and frequent- people. A frequently quoted tat- ceive tattooing as deviant behav-
ly associated with friends who also too artist, Lyle Tuttle, described ior but as body art. Consistent
have tattoos. Surprisingly, even tattooing as "external designs for interest in and increasing procure-
non-tattooed students often internal feelings" (Armstrong, ment of tattoos is evident in the
described tattooed people in sup- 1991, p. 219). Strong responses college population, "regardless of
portive terms and did not seem from tattooed students included "I costs, risks, or regulations1'
completely put off by them. just wanted one" (i.e., internal (Armstrong & McConnell, 1994,
Historically, when assessing feelings), and non-tattooed stu- p. 28).
risk-taking behavior in young dents gave similar responses when In addition, friends, identity,
adults, subjects' intention and asked if they were going to obtain and image seem to be major influ-
interest to engage in an activity a tattoo. Coupling the positive ences on tattooing. Tattoos are
(e.g., tattooing) has been a popular perspectives of the two groups of popular with college students
way to predict behavior. students seems to provide contin- because the skin image provides
Respondents in this study were uing support for the possession strength in their own identity and
interested in tattooed people, as and procurement of tattoos. image, as well as strong associated
well as the tattooing procedure. Family and Friends. As expect- support from both tattooed and
Gibbons and Gerrard (1995) ed with this age group, there was non-tattooed people. Tattoos
believed people take risks because little family influence or support allow them to exert more of their
of the image they have of the on either having or obtaining a persona, so they say "why not"
behavior and the type of person tattoo, compared to the associa- because there are few reported
who does the behavior, and per- tion with and influence of friends. physical risks. Although some
haps as an attempt to acquire the Although no reason could be reported psychosocial risks exist,
image they associate with the extracted from the literature for they have not dissuaded people
behavior. Further research into the significant influence of sisters from obtaining tattoos.
this perspective is suggested, espe- on tattooing, similar generational Currently, health education
cially considering the strong sup- relationships may partly explain programs in schools have demon-
port for tattooed people reported this. Further research is needed to strated increased awareness of risk
by both tattooed and non-tattooed determine why sisters are signifi- behavior, yet this has not been
students. cant. reflected in an "equally impressive
Identity. As noted above T h e significant support of decline in health risk behavior"
regarding image, tattooed students friends was evidenced when stu- (Gibbons & Gerrard, 1995, p.
(1997). Tattooing: Another risk- important source of hepatitis C infec-
505). Health care providers need
behavior in adolescents warranting tion. Medicine, 80, 134-151.
to be assertive and proactive with national health teaching. Applied Long, G.E., & Rickman, L.S. (1994).
health counseling about tattooing Nursing Research, 10, 181-189. Infectious complications of tattoos.
because college students continue Armstrong, M.L., Pace-Murphy, K., Sallee, Clinical Infectious Diseases, 18, 610-
to seek only episodic health care A.S., & Watson, M.G. (2000). 619.
while they are in school due to Tattooed army soldiers: Examining the Speny, K. (1991). Tattoos and tattooing.
incidence, behavior, and risk. Military Part I: History and methodology. The
economic factors and time con- Medicine, 165, 37-40. American Journal of Furemic Medicine
straints. Drews, D.R., Allison, C.K., & Probst, J.R. and Pathology, 124, 313-319.
(2000). Behavioral and self-concept Stuppy, D.J., Armstrong, M.L., & Casals-
REFERENCES differences on tattooed and non-tat- Ariet, C. (1998). Attitudes of health
Armstrong, M.L. (1991). Career-oriented tooed college students. Psychological care providers and students towards
wotnen with tattoos. Image, 23, 215- Reports, 86, 475-481. tattooed people. Journal of Advanced
220. Forbes, G.B. (2001). College students with Nursing, 27, 1165-1170.
Armstrong, M.L., & Fell, P.R. (2000). tattoos and piercings: Motives, family
Body art code: The concerns and the experiences, personality factors, and Dr. Armstrong and Dr. Owen are
NEHA Body Art Model Code. Joumal perceptions by others. Psychological
Professors, Texas Tech University Health
of En&onmental Health, 62(9), 25-31. Reports, 89, 774-786.
Sciences Center School of Nursing, and
Armstrong, M.L., & Kelley, L. (2001). Gibbons, F.X., & Gerrard, M. (1995).
Dr. Roberts and Dr. Koch are Associate
Tattooing, body piercing, and branding Predicting young adults' health risk
behavior. Journal of Personality and Professors, Department of Sociology,
are on the rise: Perspectives for school
Social Psychology, 69, 505-517. Anthropology, and Social Work, Texas
nurses.]ournal of School Nursing, 17(1),
12-23. Greif, J., Hewitt, W., & Armstrong, M.L. Tech University, Lubbock, Texas.
Artnstrong, M.L., & McConnell, C. (1999). Tattooing and body piercing: Address correspondence to Myrna L.
(1994). Tattooing in adolescents: More Body art practices among college stu- Armstrong, EdD, RN, FAAN, Professor,
cotnmon than you think: The phe- dents. Clinical Nursing Research, 8, Texas Tech University Health Sciences
notnenon and risks. Journal of School 368-385. Center School of Nursing, 3601 4th
Nursing, 10(1), 22-29. Haley, R.W., & Fischer, R.P. (2001).
Street, Lubbock, TX 79430; e-mail:
Armstrong, M.L., & Pace-Murphy, K. Commercial tattooing as a potentially
myrna. armstrong@ttuhsc.edu.

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